Download - _IP Brochure SS2013
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Summer Semester 2013
International Programme
(Courses in English)
German Business
in a Global Context
Course Descriptions
FH D FB 7
Fachhochschule Dsseldorf Fachbereich WirtschaftDsseldorf University of Applied Sciences Department of Business Studies
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Overview
ip 01 01 Agnese Labor and Personnel Economics Mon 12:30 - 14:00 00.61
+ Mon 14:30 - 16:00 00.61
ip 02 01 Agnese Appl ied Econometri cs forManagers
Tue 09:30 - 12:00 02.86
+ Thu 14:30 - 16:45 00.66
ip 04 01 ThieleEuropean Union Impact onnational companies
Tue 14:30 16:00 E0.61
ip 08 01 FunkComparative Institut ionalEconomics
Tue 14:30 16:00 00.66
ip 03 01 Agnese International Trade Wed 14:30 17:00 01.48
ip 03 02 Thiele Open Economy Macroeconomics Thu 12:30 15:00 01.48
ip 07 01 KardeResearch Methods in IntentionalBusiness
Wed 12:30 14:00 01.43
+ Wed 14:30 16:00 01.43
ip 05 01 Karde Cross-Cultural Studies Tue 08:30 - 10:00 01.42
+ Tue 10:30 12:00 01.42
ip 06 01 KardeInternational MarketingManagement
Tue 14:30 - 16:00 03.82
+ Wed 16:30 - 18:00 01.43
ip 10 01 Real European Community Law Tue 8:30 - 10:00 01.44
ip 11 01 Oberlieen Wirtschaftsdeutsch Mittelstufe Mon 13:45 - 16:15 03.84
ip 12 01 Oberlieen Wirtschaftsdeutsch Grundstufe Tue 12:00 - 13:30 00.61
ip 13 01 Kraft Business Professional Speech Thu 08:30 10:00 03.81
+ Thu 10:30 - 12:00 03.81
ip 09 01 FunkEconomics of Institutions,Strategy and Management Wed 08:30 10:00 01.48
+ Wed 10:30 12:00 01.48
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Applied Econometrics for Managerscourse code: ip 02 01
Pablo Agnese, PhD
Basic Course Content:
1. The scientific method and definitions
2. Regression analysis and the classical linear regression model3. Extensions of the classical linear regression model
4. Binary dependent variable
5. Time series
Learning Outcome:
The course aims at introducing students to the basic tools of econometric analysis, making
use of weekly practices and econometric software that will help them develop basic
empirical skills. In the first few classes it will become evident that knowing the main steps
of the scientific method is the cornerstone of critical empirical thinking. The course willreview the classical linear regression model (CLRM) and its extension to the multivariate
case. Population and sample regression functions, the nature of the error term, parameter
estimation, goodness of fit measures, hypothesis testing, dummy variables, and model
selection criteria, are among the topics to be covered through the first two thirds of the
course. The last few weeks will be devoted to the study of binary dependent variable
models (LPM, Logit, and Probit) and time series analysis. Notice that the course basically
follows the structure of the course Introduction to Econometrics taught during the Winter
term, but now we will put a special emphasis on applied applications using the Eviews
econometric program.
Level: 2nd and 3rd year / final year (intermediate)
Literature:
Gujarati, D., Basic econometrics, 5th ed. 2008.
Gujarati, D., Essentials of econometrics, 4th ed. 2009.
Gujarati, D., Econometrics by example, 2011.
Stundenmund, A.H., Using econometrics: A practical guide, 5th ed. 2005.
Wooldridge, J., Introduction to econometrics: A modern approach, 4th ed. 2008.
Assessment: final written test (around 2 hours) and weekly practices; grading is: 80 (test)
/ 20 (practices).
