Download - Internet Marketing (Technopreneurship)
PROF. ERWIN M. GLOBIO, MSIT
Internet Marketing Seminar
Prof. Erwin M. Globio, MSITGuest Speaker
https://www.facebook.com/erwinglobio
PROF. ERWIN M. GLOBIO, MSIT
Before we start
I email useful information to colleagues I send photos to friends I use instant messenger I have participated in a poll I have submitted a book review on Amazon I have submitted a seller feedback on Ebay/Sulit I read or contribute to discussion groups I contribute personal opinions to websites I write my own blog I create multimedia content and put it on the
Internet
PROF. ERWIN M. GLOBIO, MSIT
Internet Population
2, 267, 233, 742 Internet users globally http://www.internetworldstats.com/ 31 December 2011
1, 016, 799, 076 Internet users in Asiahttp://www.internetworldstats.com/ 31 December 2011
29, 700, 000 Internet users in the Philippineshttp://www.internetworldstats.com/ 31 December 2011
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
Advantage of Internet Marketing
1. Reduced Cost2. Everything is Measurable 3. Brand Engagement4. Demographic Targeting5. Real Time Results6. Easily Refine your Strategy7. Long Term Exposure8. Product Information9. Less Intrusive10.Hold their Attention
PROF. ERWIN M. GLOBIO, MSIT
Young consumers more active onlineCommon features:
1. User-generated content over corporate content2. Communities3. Music4. Keeping in touch
PROF. ERWIN M. GLOBIO, MSIT
Older consumers are functional
Common features:1. Information rich2. News3. Staying in touch
PROF. ERWIN M. GLOBIO, MSIT
Consumers ecosystems
PROF. ERWIN M. GLOBIO, MSIT
Users are more than just users
PROF. ERWIN M. GLOBIO, MSIT
The top five online chores for 8-14 year olds:
38% share pictures & emails with relatives
38% get movie listings
36% invitations & party planning stuff
36% plan vacations/travel
35% get driving directions
14% helped their parents prepare their income tax return
Kids are growing up with technology
PROF. ERWIN M. GLOBIO, MSIT
Globally, the average young person connected to digital technology has:
94 phone numbers in his or her mobile phone. 78 people on a messenger buddy list & 86 people in his or her social networking community.
Digi-kids are not geeks
59% of 8 to 14 yrs still prefer their TV to their PCs Only 20% of 14 to 24 yrs globally admitted to being "interested" in technology. Climate impacts on digital technology. In countries with a strong outdoor culture, such as Italy, Brazil & Australia, youngpeople use mobiles for arranging to meet, flirt & take pictures of their friends.
Online activity
70% said the first thing they did after turning on their computer was to check IM. 14-17 girls spend the least time online -- 21 hrs/wk 22-24 males spent the most time online -- 31 hrs/wk 100% of those surveyed said they communicate every time they go online.
Tween & teen online behavior
PROF. ERWIN M. GLOBIO, MSIT
Multi-tasking is becoming normal
50% of Filipino Internet users say that for atleast half the amount of time they are online athome they also have the television on.
PROF. ERWIN M. GLOBIO, MSIT
Inspire one mind.Touch one heart.
One Filipino at a timeOne Peso at a time.
2012
PROF. ERWIN M. GLOBIO, MSIT
In the Recommendation Age And Beyond
8 New Marketing Strategies
PROF. ERWIN M. GLOBIO, MSIT
History
2012
PROF. ERWIN M. GLOBIO, MSIT
2007
PROF. ERWIN M. GLOBIO, MSIT
Live your passion.“You gotta go after the things you want
While you are still in your prime.”
PROF. ERWIN M. GLOBIO, MSIT
1. The Triangle Social MediaOffense
PROF. ERWIN M. GLOBIO, MSIT
Your campaign
PROF. ERWIN M. GLOBIO, MSIT
Social Media Triangle Offense:
• Launch Blog, Facebook, and Twitter at the same time.
• Name is consistent that can easily be remembered, rolls off the tongue, and tag-gable when used in a sentence.
