_ip brochure ss2013

7/27/2019 _IP Brochure SS2013

1/18

Summer Semester 2013

International Programme

(Courses in English)

German Business

in a Global Context

Course Descriptions

FH D FB 7

Fachhochschule Dsseldorf Fachbereich WirtschaftDsseldorf University of Applied Sciences Department of Business Studies


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2

Overview

ip 01 01 Agnese Labor and Personnel Economics Mon 12:30 - 14:00 00.61

+ Mon 14:30 - 16:00 00.61

ip 02 01 Agnese Appl ied Econometri cs forManagers

Tue 09:30 - 12:00 02.86

+ Thu 14:30 - 16:45 00.66

ip 04 01 ThieleEuropean Union Impact onnational companies

Tue 14:30 16:00 E0.61

ip 08 01 FunkComparative Institut ionalEconomics

Tue 14:30 16:00 00.66

ip 03 01 Agnese International Trade Wed 14:30 17:00 01.48

ip 03 02 Thiele Open Economy Macroeconomics Thu 12:30 15:00 01.48

ip 07 01 KardeResearch Methods in IntentionalBusiness

Wed 12:30 14:00 01.43

+ Wed 14:30 16:00 01.43

ip 05 01 Karde Cross-Cultural Studies Tue 08:30 - 10:00 01.42

+ Tue 10:30 12:00 01.42

ip 06 01 KardeInternational MarketingManagement

Tue 14:30 - 16:00 03.82

+ Wed 16:30 - 18:00 01.43

ip 10 01 Real European Community Law Tue 8:30 - 10:00 01.44

ip 11 01 Oberlieen Wirtschaftsdeutsch Mittelstufe Mon 13:45 - 16:15 03.84

ip 12 01 Oberlieen Wirtschaftsdeutsch Grundstufe Tue 12:00 - 13:30 00.61

ip 13 01 Kraft Business Professional Speech Thu 08:30 10:00 03.81

+ Thu 10:30 - 12:00 03.81

ip 09 01 FunkEconomics of Institutions,Strategy and Management Wed 08:30 10:00 01.48

+ Wed 10:30 12:00 01.48


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Applied Econometrics for Managerscourse code: ip 02 01

Pablo Agnese, PhD

Basic Course Content:

1. The scientific method and definitions

2. Regression analysis and the classical linear regression model3. Extensions of the classical linear regression model

4. Binary dependent variable

5. Time series

Learning Outcome:

The course aims at introducing students to the basic tools of econometric analysis, making

use of weekly practices and econometric software that will help them develop basic

empirical skills. In the first few classes it will become evident that knowing the main steps

of the scientific method is the cornerstone of critical empirical thinking. The course willreview the classical linear regression model (CLRM) and its extension to the multivariate

case. Population and sample regression functions, the nature of the error term, parameter

estimation, goodness of fit measures, hypothesis testing, dummy variables, and model

selection criteria, are among the topics to be covered through the first two thirds of the

course. The last few weeks will be devoted to the study of binary dependent variable

models (LPM, Logit, and Probit) and time series analysis. Notice that the course basically

follows the structure of the course Introduction to Econometrics taught during the Winter

term, but now we will put a special emphasis on applied applications using the Eviews

econometric program.

Level: 2nd and 3rd year / final year (intermediate)

Literature:

Gujarati, D., Basic econometrics, 5th ed. 2008.

Gujarati, D., Essentials of econometrics, 4th ed. 2009.

Gujarati, D., Econometrics by example, 2011.

Stundenmund, A.H., Using econometrics: A practical guide, 5th ed. 2005.

Wooldridge, J., Introduction to econometrics: A modern approach, 4th ed. 2008.

Assessment: final written test (around 2 hours) and weekly practices; grading is: 80 (test)

/ 20 (practices).

