Download - Intro to fly research
www.FlyResearch.com +44 (0) 8700 427 427
IntroducingFlyResearch
www.FlyResearch.com +44 (0) 8700 427 427
About FlyQuick - Clever - Helpful
• Done over 1000 online / mobile projects
• Experienced team - average of 15+ years
• Two full MRS members (MRS Gold Medal)
• Focussed on quality and innovation
• Not bad value
www.FlyResearch.com +44 (0) 8700 427 427
Quality Research PanelFour (linked!) market trends:
• Low response rates (<10%)
• Falling still further
• Serious concerns over quality
• 85% of value removed
By contrast our panel:
• 36% average response rate
• Response rate improving
• Very high quality
• Initial costs higher but EFFECTIVE costs lower
So - our MyVoice and Q panels offer:
• better quality (of course!)
• cumulative understanding through repeat surveys
• more effective utility of budget
www.FlyResearch.com +44 (0) 8700 427 427
Survey optionsOMNIBUS FAST FEEDBACK QUICK SURVEYS CLEVER SURVEYS
TYPICAL PRICING£200 Per Questions
1000 completesNo set-up fee
£500 per questionChoose number of
completesNo set-up fee
£3k for a 10 question survey £8K - £10K10-15 Min Survey
TIMINGS Questions by Monday 12pm - results back by 4pm Thursday
2 Hours to field24 Hours to
complete and provide results
Typically 2-3 days turnaround time Typically 1 week – 10 Days
SUITABLE FOR: Cheapest Solution When deadlines are very tight
Your SurveyYour TargetYour Choice
More complex survey - extra questions – visually engaging
– Routing / Looping / etc.
COMMENTSSimple Q’s only
Fixed sample / demographicsFixed timetable
Pre-identified samples(Women, Drivers, Northerners etc.)
Fully flexible sample(including screening)
Flash technology take longer to script & test etc.
High quality images take time to source or create
OPTIONSOnline
orMobile
OnlineMobile
Combined
OnlineMobile
Combined
Online only (if Flash)Mobile/both (if complex
routing etc.)
www.FlyResearch.com +44 (0) 8700 427 427
Fly Innovation
www.FlyResearch.com +44 (0) 8700 427 427
Customer in the room
• Predefined Customer sample
• Waiting for questions
• Instant response
• Voice of your Customer directly into your important meetings
www.FlyResearch.com +44 (0) 8700 427 427
Fast Feedback
• Quick & Simple surveys
• 2 hours to be in Field
• 2 more hours for initial results
• Full results in 24 hours
www.FlyResearch.com +44 (0) 8700 427 427
Mobile Survey System
• Exactly like Online
• Tested on 100 makes of phone
• Simple for Respondent
• Powerful survey choices
• “In the moment”
www.FlyResearch.com +44 (0) 8700 427 427
Innovative Flash surveys
• Better data
• More data
• More intuitive
• Preferred by clients and respondents
• You design in Powerpoint - we’ll build it “for real”
www.FlyResearch.com +44 (0) 8700 427 427
Special Audiences
• Particularly useful for Kids research
• More fun = more engaging
• Designed to order
• Can give “qual” data from online sample
www.FlyResearch.com +44 (0) 8700 427 427
Non Linear Surveys
• Website not book
• Respondents tell us about what matters (has changed)
• Particularly suited to Trackers
• Can be linked to chart of previous responses
www.FlyResearch.com +44 (0) 8700 427 427
Survey In a Box
• Survey automation
• Benchmark database
• Improved consistency & control
• Structured data for structured results
• Automated models
- Brand Equity
- Concept scoring
www.FlyResearch.com +44 (0) 8700 427 427
Automated Survey in 3 minutes
• Survey split:
- Repeatables
- Variations
• “Variations” built into a Wizard
• Built-in calculations guarantees consistency
• Data:
- As normal
- Benchmarks
www.FlyResearch.com +44 (0) 8700 427 427
Catchment data
• Online and/or mobile research but cross-tabbed by respondent location
• Can be nearest store/class of store, distance, drive time, competitors, gravity model etc.
• Just give us a postcode file and we will upload it against our panel
• Anything attached to the file will then be available for analysis
www.FlyResearch.com +44 (0) 8700 427 427
Real Time C-Sat• Immediate response via
mobile phone
• Any phone not just “Smart”
• Unique code driven by your till system (identified anonymous!)
• QR Code for fast/convenient access
www.FlyResearch.com +44 (0) 8700 427 427
Mind reading
• Emotional responses
• Pre-conscious
• Additional insight
• Later this year
• c. £10k not c. £100k
• Living room not laboratory
www.FlyResearch.com +44 (0) 8700 427 427
Reading minds over the Internet!
• Well established techniques
• But - were expensive and “Lab Conditions”
• Now:
- Living Room
- Wireless
- Cost-effective
www.FlyResearch.com +44 (0) 8700 427 427
Mobile Surveys
• Surveys programmed exactly like Web:
• Routing/Piping
• Logic/Rules/etc.
• Delivered by:
• SMS
• Both
• Works on:
• Computers
• Smartphones
• “Dumb” phones
www.FlyResearch.com +44 (0) 8700 427 427
FlyResearch
Quick Clever
Helpful
Thank You