Semester Hours per week: 6
ECTS: 12
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Labor and Personnel Economics course code: ip 01 01
Pablo Agnese, PhD
Basic Course Content:
1. Why labor economics?
2. Definitions, facts, and trends3. The demand for labor
4. The supply of labor
5. The determination of wages
6. Personnel economics
Learning Outcome:
The course aims at introducing students to the basic workings of labor markets while using well-
known analytical tools to easily interpret real-life examples, while giving the reader a rigorous
framework for understanding organizational design and the management of employees. The
course will first go over some simple definitions and the different existing approaches to
economics/labor economics which revolve around Says Law. Subsequently, more attention will be
paid to the mainstream/Neoclassical framework of labor demand, labor supply, and wage
determination. In particular, the study of the demand for labor implies getting familiar with such
concepts as profit maximization and the law of diminishing returns. The study of the supply side of
the labor market, in turn, entails delving into the process of utility maximization and learning to use
such basic analytical tools as indifference curves and budget constraints. Once both sides of the
market have been covered in detail, we will proceed to analyze the labor market as a whole,
juxtaposing what has been previously learned. Here we will examine those issues concerning and
affecting the determination of wages, namely: imperfections (both in the product and labor
markets), minimum wage laws, union strength, adjustment dynamics, etc. Even though the course
will rely at large on mainstream economic theory, we will challenge, from time to time, some of the
principal tenets of orthodoxy by way of an interesting and controversial alternative the Austrian
School. Finally, we will go over the sub-field of Personnel Economics, dedicating our time to the
study of organizations and human resources.
Level: 2nd and 3rd year / final year (intermediate)
Literature:
McConnell, C. R., Brue, S. L., and Macpherson, D. A., Contemporary Labor Economics,
9th ed., 2009.
Ehrenberg, R. G., and Smith, R. S., Modern Labor Economics, 10th ed., 2008; 11th ed.
2011.
Kaufman, B. E. and Hotchkiss, J. L., The Economics of Labor Markets, 2006.
Block, W., Labor Economics from a Free Market Perspective, 1st ed., 2008.
Lazear, E., Personnel Economics in practice, 2nd ed., 2008.
Additional reading material will be distributed in class.
Assessment: final written test (around two hours) and weekly practices; grading is: 80
(test) / 20 (practices).Semester Hours per week: 4
ECTS: 8
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Comparative Insti tutional Economicscourse code: ip 08 01Prof. Dr. L. Funk
Basic Course Content :Institutions do matter! The growth of living standards in the last century and the differencesbetween national growth rates have a great deal to do with certain types of formal
institutions, e.g. in politics, as well as informal institutions (shaped, for example, fromtraditions and culture).The lecture emphasises the economic perspectives needed tounderstand the various functional and strategic areas of business and management withinthe national and international business environment. There will be also a focus on thedifferences among regions in the world economy especially due to differing institutions andtheir effects on incentives. Appropriate consideration is thus given to the various politicaland societal dimensions that characterise the business environment in which decisionmakers of companies operate. The lecture focuses, above all, on differing economy-wideenvironments. Issues include:
Basic institutional issues and comparative perspectives in economics
Business in the national and international environments
Comparison of economic systems and nations
Analysis of different regions in the world and their economic features
Necessary ingredients of an environment for growth and prosperity
Learning Outcome:
Based on the knowledge of the basic principles of economics and international economicissues the course will broaden the students understanding of current world trends andtheir underlying causes. A special focus will be the analysis how business can cope with
different economic environments. All this will demonstrate the intellectual power ofeconomics in practice particularly for business students.
Level: 2nd and 3rd year (intermediate)
Prerequisites: Principles of Economics
Literature:
Daniels, J.P./ Van Hoose, J.P.: Global Economic Issues and Policies, 2nd ed., Londonand New York 2011
Gerber, J.: International Economics, 5th ed., Boston 2010 (or 6th ed. 2013) .
Griffiths, A. / Wall, S.: Economics for Business and Management, 3rd. ed., London et al.
2011.
Further hints to reading and materials will be distributed in the classes.