Semester Hours per week: 6

ECTS: 12


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Labor and Personnel Economics course code: ip 01 01

Pablo Agnese, PhD


1. Why labor economics?

2. Definitions, facts, and trends3. The demand for labor

4. The supply of labor

5. The determination of wages

6. Personnel economics

Learning Outcome:

The course aims at introducing students to the basic workings of labor markets while using well-

known analytical tools to easily interpret real-life examples, while giving the reader a rigorous

framework for understanding organizational design and the management of employees. The

course will first go over some simple definitions and the different existing approaches to

economics/labor economics which revolve around Says Law. Subsequently, more attention will be

paid to the mainstream/Neoclassical framework of labor demand, labor supply, and wage

determination. In particular, the study of the demand for labor implies getting familiar with such

concepts as profit maximization and the law of diminishing returns. The study of the supply side of

the labor market, in turn, entails delving into the process of utility maximization and learning to use

such basic analytical tools as indifference curves and budget constraints. Once both sides of the

market have been covered in detail, we will proceed to analyze the labor market as a whole,

juxtaposing what has been previously learned. Here we will examine those issues concerning and

affecting the determination of wages, namely: imperfections (both in the product and labor

markets), minimum wage laws, union strength, adjustment dynamics, etc. Even though the course

will rely at large on mainstream economic theory, we will challenge, from time to time, some of the

principal tenets of orthodoxy by way of an interesting and controversial alternative the Austrian

School. Finally, we will go over the sub-field of Personnel Economics, dedicating our time to the

study of organizations and human resources.

Level: 2nd and 3rd year / final year (intermediate)

Literature:

McConnell, C. R., Brue, S. L., and Macpherson, D. A., Contemporary Labor Economics,

9th ed., 2009.

Ehrenberg, R. G., and Smith, R. S., Modern Labor Economics, 10th ed., 2008; 11th ed.

2011.

Kaufman, B. E. and Hotchkiss, J. L., The Economics of Labor Markets, 2006.

Block, W., Labor Economics from a Free Market Perspective, 1st ed., 2008.

Lazear, E., Personnel Economics in practice, 2nd ed., 2008.

Additional reading material will be distributed in class.

Assessment: final written test (around two hours) and weekly practices; grading is: 80

(test) / 20 (practices).Semester Hours per week: 4

ECTS: 8


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Comparative Insti tutional Economicscourse code: ip 08 01Prof. Dr. L. Funk

Basic Course Content :Institutions do matter! The growth of living standards in the last century and the differencesbetween national growth rates have a great deal to do with certain types of formal

institutions, e.g. in politics, as well as informal institutions (shaped, for example, fromtraditions and culture).The lecture emphasises the economic perspectives needed tounderstand the various functional and strategic areas of business and management withinthe national and international business environment. There will be also a focus on thedifferences among regions in the world economy especially due to differing institutions andtheir effects on incentives. Appropriate consideration is thus given to the various politicaland societal dimensions that characterise the business environment in which decisionmakers of companies operate. The lecture focuses, above all, on differing economy-wideenvironments. Issues include:

Basic institutional issues and comparative perspectives in economics

Business in the national and international environments

Comparison of economic systems and nations

Analysis of different regions in the world and their economic features

Necessary ingredients of an environment for growth and prosperity

Learning Outcome:

Based on the knowledge of the basic principles of economics and international economicissues the course will broaden the students understanding of current world trends andtheir underlying causes. A special focus will be the analysis how business can cope with

different economic environments. All this will demonstrate the intellectual power ofeconomics in practice particularly for business students.

Level: 2nd and 3rd year (intermediate)

Prerequisites: Principles of Economics

Literature:

Daniels, J.P./ Van Hoose, J.P.: Global Economic Issues and Policies, 2nd ed., Londonand New York 2011

Gerber, J.: International Economics, 5th ed., Boston 2010 (or 6th ed. 2013) .

Griffiths, A. / Wall, S.: Economics for Business and Management, 3rd. ed., London et al.

2011.

Further hints to reading and materials will be distributed in the classes.

