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THE CINEPLEX MEDIA ADVANTAGE

2 CINEPLEX MEDIA | MEDIA KIT 2016

THE CINEPLEX MEDIA ADVANTAGE!

ENGAGEMENT • ENTERTAINMENT • EFFECTIVNESS

CINEPLEX MEDIA | MEDIA KIT 2016 3

oday’s consumers are exposed to more marketing

messages than ever before thanks to the rapidly

improving technology we all enjoy.

The result is that every day it gets harder for marketers'

messages to break through, to stand out and reach

consumers effectively and with impact.

The solution is simple — The Cineplex Media Advantage.

We start the conversation with consumers via CINEPLEX.COM

when they are still at home deciding what movies to see and

where to see them, and also via their mobile device through our

MOBILE WEBSITE and APP.

The real fun begins when they walk into our cinema lobbies,

which are buzzing with activity in anticipation of the big Hollywood

hits. Here, our advertisers get the benefit of a closed environment

that allows their message to get through to guests in the most

entertaining and engaging ways.

Our new, fully dynamic HD DIGITAL BACKLITS are a brilliant

way to engage consumers, especially in combination with our

DIGITAL LOBBY SHOW, which combines movie-based content

with advertising.

Our huge, new INTERACTIVE MEDIA ZONES are fully

deployed in 44 of our theatres. They allow our guests to play,

interact with, and learn about your products and services through

touch, motion, audio and video capture. They also provide data

capture and interaction with social platforms so you can establish

strong and ongoing bonds with your customers.

CINEPLEX MAGAZINE and LE MAGAZINE CINEPLEX give

our guests the inside scoop on their favourite actors and keep them

up to speed on everything in the world of movies. Custom Content

and regional split-runs help ensure your customers get your message.

Once they step into the auditorium, our guests enter a world with

zero distractions. It’s time for the PRE-SHOW, where your ad is

given a prime spot within a movie-centric program of entertainment

and fun. Want something a little different? We’ll work with you

to develop Custom Content that's actually part of the pre-movie

entertainment.

Speaking of entertainment, take your consumer interaction to a

whole new level by taking part in CINEPLEX TIMEPLAY — the

gamification of the consumer experience! High participation rates,

recall and awareness make this unique media an impactful way to

have fun with your consumers. With Cineplex TimePlay in well over

700 theatres across the country, we’re the new game in town!

It's time to get serious with SHOW-TIME. Place your hero ad

right next to the trailers and movie that our guests have come to see

— big screen, sound and emotion dialed way up.

There is no other media that can provide so many valuable touch

points at so many steps along the marketing pathway.

But wait, there’s more! Cineplex also offers SPECIAL EVENTS

and ALTERNATIVE PROGRAMMING that's guaranteed to

deliver what you need.

IT’S THE CINEPLEX MEDIA ADVANTAGE.

DIGITAL SIGNAGE MEDIA KIT 2016

BEYOND HOLLYWOOD!

We know that everyone leads a busy life, so our extensive Digital Signage network lets our clients get their messages out to consumers at the most relevant times in the most important locations – while they are making purchase decisions.

Be sure to review the Cineplex Media Digital Signage Media Kit for all the ways we can get your message to consumers

CINEMA LOBBY 157 locations

TIMS TV 2,310+ locations

OXFORD MALLS 10 locations

CONCOURSE 22 locations

ONROUTE 20 locations


CONTENTS

CINEPLEX MEDIA SALES

6 32

15 36

18 39

20 41

24 44

28 46

MOVIE HIGHLIGHTS DIGITAL SIGNAGE CINEMA LOBBY

CINEMA OVERVIEW CINEPLEX MAGAZINE

SHOW-TIME LE MAGAZINE CINEPLEX

PRE-SHOW CINEPLEX.COM & MOBILE

CINEPLEX TIMEPLAY SPECIAL EVENTS

INTERACTIVE MEDIA ZONE

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THEATRE LISTINGS


MOVIE HIGHLIGHTS

Po returns in Kung Fu Panda 3


KUNG FU PANDA 3DIRECTORS: JENNIFER YUH,ALESSANDRO CARLONI VOICES: JACK BLACK, BRYAN CRANSTON, J.K. SIMMONSKung fu-loving panda Po (Black)

reconnects with his long-lost

father Li (Cranston) in this third

movie in the popular franchise.

They travel to a panda retreat,

but while they're getting to

know each other the villain Kai

(Simmons) attacks the land.

Now Po has to train his fellow

pandas to battle back.

OPENS JANUARY 29

JANUARY THE REVENANTDIRECTOR: ALEJANDRO GONZÁLEZ IÑÁRRITUSTARRING: TOM HARDY, LEONARDO DICAPRIODiCaprio stars as frontiersman

Hugh Glass, who’s left behind

by his comrades after being

mauled by a bear. He survives

and sets out on a cross-country

trek to find the men and take

vengeance.

OPENS JANUARY 8

RIDE ALONG 2DIRECTOR: TIM STORYSTARRING: KEVIN HART, ICE CUBE, TIKA SUMPTER This sequel to the 2014 hit

comedy Ride Along finds

Ben (Hart) and James

(Cube) working as partners in

the Atlanta police force. Ben is

about to marry James’ sister

Angela (Sumpter), but before

he can say “I do,” he and James

head to Miami to bust a drug

dealer (Benjamin Bratt) who’s

been flooding Atlanta with his

deadly product. Co-starring

Olivia Munn, Tyrese Gibson, T.I.

and Sherri Shepherd.

OPENS JANUARY 15

FEBRUARY ZOOLANDER 2DIRECTOR: BEN STILLERSTARRING: BEN STILLER, OWEN WILSON, KRISTEN WIIG, PENÉLOPE CRUZ, OLIVIA MUNN, WILL FERRELL The long-awaited sequel to

2001’s Zoolander finds male

models Derek (Stiller) and

Hansel (Wilson) competing

against younger models while

their business fends off a

takeover bid from a nefarious

competitor. Look for cameos

from Kim Kardashian and

Kanye West.

