Transcript

The way of business solutions

THE

10COMPANIES 2016

MOST VALUABLE

OUTSOURCING The ‘Big Technology Ride:

What it Means for Business

Transformation and the Shift!

Mr. Paramjit Anand Acreaty

RFID - The NextBig Thing

Mr. Nishant Kumar Dean,

Mr. Somya Jayaswal

eco tracksys

www.insightssuccess.in July 2016

Social Media Engagements: Living Up to Customer

Expectations

Chetan Pathak Tectura India

Will OutsourcingContinue to Grow

in the Coming Years?

Future OutsourcingTrends

Software Outsourcing

Issues and Blunders

Ascent Consulting:Unique HR Delivery Solutions Unique HR Delivery Solutions

Chalk Talk

Futurista

Behind the Scenes

Enterprise Mobility Challenges - IWORKTECH’s

Experience

Interview with Insights Success

Subramanyam SFounder & CEO

utsourcing has its own influence and no one can flout this

Ofact. Enlarging feet of globalization and technologies have simplified the business and now no one lingers in

outsourcing their work to others. Cost effectiveness as well as the workspace is increased due to outsourcing process.

Nevertheless, impacts of outsourcing can be seen on the entire world as it has become a special benefit for many developing countries. There are several multinationals that are outsourcing their needs to various companies located in these countries. Unexpectedly, such advantages have enhanced the importance of outsourcing in the business world and consequently, almost each and every business has its grit in the form of outsourcing.

Essentially, outsourcing service is an advancement of the tralatitious style of managing business including varied versions of businesses contracting out. In the process of outsourcing, an organization works with pellucid smattering of needs and its proper execution. It helps an organization in amassing virtuous solutions as well as availing it on a much reduced cost and this is known as an aggressive mode of business process.

Outsourced working style has absolutely changed the procedure of delivery; however contracting out of work has much to handle with efficiency and accuracy as organizations are now tendering towards solutions that are done with fidelity. Services of outsourcing also help in availing skilled and expert services and specifically getting a facility designed by an expert. For instance, if there is a need for a solution with an exceptional efficiency then one can outsource the need to an SME and get the service which they are looking for.

Furthermore, outsourcing helps in relishing the latest trends of businesses, in order to offer contentment to clients; organizations keep on adapting the newer form of working style and accordingly offers the services too. It also helps in complacency a service that is efficient as well as ahead of time. So outsource your need, if looking for a much professional service.

Increasing

Relevance

of Outsourcing

Editorial

Charlie Gupta

Cover Story

CXO Standpoint

Content

Mr. Paramjit AnandExecutive Director

Acreaty

Atul GunjalCEO

IWORKTECH

Subramanyam SFounder & CEO

Chalk TalkWill Outsourcing

Continue to Growin the Coming Years?

FuturistaFuture

OutsourcingTrends

Behind the ScenesSoftware Outsourcing

Issues &Blunders

Nishant DeanFounder

Director & CTO

Somya JayaswalCo Founder

CEO

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10

6

18

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32Chetan Pathak

Executive Vice PresidentTectura India

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Interview withInsights Success

eco tracksys

Adarsh Prasad J VConsystent Infotech

Siddharth SamelWeb Research Services

Naveen GulatiOpen Mind

Sarbajit DasSun Dew Solutions

Nitin KhandelwalIntero Solutions

Mitesh GandhiMarconix

THE

10COMPANIES 2016

MOST VALUABLE

OUTSOURCING

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ecently, a lot of businesses Ropportunities have been brought up through

outsourcing for various countries. Over the years, India has created a niche for itself in IT and ITES outsourcing. Perhaps, India is the biggest beneficiary of the outsourcing boom. When it comes to outsourcing, a large majority of IT companies prefer to choose India due to the presence of multi-talented pool of reliability, affordable resources, and timeliness.

A Brief Recap of How Outsourcing Started Today, outsourcing has definitely revolutionized how industries operate. When it first started, it was confined to low-risk functions like data entry and payroll processing. Later on a large scale, customer service operations were outsourced.

This led outsourcing cost benefits spearheaded and organizations have started taking notice of it. Global companies started outsourcing high-end functions like healthcare BPO, IT services, and research services to reliable companies who previously wanted to leverage the cost benefits of outsourcing. Nowadays outsourcing is no longer seems to be a new word only for the low cost labor rather it has become a key business strategy for both small and large business enterprises.

Debate - To Outsource or NotWhile most organizations across the industry verticals vow by the pros of outsourcing, the outsourcing debate continues over its long-term sustainability. Many opponents of outsourcing argue that the flip side of outsourcing lacks quality control as well as hold on the project management, and also it lowers the innovation prospects. Many outsourcing critics point out that rise in salary, outsourcing destinations like India, is taking the shine away from outsourcing and thus making it non-profitable in the long run.

Despite perceiving such negative aspects, still outsourcing has only continued to grow. In fact, it is now being embraced by companies of all sizes and domains. From large enterprises to startups, outsourcing has become a tool of choice for gaining competitive advantage in the business framework. Although businesses are moving towards multiple platforms like social, mobile, cloud etc., stakeholders are getting distributed geographically; in such a contrasting environment, outsourcing has been able to appropriately adjust with the rapidly changing business environments.

Till now only crux business situations have helped to build the case for outsourcing further. Testimony to the

fact that businesses not only need to learn how to survive during a downturn is due to the recent global economic crisis, but also there is a need to look at newer ways of overcoming weak economic conditions. The current business scenario is all about “outsource and survive”, and systematically managing your projects of outsourcing and always staying ahead in the competition.

Foreseeing the Future Trends of OutsourcingAs outsourcing provides companies the access to specialized skills and saves on effort and time, outsourcing will continue to survive in the future and can be channeled into the other core business ventures. Relationships of outsourcing are now more standardized, and it is process and people driven rather than price driven.

Cost pressures will pave the way for custom outsourcing contracts. A higher adoption of outsourcing will be witnessed by small businesses and startups in order to increase their time to market and reduce the operational inefficiencies. Also, R&D outsourcing in these industries will also tap into the wider outsourcing potential of India. Additionally, in the next decade, high-end critical business functions will be outsourced while low-end services will be stabilized.

Futurista

FutureOutsourcing

Trends

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Cover Story

Subramanyam SFounder & CEO

Cover Story

Ascent Consulting:Unique HR

Delivery Solutions

Human Resource Practice has been a very dynamic and ever growing repertoire of knowledge and keeping oneself updated with that is a daunting task. Likewise, People Management is a key business function that has direct impact on competitiveness, efficiency of operations, and long-term

profitability of an organization. Which is why, organizations have been investing enormous time and resources in the HR function, which diverts focus from the organization’s core business.

To keep pace with the ongoing changes and also to refresh oneself on certain fundamental issues, Ascent Consulting Services provides this information in a simple and lucid way. They are continuously striving to keep this information updated and useful to every professional engaged in People Practice.

Inception and Growth Story Headquartered in Bangalore, Ascent Consulting Services precisely addresses this anomaly through its 360 degree HR Management Solutions that transform the HR service delivery. While these solutions accomplish cost reduction, greater efficiencies and improved quality, their larger effort is aimed at improving organizational efficiency and not just creating incremental change.

Ascent has achieved this by building the right mix of skills and knowledge required for an effective Outsourced HR Management function. Their solutions employ a matrix of technology, domain expertise, streamlined business workflow, and highly skilled people to create tangible, measurable, performance improvements throughout the client’s organization.

Ascent believes that People Practice is an ongoing voyage of discovery, learning and development. The challenges and evolutions that confront Human Resource professionals and organizations are ones that rise and fall with the changing tides of business and people needs. No single solution can address all challenges or meet the needs of HR professionals across different industries.

Ascent is recognized as one of the most trusted partners in this business by clients around the world. They work as an extension of their client’s business. Their management and

delivery teams are passionate about building efficiencies in their client’s business.