Assessment : one hour written examination and presentationSemester hours per week: 2ECTS: 4


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Economics of Institutions, Strategy and Management course code: ip 09 01Prof. Dr. Lothar Funk

The distinction between micro and macro business environments is somewhat artificialsince many business-related issues require both micro and macro perspectives. Thislecture takes, however, a rather strong micro business perspective which has to be

embedded into its wider context, however. The course thus provides the essentialknowledge to understand transactions among economic actors and their often strategicinteractions. The issues will be discussed in a way that will help future managers to steertheir companies much better than without this knowledge. Starting with basic micro-models, the lecture will add in an accessible way more innovative thinking that hasextended and reformulated previous ideas. Covering transactions and organisations aswell as institutions more realistically has revolutionised economic insights how businessesactually function. This fascinating development allows business students to learn theeconomics that really matters for them. Key topics include:

Governance of transactions and the related institutional background

Economic theory of the firm

Behavioural aspects of economics

Markets and the importance of other modes of organisation

Between extreme market forms: interaction and strategy

Competition and strategy

Beyond markets: property and contracts

Learning Outcome:

The course arms future managers with a clear understanding of the core principles of

economics from a business or management perspective in contrast to the traditional publicpolicy perspective. In order to be effective, management decisions have to be based on asound knowledge of the underlying forces of transactions, interactions and potentialstrategies. Understanding this business-related economics is a proper foundation foroptimal-decision making in business. The lecture with discussion will adopt an interactiveapproach by engaging students in a broad range of cases studies.

Level: 2nd and 3rd year (intermediate)


Selected textbooks:

Mankiw, N.G./Taylor, M.P.: Economics, 2nd ed., London et al. 2011.

Michaels, R.: Economics for Managers Transactions and Strategies, London et al.

2011.

Slangen, L. et al.: Institutional economics and economic organisation theory,

Wageningen 2008.

Sobel, R. S. et al.: Understanding Economics, 13th ed., London et al. 2011.

Assessment: one hour written examination and presentationSemester hours per week: 4

ECTS: 8


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International Tradecourse code: ip 09 05

Pablo Agnese, PhD


Introducing some empirical trends in International Economics

Introducing International Organisations

The Trade Models of David Ricardo and Heckscher/Ohlin

New Trade Theories

Protectionism: Tariffs, Non-Tariff Barriers

The Political Dimension of Trade Barriers

International Regulations and Standards

Learning Outcome:

The course details how an open economy functions from a microeconomic perspective. It

is concerned with the most important theories of international trade. The course alsoexamines the welfare effects that arise from international trade and from trade barriers.

Moreover, the course explores the possible policy actions at national and international

level.

Level: Second and third year students


Basic Literature: Gerber, J., 2010, International Economics, 5th ed., Boston et al.

Krugman, P. / Obstfeld, M., 2008, International Economics, 8th ed., New York (also

available in German)

Assessment: final written test (around 2 hours).

Semester hours per week: 3

ECTS: 6


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Open Economy Macroeconomicscourse code: ip 03 02

Dr. Mouna Thiele

Content:

In the first chapter students should become familiar with the various sub-accounts withinthe balance of payments and be able to classify transactions. We proceed with a

Principles-level introduction to exchange rates, determining the value of national

currencies in the context of simple supply and demand analysis. We then turn to

exchange-rate regimes and open-economy macroeconomics. Two issues are of primary

concern. First, what is the effect of economic openness and highly mobile international

capital on the ability of domestic macroeconomic policies to manage business-cycle

fluctuations under various exchange-rate regimes? Second, what is the domestic

economy's vulnerability to financial and macroeconomic disturbances from abroad and

what, if any, are the means of protecting that economy (including regional monetaryintegration)? In this segment of the course, we examine the nature and causes of

international financial and exchange-rate crises.

Learning Outcome:

Students should become familiar with mechanisms of the balance of payments, and be

able to classify transactions, to determine the value of national currencies in the context of

simple supply and demand analysis. Furthermore students should be able to address the

major developments in international macroeconomics. Its objectives are to cover the

theory of exchange rates and target zones, balance of payments and speculative attacks,

and currency crises and contagion.