OPENS FEBRUARY 12

HAIL, CAESAR!DIRECTORS: JOEL COEN, ETHAN COENSTARRING: GEORGE CLOONEY, JOSH BROLIN, TILDA SWINTONThe Coen brothers’ latest

comedy stars Brolin as a 1950s

Hollywood “fixer” who spends

one hectic day cleaning up

messes created by his actor

clients, including a matinee idol

(Clooney) who’s playing

Julius Caesar in a Roman epic.

OPENS FEBRUARY 5

The Revenant's Leonardo DiCaprio

seeks justice

DEADPOOLDIRECTOR: TIM MILLERSTARRING: RYAN REYNOLDS, GINA CARANO, T.J. MILLERMarvel’s hilariously irreverent

antihero Deadpool finally gets

his own movie. Mercenary

soldier Wade Wilson (Reynolds)

joins the Weapons X Program

where he receives super-

healing powers, making him

nearly invincible. He dons

a costume and becomes

Deadpool, a jaded killer

looking for redemption.

OPENS FEBRUARY 12


THE DIVERGENT SERIES: ALLEGIANT – PART 1 DIRECTOR: ROBERT SCHWENTKESTARRING: SHAILENE WOODLEY, THEO JAMES, MILES TELLER In the franchise's penultimate

film, the plot thickens as Tris

MY BIG FAT GREEK WEDDING 2DIRECTOR: KIRK JONESSTARRING: NIA VARDALOS, JOHN CORBETT, ANDREA MARTINIt’s been 14 years since

Greek-American Toula Portokalas

(Vardalos) married WASP hunk

Ian Miller (Corbett) in the hit

rom-com My Big Fat Greek

Wedding. While the plot details

for the long-awaited sequel are

being kept under wraps, we do

know that a Portokalas family

secret is revealed leading to

much comedic angst.

OPENS MARCH 25

ZOOTOPIADIRECTORS: BYRON HOWARD, RICH MOORE, JARED BUSHVOICES: JASON BATEMAN, GINNIFER GOODWINDisney Animation looks to build

on the success of Frozen and

Big Hero 6 with this tale set in a

world were humans don’t exist

and it’s walking, talking animals

who run the world. A scam-artist

fox (Bateman) teams with a

rabbit cop (Goodwin) to solve

a conspiracy in the big city of

Zootopia.

OPENS MARCH 4

THE HUNTSMANDIRECTOR: CEDRIC NICOLAS-TROYANSTARRING: CHRIS HEMSWORTH, CHARLIZE THERON, JESSICA CHASTAIN This spinoff of 2012’s

Snow White and the Huntsman

focuses on the Huntsman

(Hemsworth) and the evil queen

Ravenna (Theron) before they

met Snow White. New additions

Chastain and Emily Blunt are set

to play villains.

OPENS APRIL 22

GODS OF EGYPTDIRECTOR: ALEX PROYASSTARRING: GERARD BUTLER, NIKOLAJ COSTER-WALDAUAncient Egypt is the setting for

this fantasy that finds a human

thief (Brenton Thwaites) teaming

up with God of the Sky, Horus

(Coster-Waldau). They take on

God of Chaos, Set (Butler), who’s

usurped the throne and plunged

the land into eternal conflict.

OPENS APRIL 8

BATMAN V SUPERMAN: DAWN OF JUSTICEDIRECTOR: ZACK SNYDERSTARRING: HENRY CAVILL, BEN AFFLECK, AMY ADAMS It’s a superhero smackdown! An older, angrier Batman (Affleck)

believes an all-powerful Superman (Cavill) could pose a threat,

so he heads to Metropolis to confront his rival. The Dark Knight’s

hate for Superman is matched by that of baddie Lex Luthor

(Jesse Eisenberg), who plots to take out the Man of Steel.

OPENS MARCH 25

APRIL

MOVIE HIGHLIGHTS

MARCH (Woodley), Four (James)

and the residents of post-

apocalyptic Chicago learn that

their faction-based culture is

actually a sealed, artificially

created society, and that more

Divergents are needed to save

what is left of the outside world.

OPENS MARCH 18


ALICE THROUGH THE LOOKING GLASSDIRECTOR: JAMES BOBINSTARRING: MIA WASIKOWSKA, JOHNNY DEPP, RHYS IFANSThe sequel to 2010’s

Alice in Wonderland finds Alice

(Wasikowska) returning to

Underland (otherwise known

as Wonderland) to help the

Mad Hatter (Depp) find his

father, Zanik Hightopp (Ifans).

Returning cast includes

Anne Hathaway as the

White Queen and Helena Bonham

Carter as the Red Queen.

OPENS MAY 27

MAY CAPTAIN AMERICA: CIVIL WARDIRECTORS: ANTHONY RUSSO, JOE RUSSOSTARRING: CHRIS EVANS, SCARLETT JOHANSSON, ROBERT DOWNEY JR. The third Captain America pic

takes place after the tumultuous

events of Avengers: Age of Ultron.

World leaders are determined

to control superhero behaviour,

leading to an ideological rift

between Captain America (Evans)

and Iron Man (Downey) that makes

superheroes choose sides.

OPENS MAY 6

X-MEN: APOCALYPSEDIRECTOR: BRYAN SINGERSTARRING: JAMES MCAVOY, MICHAEL FASSBENDER, JENNIFER LAWRENCEThe latest in director Singer’s

X-Men series is set in 1983

and delves into the origins of

mutants. Professor X (McAvoy)

and his fellow mutants take on

their forefather Apocalypse

(Oscar Isaac), an immortal

mutant born 5,000 years ago

who wants to kill all those he

considers weak, including other

mutants.