Assessment : one hour written examination and presentationSemester hours per week: 2ECTS: 4
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Economics of Institutions, Strategy and Management course code: ip 09 01Prof. Dr. Lothar Funk
The distinction between micro and macro business environments is somewhat artificialsince many business-related issues require both micro and macro perspectives. Thislecture takes, however, a rather strong micro business perspective which has to be
embedded into its wider context, however. The course thus provides the essentialknowledge to understand transactions among economic actors and their often strategicinteractions. The issues will be discussed in a way that will help future managers to steertheir companies much better than without this knowledge. Starting with basic micro-models, the lecture will add in an accessible way more innovative thinking that hasextended and reformulated previous ideas. Covering transactions and organisations aswell as institutions more realistically has revolutionised economic insights how businessesactually function. This fascinating development allows business students to learn theeconomics that really matters for them. Key topics include:
Governance of transactions and the related institutional background
Economic theory of the firm
Behavioural aspects of economics
Markets and the importance of other modes of organisation
Between extreme market forms: interaction and strategy
Competition and strategy
Beyond markets: property and contracts
Learning Outcome:
The course arms future managers with a clear understanding of the core principles of
economics from a business or management perspective in contrast to the traditional publicpolicy perspective. In order to be effective, management decisions have to be based on asound knowledge of the underlying forces of transactions, interactions and potentialstrategies. Understanding this business-related economics is a proper foundation foroptimal-decision making in business. The lecture with discussion will adopt an interactiveapproach by engaging students in a broad range of cases studies.
Level: 2nd and 3rd year (intermediate)
Prerequisites: Principles of Economics
Selected textbooks:
Mankiw, N.G./Taylor, M.P.: Economics, 2nd ed., London et al. 2011.
Michaels, R.: Economics for Managers Transactions and Strategies, London et al.
2011.
Slangen, L. et al.: Institutional economics and economic organisation theory,
Wageningen 2008.
Sobel, R. S. et al.: Understanding Economics, 13th ed., London et al. 2011.
Assessment: one hour written examination and presentationSemester hours per week: 4
ECTS: 8
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International Tradecourse code: ip 09 05
Pablo Agnese, PhD
Basic Course Content:
Introducing some empirical trends in International Economics
Introducing International Organisations
The Trade Models of David Ricardo and Heckscher/Ohlin
New Trade Theories
Protectionism: Tariffs, Non-Tariff Barriers
The Political Dimension of Trade Barriers
International Regulations and Standards
Learning Outcome:
The course details how an open economy functions from a microeconomic perspective. It
is concerned with the most important theories of international trade. The course alsoexamines the welfare effects that arise from international trade and from trade barriers.
Moreover, the course explores the possible policy actions at national and international
level.
Level: Second and third year students
Prerequisites: Principles of Economics
Basic Literature: Gerber, J., 2010, International Economics, 5th ed., Boston et al.
Krugman, P. / Obstfeld, M., 2008, International Economics, 8th ed., New York (also
available in German)
Assessment: final written test (around 2 hours).
Semester hours per week: 3
ECTS: 6
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Open Economy Macroeconomicscourse code: ip 03 02
Dr. Mouna Thiele
Content:
In the first chapter students should become familiar with the various sub-accounts withinthe balance of payments and be able to classify transactions. We proceed with a
Principles-level introduction to exchange rates, determining the value of national
currencies in the context of simple supply and demand analysis. We then turn to
exchange-rate regimes and open-economy macroeconomics. Two issues are of primary
concern. First, what is the effect of economic openness and highly mobile international
capital on the ability of domestic macroeconomic policies to manage business-cycle
fluctuations under various exchange-rate regimes? Second, what is the domestic
economy's vulnerability to financial and macroeconomic disturbances from abroad and
what, if any, are the means of protecting that economy (including regional monetaryintegration)? In this segment of the course, we examine the nature and causes of
international financial and exchange-rate crises.
Learning Outcome:
Students should become familiar with mechanisms of the balance of payments, and be
able to classify transactions, to determine the value of national currencies in the context of
simple supply and demand analysis. Furthermore students should be able to address the
major developments in international macroeconomics. Its objectives are to cover the
theory of exchange rates and target zones, balance of payments and speculative attacks,
and currency crises and contagion.