Level: second and third year students (intermediate)

Prerequisites: basic knowledge of economics, especially principles of macroeconomics

Literature:

Gerber, J.: International Economics, 5th ed., New York et al. 2007 or 5th ed. 2010

Krugman, P./Obstfeld, M.: International Economics , 8th ed., New York et al. 2008

Mankiw, N.G./Taylor, M.P.: Economics, 2nd ed., London et al. 2011

Assessment: 45min. written exam (weight: 100%) and short oral presentation


Credits: 6


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European Union Impact on national companiescourse code: ip 04 01

Dr. Mouna Thiele

Content:

The EU is unique. It is neither a state nor a normal international organization. (1) As a

starting point the course introduces the Institutions which represent the European Union.The aim is to understand the assigned competences and to get to know the main

economic topics dealt with on the European level. Moreover the different steps toward

European economic integration will be examined. (2) Afterwards we will focus on Europes

part in world trade, its influence on Globalization and the gains / losses of trade and

(regional) integration. The effects of integration deepening and EU widening on producers

and consumers will be analyzed. (3) The third part the course targets tofamiliarize with:

Who is lobbying the EU?

How to get information about relevant topics pending on the European level?

What kind of funding / incentive programs are available?

Learning Outcome:

- Basic understanding of the EU institution and how they work.

- To gain knowledge which competencies are located on the European level

- Examine how economic integration affects national welfare

- Identify the challenges of information gathering

- Understanding how lobbying works

- Students should be able to find suitable funding programs.

Level: Second and third year students

Prerequisites: Knowledge of Economics

Basic Literature:

Gerber, J., International Economics, 5th ed., Boston et al. 2010.

Peterson, J. / Shackelton M. (Ed.) Institutions of the European Union, 3rd ed. Oxford 2012.

Staab, A. European Union Explained: Institutions, Actors, Global Impact, 2nd ed.

Bloomington 2011.

Mankiw/Taylor, Economics, ITP: 2nd ed., London et al. 2011Official internet page of the EU: http://europa.eu; http://ted.europa.eu/TED

Assessment: 60 min. written exam (weight: 100 %) and short oral presentation


ECTS: 4
http://europa.eu/http://europa.eu/


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International Marketing Management course code: ip 05 01

Prof. Dr. Ilke Kardes

Content:

The objective of the course is to explore key principles and practices of international

marketing management. The course contains the following key topics:

A) Introduction to International Marketing

Overview/Key Concepts of International Marketing

Motives for Internationalization

Risks in International Markets

Cultural Environment

B) Marketing Strategies in International Markets

Deciding for the Markets to Enter Strategies for the Market Entry

o Exporting

o Licensing & Franchising

o Collaborative Ventures

o Foreign Direct Investment (FDI)

Deciding for the Marketing-Mix

o Product

o Promotion

o Price

o Distribution

Learning Outcome:

Demonstrate an understanding of the benefits and drawbacks of international

marketing

Analyze the challenges in international business

Identify the role of the cultural dimension in international marketing

Outline the key stages in international marketing

Specify the key elements in the international marketing mix and discuss how to

balance them.

Demonstrate an ability to formulate and assess international market entry

strategies

Level: Third and fourth year students

Prerequisites: None


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Literature:

Books:

Cavusgi l, S.T./Knight, G./Riesenberger, J. (2011): International Business: The New

Realities. 2nd Ed., Addison Wesley Pub Co Inc.

Czinkota, M.R./Ronkainen, I.A. (2009): International Marketing. 9th Ed., South-Western

College Pub.Keegan, W. J., Green M. (2011): Global Marketing. 6th Ed., Prentice Hall

Kotabe, M./Helsen, K. (2010): Global Marketing Management. 5th Ed., Wiley.

Journals:

Journal of International Marketing

Journal of International Business Studies

International Business Review

Online:Businessweek:www.businessweek.com

Financial Times:www.ft.com

International Business Times:www.ibtimes.com

Strategy + Business:www.strategy-business.com

The Economist:www.economist.com

Wall Street Journal:online.wsj.com

Assessment: Final examination (100%)


