intro to fly research
DESCRIPTION
Fly is the UK's quickest bespoke research agency with experienced researchers using the latest mobile and online technology. With Fly, we launch as soon as you are ready - there's no waiting - and we go as quickly as you need - even same day results.TRANSCRIPT
www.FlyResearch.com +44 (0) 8700 427 427
IntroducingFlyResearch
www.FlyResearch.com +44 (0) 8700 427 427
About FlyQuick - Clever - Helpful
• Done over 1000 online / mobile projects
• Experienced team - average of 15+ years
• Two full MRS members (MRS Gold Medal)
• Focussed on quality and innovation
• Not bad value
www.FlyResearch.com +44 (0) 8700 427 427
Quality Research PanelFour (linked!) market trends:
• Low response rates (<10%)
• Falling still further
• Serious concerns over quality
• 85% of value removed
By contrast our panel:
• 36% average response rate
• Response rate improving
• Very high quality
• Initial costs higher but EFFECTIVE costs lower
So - our MyVoice and Q panels offer:
• better quality (of course!)
• cumulative understanding through repeat surveys
• more effective utility of budget
www.FlyResearch.com +44 (0) 8700 427 427
Survey optionsOMNIBUS FAST FEEDBACK QUICK SURVEYS CLEVER SURVEYS
TYPICAL PRICING£200 Per Questions
1000 completesNo set-up fee
£500 per questionChoose number of
completesNo set-up fee
£3k for a 10 question survey £8K - £10K10-15 Min Survey
TIMINGS Questions by Monday 12pm - results back by 4pm Thursday
2 Hours to field24 Hours to
complete and provide results
Typically 2-3 days turnaround time Typically 1 week – 10 Days
SUITABLE FOR: Cheapest Solution When deadlines are very tight
Your SurveyYour TargetYour Choice
More complex survey - extra questions – visually engaging
– Routing / Looping / etc.
COMMENTSSimple Q’s only
Fixed sample / demographicsFixed timetable
Pre-identified samples(Women, Drivers, Northerners etc.)
Fully flexible sample(including screening)
Flash technology take longer to script & test etc.
High quality images take time to source or create
OPTIONSOnline
orMobile
OnlineMobile
Combined
OnlineMobile
Combined
Online only (if Flash)Mobile/both (if complex
routing etc.)
www.FlyResearch.com +44 (0) 8700 427 427
Fly Innovation
www.FlyResearch.com +44 (0) 8700 427 427
Customer in the room
• Predefined Customer sample
• Waiting for questions
• Instant response
• Voice of your Customer directly into your important meetings
www.FlyResearch.com +44 (0) 8700 427 427
Fast Feedback
• Quick & Simple surveys
• 2 hours to be in Field
• 2 more hours for initial results
• Full results in 24 hours
www.FlyResearch.com +44 (0) 8700 427 427
Mobile Survey System
• Exactly like Online
• Tested on 100 makes of phone
• Simple for Respondent
• Powerful survey choices
• “In the moment”
www.FlyResearch.com +44 (0) 8700 427 427
Innovative Flash surveys
• Better data
• More data
• More intuitive
• Preferred by clients and respondents
• You design in Powerpoint - we’ll build it “for real”
www.FlyResearch.com +44 (0) 8700 427 427
Special Audiences
• Particularly useful for Kids research
• More fun = more engaging
• Designed to order
• Can give “qual” data from online sample
www.FlyResearch.com +44 (0) 8700 427 427
Non Linear Surveys
• Website not book
• Respondents tell us about what matters (has changed)
• Particularly suited to Trackers
• Can be linked to chart of previous responses
www.FlyResearch.com +44 (0) 8700 427 427
Survey In a Box
• Survey automation
• Benchmark database
• Improved consistency & control
• Structured data for structured results
• Automated models
- Brand Equity
- Concept scoring
www.FlyResearch.com +44 (0) 8700 427 427
Automated Survey in 3 minutes
• Survey split:
- Repeatables
- Variations
• “Variations” built into a Wizard
• Built-in calculations guarantees consistency
• Data:
- As normal
- Benchmarks
www.FlyResearch.com +44 (0) 8700 427 427
Catchment data
• Online and/or mobile research but cross-tabbed by respondent location
• Can be nearest store/class of store, distance, drive time, competitors, gravity model etc.
• Just give us a postcode file and we will upload it against our panel
• Anything attached to the file will then be available for analysis
www.FlyResearch.com +44 (0) 8700 427 427
Real Time C-Sat• Immediate response via
mobile phone
• Any phone not just “Smart”
• Unique code driven by your till system (identified anonymous!)
• QR Code for fast/convenient access
www.FlyResearch.com +44 (0) 8700 427 427
Mind reading
• Emotional responses
• Pre-conscious
• Additional insight
• Later this year
• c. £10k not c. £100k
• Living room not laboratory
www.FlyResearch.com +44 (0) 8700 427 427
Reading minds over the Internet!
• Well established techniques
• But - were expensive and “Lab Conditions”
• Now:
- Living Room
- Wireless
- Cost-effective
www.FlyResearch.com +44 (0) 8700 427 427
Mobile Surveys
• Surveys programmed exactly like Web:
• Routing/Piping
• Logic/Rules/etc.
• Delivered by:
• SMS
• Both
• Works on:
• Computers
• Smartphones
• “Dumb” phones
www.FlyResearch.com +44 (0) 8700 427 427
FlyResearch
Quick Clever
Helpful
Thank You