Level: second and third year students (intermediate)
Prerequisites: basic knowledge of economics, especially principles of macroeconomics
Literature:
Gerber, J.: International Economics, 5th ed., New York et al. 2007 or 5th ed. 2010
Krugman, P./Obstfeld, M.: International Economics , 8th ed., New York et al. 2008
Mankiw, N.G./Taylor, M.P.: Economics, 2nd ed., London et al. 2011
Assessment: 45min. written exam (weight: 100%) and short oral presentation
Semester hours per week: 3
Credits: 6
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European Union Impact on national companiescourse code: ip 04 01
Dr. Mouna Thiele
Content:
The EU is unique. It is neither a state nor a normal international organization. (1) As a
starting point the course introduces the Institutions which represent the European Union.The aim is to understand the assigned competences and to get to know the main
economic topics dealt with on the European level. Moreover the different steps toward
European economic integration will be examined. (2) Afterwards we will focus on Europes
part in world trade, its influence on Globalization and the gains / losses of trade and
(regional) integration. The effects of integration deepening and EU widening on producers
and consumers will be analyzed. (3) The third part the course targets tofamiliarize with:
Who is lobbying the EU?
How to get information about relevant topics pending on the European level?
What kind of funding / incentive programs are available?
Learning Outcome:
- Basic understanding of the EU institution and how they work.
- To gain knowledge which competencies are located on the European level
- Examine how economic integration affects national welfare
- Identify the challenges of information gathering
- Understanding how lobbying works
- Students should be able to find suitable funding programs.
Level: Second and third year students
Prerequisites: Knowledge of Economics
Basic Literature:
Gerber, J., International Economics, 5th ed., Boston et al. 2010.
Peterson, J. / Shackelton M. (Ed.) Institutions of the European Union, 3rd ed. Oxford 2012.
Staab, A. European Union Explained: Institutions, Actors, Global Impact, 2nd ed.
Bloomington 2011.
Mankiw/Taylor, Economics, ITP: 2nd ed., London et al. 2011Official internet page of the EU: http://europa.eu; http://ted.europa.eu/TED
Assessment: 60 min. written exam (weight: 100 %) and short oral presentation
Semester hours per week: 2
ECTS: 4
http://europa.eu/http://europa.eu/ -
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International Marketing Management course code: ip 05 01
Prof. Dr. Ilke Kardes
Content:
The objective of the course is to explore key principles and practices of international
marketing management. The course contains the following key topics:
A) Introduction to International Marketing
Overview/Key Concepts of International Marketing
Motives for Internationalization
Risks in International Markets
Cultural Environment
B) Marketing Strategies in International Markets
Deciding for the Markets to Enter Strategies for the Market Entry
o Exporting
o Licensing & Franchising
o Collaborative Ventures
o Foreign Direct Investment (FDI)
Deciding for the Marketing-Mix
o Product
o Promotion
o Price
o Distribution
Learning Outcome:
Demonstrate an understanding of the benefits and drawbacks of international
marketing
Analyze the challenges in international business
Identify the role of the cultural dimension in international marketing
Outline the key stages in international marketing
Specify the key elements in the international marketing mix and discuss how to
balance them.
Demonstrate an ability to formulate and assess international market entry
strategies
Level: Third and fourth year students
Prerequisites: None
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Literature:
Books:
Cavusgi l, S.T./Knight, G./Riesenberger, J. (2011): International Business: The New
Realities. 2nd Ed., Addison Wesley Pub Co Inc.
Czinkota, M.R./Ronkainen, I.A. (2009): International Marketing. 9th Ed., South-Western
College Pub.Keegan, W. J., Green M. (2011): Global Marketing. 6th Ed., Prentice Hall
Kotabe, M./Helsen, K. (2010): Global Marketing Management. 5th Ed., Wiley.
Journals:
Journal of International Marketing
Journal of International Business Studies
International Business Review
Online:Businessweek:www.businessweek.com
Financial Times:www.ft.com
International Business Times:www.ibtimes.com
Strategy + Business:www.strategy-business.com
The Economist:www.economist.com
Wall Street Journal:online.wsj.com
Assessment: Final examination (100%)
Semester hours per week: 4
ECTS: 8
http://www.businessweek.com/http://www.businessweek.com/http://www.businessweek.com/http://www.ft.com/http://www.ft.com/http://www.ft.com/http://www.ibtimes.com/http://www.ibtimes.com/http://www.ibtimes.com/http://www.strategy-business.com/http://www.strategy-business.com/http://www.strategy-business.com/http://www.economist.com/http://www.economist.com/http://www.economist.com/http://c/Users/petri/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/ZI9CXP4D/online.wsj.comhttp://c/Users/petri/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/ZI9CXP4D/online.wsj.comhttp://c/Users/petri/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/ZI9CXP4D/online.wsj.comhttp://c/Users/petri/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/ZI9CXP4D/online.wsj.comhttp://www.economist.com/http://www.strategy-business.com/http://www.ibtimes.com/http://www.ft.com/http://www.businessweek.com/ -
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Research Methods in International Businesscourse code: ip 07 01
Prof. Dr. Ilke Kardes
Content:
This module provides students with the knowledge and skills to carry out research in a
business discipline. Topics studied include research strategy and design, sources of thedata, sampling, scaling, and research methods, including qualitative as well as quantitative
methods. Country, company, and industry analyses are also examined in addition to the
theoretical topics.