ECTS: 8
http://www.businessweek.com/http://www.businessweek.com/http://www.businessweek.com/http://www.ft.com/http://www.ft.com/http://www.ft.com/http://www.ibtimes.com/http://www.ibtimes.com/http://www.ibtimes.com/http://www.strategy-business.com/http://www.strategy-business.com/http://www.strategy-business.com/http://www.economist.com/http://www.economist.com/http://www.economist.com/http://c/Users/petri/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/ZI9CXP4D/online.wsj.comhttp://c/Users/petri/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/ZI9CXP4D/online.wsj.comhttp://c/Users/petri/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/ZI9CXP4D/online.wsj.comhttp://c/Users/petri/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/ZI9CXP4D/online.wsj.comhttp://www.economist.com/http://www.strategy-business.com/http://www.ibtimes.com/http://www.ft.com/http://www.businessweek.com/


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Research Methods in International Businesscourse code: ip 07 01

Prof. Dr. Ilke Kardes

Content:

This module provides students with the knowledge and skills to carry out research in a

business discipline. Topics studied include research strategy and design, sources of thedata, sampling, scaling, and research methods, including qualitative as well as quantitative

methods. Country, company, and industry analyses are also examined in addition to the

theoretical topics.

Learning Outcome:

To learn how to interpret and critically assess published research in the field of

business and management

To learn how to conduct an independent research


Prerequisites: None

Literature:

Books:

Ghauri , P. & Gronhaug, K. (2010): Research Methods in Business Studies. 4th Ed.,

Pearson.

Malhotra, N.K. (2011): Basic Marketing Research. 4th Ed., Prentice Hall.

Journals:

Journal of Marketing

Journal of Marketing Research

Marketing Science

Journal of Academy of Marketing Science.

Assessment: Final examination 100%


ECTS: 8


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Cross-Cultural StudiesCourse Code: ip 05 01Prof. Dr. Ilke Kardes

Content:

The objective of this course is to explore the cultural differences among countries.

Different countries will be compared regarding the business environment, consumer

behavior, political environment, and the society (Lifestyles, Values). Furthermore, the

migrant behavior in some countries will be handled as a special topic.

Learning Outcome:

To gain knowledge of concepts and issues related to cross-cultural differences

To gain knowledge of some of the characteristics of different countries

Learn new ways to manage cultural challenges in business via interactive lectures andstudent presentations

Provide managerial solutions to the cross-cultural dilemmas faced by international

managers.

Literature:

Books:

Friedman, T.L. (2005): The World Is Flat. Farrar, Straus, and Giroux.

Hofstede, G.J. (2010): Cultures and Organizations. 3rd Ed., McGraw-Hill.

Thomas, D.C. (2008): Cross-Cultural Management: Essential Concepts. 2nd Ed., Sage

Publications.

Online:

The Economist:www.economist.com

Wall Street Journal:www.online.wsj.com

CIA-The World Factbook:www.cia.gov

McKinsey Quarterly:www.mckinseyquarterly.com

PricewaterCooperhouse:www.pwc.com


Assessment: Final examination 100%


ECTS: 8
http://www.economist.com/http://www.economist.com/http://www.economist.com/http://www.online.wsj.com/http://www.online.wsj.com/http://www.online.wsj.com/http://www.cia.gov/http://www.cia.gov/http://www.cia.gov/http://www.mckinseyquarterly.com/http://www.mckinseyquarterly.com/http://www.mckinseyquarterly.com/http://www.pwc.com/http://www.pwc.com/http://www.pwc.com/http://www.pwc.com/http://www.mckinseyquarterly.com/http://www.cia.gov/http://www.online.wsj.com/http://www.economist.com/


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European Community Lawcourse code: ip 10 01

Prof. Dr. iur . G. K.L. Real

Structure of laws and regulations

Organization of states, their functions and objectives

Legal entities in private and public law

State sovereignty, international sovereign entities

Structure, objectives, and competence of the EC

EC legislation

Freedoms granted by the EC

Learning Outcome:

The course gives an extended overview of the legal background of the European

Community, its structure, its workings and the impact on the laws and regulations of the

EC member states and their nationals.

Level: Third to fourth year students

Prerequisites: Some basic knowledge of the public law of the student's home jurisdiction

will be helpful for the understanding of international law issues.