Trailblazer of Ascent ConsultingAscent Consulting took birth under the eminent leadership of Subramanyam S, Founder & CEO. Subbu is a corporate lawyer and a Fellow member of the Institute of Company Secretaries of India. He had close to two decades of experience in Finance, Legal, Tax and Business Management. He has worked in these areas for 14+ years in various corporates as a passionate professional before venturing to be an entrepreneur in setting up Ascent Consulting Services Pvt Ltd in the year 2002.

Subbu moved Ascent up in the value chain, through right mode of organic growth and some acquisitions, into an information technology solutions and services company while enlarging the outsourcing business across India. His past experience includes exposures in Advani Oerlikon group, Shonk Technologies in Finance, HR and Corporate Legal Services.

He has good understanding of Finance, Treasury management, and Indian Legal framework. Has an excellent grasp in managing IT / IT enabled services and covered all critical business areas in terms of Business Strategy, Sales & Marketing, and Product Development. Has hands on exposure to domain in HR, Finance, Software Development and Managing Mergers / Acquisitions.

Peerless Services PropoundedAscent Consulting is essentially an HR Solutions company providing 360 degree HR Management Solutions that addresses growing business demands. Their solutions are industry agnostic while meeting specific needs of any vertical. Ascent Consulting works with unmatched zeal and passion to make their work possible resulting in the successful interventions handled by them. The company always makes larger efforts aimed at improving organizational efficiency and not just creating incremental change.

In addition to Ascent’s HR Outsourcing strengths, the company has an HR Automation suite that is built over a knowledge base of vast experience and real life scenarios. Its HR Automation suite comprises of five different applications:

PowerHR -A fully integrated comprehensive real time HR

Cover Story

We have a mission to devise a hybrid

framework of solutions supported by a

competent set of professionals rendering

all and any of the services that may be

needed as an integrated solution or

utilizedindividually based on

business needs

PowerHR -A fully integrated comprehensive real time enterprise HR delivery system covering all aspects from Hire to Retire.

Stohrm -It is an efficient and easy tool for HR Hygiene Management for small and medium business enterprises and includes an interactive Employee / Manager Self Service.

PowerPay -Payroll processing application which has multi country, multi-location, multi-currency and multi company capabilities while addressing regulatory environment of each location or country.

PowerCMS - A comprehensive Compliance Management application for India with specific focus on HR Compliances.

Strength and EcstasyAscent Consulting provides solutions, rounded completely for all needs of a comprehensive HR service delivery. They offer several services that are unique and not offered by many of their competitors. They have a full suite of products or services for HR Service Delivery which covers enterprise HR Management System on the cloud supported by an efficient managed service of Payroll & Benefits Administration in addition to Compliance Management & Consulting Support, which are managed services. All of these tools and services complete the transactional and strategic part of HR service delivery which makes them a niche company, setting them apart from others.

Another factor where Ascent Consulting differs is in their ability to provide a unified and integrated platform not just for India, but many countries worldwide. It is this unique platform that they bring to the table, making them relevant for global mobility which has helped them in establishing presence in 25 countries around the world.

Tactics That Cracked ChallengesEssentially, Ascent Consulting believes in the 3A’s - Accuracy, Adaptability and Accountability, thus ensuring customer delight and proficiency in every task. They believe that it is necessary to put themselves in the shoes of the client when they deliver HR services and hence they try to be accurate, adaptable and accountable in everything they deliver. Meeting client needs and providing solutions are in the DNA of all professionals at Ascent Consulting.

Cover Story

We provide

360 degree HR

management

solutions

‘‘

‘‘

Across the globe, HR is a non-standard practice and is quite unique to each industry or entity. For this reason, it is necessary to work around and try to see how to reflect the ambitions and aspirations of that particular entity and its human resource in an interactive manner, ensuring a path to excellence. That’s one of the key elements of the issue. At Ascent Consulting, they believe that by offering their own solutions they have the advantage of being adaptable, an option which would be lost to them had used inflexible third party solutions. Therefore, flexibility, agility and adaptability are something that they keenly bring to the table and this has been something that has helped them overcome obstacles. It also has the advantage of providing such solutions in a short span of time.

At Ascent Consulting, their inherent approach to assist a client in any function always provides the best combination of skills & knowledge resulting in an excellent outsourcing service or solution

Relation with ClientsTraditionally, Ascent Consulting have been a company that is into outsourcing which means that they try to take enterprise clients and manage services which has been the storyboard of their enterprise so far. In addition to that, they provide services in the form of staffing and training. They also have value addition in terms of their new SMB solution, i.e. Small Business Solutions, which is more like a software service in the cloud that is thus unique in terms of its approach.

This has probably been born out of the experience that Ascent Consulting has dealing with enterprises because of which they are familiar with the pain points, the challenges

and the tough tasks that lie ahead of the HR Service Delivery. This has led to a kind of combined expertise which has been implemented in this. So they believe that by next year they should be on track for being the fastest growing company by scaling their worldwide presence. In their opinion, they should be able to do at least 200 clients in the current year.

Ascent Consulting have implemented a very large HRO solution for an enterprise which has more than 65,000 employees ensuring their capability in handling large companies. This is a unique experience as far as India is concerned. In short, one can say that they are Industry agnostic, Size agnostic, Practice agnostic. Ascent

Consulting values and nurtures every relationship. They always meet client needs and provide solutions which is in the DNA of all Ascentians.

Ascent Consulting’s Future PerspectiveHaving established their presence in India, Ascent Consulting has placed their feet in 25 countries around the world at this point of time. The volume of business in these 25 countries is not very high as of now but they believe that in the next 2-3 years they will be able to scale this as well as scale the number of countries as they grow. Ascent Consulting position themselves as an Asian competitor to major global players today and they are looking forward to becoming an Asian solution to the Global HR solution needs.

Our bespoke technology solutions for HR needs are unique and backed by the best of industry practices in Data management, Information

Security and Data Privacy“ “

Cover Story

Need of Ramping-UpOutsourcing Services

oday, outsourcing has become an accepted as well as a standard strategy for business leaders, thanks to the notion Tacceptance of “core competence” as the focal point for a business structure. One major challenge that every business will face is whether they should outsource their processes or not. And after they have decided on what to

outsource, the decision of how to pick the right outsourcing partner about the process is a huge challenge. Now, many companies have a mix of relationships with their own supplier partners and internal teams all over the world and are striving for excellence in core areas while outsourcing the rest is common wisdom.

Using these guidelines for so many years as a rule of thumb, now organizations often resemble a nexus of relationships, with the internal teams located globally and the head office connected with other companies. Yet, many organizations have bitter experiences with offshoring, either in terms of goals not being met or disruption to business, or the occasional need to reverse course and insource processes.

In the Insights Success magazine, be sure to check out the cover story where ‘Ascent Consulting Services’ throws light on how traditional outsourcing is becoming significantly unappealing and the entail of organizations to evolve for keeping pace, while inscribing pointed questions like why most of the developing nations are vying to be seen as the most attractive outsourcing destination and forgetting that markets are inside their own backyards and regions.

Insights Success magazine has collated the list of the outsourcing providers of the industry. They proffer great acumen that will help an organization to comprehend how outsourcing works and how they can use the information to improve their business.

Insights Success magazine has covered and presents you ‘The 10 Most Valuable Outsourcing Companies 2016’, after shortlisting a long list of outsourcing providers that will help companies in making decisions while dealing with fresh wave of outsourcing initiatives.

THE

10COMPANIES 2016

MOST VALUABLE

OUTSOURCING

Behind the Scenes

Software OutsourcingIssues andBlunders

Starting the Contract: While considering the umpteen number of problems that may come across when an IT service provision is handed over, it will be wise to have a well-defined transition period in terms of the contract and decide the commencement date as soon as possible.

Ownership: Ownership is another significant matter about software services outsourcing. In order to avoid disputes, the ownership of information and data should be cleared.

Licensing and Third Party Suppliers: While involving a 3rd party software supplier, care must be taken to get appropriate license. Licenses currently held by the purchaser must be extended to include the activities of the outsourcer. It must be agreed upon as to which party will administer the terms of any agreement going on between the purchaser and 3rd party supplier. Maintenance contracts also must be transferred to the outsourcer.