Learning Outcome:
To learn how to interpret and critically assess published research in the field of
business and management
To learn how to conduct an independent research
Level: Third and fourth year students
Prerequisites: None
Literature:
Books:
Ghauri , P. & Gronhaug, K. (2010): Research Methods in Business Studies. 4th Ed.,
Pearson.
Malhotra, N.K. (2011): Basic Marketing Research. 4th Ed., Prentice Hall.
Journals:
Journal of Marketing
Journal of Marketing Research
Marketing Science
Journal of Academy of Marketing Science.
Assessment: Final examination 100%
Semester hours per week: 4
ECTS: 8
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Cross-Cultural StudiesCourse Code: ip 05 01Prof. Dr. Ilke Kardes
Content:
The objective of this course is to explore the cultural differences among countries.
Different countries will be compared regarding the business environment, consumer
behavior, political environment, and the society (Lifestyles, Values). Furthermore, the
migrant behavior in some countries will be handled as a special topic.
Learning Outcome:
To gain knowledge of concepts and issues related to cross-cultural differences
To gain knowledge of some of the characteristics of different countries
Learn new ways to manage cultural challenges in business via interactive lectures andstudent presentations
Provide managerial solutions to the cross-cultural dilemmas faced by international
managers.
Literature:
Books:
Friedman, T.L. (2005): The World Is Flat. Farrar, Straus, and Giroux.
Hofstede, G.J. (2010): Cultures and Organizations. 3rd Ed., McGraw-Hill.
Thomas, D.C. (2008): Cross-Cultural Management: Essential Concepts. 2nd Ed., Sage
Publications.
Online:
The Economist:www.economist.com
Wall Street Journal:www.online.wsj.com
CIA-The World Factbook:www.cia.gov
McKinsey Quarterly:www.mckinseyquarterly.com
PricewaterCooperhouse:www.pwc.com
Level: Third and fourth year students
Assessment: Final examination 100%
Semester hours per week: 4
ECTS: 8
http://www.economist.com/http://www.economist.com/http://www.economist.com/http://www.online.wsj.com/http://www.online.wsj.com/http://www.online.wsj.com/http://www.cia.gov/http://www.cia.gov/http://www.cia.gov/http://www.mckinseyquarterly.com/http://www.mckinseyquarterly.com/http://www.mckinseyquarterly.com/http://www.pwc.com/http://www.pwc.com/http://www.pwc.com/http://www.pwc.com/http://www.mckinseyquarterly.com/http://www.cia.gov/http://www.online.wsj.com/http://www.economist.com/ -
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European Community Lawcourse code: ip 10 01
Prof. Dr. iur . G. K.L. Real
Structure of laws and regulations
Organization of states, their functions and objectives
Legal entities in private and public law
State sovereignty, international sovereign entities
Structure, objectives, and competence of the EC
EC legislation
Freedoms granted by the EC
Learning Outcome:
The course gives an extended overview of the legal background of the European
Community, its structure, its workings and the impact on the laws and regulations of the
EC member states and their nationals.
Level: Third to fourth year students
Prerequisites: Some basic knowledge of the public law of the student's home jurisdiction
will be helpful for the understanding of international law issues.
