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The Visual Content Revolution
IT’S NOT YOU, IT’S ME: Navigating the Visual Social Sharing Culture
Making life better through smart user-centered design.
Viva la REVOLUTION
The Visual Content Revolution
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REVOLUTIONTechnology
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTIONThe culture changed
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTIONProsumer Revolution
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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REVOLUTIONVisual social sharing sites
The Visual Content Revolution
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REVOLUTIONVisual social sharing sites
The Visual Content Revolution
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REVOLUTION
The Visual Content Revolution
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56% +brand content
45
5/6 connect with companies
REVOLUTION
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THIS IS AWESOME!
Brands are good at MARKETING
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The Visual Content Revolution
• ‘Big launch’ marketing campaign• Deliver message to customers• Eyeballs customer acquisition• Measure visitors to [your website]• Increase in customers = success
MARKETINGAdvertising campaign:
The Visual Content Revolution
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Meet them where they are
MARKETING
The Visual Content Revolution
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MARKETINGMeet them where they are
The Visual Content Revolution
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MARKETINGMeet them where they are
The Visual Content Revolution
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MARKETINGMeet them where they are
The Visual Content Revolution
@ SKYE_SANT
MARKETINGMeet them where they are
The Visual Content Revolution
@ SKYE_SANT
MARKETINGMeet them where they are
The Visual Content Revolution
@ SKYE_SANT
MARKETINGMeet them where they are
@ SKYE_SANT
The Visual Content Revolution
• ‘Big launch’ marketing campaign• Deliver message to customers• Eyeballs customer acquisition• Measure visitors to your [website]• Increase in Friends = success
MARKETINGAdvertising campaign:
Go to where the customer is…
• Pic – hands reaching (hd2)
What’s going on?
What’s going on?• Engagement?• Customers?• Trust?
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The Visual Content Revolution
MARKETINGLimiting metaphor: MEDIA
NOT ABOUT MEDIA
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The Visual Content Revolution
MARKETINGLimiting metaphor: PLATFORM
NOT ABOUT PLATFORM
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The Visual Content Revolution
MARKETINGLimiting metaphor:
NOT ABOUT TOOLS
NOT ABOUT CONTENT TYPE
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The Visual Content Revolution
MARKETINGNot about:• Type of Media• Platform• Tool• Content Type
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The Visual Content Revolution
MARKETINGNot about:• Type of Media• Platform• Tool• Content Type
It’s about an APPROACH
Visual social sharing sites are a PARTY
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The Visual Content Revolution
PARTY
Sharing with like-minded people
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The Visual Content Revolution
PARTY
with similar interests
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The Visual Content Revolution
PARTY
who might gather at the same places
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The Visual Content Revolution
PARTY
who may share a belief system
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The Visual Content Revolution
PARTY
who could even look alike
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The Visual Content Revolution
PARTY
who like to do things together
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The Visual Content Revolution
• ‘Big launch’ marketing campaign• Deliver message to customers• Eyeballs customer acquisition• Measure visitors to your [website]• Increase in Friends = success
PARTYAdvertising campaign:
So this campaign…
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The Visual Content Revolution
PARTY
…might seem a little like this
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The Visual Content Revolution
PARTY
…or feel like this
YOUR MESSAGE IS HERE!
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The Visual Content Revolution
PARTY
…or look like this
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The Visual Content Revolution
Use their network to do something good for the community
Help solve other people’s problems Build reciprocity Value a person’s satisfaction Improve based on feedback Become part of the conversation =
success
Social Campaigns: PARTY
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The Visual Content Revolution
PARTYSocial: Use their network to do something
good for the community Help solve other people’s problems Build reciprocity Value a person’s satisfaction Improve based on feedback Become part of the conversation =
success
The “Gift Economy”
Some excellent uses of SOCIAL
The Visual Content Revolution
SOCIAL
Lowes Fix in Six http://lowesfixinsix.tumblr.com/
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Useful
Success= referral from friends vs visitors to your website
The Visual Content Revolution
SOCIAL
Beauty vloggers @ SKYE_SANT
Authentic, trustworthy
Enthusiastic brand ambassadors vs paid influencers
The Visual Content Revolution
SOCIAL
#whatsinyourbag @ SKYE_SANT
User generated content
learning cycle (pull) vs marketing campaign (push)
The Visual Content Revolution
SOCIAL
Hilton Suggests @HiltonSuggests
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Helpful
Help them achieve their goals vs focus on hitting numbers
The Visual Content Revolution
SOCIAL
Moleskine @ SKYE_SANT
Inclusive (tribe)
Customer satisfaction vs customer acquisition
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Visual social sharing sites GUIDELINES
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The Visual Content Revolution
Useful Authentic Listening/learning Helpful Inclusive of the tribe
Visual social sharing is: GUIDELINES
IT’S NOT YOU, IT’S ME
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The Visual Content Revolution
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The Visual Content Revolution
IT’S NOT JUST YOU; YOU’RE US!
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The Visual Content Revolution
Youtility by Jay Baer
Digital Marketing Maturity www.adobemarketingpro.com
Tara Hunt on SlideShare http://www.slideshare.net/missrogue
Thanks to: Icons via The Noun Project http://thenounproject.com/ Slides via Haiku Deck http://www.haikudeck.com/
RECOMMEND & CREDITS:
*See additional credits/citations on my SlideShare page
@ SKYE_SANT
The Visual Content Revolution
Email: UXskye@gmail
Linkedin: www.linkedin.com/in/skyesant/
Making life better through smart user-centered design.