SLA and Management: SLA’s (service level agreements) is the minimum level of service that must be provided; is the basis to measure the outsourcer’s performance. It may also

be noted that both the parties must be aware about the flexibility of SLA’s and review period in the SLA to cover changing purchaser requirements and new technology.

System Requirement Specification: The defining of the system as well as service specifications must be done well when it comes to software services outsourcing.

Insurance: The outsourcer should have public liability insurance, in case of loss or liability through injury or damage.

Warranties: The warranty must contain service quality and compliance with specification.

Moreover, effective management includes reporting and review of the performance of the outsourcer, through consultation between both the outsourcer and the purchaser. So, those seeking opportunities offshore ought to be aware of the many aspects of software services outsourcing.

ver a short span of time,

Osoftware outsourcing offshore has become an inseparable

part of the modern IT business. Perhaps this is the time to look back on the usual blunders committed during offshore outsourcing.

While approaching order fulfillment companies, always keep in mind initially, not entering into long-term contracts. One must have an IT strategy, which has a patrollable boundary between the outsourcing firm and your responsibilities. Also, on the basis of an established objective, get a contract which spells out performance measurements. And, it will be the corner stone of the process.

Once a service or work is outsourced, leave the service provider to do his work. Never try to mess up his work by implementing unnecessary control. Always outsource your work to a firm who has an established track record or else your whole software outsourcing could end up in a disaster. Also, stay clear of offshore software outsourcing blunders as this will save you against whole lot of problems. There are several issues with respect to software services outsourcing.

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THE

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MOST VALUABLE

OUTSOURCING

Management BriefCompany Name

Consystent Infotech is a BPO leader with proven expertise in a wide spectrum of Data Management services and solutions.

A provider of complete Human Resource Outsourcing and Technology Management Solutions with service offering

includes Payroll Management, HR Audits, Labour Compliance and Manpower Outsourcing.

Open Mind Services Limited

www.openmind.in Naveen Gulati

CEO

Open Mind is a KPO offering services in Healthcare Helpdesk, HR Shared Services, Customer Care Helpdesk, Vendor

Management, and Inbound Call Center, including the all important CRM’s, CC software and Analytical Reports.

Sun Dew Solutions Pvt. Ltd. is a software development and technology consulting company delivering innovative and scalable solutions globally. In the process they share their customer’s objectives and deliver them to the best of their

satisfaction.

Rajiv GuptaPresident

HeroBPO is the global leader in Consulting, Technology, Outsourcing, and Professional services.

Sapphire Info Solutions is an accounts outsourcing company that provides quality professional outsourcing services to small

and medium sized accountancy practices.

Smartshore, is a service-based company that strives to offer Outsourcing Services which includes IT Staffing, IT

Application Development, IT Infrastructure Management and Knowledge Process Outsourcing.

Sun Dew Solutions Pvt. Ltd.

www.sundewsolutions.com

Sarbajit DasFounder & CEO

Web Research Serviceswww.webresearchservices.com

Siddharth Samel

Founder Director &

Chief Marketing Strategist

Web Research Services is an online marketing company, creating winning strategies for online business, built on proven

models and processes.

Hero Management Serviceswww.herobpo.com

Sapphire Info Solutions(P) Ltd.

www.sapphireinfo.net

Mr. Kawitansh (Kevin)Khanna

CEO

Smartshore Services Inc.www.smartshore.us

Amit SaraffDirector

Marconix Salesand Marketing Pvt. Ltd.

www.marconix.in

Mitesh GandhiFounder & CEO

Marconix provides organizations with measurable, high impact and cost efficient outsourcing solutions and delivers value by

partnering with them as an extended arm of their organization.

Ascent Consulting ServicesPvt. Ltd.

www.ascent-online.com

Subramanyam S

Founder & CEO

Geeta L

Co-founder & COO

Ascent Consulting Services provides 360 degree management solutions with services like payroll & benefits, consulting &

compliance and automation tools for an enhanced HR service.

Consystent InfotechPrivate Limited

www.consystentinfo.com

Adarsh Prasad J VPresident & CEO

Intero SolutionsPrivate Limitedwww.intero.in

Nitin KhandelwalCEO

Based in Bangalore, India, Consystent Infotech is a leading Business Process

Outsourcing services company, integrating the best in human resources and technology expertise to serve global companies & Indian corporate giants. Founded in 2004 by three young professionals, the company’s quest for excellence started from a small rented house with just five team-members. Today their service framework has rapidly expanded to accommodate 150 full-time employees and more than 50 consultants all working towards the single goal of achieving business success for their valued clients across the USA and Europe.

As the President & CEO of Consystent Infotech, Mr. Adarsh Prasad J V has headed the company since its inception and taken it to appreciable heights within a short span. He is responsible for overall corporate management and strategic direction, and also takes an active interest in implementing Total Quality Management across the organization. Adarsh holds a BE degree in Computer Science and he is an alumni of the prestigious Indian Institute of Management Bangalore (IIMB). He has more than 15 years’ experience in the IT industry and has worked with major IT companies before starting Consystent.

Adarsh masterminded the success roadmap so that global corporations may leverage the competitive advantage of offshore business and Knowledge process management (BPM & KPM).

Consystent Infotech: Strategically Managed Outsourcing Solutions

Today BPO is all about operational improvements, quality enhancements, and cost advantages. Team Consystent take the greatest care to ensure that their solutions are delivered on time,

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Adarsh Prasad J V

President & CEO

order to ensure enthusiastic team-work and great value contributions.

Benefit Consystent Provide to Clients Once the team Consystent starts working with any client, they believe in taking burden off their shoulders. They enable their clients to focus on their core business, while they handle the work delegated to them with all sincerity and focus. Consystent has created a highly transparent work environment and their team members are highly proactive. Team Consystent always believes in optimal solutions rather than a set of instructions to be followed, so they have the freedom to suggest improvements which results in higher efficiency and a better process for the team.

Consystent has a well-defined, tried and tested Quality Management System which enables their Project and Delivery Management to be highly efficient. Their clients are very appreciative of their approach and delivery process as it creates value for them and hence they consider them as their Value-Partners.

Future PerspectiveThey are a data-driven organization and as this is a Data-driven economy, they feel that Consystent Infotech is heading in the right direction. They work extensively in the eCommerce arena and this is a domain with a lot of opportunities. They also handle a lot of back-office activities and this is not limited to any domain as every industry needs back-office support. Consystent has a huge requirement to address and the need for growth is what excites them.

standard leader in providing guidance in outsourcing services for businesses.

The company’s outfit presents technical expertise and a complete corporate infrastructure that includes skilled and quality trained personnel. Diligent efforts to supply the needs of global entities and corporate mainstreams are present at every phase of management. The main goal is to develop a blueprint of success for all clients serviced in an attempt to help

them to achieve the maximum in their return. The services provided are all offered at an affordable rate with customized plans designed for individual businesses.

Best Possible Human ResourcesConsystent employs only the best talents available for respective service domains and work in tandem with their clients to develop and implement crucial business strategies. Consystent Infotech provides in-depth training and helps develop new skills - so that their team-members may flourish in a performance-oriented environment and ensure total client satisfaction. The company nurtures professional advancement and encourages open communication between the management and the employees in

within budget, and tailored to client’s custom requirements while impeccable quality standards are maintained and continuous improvements are targeted to affect cost savings & sustainable business growth.

Impeccable QualityFrom meticulous process monitoring/reviews through to stringent quality checks, strict compliance with global quality standards, and continuous

improvement, the company abides by all relevant quality parameters to add value to client’s businesses through higher efficiency, greater productivity, and simultaneously lower costs. Consystent understands that no two projects are alike and they will implement adequate quality measures to meet client’s custom requirements and deliver superior services.

