THE CINEPLEX MEDIA ADVANTAGE
2 CINEPLEX MEDIA | MEDIA KIT 2016
THE CINEPLEX MEDIA ADVANTAGE!
ENGAGEMENT • ENTERTAINMENT • EFFECTIVNESS
CINEPLEX MEDIA | MEDIA KIT 2016 3
oday’s consumers are exposed to more marketing
messages than ever before thanks to the rapidly
improving technology we all enjoy.
The result is that every day it gets harder for marketers'
messages to break through, to stand out and reach
consumers effectively and with impact.
The solution is simple — The Cineplex Media Advantage.
We start the conversation with consumers via CINEPLEX.COM
when they are still at home deciding what movies to see and
where to see them, and also via their mobile device through our
MOBILE WEBSITE and APP.
The real fun begins when they walk into our cinema lobbies,
which are buzzing with activity in anticipation of the big Hollywood
hits. Here, our advertisers get the benefit of a closed environment
that allows their message to get through to guests in the most
entertaining and engaging ways.
Our new, fully dynamic HD DIGITAL BACKLITS are a brilliant
way to engage consumers, especially in combination with our
DIGITAL LOBBY SHOW, which combines movie-based content
with advertising.
Our huge, new INTERACTIVE MEDIA ZONES are fully
deployed in 44 of our theatres. They allow our guests to play,
interact with, and learn about your products and services through
touch, motion, audio and video capture. They also provide data
capture and interaction with social platforms so you can establish
strong and ongoing bonds with your customers.
CINEPLEX MAGAZINE and LE MAGAZINE CINEPLEX give
our guests the inside scoop on their favourite actors and keep them
up to speed on everything in the world of movies. Custom Content
and regional split-runs help ensure your customers get your message.
Once they step into the auditorium, our guests enter a world with
zero distractions. It’s time for the PRE-SHOW, where your ad is
given a prime spot within a movie-centric program of entertainment
and fun. Want something a little different? We’ll work with you
to develop Custom Content that's actually part of the pre-movie
entertainment.
Speaking of entertainment, take your consumer interaction to a
whole new level by taking part in CINEPLEX TIMEPLAY — the
gamification of the consumer experience! High participation rates,
recall and awareness make this unique media an impactful way to
have fun with your consumers. With Cineplex TimePlay in well over
700 theatres across the country, we’re the new game in town!
It's time to get serious with SHOW-TIME. Place your hero ad
right next to the trailers and movie that our guests have come to see
— big screen, sound and emotion dialed way up.
There is no other media that can provide so many valuable touch
points at so many steps along the marketing pathway.
But wait, there’s more! Cineplex also offers SPECIAL EVENTS
and ALTERNATIVE PROGRAMMING that's guaranteed to
deliver what you need.
IT’S THE CINEPLEX MEDIA ADVANTAGE.
DIGITAL SIGNAGE MEDIA KIT 2016
BEYOND HOLLYWOOD!
We know that everyone leads a busy life, so our extensive Digital Signage network lets our clients get their messages out to consumers at the most relevant times in the most important locations – while they are making purchase decisions.
Be sure to review the Cineplex Media Digital Signage Media Kit for all the ways we can get your message to consumers
CINEMA LOBBY 157 locations
TIMS TV 2,310+ locations
OXFORD MALLS 10 locations
CONCOURSE 22 locations
ONROUTE 20 locations
CINEPLEX MEDIA | MEDIA KIT 2016 5
CONTENTS
CINEPLEX MEDIA SALES
6 32
15 36
18 39
20 41
24 44
28 46
MOVIE HIGHLIGHTS DIGITAL SIGNAGE CINEMA LOBBY
CINEMA OVERVIEW CINEPLEX MAGAZINE
SHOW-TIME LE MAGAZINE CINEPLEX
PRE-SHOW CINEPLEX.COM & MOBILE
CINEPLEX TIMEPLAY SPECIAL EVENTS
INTERACTIVE MEDIA ZONE
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THEATRE LISTINGS
6 CINEPLEX MEDIA | MEDIA KIT 2016
MOVIE HIGHLIGHTS
Po returns in Kung Fu Panda 3
CINEPLEX MEDIA | MEDIA KIT 2016 7
KUNG FU PANDA 3DIRECTORS: JENNIFER YUH,ALESSANDRO CARLONI VOICES: JACK BLACK, BRYAN CRANSTON, J.K. SIMMONSKung fu-loving panda Po (Black)
reconnects with his long-lost
father Li (Cranston) in this third
movie in the popular franchise.
They travel to a panda retreat,
but while they're getting to
know each other the villain Kai
(Simmons) attacks the land.
Now Po has to train his fellow
pandas to battle back.
OPENS JANUARY 29
JANUARY THE REVENANTDIRECTOR: ALEJANDRO GONZÁLEZ IÑÁRRITUSTARRING: TOM HARDY, LEONARDO DICAPRIODiCaprio stars as frontiersman
Hugh Glass, who’s left behind
by his comrades after being
mauled by a bear. He survives
and sets out on a cross-country
trek to find the men and take
vengeance.
OPENS JANUARY 8
RIDE ALONG 2DIRECTOR: TIM STORYSTARRING: KEVIN HART, ICE CUBE, TIKA SUMPTER This sequel to the 2014 hit
comedy Ride Along finds
Ben (Hart) and James
(Cube) working as partners in
the Atlanta police force. Ben is
about to marry James’ sister
Angela (Sumpter), but before
he can say “I do,” he and James
head to Miami to bust a drug
dealer (Benjamin Bratt) who’s
been flooding Atlanta with his
deadly product. Co-starring
Olivia Munn, Tyrese Gibson, T.I.
and Sherri Shepherd.
OPENS JANUARY 15
FEBRUARY ZOOLANDER 2DIRECTOR: BEN STILLERSTARRING: BEN STILLER, OWEN WILSON, KRISTEN WIIG, PENÉLOPE CRUZ, OLIVIA MUNN, WILL FERRELL The long-awaited sequel to
2001’s Zoolander finds male
models Derek (Stiller) and
Hansel (Wilson) competing
against younger models while
their business fends off a
takeover bid from a nefarious
competitor. Look for cameos
from Kim Kardashian and
Kanye West.
OPENS FEBRUARY 12
HAIL, CAESAR!DIRECTORS: JOEL COEN, ETHAN COENSTARRING: GEORGE CLOONEY, JOSH BROLIN, TILDA SWINTONThe Coen brothers’ latest
comedy stars Brolin as a 1950s
Hollywood “fixer” who spends
one hectic day cleaning up
messes created by his actor
clients, including a matinee idol
(Clooney) who’s playing
Julius Caesar in a Roman epic.
OPENS FEBRUARY 5
The Revenant's Leonardo DiCaprio
seeks justice
DEADPOOLDIRECTOR: TIM MILLERSTARRING: RYAN REYNOLDS, GINA CARANO, T.J. MILLERMarvel’s hilariously irreverent
antihero Deadpool finally gets
his own movie. Mercenary
soldier Wade Wilson (Reynolds)
joins the Weapons X Program
where he receives super-
healing powers, making him
nearly invincible. He dons
a costume and becomes
Deadpool, a jaded killer
looking for redemption.
OPENS FEBRUARY 12
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THE DIVERGENT SERIES: ALLEGIANT – PART 1 DIRECTOR: ROBERT SCHWENTKESTARRING: SHAILENE WOODLEY, THEO JAMES, MILES TELLER In the franchise's penultimate
film, the plot thickens as Tris
MY BIG FAT GREEK WEDDING 2DIRECTOR: KIRK JONESSTARRING: NIA VARDALOS, JOHN CORBETT, ANDREA MARTINIt’s been 14 years since
Greek-American Toula Portokalas
(Vardalos) married WASP hunk
Ian Miller (Corbett) in the hit
rom-com My Big Fat Greek
Wedding. While the plot details
for the long-awaited sequel are
being kept under wraps, we do
know that a Portokalas family
secret is revealed leading to
much comedic angst.
OPENS MARCH 25
ZOOTOPIADIRECTORS: BYRON HOWARD, RICH MOORE, JARED BUSHVOICES: JASON BATEMAN, GINNIFER GOODWINDisney Animation looks to build
on the success of Frozen and
Big Hero 6 with this tale set in a
world were humans don’t exist
and it’s walking, talking animals
who run the world. A scam-artist
fox (Bateman) teams with a
rabbit cop (Goodwin) to solve
a conspiracy in the big city of
Zootopia.
OPENS MARCH 4
THE HUNTSMANDIRECTOR: CEDRIC NICOLAS-TROYANSTARRING: CHRIS HEMSWORTH, CHARLIZE THERON, JESSICA CHASTAIN This spinoff of 2012’s
Snow White and the Huntsman
focuses on the Huntsman
(Hemsworth) and the evil queen
Ravenna (Theron) before they
met Snow White. New additions
Chastain and Emily Blunt are set
to play villains.
OPENS APRIL 22
GODS OF EGYPTDIRECTOR: ALEX PROYASSTARRING: GERARD BUTLER, NIKOLAJ COSTER-WALDAUAncient Egypt is the setting for
this fantasy that finds a human
thief (Brenton Thwaites) teaming
up with God of the Sky, Horus
(Coster-Waldau). They take on
God of Chaos, Set (Butler), who’s
usurped the throne and plunged
the land into eternal conflict.
OPENS APRIL 8
BATMAN V SUPERMAN: DAWN OF JUSTICEDIRECTOR: ZACK SNYDERSTARRING: HENRY CAVILL, BEN AFFLECK, AMY ADAMS It’s a superhero smackdown! An older, angrier Batman (Affleck)
believes an all-powerful Superman (Cavill) could pose a threat,
so he heads to Metropolis to confront his rival. The Dark Knight’s
hate for Superman is matched by that of baddie Lex Luthor
(Jesse Eisenberg), who plots to take out the Man of Steel.
OPENS MARCH 25
APRIL
MOVIE HIGHLIGHTS
MARCH (Woodley), Four (James)
and the residents of post-
apocalyptic Chicago learn that
their faction-based culture is
actually a sealed, artificially
created society, and that more
Divergents are needed to save
what is left of the outside world.
OPENS MARCH 18
CINEPLEX MEDIA | MEDIA KIT 2016 9
ALICE THROUGH THE LOOKING GLASSDIRECTOR: JAMES BOBINSTARRING: MIA WASIKOWSKA, JOHNNY DEPP, RHYS IFANSThe sequel to 2010’s
Alice in Wonderland finds Alice
(Wasikowska) returning to
Underland (otherwise known
as Wonderland) to help the
Mad Hatter (Depp) find his
father, Zanik Hightopp (Ifans).
Returning cast includes
Anne Hathaway as the
White Queen and Helena Bonham
Carter as the Red Queen.
OPENS MAY 27
MAY CAPTAIN AMERICA: CIVIL WARDIRECTORS: ANTHONY RUSSO, JOE RUSSOSTARRING: CHRIS EVANS, SCARLETT JOHANSSON, ROBERT DOWNEY JR. The third Captain America pic
takes place after the tumultuous
events of Avengers: Age of Ultron.