OPENS MAY 27

THE JUNGLE BOOKDIRECTOR: JON FAVREAUVOICES: SCARLETT JOHANSSON, IDRIS ELBA, BILL MURRAYDisney’s 1967 animated pic The Jungle Book is remade as a live action/

CGI spectacle. Indian boy Mowgli (Neel Sethi) is raised in the forest by

talking animals, including wolf Raksha (Lupita Nyong’o), bear Baloo

(Murray) and ape King Louie (Christopher Walken), while evading

evil tiger Shere Khan (Elba) and python Kaa (Johansson).

OPENS APRIL 15


FINDING DORYDIRECTOR: ANDREW STANTONVOICES: ELLEN DEGENERES, ALBERT BROOKS, DIANE KEATONPixar’s sequel to 2003’s hit Finding Nemo is set six months

after the events of the first film and finds forgetful Dory

(DeGeneres), Nemo and Nemo’s dad (Brooks) heading out

in search of Dory’s family. Keaton voices Dory’s mom and

Eugene Levy chimes in as her dad.

OPENS JUNE 17

JUNE TEENAGE MUTANT NINJA TURTLES: HALF SHELLDIRECTOR: DAVE GREENSTARRING: MEGAN FOX, WILL ARNETT, STEPHEN AMELLThe sequel to 2014’s

Teenage Mutant Ninja Turtles

finds the crime-fighting reptiles

back in New York City to take

on another mysterious villain

with the help of intrepid reporter

April O’Neil (Fox) and her

skittish cameraman

Vernon Fenwick (Arnett).

OPENS JUNE 3

NOW YOU SEE ME: THE SECOND ACTDIRECTOR: JON M. CHUSTARRING: JESSE EISENBERG, WOODY HARRELSON, DANIEL RADCLIFFEIn Now You See Me, four

magicians — Eisenberg,

Harrelson, Dave Franco,

WARCRAFTDIRECTOR: DUNCAN JONESSTARRING: TRAVIS FIMMEL, PAULA PATTON, BEN FOSTERBoasting millions of players

worldwide, the Warcraft

videogame series was destined

to hit the big screen. After more

than a decade in development,

the epic fantasy adventure finally

arrives with Fimmel (TV’s Vikings)

portraying human Anduin Lothar,

who leads the Alliance in battle

against the Orc Horde.

OPENS JUNE 10

JULY THE BFGDIRECTOR: STEVEN SPIELBERGSTARRING: BILL HADER, MARK RYLANCE, RUBY BARNHILLDirector Spielberg catered

to adult audiences with his

last two films Lincoln and

Bridge of Spies, but the

moviemaker returns to the realm

of family entertainment with

this fantasy film based on the

book by Roald Dahl. A little girl

(Barnhill), the Queen of England

(Penelope Wilton) and a

Big Friendly Giant (Rylance)

team up to stop a group of nasty

man-eating giants.

OPENS JULY 1

TARZANDIRECTOR: DAVID YATESVOICES: MARGOT ROBBIE, ALEXANDER SKARSGÅRD, CHRISTOPH WALTZTarzan (Skarsgård) has left

the jungle and is living in

London with Jane (Robbie).

When he learns that a shady

African mining operation

threatens his homeland, he

turns his back on civilization

and returns to the jungle to set

things right.

OPENS JULY 1

Isla Fisher — and their FBI

accomplice (Mark Ruffalo) —

performed jaw-dropping tricks

and got even with conniving

insurance magnate Arthur Tressler

(Michael Caine). In this sequel,

it’s Tressler’s son (Radcliffe)

who looks to get even with

the magicians. Lizzy Caplan is

the new female lead as Fisher

dropped out of the pic when she

became pregnant.

OPENS JUNE 10

MOVIE HIGHLIGHTS


THE SECRET LIFE OF PETSDIRECTORS: CHRIS RENAUD, YARROW CHENEYVOICES: LOUIS C.K., KEVIN HART, ERIC STONESTREETThis animated tales finds Max

the terrier (Louis C.K.) and

various other pets interacting

while their human owners are

off at work. Max’s comfortable

existence is threatened when he

discovers an army of abandoned

animals — led by bunny

Snowball (Hart) — is planning

to attack pets who live in loving

homes.

OPENS JULY 8

GHOSTBUSTERSDIRECTOR: PAUL FEIGSTARRING: KRISTEN WIIG, MELISSA MCCARTHY, KATE MCKINNON Girls just wanna have fun! Hollywood sees the light and casts

four funny ladies — Wiig, McCarthy, McKinnon and Leslie Jones

— in this reboot that finds the team taking on supernatural

creatures who’ve invaded Manhattan.

OPENS JULY 15

STAR TREK BEYONDDIRECTOR: JUSTIN LINSTARRING: CHRIS PINE, ZACHARY QUINTO, ZOE SALDANADirector Lin (Fast & Furious 6)

replaces J.J. Abrams, who

helmed the first two Star Trek

films but was too busy with

Star Wars: The Force Awakens

to tackle this one. The premise is

being kept under wraps, but we

do know the crew of the U.S.S.

Enterprise — Captain Kirk (Pine),

Spock (Quinto), Uhura (Saldana)

and Bones (Karl Urban) — face

off against a powerful villain.

OPENS JULY 22

The Secret Life of Pets


SUICIDE SQUADDIRECTOR: DAVID AYERSTARRING: WILL SMITH, MARGOT ROBBIE, JARED LETOAntiheroes assemble! Based on the DC comic-book series of

the same name, the Suicide Squad consists of incarcerated

supervillains who take on dangerous black-ops missions in

return for commuted prison sentences. The team of baddies

— who are kinda goodies — includes Deadshot (Smith),

The Joker (Leto), Harley Quinn (Robbie), Rick Flag

(Joel Kinnaman), Enchantress (Cara Delevingne), Slipknot

(Adam Beach) and Captain Boomerang (Jai Courtney).