Services Consystent OffersConsystent provides several services including Ecommerce, Document Management, Data Enhancement and Enrichment, Lead Generation, Data Entry, Customer Support, Gaming Support &Testing, Software Testing and Virtual Staffing. The core structure of Consystent is designed around the company’s position as a

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Our mission is to lead the global BPO & KPO markets with the focus on successful business process re-engineering and management

““

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OUTSOURCING

he Need and Benefits of RFID RFID is among the niche technology innovation by mankind that comes with a bouquet of advantages which helps in reducing the generic challenges faced by organization resulting from long time consuming process, Identified /Unidentified Human Error, Tracking and Tracing, Pilferage, Counterfeiting, and absence of transparency. As an Industry, we all work for deadlines and any discrepancies arising out it is a cost to the organization, this cost indirectly affects the profits /margins of the business.

The benefits of this technology can be seen in the form of better transparency in the system, real time information updates which helps in quick decision making, Better accountability, Elimination of Human errors, resulting in better profit margins and high compliance levels.These days applications of RF technology can be referred to in our day to day life like Metro transport smart Card, automatic pass system at toll gates, wristbands worn by staff at petrol pumps, windshield tags on new 4 wheelers, keyless entry in vehicles, cashless cards at food court in malls etc.

Revolutionizing IoT with RFIDThe power of RFID is even more evident when we look at emerging opportunities for RFID in the Internet of Things (IoT) landscape. The number and range of IoT applications that can be envisioned with RFID devices are tremendous. The inherent value of RFID lies in enabling “things” to report data in real time for faster, quicker, more interactive decisions both at the industrial level and increasingly at the consumer level.

One of such examples in everyday life is automated home, where people can interact with everyday devices in their homes. This vision of the future sees appliances such as refrigerators being aware of their ‘state’, and knowing when to order and replenish groceries; electronics such as lighting, music and TV automatically tuning to individual preferences, which can be managed by presence (proximity to RF-enabled device), by time or by sensory input; access solutions, whether logical ones for Wi-Fi user authorization, or hands-free operation of doors and windows.... the possibilities are truly endless.

RFID -The Next

Big ThingT

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CXO Standpoint

In the Race to WinThe global RFID market is highly competitive with the presence of well-established global market participants. Companies like Alien Technology, CAEN RFID, Impinj, Invengo, Motorola, Convergence Systems etc which acts on a macro level followed by Asian players like BCIL, Honeywell, Eco Tracksys, 3M etc dealing in multiple RFID related domains at micro level.

There is a tremendous demand for customized solutions like Library Management, Campus Automation, Vehicle Tracking, Asset Management, Industrial Automation and Laundry Tracking etc and each vendor aims to provide a unique package of innovative and cost effective RFID solutions to its clients where ‘identification’, ‘authentication’ and ‘automation’ are of prime concern. The deployed solutions helps the companies realize their hidden and invisible operational inefficiencies and thus makes the system more efficient with reduced wastage and costs. Data Analytics is further used to analyze the data collected through deployment of RFID solutions which in turn help the companies to take strategic decisions at the right time.

Trends and ChallengesOne of the biggest challenges in this Industry is the lack of awareness amongst its users. RFID components which are generally exported from European and Asian markets are a bit more costly than their traditional counterparts like Barcode, EM and

Mr. Nishant Kumar Dean

Founder and CTO

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CXO Standpoint

government of India, the scope for expansion and growth becomes huge in this domain for Indian players. RFID shall continue to be a niche market for its vendors and each will thrive to make smarter industries with focus on manufacturing, education, retail, transport and healthcare.

EAS which makes it difficult for medium and small scale organizations to adopt and migrate to RFID technology. However RFID will continue to grow in its established niche where barcode and other optical technologies are not effective. It is expected that within a time spam of next 3-5 years the cost of RFID Readers and tags will fall enough to allow the market to adapt it at a massive level and thus give a boost to the existing and new vendors in the market.

Government of various countries suck US, UK and China have mandate use of RFID for projects related to citizen identification and counterfeiting. Such policies have fuelled the growth of RFID market globally.

There has been a 30-35% increase in government initiatives towards adaption of RFID Technology in e - governance, security enhancements and industrial automation during the last 2 years. Domains like education, power and energy, oil and gas, Defense, mining and natural resources, transportation and logistics have received major adaptions and funding for automation throughout its value chain.

The RFID market size in 2015 was $ 10 billion is expected to cross $ 25 billion by 2020. Of this total market size, the RFID Tags are expected to contribute to a little more than half of the value of the total RFID market. The tag market will grow at a CAGR of 23% followed by the reader segment growing at 20.9%.

While US still leads and contributes to more than half of the RFID Market size, Asia Pacific and Middle East will be the next hot spot for the industry on account of rapid growth and development initiatives by the private and the government. With 100 smart cities project announced by

Mr. Somya Jayaswal

Co-founder and CEO

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CXO Standpoint

Whatever be the nature of business, both SMEs and big players

understand the gravity of outsourcing payroll system as it helps in cost saving, less capital investment, ease, flexibility and ability to track cost. But these benefits come with a downside attached to it, as the companies face trouble in giving complete control and passing sensitive company information. Eliminating this challenge in 2008, Intero Solutions Private Limited was born.

Inception Story of Intero SolutionsWhat started as a four people company has grown profoundly in 6 years and today boasts of having a strong team of over 100 professionals and specialist compliance officers across India who are experts in dealing legal issues associated with different companies and their employees. Key values that helped Intero Solutions to overcome the roadblocks during the establishment were Perseverance, Knowledge, Dedication and Transparency to their clients.

Headquartered in New Delhi, the company has spread their wings in more than 15 cities with regional offices in Delhi, Pune, Ahmedabad, and Bangalore.

Intero Solutions’ Services Intero Solutions provides end-to-end outsourcing solutions and technology management with services extending from Payroll and HR Compliance services to handling complete Human Resource services and Human Resource Information System for companies operational in different

Intero Solutions: Human Resource Management at Ease

fields. Apart from these, Intero Solutions offers customized Third Party (Off-roll) payroll solutions, salary disbursement support and labour law expertise amongst others. They are capable to take operations and management of Payroll Services, HR with Statutory Compliance for companies and organizations operating

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Nitin KhandelwalCEO

and time efficient HR solutions. They understand the client’s requirement to work in their payroll schedule and help them in reduction of HR cost along with other statutory challenges. Intero Solutions provides consistency in HR data flow as well as promptness.

While many don’t outsource their HR functionality due to fear for their data security, Intero Solutions nullifies this fact by following strict policies to deal with data management and follow the highest standards of data confidentiality and integrity. The company has positioned themselves as a guardian angel of their clients, so that even in their absence the clients can feel their presence.

Also, being a part and parcel of their clients HR department, the management without fail interacts with their clients on a day to day basis. As having the right partner to implement the correct Human Resource solutions to businesses is crucial to run day-to-day business, Intero Solutions provide customized solutions specifically tailored to meet the needs of the clients by stepping into their shoes.

Future Perspective of Intero SolutionsThe company and its subsidiaries takes pride in their clients such as operating in service and manufacturing sectors and also have an international alliance with Procorre Consulting SA, Switzerland. With a mission to provide a smooth business process outsourcing services, the company aspires to have alliance with other companies in India and abroad so that they can increase their resources and grow in multiple manners.

demand of industries. Intero Solutions provides integrated solutions for all manpower and management interrelated departments of an organization with separate reporting system for each division along with other required details as per the need of the clients.

Straightway, they provide 50% reduction of corporates cost of handling HR functions. Intero

Solutions claim 100% employee satisfaction ratio of their clients and strive to build their infrastructure to compare with the best in the world.

Intero Solutions has a team of expertise and specialist compliance officers who are experienced to deal with the legal issues associated with different companies. Their mission is to provide a smooth business process outsourcing services delivered with a competitive advantage to facilitate the manpower and accounting management with the improved efficiency and productivity of each client.

Intero Solutions & their ClientsBeing open and flexible to all kinds of reporting, which the clients need in a regular and irregular manner, the company works on a sole mission of providing smooth outsourcing services with focus on offering cost effective

in different fields.