Literature:
Treaty on the Foundation of the European Community, as amended
Any Commentary to this treaty
Arendt, Europarecht
Jrg Holtmann, Skript Europarecht, 4. Auflage 2006, Verlag Alpmann Schmidt, Mnster
Assessment: 90-minute written exam at the end of the course
Semester hours per week: 2
ECTS: 4
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Business German II (Wirtschaftsdeutsch Mittelstufe)course code: ip 11 01
U. Oberlieen
Communication in everyday business situations
Professional qualifications
Negotiations
Job Interviews
Marketing / Advertising
Trade Fairs: Visit to Messe Dsseldorf
Intercultural Issues
Contextual and situational grammar exercises
Learning Outcome:
Students will learn how to
Talk about their personal development, their current aims and their plans for thefuture
Extend their vocabulary in the word field of "marketing"
Be aware of cultural differences in the business world
Reduce the number of mistakes though grammar exercises
Level: Intermediate
Prerequisites: Good beginner's German
Literature: Relevant material will be distributed during class
Assessment: Attendance, presentations, 90-minute written exam at the end of the course
Semester hours per week: 3
ECTS: 4,5
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Business German I (Wirtschaftsdeutsch Grundstufe)course code: ip 12 01
U. Oberlieen
Establishing contacts (communicating in everyday situations)
Talking about yourself in professional contexts Cultural misunderstandings
Professional dialogue (talking about companies and products)
Contextual and situational grammar exercises
Learning Outcome:
Students will be able to
Talk about their personal career, current endeavours and plans for their future
career
Establish contact in their university or business environment
Solve linguistic and cultural problems through communication
Gain an insight into the German employment market Enter into dialogue with other professionals, talk about departments, positions and
areas of responsibility
Reduce the number of language mistakes through structured exercises in German
grammar.
Level: Beginners
Prerequisites: Interest in learning German
Literature: To be announced in seminar
Assessment: Attendance, presentations, 90-minute written exam at the end of the course
Semester hours per week: 2
ECTS: 2
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Business Professional Speechcourse code: bba 09 15
H. Kraft
Course Content:
The course covers all major aspects of business and professional speech.
Topics include:
impromptu speech, public speech, speaking without notes, speciality speeches for
various occasions, posture, gesture, facial expressions, vocal variety, breathing,
preparation of speeches, mental and emotional aspects, stage fright, structure of
speeches
intercultural communication, small talk, job interview, annual appraisal, target
agreement, sales talk, active listening
Students are cordially invited to express wishes concerning content.
Learning Outcome:
Students will deliver speeches without notes in front of the group,
Students will learn how to deliver impromptu speeches,
Students will become familiar with the basic aspects of body language,
Students will see how stage fright and fear of speaking can be overcome,
Students will get some insight into the obstacles of intercultural communication
Students will become acquainted with the social importance of small talk
Students will become acquainted with important business situations, such as targetagreement, sales talk, job interview
Level: all levels
Prerequisites: Fluent command of the English language, basic knowledge of PowerPoint
Literature: To be announced
Assessment: presentation during semester, term paper, regular attendance,
active participation
Semester hours per week: 4
ECTS: 8
PLEASE REGISTER FOR THIS CLASS:[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected] -
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English Language Courses
Please choose from the offered BBA English courses only.
You cannot attend any BKM/BIM English courses from the Vorlesungsverzeichnis!
Wirtschaftsenglisch 1 - B1/B2 level
bba O7 11 2 Braddell Thu 8:30 - 10:00Thu 10:30 - 12:00
03.82
bba O7 12 2 O'Sullivan Tue 8:30- 10:00
Tue 10:30 - 12:00
03.84
bba O7 13 3 Jenczewski Mon 12:30 - 14:00
00.66Fri 10:30 - 12:00
E0.61
Wirtschaftsenglisch 2 - B2 level
bba O7 14 3 Cowe Tue 8:30 - 10:00
Tue 10:30 - 12:00
03.82
bba 07 21 3 Braddell Thu 12:30 - 14:00
Thu 14:30 - 16:00
03.82
bba 07 22 3 Jenczewski Mon 10:30 - 12:00
00.66
Wed 14:30 - 16:00
01.42
Wirtschaftsenglisch 3 - C1 level
bba O7 31 4 Cowe Tue 12:30 - 14:00
03.82
Jenczewski Thu 12:30 - 14:00
01.42
Semester hours per week: 4
ECTS: 4