OPENS AUGUST 5

MOVIE HIGHLIGHTS


PATIENT ZERODIRECTOR: STEFAN RUZOWITZKYSTARRING: NATALIE DORMER, STANLEY TUCCI, MATT SMITH, AGYNESS DEYNGame of Thrones star Dormer

plays Dr. Gina Rose in this horror

film in which a global pandemic

has turned the majority of Earth's

population into "the Infected" —

a violent, yet highly intelligent,

new species of human. Smith

plays the only man who is able to

speak with the infected. He uses

this skill to interview them in the

hopes of finding out who was

the disease's first victim, and

find an antidote. As if he needs

more motivation, his wife is

among the infected.

OPENS SEPTEMBER 2

AUGUST PETE’S DRAGONDIRECTOR: DAVID LOWERYSTARRING: OAKES FEGLEY, ROBERT REDFORD, BRYCE DALLAS HOWARDAfter young Pete’s (Fegley)

parents are killed in a car

accident, Elliot the dragon saves

the boy and raises him as his

own in the forest. Howard plays

a forest ranger who befriends

Pete and Redford plays the town

storyteller. Unlike the original

1977 Disney version, there are no

musical numbers in this remake.

OPENS AUGUST 12

SAUSAGE PARTYDIRECTOR: CONRAD VERNON, GREG TIERNANVOICES: SETH ROGEN, JONAH HILL, KRISTEN WIIGRogen and Hill came up with

the idea of a raunchy, Pixar-style

animated movie while working

together on The Green Lantern.

The story focuses on food items

inside a grocery store who

can’t wait to get bought, only

to discover that their ultimate

fate is to be eaten. Rogen, who

voices a hot dog, promises salty

dialogue and even a food orgy.

OPENS: AUGUST 12

SEPTEMBER

JACK REACHER 2DIRECTOR: EDWARD ZWICK STARRING: TOM CRUISE, COBIE SMULDERSTom Cruise returns as pugilistic

do-gooder Jack Reacher in

this sequel that sees Reacher

returning to Virginia and

discovering his military contact,

Major Susan Turner, has been

arrested. He also meets a young

woman (Cobie Smulders) who

could be his daughter.

OPENS OCTOBER 21

A CURE FOR WELLNESSDIRECTOR: GORE VERBINSKISTARRING: DANE DEHAAN, MIA GOTH, JASON ISAACS This supernatural horror pic

stars DeHaan, who played

Green Goblin in The Amazing

Spider-Man 2, as an employee

sent to find his boss who’s

overdue from a jaunt to an

exclusive European spa. Upon

arrival he learns the spa is

actually a super-creepy place

where guests don’t leave. British

actor Goth (Everest) plays a

longtime resident.

OPENS SEPTEMBER 23

OCTOBER GAMBITDIRECTOR: RUPERT WYATTSTARRING: CHANNING TATUMTaylor Kitsch first portrayed

Cajun mutant Gambit in 2009’s

X-Men Origins: Wolverine.

However, for this stand-alone pic

it’s Tatum, not Kitsch, who plays

the former thief with the ability

to move objects with his mind

and harness kinetic energy.

OPENS OCTOBER 7

INFERNODIRECTOR: RON HOWARDSTARRING: TOM HANKS, FELICITY JONES, OMAR SYHoward and Hanks reunite for

their third big-screen adaptation

of a Dan Brown bestseller. This

time symbologist Robert Langdon

(Hanks) tries to stop a madman

from enacting the terrors found in

Dante’s Inferno.

OPENS OCTOBER 9

DEEPWATER HORIZONDIRECTOR: PETER BERGSTARRING: MARK WAHLBERG, KATE HUDSON, DYLAN O’BRIENIn April 2010, the BP oil rig Deepwater Horizon exploded off

the coast of Louisiana leaving 11 workers dead, another 16

injured, and causing the largest and most damaging oil spill

in history. This drama focuses less on the oil spill and more on

the rig survivors as they band together while awaiting rescue.

OPENS SEPTEMBER 30

Tom Hanks, seen here as Robert Langdon in Angels & Demons, tackles the role again for Inferno


PASSENGERSDIRECTOR: MORTEN TYLDUM STARRING: CHRIS PRATT,JENNIFER LAWRENCE Pratt plays a space colonist

placed into hypersleep on his

way to a distant planet. But

when he wakes up 90 years

too early he's so lonely that

he wakes another colonist

(Lawrence) so he doesn't have

to spend the rest of his life alone.

OPENS DECEMBER 16

NOVEMBER DOCTOR STRANGEDIRECTOR: SCOTT DERRICKSONSTARRING: TILDA SWINTON, BENEDICT CUMBERBATCH, CHIWETEL EJIOFOR Marvel assembles its most

prestigious cast yet (headlined

by three Brits) for its 14th

superhero pic and the

second of its Phase Three

rollout. Cumberbatch plays

Stephen Strange, an arrogant

neurosurgeon whose hands

are damaged in a car crash.

Desperate to restore his skills, he

travels to the Himalayas where

The Ancient One (Swinton)

teaches him sorcery.

OPENS NOVEMBER 4

BILLY LYNN’S LONG HALFTIME WALKDIRECTOR: ANG LEESTARRING: JOE ALWYN, KRISTEN STEWART, VIN DIESELOscar-winning director Lee

(Life of Pi) helms this drama

based on Ben Fountain’s

FANTASTIC BEASTS AND WHERE TO FIND THEMDIRECTOR: DAVID YATESSTARRING: EDDIE REDMAYNE, EZRA MILLERThe popular — and lucrative —

Harry Potter franchise gets a

second wind with this spinoff

film written by J.K. Rowling.

Set 70 years before the events

of Harry Potter, the adventure

casts Redmayne as the magical

world’s foremost magizoologist

Newt Scamander, who searches

for and catalogues magical

creatures.

OPENS NOVEMBER 18

THE GREAT WALLDIRECTOR: YIMOU ZHANGSTARRING: MATT DAMON, WILLEM DAFOE, ANDY LAU This Chinese-American

co-production stars Hollywood

actors Damon and Dafoe

alongside a cast of noted Asian

performers (Lau, Tian Jing,

Hanyu Zheng) in an epic

adventure that focuses on a group

of warriors making a final stand

along the Great Wall of China.