Artisan behind Intero SolutionsNitin Khandelwal, CEO at Intero Solutions Private Limited has more than 10 years of experience with leading companies like Apollo, Era and Aurum. He has specialization in Human Resource functions, Taxation and other statutory compliances of the employees. Nitin heads the payroll outsourcing vertical of the company.

According to Nitin, “Our know-how basically lies in understanding HR functions for industries operating in Start-ups, Hotels, Infrastructure, IT, ITES, Construction, Manufacturing, Automobile and Retail sector. We understand the fundamentals of operating HR activities and focus that our services become an extension to our clients existing business functions. Our offerings are tailored for the industry needs and we provide cost effective services with state-of-the-art-facilities with best IT and security infrastructure.”

Intero Solutions’ UniquenessWith the expertise and experience in Payroll and other outsourcing management, they have successfully created a unique space in the outsourcing industry to provide a committed service offerings tailored for diverse business needs as per the

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We offer 50% reductionin HR and Accountingcosts to clients

Marketing Process Outsourcing (MPO) is generating quite a lot of

buzz these days. For any business, the sales and marketing factor of their product or services remains as the key to success. So how dynamic is your current marketing team?

Today many companies are learning that outsourcing sales and marketing responsibilities can be a good idea. If an enterprise is great at creating products, then the focus should be on that and let experts in their respective fields come in and execute other business functions.

With a vision of providing a range of highly customized solutions for businesses, Marconix Sales and Marketing Pvt. Ltd. is one such organization that believes in the need for exponential evolution as a means to survive and grow. “Often start-ups or brands suffer in the market due to lack of sales experience, knowledge and latest market updates. To bridge the gap, we cater their complete sales and marketing needs i.e. we act as their extended sales department,” Mitesh Gandhi, CEO, Marconix Sales and Marketing.

Marconix Sales and Marketing:Mapping Your Outsourced Marketing and Sales Journey

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Mitesh GandhiFounder & CEO

efforts to Marconix Sales and Marketing, which can effectively strategize and execute across multiple marketing channels could be the key to success.

On Marconix’s future vision, Mitesh adds, “We have our presence in all over India. We are planning to have an incubator kind of service where we will provide end-to-end guidance-from seeding to development and funding to market growth. In other words, turning visions into realities.”

After successfully venturing into offline sales and marketing space now company is also started its digital arm, and focusing to provide the same high standard of service and commitment to its clients, which Marconix has benchmarked in last 6 years.

With headquarter in Bangalore and other 5 branches in Pune, Mumbai, Delhi, Ranchi and Guwahati Marconix Sales and Marketing Pvt. Ltd. built a vast capacity to support the business of any nature and of any magnitude. Under its further expansion plan Marconix Sales and Marketing Pvt. Ltd. will be entering into international market and planning to open its first oversees office in Singapore by end of current fiscal year.

highlights. He further adds brand credibility building and talent retention as the other key points.

Marconix’s uniqueness stands in its ability to provide strategic multi-channel marketing and sales model to fit unique business needs. “Having real marketing professionals working for your company allows you to see for yourself what can truly be

accomplished. In addition, we work towards our client’s target numbers on retention model with 100 percent commitment towards growth and sales outcome,” asserts Mitesh.

Five Reasons to Choose Marconix1.End-to end sales services to achieve the actual results2.Marketing as a service 3.Competitive data reporting system to maximize sales and campaign potential4.Integration of field-, phone- and digital- based marketing & sales campaigns in many industry verticals.5.Scalability and Flexibility

If you’re a start-up, small business, or an organization focused on other growth initiatives such as product or service, bringing your marketing

The company help clients to deliver their sales messages to customers using well tested promotional channels that work better and cost less than ads.

“We do this by sending sales message through promotional channels that are more in line with the way customers absorb information,” he adds. One Team - One Goal: Teaching Customers to Buy Your Products

Marconix believes in offering end-to-end integrated marketing services to deliver the actual results.

“We start from a strategic planning, idea generation, market identification, and strategy building. We develop and deploy an expert team to take care of the entire process. Finally, based on the market condition and client’s target revenue, we fix up the sales structure,” states Mitesh.

Their clientele list includes name from well settled start ups to big brands such as Mahindra Comviva, Kurlon, Carrier Midea, Godrej, GOIBIBO, Flipkart, Sobha Developers, Camlin Kokuyo, Daawat Basmati, Hitachi, Soyfresh and Tanishq. Creating awareness among start-ups and brands to open its door for sales and marketing outsourcing is the biggest challenge that Mitesh

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Ready to stop wastingmoney on “great ads”and start buildinggreat experiences

As the knowledge powered

economy is taking over the

old-world businesses, there

is an acute shortage of people who

can understand brand new models

and business ideas, and provide

support in explaining them to users

and prospects. This is the precise

space Open Mind Services Limited

fits in like a T. Open Mind delivers

excellence in outsourcing services

like Remote Patient Monitoring as

part of Tele Health, Appointment

Management Services, HR Help

Desk, HR Shared Services and

Customer and Vendor Helplines

for consumer-centric businesses.

Artisan behind Open Mind

The dynamic and self-motivated

entrepreneur Naveen Gulati, CEO

of Open Mind Services Limited is

the force behind inspiring the Open

Mind team to challenge themselves

and exceed their potential. Rising

from the very bottom, he is well

aware of the pitfalls and regularly

injects his experienced advice that is

helping the company to succeed

since 2003.

Naveen’s experience and knowledge

of BPO/Call center technology and

Process development techniques have

seen him successfully installing and

operating many BPO/KPO’s from

scratch to seamless functioning.

Naveen is a quick thinker, but

measured decision taker. His dexterity

in combining resources, technology

and service offerings has seen a small

BPO, Silver Lining, established in

2003, flourish into a strong Public

Open Mind: Outsourcing Solution to All Knowledge Processing Needs

Limited Firm, Open Mind Services

Limited, with a well-established

reputation in the fields of Help Desk

Services, Patient Relationship

Management, Healthcare Helpdesks,

HR Shared Services related KPO’s and

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Naveen Gulati

CEO

Strategies of Open Mind

At Open Mind, they have kept

transparent communication and

empathy in transactions first before

anything else. Since their business is

built to deliver values to customers and

employees, nothing is better than

building their culture around the same

values they sell.

Client’s Benefit

Open Mind’s services comes with the

sublime premise of bringing in savings

in time and cost, and enhancing in

reputation. The major benefits clients

can expect while working with them is

their transparent dealings without any

deviled details; open solutions for open

acceptance, new perspectives from

their constantly learning team,

significant cost and resources savings

and flexibility in hiring process.

Future Outlook

Both, the Tele Health Sector and the

HR Shared Services Sector, are still

in a growing stage in India. That is

what excites Open Mind the most!

They are making a positive impact on

the lives of so many people that the

team is excited every morning by the

prospect of making a few more souls

happy today. Their excitement for the

future stems from their resolve to make

a perceptible impact in the HR and

Healthcare Industry by bringing in

more humane touch between service

providers and patients.

neglected one! The health care KPO

takes care of patients on specific

therapies, appointment management,

helping patients connect with the

doctors and much more. The patient

relationship helpdesk is a boon for

any Healthcare Service Provider. Open

Mind’s trained resources with an

empathetic approach connects with the

patients to help them and enhance the

brand value of the Healthcare Provider.

On the other spectrum, their HR

services, HR Bridge is engaged in

helping companies in building long

term relations with its employees, the

most valuable of all investments. HR

Bridge connects employee with the

company, dissipating all the HR related

information and furthermore adds

value by transferring the transactional

workload of the HR managers to their

trained resources.

As a part of their HR services, they

also offer HR Shared Services for

companies who have their offices

spread across various locations in

India. Outsourced HR shared services

from Open Mind have seen a major

retail company, saves their core

process areas costs in the range of 50-

60%.

BPO Consultancy.