World leaders are determined
to control superhero behaviour,
leading to an ideological rift
between Captain America (Evans)
and Iron Man (Downey) that makes
superheroes choose sides.
OPENS MAY 6
X-MEN: APOCALYPSEDIRECTOR: BRYAN SINGERSTARRING: JAMES MCAVOY, MICHAEL FASSBENDER, JENNIFER LAWRENCEThe latest in director Singer’s
X-Men series is set in 1983
and delves into the origins of
mutants. Professor X (McAvoy)
and his fellow mutants take on
their forefather Apocalypse
(Oscar Isaac), an immortal
mutant born 5,000 years ago
who wants to kill all those he
considers weak, including other
mutants.
OPENS MAY 27
THE JUNGLE BOOKDIRECTOR: JON FAVREAUVOICES: SCARLETT JOHANSSON, IDRIS ELBA, BILL MURRAYDisney’s 1967 animated pic The Jungle Book is remade as a live action/
CGI spectacle. Indian boy Mowgli (Neel Sethi) is raised in the forest by
talking animals, including wolf Raksha (Lupita Nyong’o), bear Baloo
(Murray) and ape King Louie (Christopher Walken), while evading
evil tiger Shere Khan (Elba) and python Kaa (Johansson).
OPENS APRIL 15
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FINDING DORYDIRECTOR: ANDREW STANTONVOICES: ELLEN DEGENERES, ALBERT BROOKS, DIANE KEATONPixar’s sequel to 2003’s hit Finding Nemo is set six months
after the events of the first film and finds forgetful Dory
(DeGeneres), Nemo and Nemo’s dad (Brooks) heading out
in search of Dory’s family. Keaton voices Dory’s mom and
Eugene Levy chimes in as her dad.
OPENS JUNE 17
JUNE TEENAGE MUTANT NINJA TURTLES: HALF SHELLDIRECTOR: DAVE GREENSTARRING: MEGAN FOX, WILL ARNETT, STEPHEN AMELLThe sequel to 2014’s
Teenage Mutant Ninja Turtles
finds the crime-fighting reptiles
back in New York City to take
on another mysterious villain
with the help of intrepid reporter
April O’Neil (Fox) and her
skittish cameraman
Vernon Fenwick (Arnett).
OPENS JUNE 3
NOW YOU SEE ME: THE SECOND ACTDIRECTOR: JON M. CHUSTARRING: JESSE EISENBERG, WOODY HARRELSON, DANIEL RADCLIFFEIn Now You See Me, four
magicians — Eisenberg,
Harrelson, Dave Franco,
WARCRAFTDIRECTOR: DUNCAN JONESSTARRING: TRAVIS FIMMEL, PAULA PATTON, BEN FOSTERBoasting millions of players
worldwide, the Warcraft
videogame series was destined
to hit the big screen. After more
than a decade in development,
the epic fantasy adventure finally
arrives with Fimmel (TV’s Vikings)
portraying human Anduin Lothar,
who leads the Alliance in battle
against the Orc Horde.
OPENS JUNE 10
JULY THE BFGDIRECTOR: STEVEN SPIELBERGSTARRING: BILL HADER, MARK RYLANCE, RUBY BARNHILLDirector Spielberg catered
to adult audiences with his
last two films Lincoln and
Bridge of Spies, but the
moviemaker returns to the realm
of family entertainment with
this fantasy film based on the
book by Roald Dahl. A little girl
(Barnhill), the Queen of England
(Penelope Wilton) and a
Big Friendly Giant (Rylance)
team up to stop a group of nasty
man-eating giants.
OPENS JULY 1
TARZANDIRECTOR: DAVID YATESVOICES: MARGOT ROBBIE, ALEXANDER SKARSGÅRD, CHRISTOPH WALTZTarzan (Skarsgård) has left
the jungle and is living in
London with Jane (Robbie).
When he learns that a shady
African mining operation
threatens his homeland, he
turns his back on civilization
and returns to the jungle to set
things right.
OPENS JULY 1
Isla Fisher — and their FBI
accomplice (Mark Ruffalo) —
performed jaw-dropping tricks
and got even with conniving
insurance magnate Arthur Tressler
(Michael Caine). In this sequel,
it’s Tressler’s son (Radcliffe)
who looks to get even with
the magicians. Lizzy Caplan is
the new female lead as Fisher
dropped out of the pic when she
became pregnant.
OPENS JUNE 10
MOVIE HIGHLIGHTS
CINEPLEX MEDIA | MEDIA KIT 2016 11
THE SECRET LIFE OF PETSDIRECTORS: CHRIS RENAUD, YARROW CHENEYVOICES: LOUIS C.K., KEVIN HART, ERIC STONESTREETThis animated tales finds Max
the terrier (Louis C.K.) and
various other pets interacting
while their human owners are
off at work. Max’s comfortable
existence is threatened when he
discovers an army of abandoned
animals — led by bunny
Snowball (Hart) — is planning
to attack pets who live in loving
homes.
OPENS JULY 8
GHOSTBUSTERSDIRECTOR: PAUL FEIGSTARRING: KRISTEN WIIG, MELISSA MCCARTHY, KATE MCKINNON Girls just wanna have fun! Hollywood sees the light and casts
four funny ladies — Wiig, McCarthy, McKinnon and Leslie Jones
— in this reboot that finds the team taking on supernatural
creatures who’ve invaded Manhattan.
OPENS JULY 15
STAR TREK BEYONDDIRECTOR: JUSTIN LINSTARRING: CHRIS PINE, ZACHARY QUINTO, ZOE SALDANADirector Lin (Fast & Furious 6)
replaces J.J. Abrams, who
helmed the first two Star Trek
films but was too busy with
Star Wars: The Force Awakens
to tackle this one. The premise is
being kept under wraps, but we
do know the crew of the U.S.S.
Enterprise — Captain Kirk (Pine),
Spock (Quinto), Uhura (Saldana)
and Bones (Karl Urban) — face
off against a powerful villain.
OPENS JULY 22
The Secret Life of Pets
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SUICIDE SQUADDIRECTOR: DAVID AYERSTARRING: WILL SMITH, MARGOT ROBBIE, JARED LETOAntiheroes assemble! Based on the DC comic-book series of
the same name, the Suicide Squad consists of incarcerated
supervillains who take on dangerous black-ops missions in
return for commuted prison sentences. The team of baddies
— who are kinda goodies — includes Deadshot (Smith),
The Joker (Leto), Harley Quinn (Robbie), Rick Flag
(Joel Kinnaman), Enchantress (Cara Delevingne), Slipknot
(Adam Beach) and Captain Boomerang (Jai Courtney).
OPENS AUGUST 5
MOVIE HIGHLIGHTS
CINEPLEX MEDIA | MEDIA KIT 2016 13
PATIENT ZERODIRECTOR: STEFAN RUZOWITZKYSTARRING: NATALIE DORMER, STANLEY TUCCI, MATT SMITH, AGYNESS DEYNGame of Thrones star Dormer
plays Dr. Gina Rose in this horror
film in which a global pandemic
has turned the majority of Earth's
population into "the Infected" —
a violent, yet highly intelligent,
new species of human. Smith
plays the only man who is able to
speak with the infected. He uses
this skill to interview them in the
hopes of finding out who was
the disease's first victim, and
find an antidote. As if he needs
more motivation, his wife is
among the infected.
OPENS SEPTEMBER 2
AUGUST PETE’S DRAGONDIRECTOR: DAVID LOWERYSTARRING: OAKES FEGLEY, ROBERT REDFORD, BRYCE DALLAS HOWARDAfter young Pete’s (Fegley)
parents are killed in a car
accident, Elliot the dragon saves
the boy and raises him as his
own in the forest. Howard plays
a forest ranger who befriends
Pete and Redford plays the town
storyteller. Unlike the original
1977 Disney version, there are no
musical numbers in this remake.
OPENS AUGUST 12
SAUSAGE PARTYDIRECTOR: CONRAD VERNON, GREG TIERNANVOICES: SETH ROGEN, JONAH HILL, KRISTEN WIIGRogen and Hill came up with
the idea of a raunchy, Pixar-style
animated movie while working
together on The Green Lantern.
The story focuses on food items
inside a grocery store who
can’t wait to get bought, only
to discover that their ultimate
fate is to be eaten. Rogen, who
voices a hot dog, promises salty
dialogue and even a food orgy.
OPENS: AUGUST 12
SEPTEMBER
JACK REACHER 2DIRECTOR: EDWARD ZWICK STARRING: TOM CRUISE, COBIE SMULDERSTom Cruise returns as pugilistic
do-gooder Jack Reacher in
this sequel that sees Reacher
returning to Virginia and
discovering his military contact,
Major Susan Turner, has been
arrested. He also meets a young
woman (Cobie Smulders) who
could be his daughter.
OPENS OCTOBER 21
A CURE FOR WELLNESSDIRECTOR: GORE VERBINSKISTARRING: DANE DEHAAN, MIA GOTH, JASON ISAACS This supernatural horror pic
stars DeHaan, who played
Green Goblin in The Amazing
Spider-Man 2, as an employee
sent to find his boss who’s
overdue from a jaunt to an
exclusive European spa. Upon
arrival he learns the spa is
actually a super-creepy place
where guests don’t leave. British
actor Goth (Everest) plays a
longtime resident.
OPENS SEPTEMBER 23
OCTOBER GAMBITDIRECTOR: RUPERT WYATTSTARRING: CHANNING TATUMTaylor Kitsch first portrayed
Cajun mutant Gambit in 2009’s
X-Men Origins: Wolverine.
However, for this stand-alone pic
it’s Tatum, not Kitsch, who plays
the former thief with the ability
to move objects with his mind
and harness kinetic energy.
OPENS OCTOBER 7
INFERNODIRECTOR: RON HOWARDSTARRING: TOM HANKS, FELICITY JONES, OMAR SYHoward and Hanks reunite for
their third big-screen adaptation
of a Dan Brown bestseller. This
time symbologist Robert Langdon
(Hanks) tries to stop a madman
from enacting the terrors found in
Dante’s Inferno.
OPENS OCTOBER 9
DEEPWATER HORIZONDIRECTOR: PETER BERGSTARRING: MARK WAHLBERG, KATE HUDSON, DYLAN O’BRIENIn April 2010, the BP oil rig Deepwater Horizon exploded off
the coast of Louisiana leaving 11 workers dead, another 16
injured, and causing the largest and most damaging oil spill
in history. This drama focuses less on the oil spill and more on
the rig survivors as they band together while awaiting rescue.
OPENS SEPTEMBER 30
Tom Hanks, seen here as Robert Langdon in Angels & Demons, tackles the role again for Inferno
14 CINEPLEX MEDIA | MEDIA KIT 2016
PASSENGERSDIRECTOR: MORTEN TYLDUM STARRING: CHRIS PRATT,JENNIFER LAWRENCE Pratt plays a space colonist
placed into hypersleep on his
way to a distant planet. But
when he wakes up 90 years
too early he's so lonely that
he wakes another colonist
(Lawrence) so he doesn't have
to spend the rest of his life alone.
