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IMIA Lightning Talk 2016Holly Heintz Budd
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It's an exciting time to print maps because printing is
changing at lightning speed.
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Printers are at the forefront of digital and electronic
innovations
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We are uniquely positioned to share the benefits of these
new technologies.
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The industry is continually evolving to meet the needs of its consumers, communities,
and the environment.
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Innovations provide us with the way to fill market needs for map printing in ways that
we never could before.
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We use Ink Jet for personalization
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We can do 1, 2 or 20 maps economically.
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Digital technologies: one side now approaching two sides
and folded.
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The most exciting innovation is the diversity of stocks that we can run on ink jet now. In
the past, the selection of paper was narrow and not
suited for maps. www.whmap.com
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We have learned to take traditional map stocks like
nautical chart paper, high wet strength, vinyl, and paper tiger and get good results with inkjet.
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The old paradigm: there are three aspects to every
printing job, price quality and service, (emphasis on speed) under the old paradigm, You
could have any two.www.whmap.com
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Lots of improvements in technology that have
improved the quality and speed of turnaround times
(service). www.whmap.com
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As manufacturing picks up in North America, it is increasing
demand on the printing industry.
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As the economy steadily improves there is more
advertising which is good for the printing industry.
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Don’t be surprised if the cost of printing goes up: if we get protectionist trade policies
and tariffs, the cost of materials will increase. This will be especially Significant
in long term contracts.www.whmap.com
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There is a trend for increased hard copy product, driven by some of the players that led
the charge for all digital product.
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Map publishers are coming to realize that there is a need for hard copy product as a result
of recognizing the vulnerabilities in their IT
network. www.whmap.com
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As some cartographic product transition from a wholly
digital environment to a dual digital/hard copy, printing
becomes more than just an expense, it is now value
added. www.whmap.com
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The best things about printing is you, the customer: You are
interesting and creative people with great ideas. It is
always exciting help you meet your goals!
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Better Methods for Better Maps
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