Naveen Gulati was awarded with

several awards including 30 Most

Talented Leaders in Outsourcing

Industry 2014, 20 Most promising HR

Outsourcing Companies 2015, 20

most promising Call Center Solutions

provider 2016 and was also felicitated

by XLRI Jamshedpur for being

Successful Entrepreneur 2015.

Key Values to Overcome the

Roadblocks

Challenges are the milestones on the

road to success. Being an outsourcing

company, the horizon ahead will

always remain crystal clear: Open

Mind has to put customers first. Team

at Open Mind believes in the

philosophy of working for their clients,

looking out for their pain areas and

working out an appropriate solution for

them.

Services Open Mind Offers

Open Mind offer core services to help

organizations work better and profit

more. They offer Tele Health

Services, which are designed to make

certain that patients (customers) stay

happy with the medical institution. A

happy customer is better than a

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Intuitive, proactive outsourcing services thatset the benchmark forother companies!

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The‘Big’TechnologyRide:

WhatitMeansforBusiness

TransformationandtheShift!

Many times you might have heard people saying that ‘Change is the ultimate law

of nature, and every single thing in this world is inherently subjected to change.’ We all have to agree that technology and evolution have similar story as ‘change’, and over the period of time, technological development has mastered our human race in the most spectacular way. The scale, scope, and complexity of this change are vast- something that is beyond and above our limitations and experience. Neither have we had a complete idea that how this change took place nor we are absolutely confident about the future progression. But one thing that is sure is its dynamic effect on the socio-economic, cultural and industrial sphere of our society.

The BIG Impact- 200 Years of Industrial Revolution:Ever since the dawn of the industrial revolution, the socio-technological paradigm in industrial structure has seen a visible shift. With each passing day, technology is becoming more and more scientific. And not just the origin is scientific in nature, but also the entire development process and fundamental idea and knowledge behind the technology has an experimental touch. So whether it is about the discovery of artificial intelligence or the advent of superconducting material, every story

has similar components like technological invention, extraordinary application, super material and advanced economy.

Three factors that have extraordinarily supported the technological shift:

•Speed: The pace with which the technology is advancing is phenomenal. In comparison to the previous stages, the latest evolution is at an exponential pace.

•Scope: As technology is connecting billions of people through smart devices at unprecedented power and storage options, the scope is unlimited. •System and its impact: The emerging technology thrives on innovation system, and the impact is ever promising.

Emerging Technologies in Recent Times:The technological breakthrough in domains like artificial intelligence, robotics, IoT (internet of things), 3-D printing, nanotechnology, biotechnology, quantum computing, etc. is magnificent. As we find ourselves surrounded amidst artificial intelligence (such as in automobiles and virtual assistance), we are simply blown away by the way computing is riding the technology drive. It is the power of computing that makes the

vast amount of data available to the user over the cloud- from the use of new software to the discovery of drugs; the advancement of technology drives every single sphere. We can see how the digital technology is interacting with the biological domain every day to give rise to some new heights of innovation. The professional domains are combined as the roles of engineers, designers, architects and conceptual thinkers are collective.

Perks of Technological Advancement:•Technological advancement has paved way to higher income levels. With the rise in global revenue, the GDP of nations are improving, and as people are able to earn more, it is developing their buying behavior and socio-economic culture.

•Technology is becoming a synonym to comfort. It has raised the ‘Quality of Living’ As people are able to live a comfortable life, there is higher contentment and satisfaction. The world is becoming a happier place.

•Technology is improving our efficiency levels. It is making the world a ‘preferable’ space to live and more than that; it is developing our cult zeal for competition. •With integrated technologies, we now understand the power of collective comfort. For instance, if you have a

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smartphone, then you can use it for multiple purposes like calling, messaging, browsing, filming, booking a cab, watching a movie, listening music, making quick payments, etc.

•Technology has rationally dropped the cost of transportation and communication. The global supply chain is as lucrative as ever. Economic growth is ever rising, and the cost of the trade is diminishing. How IT Businesses/ Start-ups can take benefits

•Don’t scrimp on technology- it is a tool to improve the productivity and communication channels of your business.

•Manage and know your online data with the help of analytics. It’s insightful.

•Embrace cloud technology to modify your data space and utility.

•Make your business contactable through mobile friendliness.

•If you are planning to go online with your business, make network security a major concern. •Research for the best Social Media options for a winning digital presence.

•Introduce innovation through BYOD (bring your own device) concept to employees.

About Mr. Paramjit Anand

Mr. Paramjit Anand is the Executive Director at Acreaty since 2001, a leading global management consulting firm with the core set of offerings including Business Strategies, Process and People Outsourcing, complete HR solutions, Training & ITES. Acreaty emerged as a key market player in the past decade and has strongly positioned worldwide with an extensive geographical footprint across India, USA, UAE & Ghana. Mr. Anand is a professional & an entrepreneur with over 20 years of experience, including general management of small to large size organizations; corporate development, business operations, complete HR operations, product marketing, and strategy across the globe.

Mr. Paramjit AnandExecutive Director

Acreaty

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Will Outsourcing Continue to Grow

in the Coming Years?

outsourcing, perceive that the future of outsourcing will perpetuate to remain secure particularly due to several benefits that outsourcing brings both to the offshore provider and the buyer. The benefits of outsourcing are manifold - the most important being cost-effectiveness and better infrastructure and this has led to its sustained growth.

Cost Savings Will Continue To Be an Advantage In the early years, one of the major advantages of outsourcing was the mammoth difference in cost. Organizations were able to curtail their overall outlay considerably by paying less than half the wonted amount in salaries to their offshore outsourcing partners.

In the early 90s, outsourcing started as a revolutionary phenomenon of propelling

unskilled work from developed countries to developing countries, has adept prodigious growth over the past 10 years.

Today, after more than a decade of outsourcing, the triumph of outsourcing is being catechized. Now, the question arises will outsourcing continue to flourish or be curtailed by force in the coming years? Also, will the advantages of outsourcing become overshadowed by governmental pressures and rising offshore outsourcing costs?

Industry specialists, who have been scrutinizing the pros and cons of

Few years back several outsourcing specialists prognosticated that cost savings would no longer be the major advantage of outsourcing due to the increasing cost of living and technological advances. But the monetary woe brought on by the year 2008 to 2009 pecuniary crises has made the whole notion of cost saving even more important. With the economic recovery still unsure cost saving remains the prime reason for outsourcing to India?

Core Business Activities Will Be More FocusedUpcoming trends in outsourcing points to the vital change of focus from the outsourcing of non-core services to the core business functions. Most businesses, with a remarkable number

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of SMEs, consider fully outsourcing their IT department, not only to save money, but also to gain better qualified and skilled experts to generate high quality solutions.

In India, especially IT outsourcing, is on the mount due to the profusion of experienced professionals who have the methodologies, resources and skills taking to create high-grade results.

Benefits of Outsourcing Smaller Projects The future of outsourcing will be observing rise in the outsourcing of smaller projects. Although bigger organizations will continue to outsource huge projects to prime service providers, there will be an expansion in smaller buyers, looking for pliable and specialized smaller providers to support them in realizing newer business ideas. This advantage of outsourcing will be more relevant to entrepreneurs, who spent several years observing from the sidelines and those who want to benefit from the outsourcing action.

Outsourcing of smaller projects will succor companies, specifically those looking outsourcing as a way to resurrect their businesses as the economy rebounds. Outsourcing to India will also continue to grow due to a gush in smaller IT service deals from initial buyers.

Exponentially Outsourcing and Cloud Sourcing Will Grow and Merge Industry specialists who have been noticing the advantages of outsourcing and cloud sourcing prognosticating that cloud sourcing will shortly merge with the existing outsourcing market and give better opportunities for the whole outsourcing industry. In general, businesses are pushing towards cloud solutions for various reasons like, scalability, pliability and cost savings, outsourced IT services will necessitate for exodus of existing infrastructure and services for making them cloud enabled.

This prime advantage of outsourcing will be convenient for infrastructures supported by cloud resources as well as other small outsourcing providers.

