Internet Marketing for Small Businesses: Local SEO
Trying to target local customers? You can’t ignore the power of search marketing.
Here’s how to get started.
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Reach Potential Customers in Specific Locations
The internet can help you reach a local as well as a global audience.
Customers searching for a product in a specific geographic location are usually ready to buy.
Local SEO can help you capture these sales before your competitors.
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Mobile Readiness
Many local searches (those with a geographic qualifier such as “plumber in Baltimore” or “Arlington hair dresser”) are performed with a mobile device.
Customers are on the move, looking for a place to make a purchase.
If your site is mobile-ready, you will attract more customers.
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Google Places for Business
Google Places for Business is a directory of business listings.
The information you provide will be displayed across Google Maps, in Google Search, and Google Earth.
Getting listed is free. Here’s what you need:- A Google account.- A business name and phone
number.- A physical address where you
can receive mail.
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Creating a Google Places for Business Listing
Go to http://google.com/business/placesforbusiness. Check to see if a listing already exists for your business. Enter your information if not, or verify that the information is
correct if so. Select service areas, hours of operation, and payment options. Upload photos (logos, staff, etc.). Add any additional details. Verify your listing through snail mail (this is why you need a
valid address).
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Citations
What links are to global SEO citations are for local SEO. A citation is any time someone mentions your company on a
website. Citations are more valuable when they list your company name, logo, and contact information together.
There are a number of ways to get citations:- Sponsorships- Listings in phone directories- Local chambers of commerce websites- Media sites- Event citations
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Financing for Small Businesses
Check out our flexible financing options for small businesses. We can get you the funding you need to launch a targeted marketing campaign.
You can get as much as $500,000 in as little as 7 days for your business.