OPENS DECEMBER 16
NOVEMBER DOCTOR STRANGEDIRECTOR: SCOTT DERRICKSONSTARRING: TILDA SWINTON, BENEDICT CUMBERBATCH, CHIWETEL EJIOFOR Marvel assembles its most
prestigious cast yet (headlined
by three Brits) for its 14th
superhero pic and the
second of its Phase Three
rollout. Cumberbatch plays
Stephen Strange, an arrogant
neurosurgeon whose hands
are damaged in a car crash.
Desperate to restore his skills, he
travels to the Himalayas where
The Ancient One (Swinton)
teaches him sorcery.
OPENS NOVEMBER 4
BILLY LYNN’S LONG HALFTIME WALKDIRECTOR: ANG LEESTARRING: JOE ALWYN, KRISTEN STEWART, VIN DIESELOscar-winning director Lee
(Life of Pi) helms this drama
based on Ben Fountain’s
FANTASTIC BEASTS AND WHERE TO FIND THEMDIRECTOR: DAVID YATESSTARRING: EDDIE REDMAYNE, EZRA MILLERThe popular — and lucrative —
Harry Potter franchise gets a
second wind with this spinoff
film written by J.K. Rowling.
Set 70 years before the events
of Harry Potter, the adventure
casts Redmayne as the magical
world’s foremost magizoologist
Newt Scamander, who searches
for and catalogues magical
creatures.
OPENS NOVEMBER 18
THE GREAT WALLDIRECTOR: YIMOU ZHANGSTARRING: MATT DAMON, WILLEM DAFOE, ANDY LAU This Chinese-American
co-production stars Hollywood
actors Damon and Dafoe
alongside a cast of noted Asian
performers (Lau, Tian Jing,
Hanyu Zheng) in an epic
adventure that focuses on a group
of warriors making a final stand
along the Great Wall of China.
OPENS NOVEMBER 23
DECEMBER ASSASSIN’S CREEDDIRECTOR: JUSTIN KURZELSTARRING: MARION COTILLARD, MICHAEL FASSBENDER The popular videogame hits
the big screen with Fassbender
playing a man kidnapped by a
secret organization that taps
into his DNA to send him back
in time and into the body of
his ancestor Altaïr Ibn La’Ahad
in order to recover a valuable
artifact.
OPENS DECEMBER 21
bestselling novel about a
company of heroic infantryman,
including the 19-year-old Billy
(Alwyn), set to be honoured
during the halftime of a
Thanksgiving Day football game
and then shipped back to Iraq.
The drama takes us inside the
heads of the various soldiers
dealing with celebration and their
fears of heading back into battle.
OPENS NOVEMBER 11
MOVIE HIGHLIGHTS
STAR WARS ANTHOLOGY: ROGUE ONEDIRECTOR: GARETH EDWARDSSTARRING: FELICITY JONES, SAM CLAFLIN, DIEGO LUNA The expanding Star Wars
movie universe gets a long
overdue jolt of female heroics
with Jones (The Theory of
Everything) starring as a rebel
fighter who leads a group
in stealing the plans for the
notorious Death Star.
OPENS DECEMBER 16
CINEPLEX MEDIA | MEDIA KIT 2016 15
CINEMA OVERVIEW
ho doesn’t love to
escape to the movies?
Whether it’s an intense
spy thriller, dramatic
love story or soon-to-
be-classic cartoon, everyone enjoys the
getaway that the theatre provides. It’s
why our guests are so happy, and always
receptive to our advertisers' messages.
With hundreds of new movie releases
per year, there are no re-runs and every
week is a premiere! Something new, fresh
and exciting — it’s why our guests flock to
our theatres in record numbers.
As studios continue to try to outdo each
other, it’s the consumer and our clients
who win. This year is shaping up to be
another great one with huge new titles
and continuations of some of the greatest
franchises in movie history.
MAKE SURE YOUR BRANDS ARE
A PART OF THE EXCITEMENT, BECAUSE
YOUR CONSUMERS WILL BE!
The Happy Place
OF PEOPLE WITH HHI $100K+**
OF WHITE COLLAR**
OF MOPES**
OF PEOPLE WITH A BACHELOR'S DEGREE OR HIGHER**
73%
71% 69%
67%
of moviegoers typically combine other activities,
such as shopping and eating, with movie-going*
73%
of heavy moviegoers have at least one social
networking profile*
90%
of moviegoers text, tweet and/or post to social media
after seeing a movie*
36%SOURCES: *Examining Moviegoer Behavior, Nielsen Research Group ** Vividata 2015 Q2, Total Canada, Based on Moviegoers in the Past 12 Months
MOVIES REACH
16 CINEPLEX MEDIA | MEDIA KIT 2016
NO OTHER MEDIA CAN DELIVER THAT
With A18-34, it increases to
SOURCES: *Media Behavior Institute U.S. Study (Touchpoints 2013), **U.S. National Omnibus Study (Phoenix Marketing International, May 2013)
of moviegoers A18-59 believe ads49%
When describing their state of mind at the movies...
— no other media came closer than 10% when asked the
same questions*
of moviegoers used the term 62%
described themselves as29%
“HAPPY”* “ADDED TO THEIR ENJOYMENT”**
“EXCITED”With women, it increases to 52%
54%
EXPLORE ALL THAT CINEPLEX MEDIA HAS TO OFFER AT CINEPLEXMEDIA.COM
CINEPLEX MEDIA | MEDIA KIT 2016 17
SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America
BRAND RECALL +27% +65%
+28% +94%
+50% +79%
CINEMA CINEMA & TV
MESSAGE RECALL
LIKEABILITYSOURCE: Nielsen Brand Effect (formerly IAG), Jan 2007-July 2012, TV Recall is
Within 24 Hours, Cinema Recall is Within 7 Days, TV Alone Sample: 522k, Cinema Alone Sample: 106k, Combined Sample 22K
ADDING CINEMA MAKES YOUR MEDIA BUY
WORK HARDER VS. TV ALONE
+
GETTING YOUR MONEY’S WORTH
Cinema Helps Drive ROI Vs. Campaigns Not Using Cinema
WITH CINEMA:AVERAGE SALESINCREASE +19%
AVERAGE REVENUE ROI ($) +63%
WE’VE GOT THE CONSUMER YOU’RE AFTERINDEX TO POPULATION
SOURCE: Vividata 2015 Q2, Total Canada
P12-17 A25-54A18-49A18-34A18-24
81%73% 71% 71% 71%
INDEX120
INDEX109
INDEX106
INDEX106
INDEX105
CINEMA DRIVES ROI
SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America
67%80%
$2.50
$4.08
ALL CATEGORIES ALL CATEGORIES
AVERAGE SALES INCREASE (%)
AVERAGE REVENUE ROI ($)
l Campaigns Not Using Cinema l Campaigns Using Cinema
EXPLORE ALL THAT CINEPLEX MEDIA HAS TO OFFER AT CINEPLEXMEDIA.COM
18 CINEPLEX MEDIA | MEDIA KIT 2016
ery few media can compete
with the size of on-screen
cinema ads. Our average
screen size of 55’, combined
with high-quality audio, ensures
your message gets the same attention our
Hollywood blockbusters get.
In a darkened theatre, airing just prior to
the biggest movie trailers, our guests will
see your latest ad with no distractions, no
multi-tasking and no interruptions — the
way you want it to be.
In 2015, an incredible lineup of movies
drove audiences into Cineplex theatres, and
2016 looks to be just as huge. Put your ad in
the best position for cash-register success!
It Doesn’t Get Bigger Than This!
SHOW-TIME ADVERTISING
88%40%
AWARENESS
BRAND ASSOCIATION
AD ENTERTAINMENT
70%
SHOW-TIME CINEMA MAKES YOUR MEDIA BUY
WORK HARDER
SOURCES: Cinema Impact Study 2010-2013, Strategic Marketing Counsel & Cinema Impact Study 2015, Cineplex Via Vision Critical Online Survey Platform
SEE CINEPLEX CREATIVE IN ACTION AT CINEPLEXMEDIA.COM
CINEPLEX MEDIA | MEDIA KIT 2016 19
lients without creative can still be on the big screen. With state-of-the-art
production facilities and a dedicated content team, Cineplex Media can
provide you with a cinema-quality piece of creative at a fraction of the cost of
a traditional major creative production.
Our team works with you to ensure strategic brand objectives are achieved
and your creative delivers your message. Consumers get to experience your brand on the big
screen with maximum impact.
ur Cineplex VIP Cinemas
offer guests an intimate and
sophisticated night out, with
luxurious reserved seats,
great food and exceptional
service. With limited media elements in
these exclusive theatres your message truly
stands out and reaches a very targeted adult
audience.
From experiential programs to more
traditional advertising, the VIP experience
not only caters to our guests, but our valued
advertising partners as well.
Custom Creative
C2016 PRODUCTION SCHEDULEMONTH START/END MATERIAL DUE CYCLEJANUARY January 1 - January 28 November 27, 2015 4 Weeks
FEBRUARY January 29 - March 3 January 8, 2016 5 Weeks
MARCH March 4 - March 31 February 12, 2016 4 Weeks
APRIL April 1 - April 28 March 11, 2016 4 Weeks
MAY April 29 - June 2 April 8, 2016 5 Weeks
JUNE June 3 - June 30 May 13, 2016 4 Weeks
JULY July 1 - July 28 June 10, 2016 4 Weeks
AUGUST July 29 - September 1 July 8, 2016 5 Weeks
SEPTEMBER September 2 - September 29 August 12, 2016 4 Weeks
OCTOBER September 30 - October 27 September 9, 2016 4 Weeks
NOVEMBER October 28 - December 1 October 7, 2016 5 Weeks
DECEMBER December 2 - December 29 November 11, 2016 4 Weeks
JANUARY 2017 December 30 - February 2 November 25, 2016 5 Weeks
REACH THOSE WITH LUXURY AND REFINEMENT IN MIND
Ad bookings can occur anytime with a Friday start date. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
20 CINEPLEX MEDIA | MEDIA KIT 2016
ut your brand up on the
big screen in the most efficient
and effective way with our
Cineplex Pre-Show!
The Pre-Show is a combination
of exclusive entertainment content and
well-placed advertising.
Pod 1 delivers your ad amongst custom
entertainment content, within most theatres,
15 minutes of Show-Time.
Pod 2, an even more efficient method
of getting on the big screen, delivers your
message between 25 and 15 minutes to
show-time.
With content that ranges from behind-
the-scenes interviews with movie stars to
one-on-one chats with Canadian musicians
to trivia and home-entertainment news, the
Pre-Show delivers.
Be A Part Of The Show!
PRE-SHOW ADVERTISING
84%39%
AWARENESS
BRAND ASSOCIATION
AD ENTERTAINMENT
61%
ADDING PRE-SHOW CINEMA MAKES YOUR MEDIA BUY
WORK HARDER VS. TV ALONE
SOURCE: Cinema Impact Study, 2010-2014, Strategic Marketing Counsel
CINEPLEX MEDIA | MEDIA KIT 2016 21
ork with the team
at Cineplex Media to
integrate your product
into content that viewers
will find engaging,
relevant and entertaining! Whether it’s a
specially scripted segment in Cineplex’s
national big-screen Pre-Show, content for a
skinned Cineplex microsite or special trivia
in Cineplex’s TimePlay (which is supported
via our social channels), Cineplex’s in-house
production studio will see your project
through from creative conception to final edit.