Furthermore, outsourcing is awaited to increase drastically in the coming years. It is just because globalization which inevitably links the world’s economies leaving no room for individualism. Organizations will not be able to meet several challenges; they come-up with relying independently on their own internal resources but will have to look further for more cost-competitive and reliable sources. And this is where outsourcing and various profits it brings with plays an extremely valuable role.

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A good way to avoid any out-of-control business situations or to entrust

business processes for efficient outcomes, one can focus on Business Outsourcing. Whether it is managing your accounting process, setting up marketing strategies, transaction processing, IT management or inventory management, it is always better to hire a professional third-party company to get better business output.

Inception Story of Sun Dew SolutionsSun Dew Solutions formally kick started its journey with a small team of 3 people in 2007 to establish their existence in this global marketplace. Although the initial years were extremely tough, it taught hard lessons of entrepreneurship that slowly made the dreams of Sarbajit Das, Founder & CEO become stronger than ever. The more the failures came, more the determination got set in him. The challenge was ultimately to overcome all the difficulties and spread the wings someday. It was definitely not an easy path, but the journey gave a lot of learning experiences throughout and made Sarbajit stronger as a person and as an entrepreneur.

6 years later in June 2013, Sun Dew Solutions was incorporated as a Pvt. Ltd. company and the organization

began a new journey all together. Riding on a huge market experience of last few years, the organization was re-energized with renewed passion, ambition and new horizons to grow.

As on date, Sun Dew Solutions Pvt. Ltd. feels proud to have worked with

Sun Dew Solutions:Driving Innovation in Business!

160+ clients across 18+ countries, delivered more than 650+ projects comprising Websites, E-Commerce Portals, Business Process Automation Applications, Mobile Applications, BI & Predictive Analytics solutions andvarious product developments.

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Sarbajit Das

Founder & CEO

Relationship with ClientsSun Dew Solutions over the years have earned the faith and trust of each and every client they have worked with and thus have 95% client retention till date amidst this highly global competitive marketplace. The main USP of Sun Dew Solutions is “Customer First”. They create relationships, nurture it and sustain them on a long term basis.

Sun Dew Solutions’ Prospective Currently, Sun Dew Solutions is emerging as a promising player in the Travel Retail & the Duty Free Business Sector and is working with global brands to help them empower their IT and online presence. They are also deeply involved with multiple diversified projects which are both technology intensive as well as business critical from other sectors involving global locations.

Sun Dew Solutions has bootstrapped themselves from Zero to cross 1Cr in 2015-2016 and is striving to maintain a sustainable growth to reach their goal of 2 Million Dollars by 2019.

Furthermore, Sun Dew Solutions are seeing areas of Africa, East Asia and the Middle East growing from strength to strength and having a huge demand in the type of services they provide. They also see a massive opportunity as a company in the vertical of Business Intelligence and Analytics in the coming years. Additionally, IoT is another vertical that excites them to work in, especially technology that involves wearable devices.

innovation, creativity, passion and precision which helps them to achieve excellence all the time.

The big differentiator against the competitors over the years has been the Value Add that Sun Dew Solutions have provided in every engagement till date. Sun Dew Solutions owns their customer’s objective of any initiative that they might take and strive to achieve the same through thick and

thin with them. They always follow the path of being a “Partner” to their customers rather than being just another “Vendor”.

Key Values to Overcome RoadblocksThe key values of Sun Dew Solutions are Honesty, Passion, Dedication and Determination to succeed against all adversities. They have been successful in sowing the seeds of their Company Culture and DNA within each and every team member and the same gets reflected in their internal recruitment policies as well.

The dreams were and will always remain BIG at Sun Dew Solutions. The initial steps were indeed difficult, but unless they have faced those challenges Sun Dew Solutions could not have learned the art of combating those and reach where they are today.

Services Sun Dew Solutions OffersSun Dew Solutions Pvt. Ltd. is primarily software development and technology consulting company, offering the following services categorized under two broad sections:

Business Services Vertical:

1. Custom Application Development2. Enterprise E-commerce3. Enterprise SMAC (Social Mobile

Analytics Cloud) Solutions4. Mobile Application Development in Android and iOS Platforms5. Business Intelligence and Predictive Analytics6. Enterprise Web Development7. Bespoke Product Development

Consulting Services Vertical:

1. Staff Augmentation2. Business Process Consulting

Drivers of Sun Dew SolutionsAs an organization, they DREAM BIG to ACHIEVE BIG! The DNA of Sun Dew Solutions gets reflected in every sphere of their organization, be that in the work they produce, the quality of people they have in the team, the types of projects they commit and engage with and also the work atmosphere within their organization - it inspires

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Our DNA stands for LeanMethodology, Quality Assurance,Process Driven Approach,High Customer Satisfactionand step by step growth

This company is certainly the answer when thinking about comprehensively marketing

your business online that will ensure increased traffic, increased site conversion, pre-selling your products or services and managing online relations. Web Research Services has proven online marketing strategies that guarantee to give these desired results as they specialize in digital marketing services that will help you relax while you watch your online sales soar.

Pioneer behind Web Research ServicesSiddharth Samel, Founder Director & Chief Marketing Strategist is a serial entrepreneur. He is qualified in PGDBA and Masters in Marketing Management from Pune University. Siddharth is certified as ‘Marketing Strategist’ from United Kingdom. He started his venture in 2004 with Web Research Services and then later diversified into other streams. He is also a guide, consultant, business trainer, and mentor to over 35,000 people globally. Siddharth started doing business at a young age and now has an experience of over 15 years having built many profitable ventures.

Web Research Services is a winner of ‘Business & Service Excellence Awards’ in 2012 for the Best Internet

Business Marketing Company, Siddharth was awarded the title of ‘Excellence Guru’ in 2010 and now once again his company has earned the Title of ‘10 Most Valuable Outsourcing Companies 2016.’

Web Research Services:Online Marketing Experts

Services Web Research Services ProvidesWeb Research Services operates majorly in the US and European markets. It takes the credit of providing ‘Online Business Consultancy’ to

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Siddharth SamelFounder Director &Chief Marketing Strategist

There were downtimes faced by WRS but their determination to give a great customer experience got them back to the upstream and also earned accolades.

Siddharth says, “Regular communication with the customers is very important, especially, when the customers who outsourced the work to you, have never seen you. WRS has a policy of answering all emails in less than 24 hours and that has helped them a great deal. It really keeps the clients happy.”

Commitment with Clients Clients say that WRS does not believe in sustaining the competition but they create business plans to beat the competition right in the face to create a winning edge. Web Research Service’s clients are most fascinated by their 5 services which include reliable service, radiant team energy, rewarding business strategies, reporting and result generating ability.

Prospective of Web Research ServicesInternet is an ever changing technology. On top of that, the way people do business has changed from time to time. Clubbing both, business on the internet adds to the dynamism. The team at Web Research Services loves this dynamic environment. Siddharth adds, “What is most exciting is that you are responsible for creating brands and ensuring business growth using internet media that changes every day. Internet will see many changes in the future and will even change its form. All this is so exciting!”

Video Streaming’. Companies in India and abroad outsource their healthcare software development requirements to DHPL. Strategies of Web Research ServicesSiddharth adds that there can be no better competitive strategy than winning the hearts and developing trusted relationship with the clients. WRS has gained that winning edge by delivering performance and results that

not only wins the customer’s trust but also develops strategic business relationship. To ensure that you are in the fast paced environment, it is important to be proactive. By habit, Web Research Services team work on a proactive basis than being reactive. This is another important aspect which helps them edge over competitors. The company is proved that in the end, it is important to be really good at work and performance that no competitor can beat.

Key Values to Overcome the RoadblocksOnline business and digital marketing are dynamic channels. WRS has always believed in continuous learning and enhancing the customer experience to overcome the business challenges.

more than 400 companies across the globe. The expertise of the company is in the areas of business consulting, digital marketing, online brand reputation management, affiliate program marketing & management, social media marketing, search engine marketing, viral marketing, digital advertising and much more.Not many Indian companies are able to retain their clients for long term without any contracts but Web

Research Services boasts of retaining their overseas clients for several years together. WRS not only provide services to its clients but also trains local candidates in new age online business promotion techniques.