OPENS NOVEMBER 23

DECEMBER ASSASSIN’S CREEDDIRECTOR: JUSTIN KURZELSTARRING: MARION COTILLARD, MICHAEL FASSBENDER The popular videogame hits

the big screen with Fassbender

playing a man kidnapped by a

secret organization that taps

into his DNA to send him back

in time and into the body of

his ancestor Altaïr Ibn La’Ahad

in order to recover a valuable

artifact.

OPENS DECEMBER 21

bestselling novel about a

company of heroic infantryman,

including the 19-year-old Billy

(Alwyn), set to be honoured

during the halftime of a

Thanksgiving Day football game

and then shipped back to Iraq.

The drama takes us inside the

heads of the various soldiers

dealing with celebration and their

fears of heading back into battle.

OPENS NOVEMBER 11

MOVIE HIGHLIGHTS

STAR WARS ANTHOLOGY: ROGUE ONEDIRECTOR: GARETH EDWARDSSTARRING: FELICITY JONES, SAM CLAFLIN, DIEGO LUNA The expanding Star Wars

movie universe gets a long

overdue jolt of female heroics

with Jones (The Theory of

Everything) starring as a rebel

fighter who leads a group

in stealing the plans for the

notorious Death Star.

OPENS DECEMBER 16


CINEMA OVERVIEW

ho doesn’t love to

escape to the movies?

Whether it’s an intense

spy thriller, dramatic

love story or soon-to-

be-classic cartoon, everyone enjoys the

getaway that the theatre provides. It’s

why our guests are so happy, and always

receptive to our advertisers' messages.

With hundreds of new movie releases

per year, there are no re-runs and every

week is a premiere! Something new, fresh

and exciting — it’s why our guests flock to

our theatres in record numbers.

As studios continue to try to outdo each

other, it’s the consumer and our clients

who win. This year is shaping up to be

another great one with huge new titles

and continuations of some of the greatest

franchises in movie history.

MAKE SURE YOUR BRANDS ARE

A PART OF THE EXCITEMENT, BECAUSE

YOUR CONSUMERS WILL BE!

The Happy Place

OF PEOPLE WITH HHI $100K+**

OF WHITE COLLAR**

OF MOPES**

OF PEOPLE WITH A BACHELOR'S DEGREE OR HIGHER**

73%

71% 69%

67%

of moviegoers typically combine other activities,

such as shopping and eating, with movie-going*

73%

of heavy moviegoers have at least one social

networking profile*

90%

of moviegoers text, tweet and/or post to social media

after seeing a movie*

36%SOURCES: *Examining Moviegoer Behavior, Nielsen Research Group ** Vividata 2015 Q2, Total Canada, Based on Moviegoers in the Past 12 Months

MOVIES REACH


NO OTHER MEDIA CAN DELIVER THAT

With A18-34, it increases to

SOURCES: *Media Behavior Institute U.S. Study (Touchpoints 2013), **U.S. National Omnibus Study (Phoenix Marketing International, May 2013)

of moviegoers A18-59 believe ads49%

When describing their state of mind at the movies...

— no other media came closer than 10% when asked the

same questions*

of moviegoers used the term 62%

described themselves as29%

“HAPPY”* “ADDED TO THEIR ENJOYMENT”**

“EXCITED”With women, it increases to 52%

54%

EXPLORE ALL THAT CINEPLEX MEDIA HAS TO OFFER AT CINEPLEXMEDIA.COM


SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America

BRAND RECALL +27% +65%

+28% +94%

+50% +79%

CINEMA CINEMA & TV

MESSAGE RECALL

LIKEABILITYSOURCE: Nielsen Brand Effect (formerly IAG), Jan 2007-July 2012, TV Recall is

Within 24 Hours, Cinema Recall is Within 7 Days, TV Alone Sample: 522k, Cinema Alone Sample: 106k, Combined Sample 22K

ADDING CINEMA MAKES YOUR MEDIA BUY

WORK HARDER VS. TV ALONE

+

GETTING YOUR MONEY’S WORTH

Cinema Helps Drive ROI Vs. Campaigns Not Using Cinema

WITH CINEMA:AVERAGE SALESINCREASE +19%

AVERAGE REVENUE ROI ($) +63%

WE’VE GOT THE CONSUMER YOU’RE AFTERINDEX TO POPULATION

SOURCE: Vividata 2015 Q2, Total Canada

P12-17 A25-54A18-49A18-34A18-24

81%73% 71% 71% 71%

INDEX120

INDEX109

INDEX106

INDEX106

INDEX105

CINEMA DRIVES ROI

SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America

67%80%

$2.50

$4.08

ALL CATEGORIES ALL CATEGORIES

AVERAGE SALES INCREASE (%)

AVERAGE REVENUE ROI ($)

l Campaigns Not Using Cinema l Campaigns Using Cinema

EXPLORE ALL THAT CINEPLEX MEDIA HAS TO OFFER AT CINEPLEXMEDIA.COM


ery few media can compete

with the size of on-screen

cinema ads. Our average

screen size of 55’, combined

with high-quality audio, ensures

your message gets the same attention our

Hollywood blockbusters get.

In a darkened theatre, airing just prior to

the biggest movie trailers, our guests will

see your latest ad with no distractions, no

multi-tasking and no interruptions — the

way you want it to be.

In 2015, an incredible lineup of movies

drove audiences into Cineplex theatres, and

2016 looks to be just as huge. Put your ad in

the best position for cash-register success!

It Doesn’t Get Bigger Than This!

