Download - Is Three a Crowd?

1 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon

Is Three A Crowd? #12ntcCNVO

Margaux Mennesson Cheryl Black


Margaux Mennesson


Cheryl Black


• Social Fundraising 101

• The Tools

• BTA Oregon Goes Social

• Make it Happen at Your Org

Today’s Agenda


Social Media Landscape


I think many of these new sites are trying to make online giving, which is rather transactional in nature, an experience of greater intimacy, and that’s valuable.

Katya Andresen, Network for Good

New York Times

12/19/10


• Interaction & intimacy

• Marketing

• Funding

Pros


• Disconnect

• Gaps in Cultivation

• Fees & Tips

Cons


• Causes

• Fundly

• Crowdrise

• Common Ground Social

The Line Up


• Est. 2008

• Facebook Platform

• Raised $30M+

• Create a Causes Wish for Charity

Causes


Danielle Brigida said, "Facebook Causes are a pretty picture of something you support." Carie Lewis added, "It's all about the cool factor. It's about taking pride in something and everything being about me! me! me!"

Beth Kanter’s Blog

1/9/08


• Est. 2010

• Founder: Edward Norton

• Speaks to younger generations

• Crowdsourcing + social networking + incentives

Crowdrise


“If Facebook is the platform where people assert ‘This is who I am as defined by who my friends are’ and Twitter is where people say ‘This is who I am as defined by what I’m doing right now’… Crowdrise is where people proclaim ‘This is who I am as defined by what I’m doing to make the world a better place,’ ” said Jeffrey Wolfe, co-founder of Crowdrise.

Mashable.com

1/27/11


• Est. 2010

• YouTube, Facebook, Twitter & more

• Raised $230M

• Download donor data

Fundly


How big of a player is Fundly? The

company has, to date, funnelled over

$230 million through its system for

large and small donors alike…

Washington Post

12/8/11


• Established 2011

• Facebook, Twitter & LinkedIn

• Feature of Common Ground CRM

• Automatically updates records

Common Ground Social


Common Ground Social is one of the

cleanest designed social online

fundraising solutions I have seen…it is

simple to use from an administration

perspective as well as from the

individual fundraiser’s point of view.

Andrew Kerr

Development Manager, All Hands Volunteers


Bicycle Transportation Alliance Goes Social


• Be My Velotine: 2-week mini social fundraising campaign to support the BTA’s youth Bicycle Safety Education program

Bicycle Transportation Alliance


A supporter’s personal fundraising page


• Common Ground Social Fundraising makes it easy to set up the campaign and track results

• Creative, fun personalized pages gave us insight into what resonates with supporters

• Great for donors who are ready to engage on a deeper level

• Showing examples of pages that other donors had created was helpful for providing inspiration

What worked


Customize:

• Sign up page

• Personal page

• Fundraiser TY email

• Donor TY email

• Thank you pages

Also:

• Recruitment emails

• Coaching emails

Build a customized campaign


• Introducing social fundraising to donors takes time.

• Know your target audience: who among your supporters would be ready to engage on this level? Major donors, long-time supporters, older donors, etc.

• Encourage your donors to be creative!

Lessons learned


Make it Happen

Social Fundraising at your Organization


• “Calendarizing”

• Cross promotion

1. Integrate Social Media


“Calendarizing”


2. Set Your Goals

0

500

1000

1500

2000

2500

3000

3500

4000

4500


Be SMART

• Specific

• Measurable

• Attainable

• Realistic

• Timely

“Raise $1000 on Facebook by

December 2012”

“Reach 750 followers on

Twitter by June 2012”


• What are my goals?

• Does this make sense for my organization?

• Can I leverage existing content?

• Can I access the individual fundraisers and donors for further cultivation?

3. Select a Tool


• Cross channel

• Tips

• Thanks

4. Motivate & Cultivate


• Presentation slides can be provided to you in a email

• Get free research on our website – www.convio.com

• Common Ground Social – www.commongroundcrm.com

• Want more on Social Media? We’ve got guides, tip sheets, videos, etc. – www.convio.com/socialmedia

Thank you!

http://www.convio.com/

http://www.commongroundcrm.com/

http://www.convio.com/socialmedia


ConnectionCafe.com

Let’s talk. Connect with us.

Twitter.com/Convio

Facebook.com/ConvioInc

Twitter.com/BTAOregon

Facebook.com/BTAOregon

http://www.connectioncafe.com/

http://twitter.com/

http://www.facebook.com/convioinc

http://www.facebook.com/convioinc

http://www.youtube.com/convioinc



http://www.slideshare.net/convio




Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!

or Online using #12ntcCNVO at www.nten.org/ntc/eval

Download - Is Three a Crowd?

Top Related