Eighty-two percent of consumers feel
more positive about a company after
reading Custom Content!*
Let Cineplex Media show you how!
Consider Custom Content
SOURCE: *Demand Metric, 2014
CHECK OUT MORE CUSTOM CONTENT AT CINEPLEXMEDIA.COM
22 CINEPLEX MEDIA | MEDIA KIT 2016
2016 PRODUCTION SCHEDULEDIGITAL PRE-SHOW: CONTENT
2016 PRODUCTION SCHEDULEHD DIGITAL PRE-SHOW: ADVERTISINGMONTH START/END MATERIAL DUE CYCLEJANUARY January 1 - January 28 December 11, 2015 4 Weeks
FEBRUARY January 29 - March 3 January 20, 2016 5 Weeks
MARCH March 4 - March 31 February 24, 2016 4 Weeks
APRIL April 1 - April 28 March 23, 2016 4 Weeks
MAY April 29 - June 2 April 20, 2016 5 Weeks
JUNE June 3 - June 30 May 25, 2016 4 Weeks
JULY July 1 - July 28 June 22, 2016 4 Weeks
AUGUST July 29 - September 1 July 20, 2016 5 Weeks
SEPTEMBER September 2 - September 29 August 24, 2016 4 Weeks
OCTOBER September 30 - October 27 September 21, 2016 4 Weeks
NOVEMBER October 28 - December 1 October 19, 2016 5 Weeks
DECEMBER December 2 - December 29 November 23, 2016 4 Weeks
JANUARY 2017 December 30 - February 2 December 9, 2016 5 Weeks
MONTH START/END MATERIAL DUE CYCLEJANUARY January 1 - January 28 November 28, 2015 4 Weeks
FEBRUARY January 29 - March 3 December 30, 2015 5 Weeks
MARCH March 4 - March 31 February 5, 2016 4 Weeks
APRIL April 1 - April 28 March 4, 2016 4 Weeks
MAY April 29 - June 2 April 1, 2016 5 Weeks
JUNE June 3 - June 30 May 6, 2016 4 Weeks
JULY July 1 - July 28 June 3, 2016 4 Weeks
AUGUST July 29 - September 1 June 30, 2016 5 Weeks
SEPTEMBER September 2 - September 29 August 5, 2016 4 Weeks
OCTOBER September 30 - October 27 September 2, 2016 4 Weeks
NOVEMBER October 28 - December 1 September 30, 2016 5 Weeks
DECEMBER December 2 - December 29 November 4, 2016 4 Weeks
JANUARY 2017 December 30 - February 2 November 25, 2016 5 Weeks
Ad bookings are not held to the above cycles. Some BC/Quebec looped Pre-Show requires longer lead and off-cycle production costs may apply. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
CINEPLEX MEDIA | MEDIA KIT 2016 23
are Foods Canada
asked the team
at Cineplex Media
to create a
whole consumer
experience. That's quite a
challenge, but one that
our environment can more
than deliver.
The solution was a strategic
combination of traditional
advertising, custom-developed
content, extensive sampling
and a merchandise deal that
landed Dare Foods Products in
the concession stands of every
Cineplex theatre in the country.
The execution began with
four custom-created content
pieces airing throughout the year
in the Cineplex Pre-Show. The
spots worked in complete unison
with Dare’s product base and
corporate messaging.
f"The Perfect Snack" tied in
with Academy Awards parties.
f"Allergy Awareness" linked
with actors who have to watch
what they eat on set.
f"Back to School" spoke to
lunch demands.
f"Holiday Snacking" led into
November-December festivities.
Each of these stories was
complemented with extensive
sampling of a related product
at 50 of Cineplex's top theatres.
Traditional support came in the
form of national Digital Lobby
Signage and Cineplex Magazine
campaigns.
Combined with the fact
that Real Fruit Gummies and
Bear Paws were available at
Cineplex Concessions throughout
the campaign, the partnership
was a great success.
Dare Foods Canada & Cineplex Media
750,000+ SAMPLES
COPIES/MONTH
LIKEABILITY41%
SOURCE: Strategic Marketing Council – Dare Research Jan-July 2015. Jan-Aug 2015 Cineplex Concession Sales
90,000+53,000+REAL FRUIT GUMMIES
BEAR PAWS
CONCESSION SALES TO DATE:
42%
86%
PURCHASE INTENT
SPONSOR AWARENESS
CUSTOMCONTENT
PROGRAMS
4
24 CINEPLEX MEDIA | MEDIA KIT 2016
CINEPLEX TIMEPLAY
e have turned our
audience’s smartphones
into game controllers
and let the crowd loose
on the big screen! This
innovative gaming system allows our guests,
your consumers, to compete against each
other, or as a team against the computer, to
win! Prizing lives in each person’s MyStuff
folder on their phone!
THE BEST PART IS – YOUR BRANDS
CAN PLAY TOO!
Get In The Game!
7301.5 MILLION
329 90KSCREENS
NATIONALLYSCREENS IN
TORONTO, MONTREAL & VANCOUVER
AVERAGE MOVIEGOER PLAYS PER WEEK
MORE THAN
USERS
SOURCE: Based on Vancouver and Toronto Cineplex TimePlay Theatre Interactions, May 2015 – October 2015
60%FEMALE
40%MALE
CINEPLEX MEDIA | MEDIA KIT 2016 25
l TV* l PRE-SHOW** l TIMEPLAY** l SHOW-TIME**
CINEPLEX TIMEPLAY: GET IN THE GAME
SOURCE: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen Data 2012 **Cinema Advertising Show-Time Impact Study 2010-2013 + 2015, Pre-Show Study 2010-2014, Strategic Marketing Counsel (SMC); TimePlay Study 2012 & 2014, SMC and Online Survey Via Vision Critical
86%96%
51%46%
61%70%
59%
84% 88%
39% 40%
15%
ADVERTISING AWARENESS CORRECT BRAND ASSOCIATION AD ENTERTAINMENT
REWARDS Consumers receive advertiser offers directly
to their device’s MyStuff folder based on
participation and performance — real time
measurement!
ENGAGEMENT Social competition and two-way interactivity
empowers and engages consumers.
CALL TO ACTION Consumers are compelled to redeem offers
and amplify via social media with the
opportunity for brand opt-ins.
26 CINEPLEX MEDIA | MEDIA KIT 2016
% PLAYED & WOULD LIKE TO PLAY AGAIN IN THE FUTURE
% DIDN'T PLAY BUT CLAIMED VERY LIKELY TO PLAY IN THE FUTURE
CINEPLEX TIMEPLAY: GAMING AT ITS BEST
SOURCE: Average of Client-Sponsored TimePlay in 2012, TimePlay Impact Research Study, Strategic Marketing Counsel and Client Sponsored TimePlay in 2014, TimePlay Impact Research Study Conducted Online Via Vision Critical
100% 99%
69%74%
95%
40%
l PLAYED lDIDN'T PLAY
GAME AWARENESS BRAND ASSOCIATION OFFER/REWARD RECALL
High Impact Among Non-Players93%
YES
47%YES
SEE MORE GAMES AND MYSTUFF PRIZING AT CINEPLEXMEDIA.COM
CINEPLEX MEDIA | MEDIA KIT 2016 27
f Own the entire TimePlay experience
from end to end
f Custom intro, game play, leaderboard,
outro, mobile interface
f Includes MyStuff prizing and link to
social media
f 8+ weeks production
f Sponsor an existing Power Play template
with your brand presence
f Includes sponsor intro, brand colours
throughout and branded outro/
call to action
f Includes MyStuff prizing opportunity
f 4 – 6 weeks production
f Create a truly unique and custom
brand experience
f One game with all elements is tailored
to meet your brand strategy
f Includes MyStuff prizing and link to
social media
f 6 – 8 weeks production
f Direct one-to-one connection with guests
f Reward player performance with branded offers.
Players can connect directly to Facebook to like/share offers
f 2 weeks production
TITLE SPONSORSHIP OWN IT ALL (3:00 MIN)
CUSTOMIZED EXPERIENCE UNIQUE GAME (1:00 MIN)
INTEGRATED EXPERIENCE SPONSORED TEMPLATE (1:00 MIN)
MYSTUFF SAMPLING
28 CINEPLEX MEDIA | MEDIA KIT 2016
ineplex Media's new
Interactive Media Zone offers
a unique way for you to
engage with our guests on
the way in and out of our
auditoriums. Our custom solutions entice
your consumers to learn about, and interact
with, your brand. These opportunities can
extend the conversation outside of theatres
and into the retail environment.
Interactive Media Zone
C
INTERACTIVE MEDIA ZONE
CAPABILITIES The Interactive Media Zones are made up
of 4K screens featuring infrared overlays
for added touch capability. Each screen
features a Kinect Camera to add gesture
and skeletal tracking components to the
guest experience.
Cineplex offers an in-house studio and
development team capable of producing
content (English and French) that responds
to touch, audio and gesture inputs relative
to our Interactive Media Zone technology.
Each Interactive Media Zone is additionally
equipped with audio, video and photo
capture, letting our guests create custom-
guided content that can be shared socially.
Our Interactive Media Zones are live
and connected. Content is updated by our
Content Management System which allows
content to be scheduled by theatre, city or
nationally as required.
Each Interactive Media Zone is equipped
with a web camera dedicated to audience
tracking. In addition to interaction-specific
data we can generate reports using the
following metrics on a per campaign basis:
f Average Attention Times
f Average Dwell Time
f Total Viewers Per Day (Per Week,
Per Hour and by Location)
f Gender by Location
f Age by Location
CINEPLEX MEDIA | MEDIA KIT 2016 29
30 CINEPLEX MEDIA | MEDIA KIT 2016
he Interactive Media Zones
were used to create awareness
for the 2015 horror movie
Insidious: Chapter 3, and also to
create interest and excitement for
a Virtual Reality Experience taking place
nearby in-theatre.
The first full Graphic Interactive Zone Wrap
debuted with this program, and created true
stop-in-your-tracks impact for theatre guests.
The Centre Zone featured a proximity
experience, where guests' proximity to
the wall triggered a movie-themed scare
experience which invited guests to further
participate through touch. This experience
wrapped up with a 30-second trailer — both
a pre-9 p.m. version and post-9 p.m. version.
On flanking screens guests were invited
to have their photos taken and framed for
takeaway by email/sms. The photos showed
an animated overlay once viewed on each
guest’s device.
