Internet Marketing for Small Businesses: Local SEO

Trying to target local customers? You can’t ignore the power of search marketing.

Here’s how to get started.

2

Reach Potential Customers in Specific Locations

The internet can help you reach a local as well as a global audience.

Customers searching for a product in a specific geographic location are usually ready to buy.

Local SEO can help you capture these sales before your competitors.

3

Mobile Readiness

Many local searches (those with a geographic qualifier such as “plumber in Baltimore” or “Arlington hair dresser”) are performed with a mobile device.

Customers are on the move, looking for a place to make a purchase.

If your site is mobile-ready, you will attract more customers.

4

Google Places for Business

Google Places for Business is a directory of business listings.

The information you provide will be displayed across Google Maps, in Google Search, and Google Earth.

Getting listed is free. Here’s what you need:- A Google account.- A business name and phone

number.- A physical address where you

can receive mail.

5

Creating a Google Places for Business Listing

Go to http://google.com/business/placesforbusiness. Check to see if a listing already exists for your business. Enter your information if not, or verify that the information is

correct if so. Select service areas, hours of operation, and payment options. Upload photos (logos, staff, etc.). Add any additional details. Verify your listing through snail mail (this is why you need a

valid address).

6

Citations

What links are to global SEO citations are for local SEO. A citation is any time someone mentions your company on a

website. Citations are more valuable when they list your company name, logo, and contact information together.

There are a number of ways to get citations:- Sponsorships- Listings in phone directories- Local chambers of commerce websites- Media sites- Event citations

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Financing for Small Businesses

Check out our flexible financing options for small businesses. We can get you the funding you need to launch a targeted marketing campaign.

You can get as much as $500,000 in as little as 7 days for your business.