SHOW-TIME ADVERTISING

88%40%

AWARENESS

BRAND ASSOCIATION

AD ENTERTAINMENT

70%

SHOW-TIME CINEMA MAKES YOUR MEDIA BUY

WORK HARDER

SOURCES: Cinema Impact Study 2010-2013, Strategic Marketing Counsel & Cinema Impact Study 2015, Cineplex Via Vision Critical Online Survey Platform

SEE CINEPLEX CREATIVE IN ACTION AT CINEPLEXMEDIA.COM


lients without creative can still be on the big screen. With state-of-the-art

production facilities and a dedicated content team, Cineplex Media can

provide you with a cinema-quality piece of creative at a fraction of the cost of

a traditional major creative production.

Our team works with you to ensure strategic brand objectives are achieved

and your creative delivers your message. Consumers get to experience your brand on the big

screen with maximum impact.

ur Cineplex VIP Cinemas

offer guests an intimate and

sophisticated night out, with

luxurious reserved seats,

great food and exceptional

service. With limited media elements in

these exclusive theatres your message truly

stands out and reaches a very targeted adult

audience.

From experiential programs to more

traditional advertising, the VIP experience

not only caters to our guests, but our valued

advertising partners as well.

Custom Creative

C2016 PRODUCTION SCHEDULEMONTH START/END MATERIAL DUE CYCLEJANUARY January 1 - January 28 November 27, 2015 4 Weeks

FEBRUARY January 29 - March 3 January 8, 2016 5 Weeks

MARCH March 4 - March 31 February 12, 2016 4 Weeks

APRIL April 1 - April 28 March 11, 2016 4 Weeks

MAY April 29 - June 2 April 8, 2016 5 Weeks

JUNE June 3 - June 30 May 13, 2016 4 Weeks

JULY July 1 - July 28 June 10, 2016 4 Weeks

AUGUST July 29 - September 1 July 8, 2016 5 Weeks

SEPTEMBER September 2 - September 29 August 12, 2016 4 Weeks

OCTOBER September 30 - October 27 September 9, 2016 4 Weeks

NOVEMBER October 28 - December 1 October 7, 2016 5 Weeks

DECEMBER December 2 - December 29 November 11, 2016 4 Weeks

JANUARY 2017 December 30 - February 2 November 25, 2016 5 Weeks

REACH THOSE WITH LUXURY AND REFINEMENT IN MIND

Ad bookings can occur anytime with a Friday start date. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)

All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager


ut your brand up on the

big screen in the most efficient

and effective way with our

Cineplex Pre-Show!

The Pre-Show is a combination

of exclusive entertainment content and

well-placed advertising.

Pod 1 delivers your ad amongst custom

entertainment content, within most theatres,

15 minutes of Show-Time.

Pod 2, an even more efficient method

of getting on the big screen, delivers your

message between 25 and 15 minutes to

show-time.

With content that ranges from behind-

the-scenes interviews with movie stars to

one-on-one chats with Canadian musicians

to trivia and home-entertainment news, the

Pre-Show delivers.

Be A Part Of The Show!

PRE-SHOW ADVERTISING

84%39%

AWARENESS

BRAND ASSOCIATION

AD ENTERTAINMENT

61%

ADDING PRE-SHOW CINEMA MAKES YOUR MEDIA BUY

WORK HARDER VS. TV ALONE

SOURCE: Cinema Impact Study, 2010-2014, Strategic Marketing Counsel


ork with the team

at Cineplex Media to

integrate your product

into content that viewers

will find engaging,

relevant and entertaining! Whether it’s a

specially scripted segment in Cineplex’s

national big-screen Pre-Show, content for a

skinned Cineplex microsite or special trivia

in Cineplex’s TimePlay (which is supported

via our social channels), Cineplex’s in-house

production studio will see your project

through from creative conception to final edit.

Eighty-two percent of consumers feel

more positive about a company after

reading Custom Content!*

Let Cineplex Media show you how!

Consider Custom Content

SOURCE: *Demand Metric, 2014

CHECK OUT MORE CUSTOM CONTENT AT CINEPLEXMEDIA.COM


2016 PRODUCTION SCHEDULEDIGITAL PRE-SHOW: CONTENT

2016 PRODUCTION SCHEDULEHD DIGITAL PRE-SHOW: ADVERTISINGMONTH START/END MATERIAL DUE CYCLEJANUARY January 1 - January 28 December 11, 2015 4 Weeks












JANUARY 2017 December 30 - February 2 December 9, 2016 5 Weeks

MONTH START/END MATERIAL DUE CYCLEJANUARY January 1 - January 28 November 28, 2015 4 Weeks

FEBRUARY January 29 - March 3 December 30, 2015 5 Weeks






AUGUST July 29 - September 1 June 30, 2016 5 Weeks



NOVEMBER October 28 - December 1 September 30, 2016 5 Weeks


JANUARY 2017 December 30 - February 2 November 25, 2016 5 Weeks

Ad bookings are not held to the above cycles. Some BC/Quebec looped Pre-Show requires longer lead and off-cycle production costs may apply. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)

Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)



are Foods Canada

asked the team

at Cineplex Media

to create a

whole consumer

experience. That's quite a

challenge, but one that

our environment can more

than deliver.

The solution was a strategic

combination of traditional

advertising, custom-developed

content, extensive sampling

and a merchandise deal that

landed Dare Foods Products in

the concession stands of every

Cineplex theatre in the country.

The execution began with

four custom-created content

pieces airing throughout the year

in the Cineplex Pre-Show. The

spots worked in complete unison

with Dare’s product base and

corporate messaging.

f"The Perfect Snack" tied in

with Academy Awards parties.

f"Allergy Awareness" linked

with actors who have to watch

what they eat on set.

f"Back to School" spoke to

lunch demands.

f"Holiday Snacking" led into

November-December festivities.

Each of these stories was

complemented with extensive

sampling of a related product

at 50 of Cineplex's top theatres.

Traditional support came in the

form of national Digital Lobby

Signage and Cineplex Magazine

campaigns.

Combined with the fact

that Real Fruit Gummies and

Bear Paws were available at

Cineplex Concessions throughout

the campaign, the partnership

was a great success.