Insidious: Chapter 3
A UNIQUE WAY TO START THE
CONVERSATION WITH CONSUMERS
AND LET THEM EXPERIENCE YOUR
BRAND
CONTINUE THE CONVERSATION
OUTSIDE THE THEATRE VIA CONTESTS,
TAKEAWAYS AND E-COUPONING
ACROSS CANADA COVERAGE WITH 46 ZONES IN 44 THEATRES ACROSS
ALL PROVINCES
GENERATES CONTENT CONSUMERS WANT TO SHARE ON SOCIAL MEDIA
INTERACTIVE MEDIA ZONE FAST FACTS
SEE THE IMZ IN ACTION AT CINEPLEXMEDIA.COM
Theatres With the Insidious: Chapter 3
IMZ Saw a 17% LIFT
IN BOX OFFICE Vs. Theatres
Without
CINEPLEX MEDIA | MEDIA KIT 2016 31
ffered at our Scotiabank Toronto
and Yonge and Dundas
locations, more than 5,700
interactions with our
Toronto Blue Jays campaign
were recorded.
Forty-seven percent of guests who
created their own Player Card entered their
email or SMS to have their card sent to them.
CENTRE ZONE
f Be on the receiving end of an R.A. Dickey
knuckleball! Guests were invited to
“step into the batter's box” marked out
by a floor decal.
f Gesture “hitting” provided a scored
experience, with a strike/line drive or
home run response.
f Guests were scored on their outcomes,
and invited to enter their initials to be
ranked on the in-house leaderboard
displayed on the top of the Centre Zone.
LEFT/RIGHT ZONES
f Guests could choose to build their
own Player Card or relive Jays history
through a Top-10 video reel of moments
in Blue Jays history.
f Player Card: Guests were invited to take
a photo using the Zone’s on-board web
camera. Their photo was displayed for
review, and enhanced by a customizable
card overlay. Guests could then add a
name and jersey number and choose a
position.
f Video Reel: Guests could review historical
footage from 10 key moments, with full
sound, to relive the excitement.
touch-based experience that
encourages up to four players
to play at any one time.
Kernels fall from the top of
the screen, small kernels fall
faster than large kernels, and guests must
touch to “pop” the kernels for points.
Items such as cell phones and 3D glasses
also fall from the top, creating obstacles that
make it harder to touch the popping kernels.
Touching an obstacle deducts points.
f Over 30,000 Interactions during the first
four days of execution.
f 12% Guest Conversion Rate
f 58,000 Watchers
f 99 Seconds Average Dwell Time
f 48 Seconds Average Attention Time
The Toronto Blue Jays
Top Popper
32 CINEPLEX MEDIA | MEDIA KIT 2016
s they enter our theatres,
moviegoers are instantly
surrounded by the excitement
and energy of our theatre
lobbies. They find themselves
walking through a colourful and vibrant
environment that sets them up for the
big-screen escape to come.
Our Digital Lobby Signage is the perfect
way to efficiently and effectively target your
consumers in a setting that combines great
movie content and advertising.
Come On In!
DIGITAL SIGNAGE CINEMA LOBBY
OUR CINEMAS DELIVER ALL THE KEY DEMOGRAPHICS
SOURCE: Vividata 2015 Q2, Total Canada
81%73% 69% 63%
55%
72%
REACH % BASED ON PAST 12 MONTHS
ALL 12-17 ALL 18-24 ALL 25-34 ALL 35-49 ALL 50-64 ALL 65+
REACH71% 18-3471% 18-4971% 25-54
COAST TO COAST
IN
157CINEMAS
CINEPLEX MEDIA | MEDIA KIT 2016 33
ring your message to life on
our huge 84” fully HD
Digital Backlits, strategically
placed throughout our lobbies
to ensure maximum exposure
to our guests. These dynamic screens allow
for full-motion ads in bright, impactful HD
quality. The three-minute loop keeps the
content upbeat and timely, making sure
your message gets across. Installed in
2015, these screens are now coast to coast
allowing clients to bring their campaigns
to life whether they be fully national or an
extremely local execution.
Digital Backlits
B
438 SCREENS IN
135 LOCATIONS
34 CINEPLEX MEDIA | MEDIA KIT 2016
ur larger-than-life, state-of-
the-art, HD digital screens are
located above the box office
and concession stands and in
theatre streets. Place your ad
within our 10-minute content and advertising
loop to make an impact with our guests.
We ensure the entertainment starts
long before moviegoers get to their seats.
Our network of in-lobby digital signage
surrounds guests with information about
current films and ad messages — a show
that can’t be missed since screens are
placed at all angles throughout the lobby.
Moviegoers love to escape to our theatres
and they are willing to spend money to do
it. Why not engage them while they have
their wallets open and are in a positive
environment?
Digital Lobby Screens
O
CANADIANS LOVE THEIR MOVIES
SOURCE: Vividata 2015 Q2, Total Canada
24%
41%
76%% COMPOSITION OF MOVIEGOERS IN PAST 3 MONTHS
ATTENDED IN PAST 7 DAYS ATTENDED IN PAST 2 WEEKS ATTENDED IN PAST MONTH
SEE OUR LOBBIES COME TO LIFE AT CINEPLEXMEDIA.COM
CINEPLEX MEDIA | MEDIA KIT 2016 35
2016 PRODUCTION SCHEDULEHD DIGITAL LOBBY SCREENS MONTH START/END MATERIAL CYCLEJANUARY January 1 - January 28 December 11, 2015 4 Weeks
FEBRUARY January 29 - March 3 January 20, 2016 5 Weeks
MARCH March 4 - March 31 February 24, 2016 4 Weeks
APRIL April 1 - April 28 March 23, 2016 4 Weeks
MAY April 29 - June 2 April 20, 2016 5 Weeks
JUNE June 3 - June 30 May 25, 2016 4 Weeks
JULY July 1 - July 28 June 22, 2016 4 Weeks
AUGUST July 29 - September 1 July 20, 2016 5 Weeks
SEPTEMBER September 2 - September 29 August 24, 2016 4 Weeks
OCTOBER September 30 - October 27 September 21, 2016 4 Weeks
NOVEMBER October 28 - December 1 October 19, 2016 5 Weeks
DECEMBER December 2 - December 29 November 23, 2016 4 Weeks
JANUARY 2017 December 30 - February 2 December 9, 2016 5 Weeks
OUR GUESTS DRIVE DECISIONS
SOURCE: Vividata 2015 Q2, Total Canada
In fact, they agreed to the following:
“WHEN I FIND A NEW PRODUCT
I LIKE, I TYPICALLY RECOMMEND IT” “I LIKE TO
BE INFORMED ABOUT NEW
PRODUCTS/SERVICES”
“PEOPLE AROUND ME EXPECT I GIVE
GOOD ADVICE ABOUT PRODUCTS/SERVICES”
66%
52%
44%
Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
36 CINEPLEX MEDIA | MEDIA KIT 2016
CINEPLEX MAGAZINE
t 3.7 million readers per
issue (through cinema and
Globe & Mail distribution),
Cineplex Magazine has the
largest readership of any
entertainment magazine in the country
and is the second most-read Canadian
magazine overall!
It’s no wonder Cineplex Magazine routinely
snags exclusive interviews with the world’s
top stars. Paul Rudd, Drew Barrymore,
Bryan Cranston, Helen Mirren, Ellen Page,
Ridley Scott and J.J. Abrams are just a few
of the huge names who’ve recently chatted
with our staff.
WORK WITH OUR TEAM TO DEVELOP
EXCLUSIVE BRANDED CONTENT, OR
CHOOSE TO TARGET SPECIFIC MARKETS
AND LEVERAGE THE ENTERTAINMENT
WORLD TO ENGAGE YOUR CONSUMERS.
Cineplex Magazine
SOURCE: Vividata 2015 Q2, Total Canada
3.7 MILLION PRINT READERS/MONTH AVERAGE ISSUE READERSHIP
COPIES/MONTH
READERS/COPY
CIRCULATION
READERSHIP
750,000
5.0
2ND RANKED
MAGAZINE IN CANADA
Canada’s #1 Most-Read Magazine for Key Demos, and the #2 Most-Read Magazine Overall!
FOR P12-49, P12-17, A18-24, A18-34, A18-49
& A25-54!
#1
CINEPLEX MEDIA | MEDIA KIT 2016 37
SPOTLIGHT CANADA: Monthly interview with a Canadian actor or director
SNAPS: Candid celebrity shots from
around the globe
IN BRIEF: Short movie-world updates and entertainment news
IN THEATRES: The month’s full slate of new releases, with detailed synopses
CASTING CALL: Our insider’s look at the projects the stars have brewing
ALL DRESSED UP: Celebrities show off their red-carpet looks
INTERVIEWS & FEATURES: Up close and personal with the world’s biggest stars
CINEPLEX STORE: The month’s best new movies to download at home
IN EVERY ISSUE...
everal times a
year, a portion of
Cineplex Magazine
is given over to
a special, timely
section. Designed to pique
consumer interest and help
our advertisers reach their
consumers in relevant and
engaging ways, these editorial
sections deliver the goods.
Editorial Calendar
S FEBRUARY: Academy Awards
MARCH-APRIL: Summer Movie Preview &
Spring Fashions AUGUST: Back to School
SEPTEMBER: Toronto
International Film Festival
OCTOBER: Fall Fashions &
Holiday Movie Preview
NOVEMBER & DECEMBER: Holiday Gift Guides
2,1431,917
1,6151,361 1,341 1,302
1,045 971 895 872
CINEPLEXMAGAZINE
DIGITAL
PEOPLEDIGITAL
CANADIANLIVINGDIGITAL
THE HOCKEY NEWS
MAGAZINEDIGITAL
CANADIAN GEOGRAPHIC
DIGITAL
SPORTSNETMAGAZINE
DIGITAL
CHATELAINE(ENGLISH)DIGITAL
READER'SDIGESTDIGITAL
REPORT ON BUSINESSMAGAZINE
DIGITAL
MACLEAN'SDIGITAL
NET DIGITAL AVERAGE ISSUE READERSHIP (000)
VIVIDATA DIGITAL READERSHIP RESULTS
SOURCE: Vividata 2015 Q2, Total Canada
38 CINEPLEX MEDIA | MEDIA KIT 2016
NEWFOUNDLAND + LABRADOR 5,880
PRINCE EDWARD ISLAND 3,960
NOVA SCOTIA 26,640
NEW BRUNSWICK 14,520
QUEBEC 37,400
ONTARIO 442,868
MANITOBA 22,920
SASKATCHEWAN 17,040
ALBERTA + NWT 80,225
BRITISH COLUMBIA + YUKON 99,805
CIRCULATION 750,258
l Cineplex Magazine Duplicated With (000) l Cineplex Magazine Exclusive (000)
CINEPLEX MAGAZINE DELIVERS EXCLUSIVE REACH
CANADIAN GEOGRAPHIC
READER'S DIGEST
CANADIAN LIVING
PEOPLE
CHATELAINE
FOOD & DRINK
CAA MAGAZINE
MACLEAN'S
CANADIAN HOUSE & HOME TFP 586 4016
670 3932
512 4090
626 3976
779 3823
1038 3564
1278 3324
1020 3582
1079 3523
SOURCE: Vividata 2015 Q2, Total Canada
SOURCE: CCAB Report March 2015
2016 PRODUCTION SCHEDULE
ONLY 28% DUPLICATION
MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE
JANUARY December 30 November 30 December 2
FEBRUARY February 11 January 18 January 20
MARCH-APRIL March 10 February 13 February 17
MAY April 27 April 1 April 5
JUNE May 24 April 28 May 2
JULY June 20 May 26 May 30
AUGUST July 21 June 24 June 28
SEPTEMBER August 22 July 27 July 29
OCTOBER September 23 August 29 August 31
NOVEMBER October 24 September 27 September 29
DECEMBER November 21 October 25 October 27
JANUARY 2017 December 29 November 29 December 1
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
People Read Cineplex Magazine
Content Online
2.1 MM
Readers Per Print
Issue
3.7 MM
CINEPLEX MEDIA | MEDIA KIT 2016 39
vailable in all Cineplex theatre
lobbies in Quebec as well as
in Le Journal de Montréal,
Le magazine Cineplex
reaches a lot of movie fans.
