Make a choice - Place your chosen cards here.

Scenarios Personas

Customer relations

Customer value

Market

Customer segment

Finance - Value streams

Entrance: Value proposition

Spe

cial

izat

ion

Platform

s

Part

ners

/ v

alue

cha

in

Step 1: Customers

Step 2: Value streams

Start h

ere

Step

3: V

alue

cha

in

: Take time max. 15 minutes to make your decisions.

: Actionmark - this mark means you should use one of the tools to validate. Read more in “Rules and guides”:P: Use the personas tool to validate.C: Use the customer journey tool to validate.S: Use the scenario tool to validate.