Literature:

Treaty on the Foundation of the European Community, as amended

Any Commentary to this treaty

Arendt, Europarecht

Jrg Holtmann, Skript Europarecht, 4. Auflage 2006, Verlag Alpmann Schmidt, Mnster

Assessment: 90-minute written exam at the end of the course


ECTS: 4


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Business German II (Wirtschaftsdeutsch Mittelstufe)course code: ip 11 01

U. Oberlieen

Communication in everyday business situations

Professional qualifications

Negotiations

Job Interviews

Marketing / Advertising

Trade Fairs: Visit to Messe Dsseldorf

Intercultural Issues

Contextual and situational grammar exercises

Learning Outcome:

Students will learn how to

Talk about their personal development, their current aims and their plans for thefuture

Extend their vocabulary in the word field of "marketing"

Be aware of cultural differences in the business world

Reduce the number of mistakes though grammar exercises

Level: Intermediate

Prerequisites: Good beginner's German

Literature: Relevant material will be distributed during class

Assessment: Attendance, presentations, 90-minute written exam at the end of the course


ECTS: 4,5


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Business German I (Wirtschaftsdeutsch Grundstufe)course code: ip 12 01

U. Oberlieen

Establishing contacts (communicating in everyday situations)

Talking about yourself in professional contexts Cultural misunderstandings

Professional dialogue (talking about companies and products)

Contextual and situational grammar exercises

Learning Outcome:

Students will be able to

Talk about their personal career, current endeavours and plans for their future

career

Establish contact in their university or business environment

Solve linguistic and cultural problems through communication

Gain an insight into the German employment market Enter into dialogue with other professionals, talk about departments, positions and

areas of responsibility

Reduce the number of language mistakes through structured exercises in German

grammar.

Level: Beginners

Prerequisites: Interest in learning German

Literature: To be announced in seminar

Assessment: Attendance, presentations, 90-minute written exam at the end of the course


ECTS: 2


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Business Professional Speechcourse code: bba 09 15

H. Kraft

Course Content:

The course covers all major aspects of business and professional speech.

Topics include:

impromptu speech, public speech, speaking without notes, speciality speeches for

various occasions, posture, gesture, facial expressions, vocal variety, breathing,

preparation of speeches, mental and emotional aspects, stage fright, structure of

speeches

intercultural communication, small talk, job interview, annual appraisal, target

agreement, sales talk, active listening

Students are cordially invited to express wishes concerning content.

Learning Outcome:

Students will deliver speeches without notes in front of the group,

Students will learn how to deliver impromptu speeches,

Students will become familiar with the basic aspects of body language,

Students will see how stage fright and fear of speaking can be overcome,

Students will get some insight into the obstacles of intercultural communication

Students will become acquainted with the social importance of small talk

Students will become acquainted with important business situations, such as targetagreement, sales talk, job interview

Level: all levels

Prerequisites: Fluent command of the English language, basic knowledge of PowerPoint

Literature: To be announced

Assessment: presentation during semester, term paper, regular attendance,

active participation


ECTS: 8

PLEASE REGISTER FOR THIS CLASS:[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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English Language Courses

Please choose from the offered BBA English courses only.

You cannot attend any BKM/BIM English courses from the Vorlesungsverzeichnis!

Wirtschaftsenglisch 1 - B1/B2 level

bba O7 11 2 Braddell Thu 8:30 - 10:00Thu 10:30 - 12:00

03.82

bba O7 12 2 O'Sullivan Tue 8:30- 10:00

Tue 10:30 - 12:00

03.84

bba O7 13 3 Jenczewski Mon 12:30 - 14:00

00.66Fri 10:30 - 12:00

E0.61

Wirtschaftsenglisch 2 - B2 level

bba O7 14 3 Cowe Tue 8:30 - 10:00

Tue 10:30 - 12:00

03.82

bba 07 21 3 Braddell Thu 12:30 - 14:00

Thu 14:30 - 16:00

03.82

bba 07 22 3 Jenczewski Mon 10:30 - 12:00

00.66

Wed 14:30 - 16:00

01.42

Wirtschaftsenglisch 3 - C1 level

bba O7 31 4 Cowe Tue 12:30 - 14:00

03.82

Jenczewski Thu 12:30 - 14:00

01.42


ECTS: 4

_ip brochure ss2013

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