Dare Foods Canada & Cineplex Media

750,000+ SAMPLES

COPIES/MONTH

LIKEABILITY41%

SOURCE: Strategic Marketing Council – Dare Research Jan-July 2015. Jan-Aug 2015 Cineplex Concession Sales

90,000+53,000+REAL FRUIT GUMMIES

BEAR PAWS

CONCESSION SALES TO DATE:

42%

86%

PURCHASE INTENT

SPONSOR AWARENESS

CUSTOMCONTENT

PROGRAMS

4


CINEPLEX TIMEPLAY

e have turned our

audience’s smartphones

into game controllers

and let the crowd loose

on the big screen! This

innovative gaming system allows our guests,

your consumers, to compete against each

other, or as a team against the computer, to

win! Prizing lives in each person’s MyStuff

folder on their phone!

THE BEST PART IS – YOUR BRANDS

CAN PLAY TOO!

Get In The Game!

7301.5 MILLION

329 90KSCREENS

NATIONALLYSCREENS IN

TORONTO, MONTREAL & VANCOUVER

AVERAGE MOVIEGOER PLAYS PER WEEK

MORE THAN

USERS

SOURCE: Based on Vancouver and Toronto Cineplex TimePlay Theatre Interactions, May 2015 – October 2015

60%FEMALE

40%MALE


l TV* l PRE-SHOW** l TIMEPLAY** l SHOW-TIME**

CINEPLEX TIMEPLAY: GET IN THE GAME

SOURCE: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen Data 2012 **Cinema Advertising Show-Time Impact Study 2010-2013 + 2015, Pre-Show Study 2010-2014, Strategic Marketing Counsel (SMC); TimePlay Study 2012 & 2014, SMC and Online Survey Via Vision Critical

86%96%

51%46%

61%70%

59%

84% 88%

39% 40%

15%

ADVERTISING AWARENESS CORRECT BRAND ASSOCIATION AD ENTERTAINMENT

REWARDS Consumers receive advertiser offers directly

to their device’s MyStuff folder based on

participation and performance — real time

measurement!

ENGAGEMENT Social competition and two-way interactivity

empowers and engages consumers.

CALL TO ACTION Consumers are compelled to redeem offers

and amplify via social media with the

opportunity for brand opt-ins.


% PLAYED & WOULD LIKE TO PLAY AGAIN IN THE FUTURE

% DIDN'T PLAY BUT CLAIMED VERY LIKELY TO PLAY IN THE FUTURE

CINEPLEX TIMEPLAY: GAMING AT ITS BEST

SOURCE: Average of Client-Sponsored TimePlay in 2012, TimePlay Impact Research Study, Strategic Marketing Counsel and Client Sponsored TimePlay in 2014, TimePlay Impact Research Study Conducted Online Via Vision Critical

100% 99%

69%74%

95%

40%

l PLAYED lDIDN'T PLAY

GAME AWARENESS BRAND ASSOCIATION OFFER/REWARD RECALL

High Impact Among Non-Players93%

YES

47%YES

SEE MORE GAMES AND MYSTUFF PRIZING AT CINEPLEXMEDIA.COM


f Own the entire TimePlay experience

from end to end

f Custom intro, game play, leaderboard,

outro, mobile interface

f Includes MyStuff prizing and link to

social media

f 8+ weeks production

f Sponsor an existing Power Play template

with your brand presence

f Includes sponsor intro, brand colours

throughout and branded outro/

call to action

f Includes MyStuff prizing opportunity

f 4 – 6 weeks production

f Create a truly unique and custom

brand experience

f One game with all elements is tailored

to meet your brand strategy

f Includes MyStuff prizing and link to

social media

f 6 – 8 weeks production

f Direct one-to-one connection with guests

f Reward player performance with branded offers.

Players can connect directly to Facebook to like/share offers

f 2 weeks production

TITLE SPONSORSHIP OWN IT ALL (3:00 MIN)

CUSTOMIZED EXPERIENCE UNIQUE GAME (1:00 MIN)

INTEGRATED EXPERIENCE SPONSORED TEMPLATE (1:00 MIN)

MYSTUFF SAMPLING


ineplex Media's new

Interactive Media Zone offers

a unique way for you to

engage with our guests on

the way in and out of our

auditoriums. Our custom solutions entice

your consumers to learn about, and interact

with, your brand. These opportunities can

extend the conversation outside of theatres

and into the retail environment.

Interactive Media Zone

C


CAPABILITIES The Interactive Media Zones are made up

of 4K screens featuring infrared overlays

for added touch capability. Each screen

features a Kinect Camera to add gesture

and skeletal tracking components to the

guest experience.

Cineplex offers an in-house studio and

development team capable of producing

content (English and French) that responds

to touch, audio and gesture inputs relative

to our Interactive Media Zone technology.

Each Interactive Media Zone is additionally

equipped with audio, video and photo

capture, letting our guests create custom-

guided content that can be shared socially.

Our Interactive Media Zones are live

and connected. Content is updated by our

Content Management System which allows

content to be scheduled by theatre, city or

nationally as required.

Each Interactive Media Zone is equipped

with a web camera dedicated to audience

tracking. In addition to interaction-specific

data we can generate reports using the

following metrics on a per campaign basis:

f Average Attention Times

f Average Dwell Time

f Total Viewers Per Day (Per Week,

Per Hour and by Location)

f Gender by Location

f Age by Location


he Interactive Media Zones

were used to create awareness

for the 2015 horror movie

Insidious: Chapter 3, and also to

create interest and excitement for

a Virtual Reality Experience taking place

nearby in-theatre.

The first full Graphic Interactive Zone Wrap

debuted with this program, and created true

stop-in-your-tracks impact for theatre guests.

The Centre Zone featured a proximity

experience, where guests' proximity to

the wall triggered a movie-themed scare

experience which invited guests to further

participate through touch. This experience

wrapped up with a 30-second trailer — both

a pre-9 p.m. version and post-9 p.m. version.