With the perfect combination of in-depth,
exclusive interviews with A-list stars,
movie schedules, red-carpet fashion
and fun, short movie-news nuggets,
Le magazine Cineplex captivates both
readers waiting for their movie to begin in
theatres and those at home where there’s
more time to read longer features.
Le MagazineCineplex
SOURCE: Vividata 2015 Q2, Quebec, Based on Adults 18+
547,000PRINT READERS/MONTH
COPIES/MONTH
READERS/COPY
CIRCULATION200,000
2.7
HAVE A HHI OVER $100K - INDEX 113
ARE MOPES - INDEX 111
HAVE A BACHELOR'S DEGREE OR HIGHER - INDEX 108
21%
27%31%
CIRCULATION:200,000
59%MALE
41%FEMALE
GET ALL THE DETAILS ABOUT LE MAGAZINE CINEPLEX AT CINEPLEXMEDIA.COM
40 CINEPLEX MEDIA | MEDIA KIT 2016
7%15% 18%
29% 33%
43%
56%
67%
SOURCE: Vividata 2015 Q2, Quebec
P12-17 P12-24 P12-34 P12-49
PRINT AND DIGITAL COMBINED AVERAGE ISSUE READERSHIP COMPOSITION (%)
l Quebec Population l Le Magazine Cineplex
LE MAGAZINE CINEPLEX DELIVERS KEY DEMOS
INDEX213
INDEX165
INDEX129
INDEX119
2016 PRODUCTION SCHEDULEMONTH IN THEATRES SPACE DEADLINE MATERIAL DUEFEBRUARY January 26 January 8 January 11MARCH-APRIL March 7 February 17 February 19MAY April 22 April 4 April 6JUNE May 20 May 2 May 4JULY June 21 June 3 June 6AUGUST July 18 June 29 July 1SEPTEMBER August 22 August 3 August 5OCTOBER September 20 September 8 September 11NOVEMBER October 25 October 14 October 17DECEMBER November 21 November 9 November 11
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
CINEPLEX MEDIA | MEDIA KIT 2016 41
ONLINE & MOBILE
SOURCE: ComScore Media Metrix July 2014 – June 2015, Demographic Info Based on PMB 2014 Fall Fusion, Total Canada, Index Based on Cineplex.com UVs Composition Vs. Population, HHI, Occupation, and Education Based on A18+
edesigned in December of
2013, the site gives moviegoers
and entertainment lovers the
opportunity to view trailers,
Custom Content and movie
posters, visit the Cineplex Store and
research movie times and theatres.
We will help you customize an online
package that delivers your specific needs:
f Page Dominations, Page Skins
f Pre-Roll and Post-Roll
f Geo-Targeting Capabilities
Canadians Rely On Cineplex.com
R
13 MM1.8 MILLION
MINUTES TIME SPENT PER MONTH
Outperforms many leading television
and entertainment sites such as ctv.ca, sportsnet.ca, and
TMZ.com
Extremely efficient in targeting people 12-24, 18-34, 18-49
and 25-54
AVERAGE MONTHLY UNIQUE VISITORS
OUR VIEWERS ARE:AFFLUENT HHI $100K+ (INDEX 120)WHITE COLLAR (INDEX 124)BACHELOR'S OR HIGHER (INDEX 120)
42 CINEPLEX MEDIA | MEDIA KIT 2016
CINEPLEX.COM – A LEADING SOURCE FOR YOUR ONLINE REACH
CINEPLEX.COM VS. COMPETITIVE TELEVISION SITESAverage Monthly Unique Visitors (000)
CINEPLEX.COM SPORTSNET.CA CTV.CA CP24.COM GLOBALTV.COM HISTORY.COMMTV.CA
SOURCE: comScore Media Metrix July 2014 – June 2015
1,839
1,061
799673
483352
18991
CINEPLEX.COM DEMOGRAPHIC PROFILE
l Population (Comp%) l Cineplex.com Average Monthly Unique Visitor (Comp%)
SOURCE: PMB 2014 Fall Fusion, Total Canada, Index Based on Cineplex.com Unique Visitors Composition Vs Population
P12-24 A18-34 A18-49 A25-54
19%26% 27%
43%51%
71%
49%62%
DISCOVERY.CA
GET THE LATEST NUMBERS AT CINEPLEXMEDIA.COM
INDEX139
INDEX160
INDEX138
INDEX126
CINEPLEX MEDIA | MEDIA KIT 2016 43
y their very nature, our guests
are people on the go and
Cineplex Mobile allows your
messaging to keep up with
them. Our Top-20 app allows
our advertising partners to engage
moviegoers by the millions.
Cineplex Mobile subscribers continue
to grow, with triple-digit increases going
into 2016. Cineplex Mobile provides a great
opportunity to reach our guests before they
even get to our theatres.
Keeping Up With Those On The Go
B DESKTOP MOBILE1.9MM 3.7MM
ONLY 7% DUPLICATION
MAXIMIZE YOUR POTENTIAL REACH THROUGH BOTH CINEPLEX DESKTOP
AND MOBILE SITES!5.2 MM UNIQUE VISITORS
Extremely efficient in targeting educated, affluent and well-
employed audiencesof Canada’s total
digital population in an average month
entertainment property in Canada
18% REACH TOP 15
21% REACH OF CANADA’S TOTAL MOBILE POPULATION
IN AN AVERAGE MONTH*
3.7 MM AVERAGE
MONTHLY UNIQUE VISITORS* ONLY 10%
DUPLICATION BETWEEN APP AND
BROWSER VISITORS*
TOP 5 “MOST-MOBILE”
PROPERTY AMONG TOP 100*
ATOP 20 MOBILE APP IN CANADA*
SOURCE: *ComScore Media Metrix Multi-Platform, Mobile Metrix June 2015, Based on Top 100 Properties; Demographic Profile Based MobiLens March 2015; “Most-mobile” Based on % of Total Digital Visiting Via Mobile
f Our visitors are 110% more likely to tap on browser/app ads (Index 210) !!!*
SOURCE: ComScore Media Metrix, Multi-Platform, June 2015 and Demographic Profile Based on PMB Fusion Fall 2014 Study for Cineplex.com
44 CINEPLEX MEDIA | MEDIA KIT 2016
nce per quarter,
gamers from
across the
country will start
an epic 12-week
battle to see who’s the best!
Each quarter a new title will
become the focus in this battle
to the top. With initial rounds
taking place online, regional
winners will then participate
at one of 24 regional playoffs
hosted at a Cineplex theatre,
where they’ll go head to head
with the best from their area.
The winners of the regional
events will then travel to one
specific theatre to compete for
national bragging rights and
prizes.
Your brands can come along
for the ride!
Supported with a strong
multimedia promotional
schedule, brand sell media
accompany all Partnership
packages to ensure your brand
is associated with the biggest
Canadian gaming events from
the very beginning until the
champion is announced.
Cineplex will also host Tier II
one-night events and establish a
weekly Gamers League.
CINEPLEX IS THE HOME OF
GREAT MOVIES, AND NOW,
IT’S ALSO THE HOME OF
GAMING IN CANADA!
WorldGaming Comes To Cineplex!
SPECIAL EVENTS
CINEPLEX MEDIA | MEDIA KIT 2016 45
ince its launch in
2006, Cineplex’s
annual Metropolitan
Opera LIVE in HD
series has been a
grand success. The program is
beloved by opera fans across
Canada who are given access
to groundbreaking productions
direct from the MET stage at
New York’s Lincoln Center to our
theatre screens live in HD.
Clients have the opportunity
to become a part of the
experience both on-screen and
as part of Cineplex Magazine's
coverage of the MET's long and
lavish season.