• Blog (Archival Purpose), Facebook (Coffee Talk), Twitter (Grapevine Conversations) and Google (Yellow Pages or Index)
• The key is that Concept is Social and Viral.
PROF. ERWIN M. GLOBIO, MSIT
2. The Secret behind the businessOf Blogging
PROF. ERWIN M. GLOBIO, MSIT
Blogging Thoughts
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
What is it exactly? Publishing Free Content with AdsBlogging and Content Sharing Sites
How do you earn? You earn from AdsAdsense, Blog Network Ads like Nuffnang, DirectAdvertisers and Paid Advertorials
What are the keys to success? Increase Pages = Increase IncomePublish Unique Content Forever
Power Tip: Searchers Click, Readers ReadCPC if high searchers, CPM if high readers
How to get started? Finding a Passion to write aboutYou have the knowledge or have the accessto the ins and outs of that niche.
PROF. ERWIN M. GLOBIO, MSIT
3. Mastering the Twitter Universe
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
4. The Industry is about Integrity trading
PROF. ERWIN M. GLOBIO, MSIT
Integrity Trading:
• Blogging COI, Entitlement, and Disclosures
• Social Proof: Followers, Readers, Twitter Testimonials
• Perception Battle. Don’t do things that people will perceive you otherwise.
• Video Marketing will rise because You can’t fake it.
PROF. ERWIN M. GLOBIO, MSIT
5. It’s not about PopularityIt is about Impact
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
6. Evolving Google Search
PROF. ERWIN M. GLOBIO, MSIT
Search Engine Optimization
PROF. ERWIN M. GLOBIO, MSIT
Google Insights for Search – What’s the trend online?
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
Local Search is here
PROF. ERWIN M. GLOBIO, MSIT
Claim your Local Business Address
PROF. ERWIN M. GLOBIO, MSIT
Google AdWords
PROF. ERWIN M. GLOBIO, MSIT
Google Search
PROF. ERWIN M. GLOBIO, MSIT
Objective What is it?
Provides free traffic On Page OptimizationProvides highly targeted traffic
Off Page Optimization
Website working 24/7 Link BuildingLocal and Natural Search Results
Becoming an authority
KeywordsContent
Try to increase your search engine footprint at all times
Don’t be tempted to take shortcuts with SEO. White Hat is the way forward
Search Engine Optimization
PROF. ERWIN M. GLOBIO, MSIT
7. The second coming of true e-Commerce platforms
PROF. ERWIN M. GLOBIO, MSIT
True e-Commerce Platforms:
• Online Stores with payment and logistics
• Entertainment Shopping - Bidding Sites
• Daily Deal Sites
• Information Marketing - Webinars, eBooks
• Membership Sites
• Video Marketing the next frontier.
PROF. ERWIN M. GLOBIO, MSIT
8. From Information Age to Recommendation Age to
Prediction Age
PROF. ERWIN M. GLOBIO, MSIT
The Law of Equal ValueContribution:
In order for a relationship towork in the long term, both
people must contribute roughlyequal amounts of value
(social, sexual and material)to the other person's life.
PROF. ERWIN M. GLOBIO, MSIT
Prediction Age:
• Predicting Trends and making bold predictions
• Being “in touch” with what’s happening in real time
• Predictive Content based on Stages in Life
• Networking and Masterminding with different industries and best practices
• Essential Skill: Thinking!
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
Email Marketing
Objective What is it?
Increase Sales Very targeted
Increased Traffic Can be sales driven
Increased Awareness Newsletter based
Communicate with clients All companies can and should be doing it
High Return on Investments
Access to Analytics
You should be collecting customer and prospect email details
PROF. ERWIN M. GLOBIO, MSIT
E-mail Marketing Tips
•Think about the times that you send
•Test your campaigns
•Look after your data
•Analyze your campaigns
•Use software to make all of the above easier
PROF. ERWIN M. GLOBIO, MSIT
PROF. ERWIN M. GLOBIO, MSIT
https://www.facebook.com/erwinglobio
PROF. ERWIN M. GLOBIO, MSIT
Thank you!