Company’s businesses come from varied industries like Web Research Services into online business consulting, Siddharth Samel Institute of Entrepreneurship Development dedicated to creating and supporting new age entrepreneurs, Vive Institute which helps in providing education to the unqualified professionals and Doctorlogy Healthcare Pvt. Ltd. (DHPL) which is into healthcare software and mobile app development. Their Healthcare Software development company is the first one to offer a solution of ‘Online Instant Doctor Consultation Service via Live

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“ “

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We provide end-to end internetmarketing services and solution giving our clients the “edge” to attain their buisness objectives

Q. How IWORKTECH has contributed for innovative technology in a current IT space?

The fast pace of today’s world brings with it many distractions and less time to relax. It’s easy to forget what your body needs. Luckily, the very mobile device that sometimes acts as distractions can also be used to promote healthy living.

These mobile apps can help you track and improve your personal health metrics. The best part is that most of these can be used on the go-even when you are sleeping.

IWORKTECH has developed a platform which allows one to build app on Andorid and iOS easily. The platform is developed using Xamarin.

Recently using this platform IWORKTECH has released an application for a lifestyle company based out of S. E. Asia.

Q. What were the main considerations you kept in mind while introducing Xamarin?

Enterprise Mobility Challenges - IWORKTECH’s

Experience While Developing Its Mobile Platform

Development for Lifestyle Segment

JULY 2016 |

40Atul Gunjal

CEO

IWORKTECH

Interview withInsights Success

While developing the platform IWORKTECH the major considerations were Enterprise Mobile Application, Mobile Software Development Life Cycle, Mobile testing.

After a lot of research on various tools, platforms and environments available in the market, Xamarin was selected. Developing a common platform, and also releasing apps in the different domains, has helped IWORKTECH to build a mature Xamarin development unit.

According to you, what are the challenges of Enterprise Mobile Application? Since the last decade Enterprise Mobile Solutions are experiencing increase in: Maturity, Security, development and testing complexity, scalability of the solution itself,

Support various types of devices, Maintenance of application, Support of new release of the Oss, Response time.Mobile Enterprise Application - Requirements

Mobile Software Development Life Cycle

A lot comes into play, even when you develop a small single app. In this you need to develop the application, release it in the market place, and gather users experience and response. Additionally, you need to keep on adding new features, new capabilities so that the user’s interest is maintained and you can continue to have market leadership and remain ahead of your competitors. Also there is a challenge of supporting various devices that keep on coming in the market.

This life cycle needs to be supported in the mobile application. We found that Xamarin provides us an environment which is secured and can integrate with the backend system easily.

Xamarin’s cross-platform development environment allows us to create rich native applications by keeping large percentage of code common. It allows us to achieve the following:

Q. What challenges you faced in Mobile Testing and how do you address those?With mobile quality challenges such as device fragmentation, app complexity, fast release cycles, and high mobile user expectations, it becomes very difficult to monitor the user experience and quality of a mobile app.

Embracing new innovations in apps and quickly evaluating compatibility and quality requires adopting a mobile testing solution with access to the latest hardware and software from a variety of vendors. With the help of Xamarin Test Cloud we are able to address these challenges.

About Atul Gunjal

Atul Gunjal, CEO of IWORKTECH, Pune, India, is an alumnus from College of Engineering, Pune. Atul is a serial Entrepreneur having over two decades of rich experience in IT Industry.

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ith 2.3 Billion active social media users across Wthe globe - according to 2016 social network usage report by Global Web Index - it is no

surprise that social media marketing strategy has become an integral part of every organization’s marketing plan. Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Tumblr, Myspace, Blogs… you name any social media channel and you will find organizations trying hard to engage with their target audience to promote their brands. Almost every day, we witness organizations’ coming up with innovative marketing campaigns to engage with their target audience in order to build a strong brand presence and drive higher sales.

In this age of digital connectivity, customers welcome these engagements with open arms and to some extent even with open pockets to interact with brands and drive higher sales. Hence, organizations are witnessing fair amount of success from these campaigns. However, customers’ expectations from these social media interactions are not just limited to purchase transactions. They turn to social media channels as a means for instant resolution for the product or service problems they are facing. Customers view these social media channels in a far greater role of an instant and transparent customer service desk.

Today’s generation believes in instant gratification and they expect resolution to their product/service related issues immediately. No longer are they content with the traditional channels of resolution like helplines, FAQs, or support emails. They are not ready to put up with automated and delayed responses. Consumers are looking for immediate connect with their product/service providers and expect a more personalised resolution of their issues. Failure to respond to the customer in a TIMELY and PERSONILISED manner can be devastating for your brand and can lead to huge customer drop off.

It is one thing to use social media for creating brand presence but it is altogether a different thing to use social media for customer care. Achieving this balance between Social Media Brand Awareness Engagements and Social Media Customer Care Engagements is no easy task. It requires a sound IT infrastructure in place that can share information in real-time across business units and various hierarchies in order to make quick customer facing decisions. It is this need that has led to the advent of SOCIAL ENGAGEMENT CRM.

Social Engagement CRM is a powerful CRM technology that equips sales, marketing and services teams of

SOCIAL MEDIA

Living Up to Customer Expectations

ENGAGEMENTS:

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CXO Standpoint

organizations with cutting edge social tools to connect with customers as well as critics and gain insight how they really feel about your product and services. The popular tools covered within Social Engagement CRM are:

• Social Listening: Social Engagement CRM allows you to harness the power of social media to identify and assess what is being said about your brand, product and/or services on the social media channels. Social Listening will enable you to spot trends, identify key influencers and receive alerts on how people feel about your business. Accordingly, one can make informed decisions and drive sales and service conversations more effectively.

• Social Analytics: With Social Engagement CRM, you can gain valuable insights about your customers and target audience previously not available. Traditionally

organizations were only able to get demographic insights about their customers like age, gender, geography, marital status etc. but with social analytics tool, you are exposed to a plethora of personal insights on social media. You can now get to know about your customers likes, dislikes, sentiments towards your brand. Using this information you can now customize your products and offerings as per customers’ expectations and further do a personalized service delivery to convert negative sentiment to a positive one.

• Social Engagement: With social engagement tools, engage and interact with your customers, brand advocates and brand detractors on social media. Improve your social media presence by engaging with social communities with rich multimedia and drive end-to-end customer experience by

creating CRM actions from social posts. Build deeper relationships with customers by engaging with social communities on Twitter or Facebook and other popular social media channels using your corporate or personal profiles.

Key Takeaway - Make sure to create the right balance between your Social Media Brand Awareness Engagements and Social Media Customer Care Engagements. This is no easy task and do not think twice before seeking external professional help to achieve this balance. At Tectura, we help organizations to build a strong Social Engagement IT infrastructure, powered by Microsoft Dynamics CRM, to create the perfect balance but at the end of the day it’s the culture within an organization which maintains this balance for the years to come.

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CXO Standpoint

Chetan Pathak

Executive Vice President,

Tectura India

Chetan is committed to Tectura’s drive to deliver exceptional and sustained value to the clients. Chetan joined Tectura India as Corporate Operations Director in April 2009. With an extensive and diverse experience of over 26 years in the areas of technology and consulting business, Chetan crafts Tectura’s strategy for business in India, and is the primary decision and policy-maker, setting the tone for company’s values, ethics, and culture.

In this capacity, Chetan provides complete leadership on strategic and operational issues. A proven leader with deep expertise in executing on strategic global, regional, and local initiatives and goals, Chetan manages growth of Tectura India’s business, profitability, and customer satisfaction. With a passion for mentoring and coaching, Chetan builds up the path for enterprise leadership team. Chetan leads relationship management with Microsoft and various channel partners. His focus for business excellence has helped Tectura India achieve many awards from Microsoft locally and globally.

Chetan holds a BE degree in Mechanical Engineering and MBA in Marketing Management from Gujrat University.

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CXO Standpoint


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