The Met Opera
S
CINEMA EVENTS
Digital FilmFest
One-Off Specials
Digital Mondays
Stars and Strollers
46 CINEPLEX MEDIA | MEDIA KIT 2016
THEATRE LISTINGS
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
NEWFOUNDLAND8124 Cineplex Cinemas Millbrook Corner Brook 2 2 1
8122 Cineplex Cinemas Mount Pearl St. John’s 6 6 1
8126 Scotiabank St.John's & IMAX l St. John’s 12 12 12 1 (2) 1 3
Total Newfoundland 20 0 20 12 1 1 3 2
NOVA SCOTIA HALIFAX5145 Cineplex Cinemas Dartmouth Crossing l Dartmouth 12 12 1 (2) 1 2
5118 Cineplex Cinemas Oxford Halifax 1 1
5130 Scotiabank Halifax & IMAX l Halifax 17 17 17 1 (2) 1 5
5143 Cineplex Cinemas Park Lane Halifax 8 8 1 2
5119 Cineplex Cinemas Lower Sackville Lower Sackville 7 7 1 1
Total Halifax 45 0 45 17 2 4 10 0
NOVA SCOTIA BALANCE5141 Cineplex Cinemas Amherst Amherst 3 3
5133 Cineplex Cinemas Antigonish Antigonish 1 1 1
5104 Cineplex Cinemas Bridgewater Bridgewater 7 7 1 1
5114 Cineplex Cinemas New Glasgow New Glasgow 7 7 1 2
5132 Cineplex Cinemas New Minas New Minas 7 7 1 1
5103 Cineplex Cinemas Sydney Sydney 10 10 1 2
5140 Cineplex Cinemas Truro Truro 7 7 1 1
5134 Cineplex Cinemas Yarmouth Yarmouth 5 5 1 1
Total Nova Scotia Balance 47 0 47 0 0 6 8 1
Total Nova Scotia 92 0 92 17 2 10 18 1
CINEPLEX MEDIA | MEDIA KIT 2016 47
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
PEI CHARLOTTETOWN6160 Cineplex Cinemas Summerside Summerside 5 5 1 1
6161 Cineplex Cinemas Charlottetown West Royalty 8 8 8 1 2
Total PEI 13 0 13 8 0 2 3 0
NEW BRUNSWICK SAINT JOHN / MONCTON6110 Cineplex Cinemas Dieppe l Dieppe 8 8 8 1 (2) 1 2
6109 Cineplex Cinemas Trinity Drive Moncton 8 8 1 2
601 Vogue - Sackville Sackville 1
6107 Cineplex Cinemas Saint John Saint John 10 10 10 1 (2) 1 2
Total Saint John / Moncton 27 0 26 18 2 3 6 0
NEW BRUNSWICK BALANCE600 Apollo - Bathurst Bathurst 5
6111 Cineplex Cinemas Fredericton Fredericton 10 10 1 1
6112 Cineplex Cinemas Miramichi Miramichi 5 5 1 1
602 Atlantic - Woodstock Woodstock 3
Total New Brunswick Balance 23 0 15 0 0 2 2 0
Total New Brunswick 50 0 41 18 2 5 8 0
Total Atlantic Region 175 0 166 55 5 18 32 3
QUEBEC MONTREAL - GREATER MONTREAL AREA (GMA)9203 Cineplex Cinemas Boucherville 10 Boucherville 10 10 1 2
9185 Cineplex Cinemas Brossard & VIP l Brossard 16 4 20 16 1 (2) 1 5
9267 Cineplex Cinemas Cavendish Mall Cote St. Luc 8 8 1 2
9407 Cineplex Cinemas Kirkland l Kirkland 12 12 12 1 (2) 1 4
48 CINEPLEX MEDIA | MEDIA KIT 2016
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
9145 Cineplex Cinemas Place LaSalle La Salle 12 12 1 2
9195 FP Carrefour Angrignon La Salle 10 10 2
9408 Cineplex Cinemas Laval l Laval 18 18 18 1 (3) 1 6
9109 Cineplex Cinemas Montreal Forum & IMAX l l Montreal 22 22 22 1 (2)
9172 Cineplex Cinemas Latin Quarter Montreal 17 17 17 1 4
9401 StarCité Montreal l Montreal 17 17 17 1 (3) 1 5
9406 Scotiabank Montreal & IMAX l Montreal 13 13 13 1 (2) 1 8
9143 Cineplex Cinemas Bruno St. Bruno 11 11 1 2
Total Montreal (GMA) 166 4 170 115 6 10 40 2
MONTREAL - (BALANCE EXTENDED MARKET AREA - EMA)Q5 Cinema Beloeil Beloeil 10
104 Carnaval - Chateauguay Chateauguay 6
9154 Cineplex Cinemas Delson Delson 7 7 1 2
9153 Cineplex Cinemas Dorion Dorion 8 8 1
9190 Galaxy Cinecapital St. Jean 6 6
Q1 St-Eustache St-Eustache 11 11 looped
Q2 Galeries St-Hyacinthe St-Hyacinthe 8
Q3 Carrefour du Nord - St. Jerome St-Jerome 9 9 looped
Total Montreal - Balance Extended Market Area 65 0 21/20 looped 0 0 2 0 2
QUEBEC CITY9181 Cineplex Cinemas Beauport l Beauport 16 16 1 (1) 1 4
9196 Cineplex Cinemas IMAX Galeries Capitale l Quebec City 1 1
9177 Cineplex Cinemas Ste-Foy l St. Foy 14 14 1 (1) 1 4
Total Quebec City 31 0 31 0 2 2 8 0
BALANCE QUEBEC154 Complexe Alma - Alma Alma 6
150 Cine-Centre - Baie Comeau Baie Comeau 4
Q7 Cinema Gatineau 9 Gatineau 9
9268 StarCité Gatineau l Hull 16 16 1 4
156 Cinema Magog Magog 3
152 Princesse - Riviere Du Loup Riviere-du-loup 4
9188 Galaxy Sherbrooke Rock Forest 12 12 1 2
153 Paramount - Rouyn Noranda Rouyn-Noranda 5
151 Cine-Centre - Sept Isles Sept-Isles 3
Q4 Place Biermans - Shawinigan Shawinigan 8
Q8 Fleur de Lys - Trois Rivieres Trois Rivieres 9 1
155 Capitol - Val d'Or Val d’Or 5
9186 Galaxy Victoriaville Victoriaville 7 7 1 3
Total Balance Quebec 91 0 35 0 0 4 9 0
Total Quebec 353 4 357/20 looped 115 8 18 57 4
CINEPLEX MEDIA | MEDIA KIT 2016 49
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
ONTARIO TORONTO (GTA)7284 Cineplex Cinemas Aurora l Aurora 10 10 1 4
7407 SilverCity Newmarket & Xscape l East Gwillimbury 13 13 13 1 (3) 1 6
7213 Cineplex Cinemas Markham & VIP Markham 10 3 13 10 1 (3) 1 2
7122 Cineplex Cinemas Courtney Park & IMAX l Mississauga 16 16 16 1 2
7420 Cineplex Cinemas Mississauga & IMAX l Mississauga 13 13 13 1 (1) 1 4
7410 Famous Players Pickering 8 Pickering 8 8 1 3
205 York Cinemas Richmond Hill 6
7405 SilverCity Richmond Hill l Richmond Hill 14 14 14 1 7
ML17 Elgin Mills Cinemas - Richmond Hill Richmond Hill 10
7240 Cineplex Cinemas Morningside Scarborough 11 11 1 3
7404 Cineplex Cinemas Scarborough l Scarborough 12 12 12 1 (3) 1 6
ML12 Rainbow Cinemas Promenade Mall Thornhill 6
201 Woodside Carlton Cinemas Toronto 3
204 Humber Toronto 4
7293 The Beach Cinemas Toronto 6 6 4
7115 SilverCity Fairview Toronto 9 9 9 1 (2) 1 4
7130 Cineplex Cinemas Yonge Dundas & VIP & IMAX l l Toronto 17 5 23 18 1 (2) 1 5
7139 Cineplex Cinemas Don Mills & VIP Toronto 5 5
7199 Cineplex Cinemas Varsity & VIP Toronto 8 4 8 1 4
7253 Cineplex Cinemas Eglinton Town Centre l Toronto 16 16 16 1 (1) 1 4
7260 Cineplex Cinemas Queensway & VIP l Toronto 15 5 20 15 1 (3) 1 6
7298 Cineplex Cinemas Empress Walk & IMAX l Toronto 10 10 10 1 2
7400 SilverCity Yonge Eglinton l Toronto 9 9 9 1 (3) 1 4 3
7402 Scotiabank Toronto & IMAX l l Toronto 13 13 13 1 (3) 1 8
7403 Famous Players Canada Square Toronto 8 8 3
7406 Cineplex Cinemas Yorkdale l Toronto 10 10 10 1 (3) 1 5
ML11 Rainbow Cinema Woodbine Centre Toronto 7
ML13 Rainbow Cinemas Market Square Toronto 7
ML14 Carlton Cinemas Toronto 8
7408 Cineplex Cinemas Vaughan & IMAX l l Vaughan 19 19 19 1 (2) 1 8
Total Toronto Greater Area (GTA) 298 22 266 197 12 19 90 7
TORONTO (BALANCE EMA)7248 Cineplex Cinemas Ajax Ajax 10 10 1 2
7415 SilverCity Ancaster & IMAX l Ancaster 10 10 10 1 4
7249 Galaxy Barrie Barrie 12 12 1 2
7304 Bayfield Cinemas Barrie 7 7
7409 Galaxy Belleville Belleville 8 8 1 2
7250 Cineplex Cinemas Orion Gate Brampton 10 10 1 2
7411 SilverCity Brampton l Brampton 16 16 1 (2) 1 5
7413 SilverCity Burlington Burlington 12 12 1 4
L506 Landmark Cinemas 7, Bolton Caledon 7 7 1 2
7269 Galaxy Cambridge Cambridge 9 9 1 2
7241 Cineplex Cinemas Clarington Place Clarington 11 11 1
ML18 Rainbow Cinemas Cobourg Cobourg 4
7272 Galaxy Guelph Guelph 10 10 1 3
L507 Landmark Cinemas 6, Jackson Square Hamilton 6 6 5
50 CINEPLEX MEDIA | MEDIA KIT 2016
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
203 Imagine Cinemas Frederick Kitchener 2
L501 Landmark Cinemas 12 & IMAX l Kitchener 12 12 1 8
258 Century Lindsay 3
7285 Cineplex Cinemas Milton Milton 8 8 1 2
7256 Cineplex Cinemas Niagara Square l Niagara Falls 10 10 1 3
209 Film.ca Oakville 5
7123 Cineplex Cinemas Winston Churchill l Oakville 24 24 24 1 4
7273 Cineplex Cinemas Oakville & VIP l Oakville 9 3 12 1 3
7270 Galaxy Orangeville Orangeville 7 7 1 2
7274 Galaxy Orillia Orillia 6 6 1 2
7289 Cineplex Cinemas Oshawa Oshawa 10 10 1 4
7263 Galaxy Peterborough Square Peterborough 11 11 1 3
7117 Galaxy Pergola l South Guelph 8 8 1 3
L503 Landmark Cinemas 10, Pen Centre St. Catharines 10 10 1 11
7290 SilverCity Hamilton Mountain l Stoney Creek 10 10 1 4
7268 Galaxy Waterloo Waterloo 10 10 10 1 2
L500 Landmark Cinemas 10, Waterloo Waterloo 10 10 1 4
7206 Cineplex Cinemas Seaway Welland 7 7
L510 Landmark Cinemas 24 & IMAX, Whitby l Whitby 24 24 4
Total Toronto (Balance EMA) 318 3 307 44 1 25 55 37
Total Toronto Extended Market Area (EMA) 616 25 573 241 13 44 145 44
OTTAWA7286 Cineplex Cinemas Barrhaven Barrhaven 7 7 7 1 2
7428 SilverCity Gloucester & IMAX l Gloucester 16 16 16 1 (2) 1 6
L509 Landmark Cinemas 24 & IMAX, Kanata l Kanata 24 24 6
L502 Landmark Cinemas 10, Orleans Orleans 10 10 1 4
7247 Cineplex Cinemas South Keys Ottawa 12 12 12 1 3
7311 Cineplex Cinemas Lansdowne & VIP Ottawa 6 4 10 1 (1) 1 6
