internet marketing (technopreneurship)

PROF. ERWIN M. GLOBIO, MSIT

Internet Marketing Seminar

Prof. Erwin M. Globio, MSITGuest Speaker

https://www.facebook.com/erwinglobio


Before we start

I email useful information to colleagues I send photos to friends I use instant messenger I have participated in a poll I have submitted a book review on Amazon I have submitted a seller feedback on Ebay/Sulit I read or contribute to discussion groups I contribute personal opinions to websites I write my own blog I create multimedia content and put it on the

Internet


Internet Population

2, 267, 233, 742 Internet users globally http://www.internetworldstats.com/ 31 December 2011

1, 016, 799, 076 Internet users in Asiahttp://www.internetworldstats.com/ 31 December 2011

29, 700, 000 Internet users in the Philippineshttp://www.internetworldstats.com/ 31 December 2011

http://www.internetworldstats.com/





Advantage of Internet Marketing

1. Reduced Cost2. Everything is Measurable 3. Brand Engagement4. Demographic Targeting5. Real Time Results6. Easily Refine your Strategy7. Long Term Exposure8. Product Information9. Less Intrusive10.Hold their Attention


Young consumers more active onlineCommon features:

1. User-generated content over corporate content2. Communities3. Music4. Keeping in touch


Older consumers are functional

Common features:1. Information rich2. News3. Staying in touch


Consumers ecosystems


Users are more than just users


The top five online chores for 8-14 year olds:

38% share pictures & emails with relatives

38% get movie listings

36% invitations & party planning stuff

36% plan vacations/travel

35% get driving directions

14% helped their parents prepare their income tax return

Kids are growing up with technology


Globally, the average young person connected to digital technology has:

94 phone numbers in his or her mobile phone. 78 people on a messenger buddy list & 86 people in his or her social networking community.

Digi-kids are not geeks

59% of 8 to 14 yrs still prefer their TV to their PCs Only 20% of 14 to 24 yrs globally admitted to being "interested" in technology. Climate impacts on digital technology. In countries with a strong outdoor culture, such as Italy, Brazil & Australia, youngpeople use mobiles for arranging to meet, flirt & take pictures of their friends.

Online activity

70% said the first thing they did after turning on their computer was to check IM. 14-17 girls spend the least time online -- 21 hrs/wk 22-24 males spent the most time online -- 31 hrs/wk 100% of those surveyed said they communicate every time they go online.

Tween & teen online behavior


Multi-tasking is becoming normal

50% of Filipino Internet users say that for atleast half the amount of time they are online athome they also have the television on.


Inspire one mind.Touch one heart.

One Filipino at a timeOne Peso at a time.

2012


In the Recommendation Age And Beyond

8 New Marketing Strategies


History

2012


2007


Live your passion.“You gotta go after the things you want

While you are still in your prime.”


1. The Triangle Social MediaOffense


Your campaign


Social Media Triangle Offense:

• Launch Blog, Facebook, and Twitter at the same time.

• Name is consistent that can easily be remembered, rolls off the tongue, and tag-gable when used in a sentence.

• Blog (Archival Purpose), Facebook (Coffee Talk), Twitter (Grapevine Conversations) and Google (Yellow Pages or Index)

• The key is that Concept is Social and Viral.


2. The Secret behind the businessOf Blogging


Blogging Thoughts


What is it exactly? Publishing Free Content with AdsBlogging and Content Sharing Sites

How do you earn? You earn from AdsAdsense, Blog Network Ads like Nuffnang, DirectAdvertisers and Paid Advertorials

What are the keys to success? Increase Pages = Increase IncomePublish Unique Content Forever

Power Tip: Searchers Click, Readers ReadCPC if high searchers, CPM if high readers

How to get started? Finding a Passion to write aboutYou have the knowledge or have the accessto the ins and outs of that niche.


3. Mastering the Twitter Universe


4. The Industry is about Integrity trading


Integrity Trading:

• Blogging COI, Entitlement, and Disclosures

• Social Proof: Followers, Readers, Twitter Testimonials

• Perception Battle. Don’t do things that people will perceive you otherwise.

• Video Marketing will rise because You can’t fake it.


5. It’s not about PopularityIt is about Impact


6. Evolving Google Search


Search Engine Optimization


Google Insights for Search – What’s the trend online?


Local Search is here


Claim your Local Business Address


Google AdWords


Google Search


Objective What is it?

Provides free traffic On Page OptimizationProvides highly targeted traffic

Off Page Optimization

Website working 24/7 Link BuildingLocal and Natural Search Results

Becoming an authority

KeywordsContent

Try to increase your search engine footprint at all times

Don’t be tempted to take shortcuts with SEO. White Hat is the way forward

Search Engine Optimization


7. The second coming of true e-Commerce platforms


True e-Commerce Platforms:

• Online Stores with payment and logistics

• Entertainment Shopping - Bidding Sites

• Daily Deal Sites

• Information Marketing - Webinars, eBooks

• Membership Sites

• Video Marketing the next frontier.


8. From Information Age to Recommendation Age to

Prediction Age


The Law of Equal ValueContribution:

In order for a relationship towork in the long term, both

people must contribute roughlyequal amounts of value

(social, sexual and material)to the other person's life.


Prediction Age:

• Predicting Trends and making bold predictions

• Being “in touch” with what’s happening in real time

• Predictive Content based on Stages in Life

• Networking and Masterminding with different industries and best practices

• Essential Skill: Thinking!


Email Marketing

Objective What is it?

Increase Sales Very targeted

Increased Traffic Can be sales driven

Increased Awareness Newsletter based

Communicate with clients All companies can and should be doing it

High Return on Investments

Access to Analytics

You should be collecting customer and prospect email details


E-mail Marketing Tips

•Think about the times that you send

•Test your campaigns

•Look after your data

•Analyze your campaigns

•Use software to make all of the above easier


https://www.facebook.com/erwinglobio


Thank you!

internet marketing (technopreneurship)

Education

online chores

online activity

filipino internet users

free content

corporate content

multimedia content

young people

internet population