@JRHUSNEY / UNDERCURRENT
STANDARDS ARE STUPID, JUST SHIP SOMETHING
2013
2005
>50 CAMPAIGNS HAVE RAISED >$22MM
SOURCE: http://postscapes.com/internet-of-things-and-kickstarter
I O T
“In order to progress, modern society should be treating ruined entrepreneurs in the same way we honor dead soldiers…
– Taleb, Nassim Nicholas (2012-11-27). Antifragile.
STANDARDS = BAD
STANDARDS ARE A POOR PLACE TO
START
STANDARD = PLATFORM
GOOD STANDARDS ARE EMERGENT
PRODUCTSTANDARD
(PLATFORM)MARKET
NEED
TECH+
MONITORING
CONTROL
PREDICTION
COMPOSITION
IOT VERTICALMATURITY
BYZANTIUM = SLOW
MY HOME TOWN
WEARABLES MACHINES COMPOSABLE SYSTEMS
APPS
IOT/M2M PLATFORMS
MY OLD PLATFORM
SO COMMERCIAL
THE WAY IT USED TO WORK !
IDEA DEVELOP SHIP
IDEA
MARKET TESTIDEA 2
MVP ITERATE
IDEA ∞
...
FAIL PASS
THE NEW MODEL !
NAPKIN PROTO VALIDATE SHIP SCALE
BUILD
SOMETHING’S UP
$181B$132B
$38B
$8B
$1B
$4B$369B
$18B$10B
$3.5B
$.5B$.5B$1B
$5B
$4B$20B
RESPONSIVE OPERATING SYSTEM
VISIONARY COMMERCIAL
LEAN LARGE
OPEN CLOSED
LEARNING SUSTAINING
EMERGENT CONTROLLED
VISIONARY LEAN OPEN LEARNING EMERGENT
5P PURPOSE
PROCESS
PEOPLE
PLATFORM
PRODUCT
WHERE TO BEGIN
PROS ★ UTILIZES EXISTING STRUCTURE !!CONS ★ HARD TO EXPERIMENT ★ SILOISM ★ LONG DELAYS IN PRODUCT
IMPROVEMENT ★ DIFFICULT TO BE ITERATIVE ★ RESOURCE THRASHING ★ PROJECTS EVEN OVER
PRODUCTS
SPONSORING EXECUTIVE
BACKEND
ITFRONT
ENDSUPPORT FINANCE MKTG
MATRIXED PROJECT TEAM
(DIS?) FUNCTIONAL
!PRODUCT OWNER
Focus Area
SPONSORING EXECUTIVE
!!
FRONT END
!FINANCE
!MARKETING
!SUPPORT
!BACKEND
!IT
KPI PROS ★ PROJECTS DON’T START AND
STOP ★ BUILD AND PIVOT ON CONCEPTS
RAPIDLY ★ ELIMINATES REDUNDANCY ★ MOVE TO SOLUTIONS FASTER ★ CLEAR ACCOUNTABILITY ★ REQUIRES STRONG TALENT !CONS ★ DYNAMIC STEERING IS
CHALLENGING ★ ADAPTIVITY CAN, AT TIMES, GET
IN THE WAY OF EXECUTION
PRODUCT TEAMS
HOLD A WORKSHOP
MONITORING
CONTROL
PREDICTION
COMPOSITION
IOT VERTICALMATURITY
STARTHERE!
WORKSHOP PROCESS
DEVELOP SOME TASTE
IP TO THE EDGE
PUB/SUB
OPEN LAYERING
TR-069, OMA = ICK!
FRIED CHICKEN
COFFEE BEANS
SODA
IN SUMMARY
1 BUILD CAPABILITY: FAIL OFTEN, FAIL FAST; SHIP!
IN SUMMARY
1 BUILD CAPABILITY: FAIL OFTEN, FAIL FAST; SHIP!
2 NEVER TOUCH THE BRAKES, ONLY STEER THE WHEEL(MAKE IT SAFE TO TRY)
THANK YOU
@JRHUSNEY / UNDERCURRENT