7424 Cineplex Cinemas Ottawa l Ottawa 12 12 12 1 (2) 1 4
Ml09 Rainbow Cinemas Ottawa 5
OI2 Algonquin Cinemas Pembroke 4 2
Total Ottawa 96 4 93 47 3 6 21 10
ONTARIO BALANCE7291 Galaxy Brantford Brantford 8 8 1 3
7283 Galaxy Brockville Brockville 6 6 1 2
7297 Galaxy Chatham Chatham 7 7 1 2
7288 Galaxy Collingwood Collingwood 7 7 1 2
7262 Galaxy Cornwall Cornwall 7 7 1 2
7259 Cineplex Cinemas Gardiner's Road l Kingston 10 10 1 3
L504 Landmark Cinemas 10 & IMAX, Kingston l Kingston 10 10 1 6
254 Imagine Cinemas Leamington 3
260 Western Film Cinema London 1
262 Hyland London 1
CINEPLEX MEDIA | MEDIA KIT 2016 51
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
7112 Cineplex Cinemas Westmount London & VIP l London 8 3 11 8 1 3
7422 Silver City London & IMAX l London 12 12 12 1 5
L508 Landmark Cinemas 8, London London 8 8 4
ML15 Rainbow Cinemas 7 London 7
7271 Galaxy Midland Midland 7 7 1 2
259 Boulevard Napanee 2
7265 Galaxy North Bay Mall North Bay 7 7 1 2
7264 Galaxy Owen Sound Owen Sound 7 7 1 2
7138 Galaxy Cinemas Sarnia l Sarnia 8 8 1 2
7266 Galaxy Sault Ste Marie Sault Ste Marie 7 7 1 2
251 Strand Cinemas Simcoe 2
7267 Galaxy St. Thomas St. Thomas 6 6 1 2
7429 SilverCity Sudbury l Sudbury 12 12 1 4
7430 SilverCity Thunder Bay l Thunder Bay 12 12 1 4
252 Broadway Tilsonburg 3
253 Imagine Cinemas Timmins 6
256 Centre Trenton 3
255 Lakeshore Cinemas Windsor 10
7257 Cineplex Cinemas Devonshire Mall Windsor 12 12 1 3
7431 SilverCity Windsor & IMAX l Windsor 12 12 1 3
257 Gallery Woodstock 7
Total Balance Ontario 218 3 176 20 0 19 48 10
Total Ontario 930 32 842 308 16 69 215 65
MANITOBAL400 Landmark Cinemas 9 Brandon 9 9 1 1
300 CountryFest Dauphin 4
L402 Landmark Cinemas 5 Winkler 5 5 1
2111 McGillivray Cinema & VIP Winnipeg 8 3 11 1 2
2112 Northgate Winnipeg 8 8 2
2401 SilverCity Polo Park & IMAX l Winnipeg 14 14 14 1 (2) 1 6
2402 SilverCity St. Vital l Winnipeg 10 10 10 1 (3) 1 2
2403 Famous Players Kildonan Place 6 Winnipeg 6 6 2
L045 Towne Winnipeg 8 8
L401 Landmark Cinemas 8 Winnipeg 8 8 4
L042 Garry Winnipeg 1 1
Total Manitoba 81 3 80 24 2 4 12 8
SASKATCHEWAN4113 Galaxy Moose Jaw Moose Jaw 6 6 1 2
4112 Galaxy Prince Albert Prince Albert 6 6 1 2
4108 Cineplex Cinemas Southland Mall Regina 10 10 1 1
4114 Galaxy Regina l Regina 10 10 10 1 4
ML07 Golden Mile Cinema Regina 8
4109 Cineplex Cinemas Centre Saskatoon 7 7
4403 Scotibank Saskatoon & VIP Saskatoon 12 3 15 12 1 (3) 1 6
ML06 Roxy Theatre Saskatoon 2
52 CINEPLEX MEDIA | MEDIA KIT 2016
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
ML08 Rainbow Cinema Saskatoon 8
350 Twin Swift Current 2
L041 Soo Weyburn 1 1
L040 Tower Yorkton 1 1
Total Saskatchewan 73 3 56 22 1 5 14 1
ALBERTA CALGARYBC1 Lux Cinema Centre Banff 4
3134 Cineplex Cinemas Eau Claire Market Calgary 6 6 1 2
3138 Cineplex Cinemas Crowfoot Crossing Calgary 12 12 12 1 (1) 1 3
3142 Cineplex Cinemas Sunridge Spectrum l Calgary 14 14 14 1 (2) 1 4
3150 SilverCity CrossIron Mills & Escape l Calgary 7 7 7 1 2
3401 Scotiabank Chinook & IMAX ll Calgary 17 17 16 2 (3/2) 1 8
3409 Cineplex Cinemas Westhills Calgary 10 10 1 4
L200 Landmark Cinemas 10, Shawnessy Calgary 10 10 1 6
L204 Landmark Cinemas 16 & IMAX, Country Hills l Calgary 16 16 1 9
L022 Roxy Calgary (Airdrie) 2 2
Total Calgary 98 0 94 49 4 8 23 15
EDMONTONL054 Cardium Drayton Valley 3 3
3143 Cineplex Cinemas North Edmonton l Edmonton 14 14 14 1 4
3144 Cineplex Cinemas South Edmonton l Edmonton 16 16 16 2 (2/2) 1 4
3147 Movies 12 Edmonton 12 12 1
3149 Cineplex Cinemas Windermere & VIP l Edmonton 8 3 11 8 1 (3) 1 3
3151 Cineplex Cinemas Manning Towne Centre l Edmonton 10 10 1 1
3403 Scotiabank Edmonton & IMAX ll Edmonton 13 13 13 1 (2) 1 5
L201 Landmark Cinemas 9, City Centre Edmonton 9 9 1 4
ML05 Princess Theatre Edmonton 2
ML16 Fort Cinema Fort Saskatchewan 3
H15 Leduc Cinema Leduc 4 4 looped
3146 Galaxy Sherwood Park Sherwood Park 10 10 10 1 2
L202 Landmark Cinemas 7 Spruce Grove 7 7
H17 Wetaskiwin Cinemas Wetaskiwin 4 4 looped
Total Edmonton 115 3 105/8 looped 61 3 8 19 4
BALANCE ALBERTAL020 Oasis Brooks 1 1
ML02 Duggan Cinemas Camrose 5
LO14 Nova Edson 1 1
LO55 Landmark 6 Fort McMurray 6 6
3141 Cineplex Cinemas Grande Prairie Grande Prairie 10 10 1 2
H11 Park Theatre High Prairie 2 2 looped
H20 Wales Theatre High River 1
H12 Lacombe City Lacombe 3 3 looped
CINEPLEX MEDIA | MEDIA KIT 2016 53
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
454 Movie Mill Lethbridge 7
3103 Galaxy Lethbridge Lethbridge 10 10 1 3
3140 Galaxy Medicine Hat Medicine Hat 10 10 1 3
ML01 River City Cinema Peace River 4
H21 Fox Theatre Pincher Creek 2
455 Carnival Red Deer 8
3132 Galaxy Red Deer Red Deer 11 11 1 3
H22 Rocky Mountain Cinemas Rocky Mountain House 2 2 looped
ML03 Elite Theatre St. Paul 3
L064 Sylvan Lake Sylvan Lake 3 3
ML04 Vista Theatre Whitecourt 1
Total Balance Alberta 90 0 52/7 looped 0 0 4 11 0
Total Alberta 303 3 251/15 looped 110 6 20 53 19
BRITISH COLUMBIA VANCOUVER (EMA)1148 Cineplex Cinemas Abbotsford & VIP l Abbotsford 8 3 11 1 2
1408 SilverCity Metropolis l Burnaby 10 10 10 1 (1) 1 6
500 Cottonwood 4 Vancouver 4
1144 Galaxy Chilliwack l Chilliwack 8 8 1 2
1412 SilverCity Coquitlam & VIP l Coquitlam 15 5 20 15 1 5
504 Hollywood 3 Vancouver 3
H9 Gem Theatre Grand Forks 1 1 looped
1146 Cineplex Cinemas Westshore l Langford 7 7 1 2
1405 Cineplex Cinemas Langley & IMAX ll Langley 19 19 19 1 (2) 1 6
1407 SilverCity Mission Mission 12 12 1 2
1103 Cineplex Cinemas Park & Tilford North Vancouver 6 6 2
1141 Galaxy Nanaimo Nanaimo 8 8 1 2
L030 Avalon Nanaimo 8 8
L062 New Westminster New Westminster 10 10 1
L102 Landmark Cinemas 6, Esplanade North Vancouver 6 6 4
505 Hollywood 3 Pitt Meadows 3
1142 Cineplex Cinemas Pitt Meadows l Pitt Meadows 10 10 1 2
1409 SilverCity Riverport & IMAX ll Richmond 19 19 19 1 (1) 1 6
H10 Star Cinemas Sidney 2
1136 Cineplex Cinemas Strawberry Hill l Surrey 12 12 12 1 (1) 1 4
L100 Landmark Cinemas 12, Guilford Surrey 12 12 1 11
1147 Cineplex Cinemas International Village Vancouver 12 12 12 1 3
1149 Fifth Avenue Cinemas Vancouver 5 5
1150 The Park Theatre Vancouver 1 1
1422 Scotiabank Vancouver l Vancouver 9 9 9 1 (3) 1 6
1129 Cineplex Cinemas Odeon Victoria Victoria 7 7 1 2
1417 SilverCity Victoria & IMAX l Victoria 10 10 1 (1) 1 5
L101 Landmark Cinemas 4, University Victoria 4 4 4
501 Hollywood Caprice White Rock 4
502 Hollywood Rialto White Rock 2
Total Vancouver (EMA) 237 8 226/1 looped 96 6 17 55 21
54 CINEPLEX MEDIA | MEDIA KIT 2016
Show-Time Pre-Show TimePlay Interactive Wall Digital Signage
Cinema Lobby Backlits
ID# LOCATION MARKET Digital Screens
VIP Screens Screens Screens Unit (Screens) Location Digital
FacesStatic Faces
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
Cineplex Media Represents: Cineplex Entertainment, Alliance Cinemas, Ontario Cinemas, AdFilms, Landmark Cinemas, Quebec Independents, FilmAds, Magic Lantern
BALANCE BC / YUKONH1 South Cariboo Theatre 100 Mile House 1 1
looped
H2 Beacon Theatre Burns Lake 1 1 looped
L039 Showcase Campbell River 5 5
L028 Rialto Courtenay 4 4
L052 Columbia Cranbrook 5 5
L021 Centre Cinema Dawson Creek 1 1
503 Caprice Twin Duncan 2
H18 Vogue Theatre Fernie 2 2 looped
L053 Aurora Fort St. John 5 5
H3 Golden Theatre Golden 1 1 looped
H19 Pleasant Valley Theatre Houston 1 1 looped
1137 Cineplex Cinemas Aberdeen Mall Kamloops 8 8 1
L033 Paramount Kamloops 2 2
1410 Famous Players Orchard Plaza 5 Kelowna 5 1 4
L035 Paramount Kelowna 3 3
L036 Grand 10 Kelowna 10 10 4
L063 West Kelowna Xtreme Kelowna 8 8 1
L037 Encore Theatre Kelowna (West Bank) 5 5
L060 Penticton Penticton 7 7 1
L006 Paramount Port Alberni 1 1
1415 Famous Players Prince George 6 Prince George 6 6 1 2
1414 Famous Players Prince Rupert 3 Prince Rupert 3
RD1 Carib Theatre Quesnal 2
RD4 Roxy Theatre Revelstoke 1
H5 Salmar Theatres Salmon Arm 5 5 looped 2
H6 Tillicum Theatres Terrace 2 1 looped
H7 Royal Theatre Trail 1 1 looped
1413 Galaxy Cinemas Vernon Vernon 7 7 1 4
H14 Towne Cinemas Vernon 1 1 looped
L026 Yukon Whitehorse 2 2
L027 Quanlin Whitehorse 2 2
RD2 Paradise Theatre Williams Lake 4
550 Capitol Yellowknife 3
Balance BC 116 0 81/14 looped 0 0 6 2 14
Total BC 353 8 307/15 looped 96 6 23 57 35
Total National 2268 53 1959/50 looped 730 44 157 440 135
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