On flanking screens guests were invited

to have their photos taken and framed for

takeaway by email/sms. The photos showed

an animated overlay once viewed on each

guest’s device.

Insidious: Chapter 3

A UNIQUE WAY TO START THE

CONVERSATION WITH CONSUMERS

AND LET THEM EXPERIENCE YOUR

BRAND

CONTINUE THE CONVERSATION

OUTSIDE THE THEATRE VIA CONTESTS,

TAKEAWAYS AND E-COUPONING

ACROSS CANADA COVERAGE WITH 46 ZONES IN 44 THEATRES ACROSS

ALL PROVINCES

GENERATES CONTENT CONSUMERS WANT TO SHARE ON SOCIAL MEDIA

INTERACTIVE MEDIA ZONE FAST FACTS

SEE THE IMZ IN ACTION AT CINEPLEXMEDIA.COM

Theatres With the Insidious: Chapter 3

IMZ Saw a 17% LIFT

IN BOX OFFICE Vs. Theatres

Without


ffered at our Scotiabank Toronto

and Yonge and Dundas

locations, more than 5,700

interactions with our

Toronto Blue Jays campaign

were recorded.

Forty-seven percent of guests who

created their own Player Card entered their

email or SMS to have their card sent to them.

CENTRE ZONE

f Be on the receiving end of an R.A. Dickey

knuckleball! Guests were invited to

“step into the batter's box” marked out

by a floor decal.

f Gesture “hitting” provided a scored

experience, with a strike/line drive or

home run response.

f Guests were scored on their outcomes,

and invited to enter their initials to be

ranked on the in-house leaderboard

displayed on the top of the Centre Zone.

LEFT/RIGHT ZONES

f Guests could choose to build their

own Player Card or relive Jays history

through a Top-10 video reel of moments

in Blue Jays history.

f Player Card: Guests were invited to take

a photo using the Zone’s on-board web

camera. Their photo was displayed for

review, and enhanced by a customizable

card overlay. Guests could then add a

name and jersey number and choose a

position.

f Video Reel: Guests could review historical

footage from 10 key moments, with full

sound, to relive the excitement.

touch-based experience that

encourages up to four players

to play at any one time.

Kernels fall from the top of

the screen, small kernels fall

faster than large kernels, and guests must

touch to “pop” the kernels for points.

Items such as cell phones and 3D glasses

also fall from the top, creating obstacles that

make it harder to touch the popping kernels.

Touching an obstacle deducts points.

f Over 30,000 Interactions during the first

four days of execution.

f 12% Guest Conversion Rate

f 58,000 Watchers

f 99 Seconds Average Dwell Time

f 48 Seconds Average Attention Time

The Toronto Blue Jays

Top Popper


s they enter our theatres,

moviegoers are instantly

surrounded by the excitement

and energy of our theatre

lobbies. They find themselves

walking through a colourful and vibrant

environment that sets them up for the

big-screen escape to come.

Our Digital Lobby Signage is the perfect

way to efficiently and effectively target your

consumers in a setting that combines great

movie content and advertising.

Come On In!

DIGITAL SIGNAGE CINEMA LOBBY

OUR CINEMAS DELIVER ALL THE KEY DEMOGRAPHICS


81%73% 69% 63%

55%

72%

REACH % BASED ON PAST 12 MONTHS

ALL 12-17 ALL 18-24 ALL 25-34 ALL 35-49 ALL 50-64 ALL 65+

REACH71% 18-3471% 18-4971% 25-54

COAST TO COAST

IN

157CINEMAS


ring your message to life on

our huge 84” fully HD

Digital Backlits, strategically

placed throughout our lobbies

to ensure maximum exposure

to our guests. These dynamic screens allow

for full-motion ads in bright, impactful HD

quality. The three-minute loop keeps the

content upbeat and timely, making sure

your message gets across. Installed in

2015, these screens are now coast to coast

allowing clients to bring their campaigns

to life whether they be fully national or an

extremely local execution.

Digital Backlits

B

438 SCREENS IN

135 LOCATIONS


ur larger-than-life, state-of-

the-art, HD digital screens are

located above the box office

and concession stands and in

theatre streets. Place your ad

within our 10-minute content and advertising

loop to make an impact with our guests.

We ensure the entertainment starts

long before moviegoers get to their seats.

Our network of in-lobby digital signage

surrounds guests with information about

current films and ad messages — a show

that can’t be missed since screens are

placed at all angles throughout the lobby.

Moviegoers love to escape to our theatres

and they are willing to spend money to do

it. Why not engage them while they have

their wallets open and are in a positive

environment?

Digital Lobby Screens

O

CANADIANS LOVE THEIR MOVIES


24%

41%

76%% COMPOSITION OF MOVIEGOERS IN PAST 3 MONTHS

ATTENDED IN PAST 7 DAYS ATTENDED IN PAST 2 WEEKS ATTENDED IN PAST MONTH

SEE OUR LOBBIES COME TO LIFE AT CINEPLEXMEDIA.COM


2016 PRODUCTION SCHEDULEHD DIGITAL LOBBY SCREENS MONTH START/END MATERIAL CYCLEJANUARY January 1 - January 28 December 11, 2015 4 Weeks












JANUARY 2017 December 30 - February 2 December 9, 2016 5 Weeks

OUR GUESTS DRIVE DECISIONS


In fact, they agreed to the following:

“WHEN I FIND A NEW PRODUCT

I LIKE, I TYPICALLY RECOMMEND IT” “I LIKE TO

BE INFORMED ABOUT NEW

PRODUCTS/SERVICES”

“PEOPLE AROUND ME EXPECT I GIVE

GOOD ADVICE ABOUT PRODUCTS/SERVICES”

66%

52%

44%

Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)



CINEPLEX MAGAZINE

t 3.7 million readers per

issue (through cinema and

Globe & Mail distribution),

Cineplex Magazine has the

largest readership of any

entertainment magazine in the country

and is the second most-read Canadian

magazine overall!

It’s no wonder Cineplex Magazine routinely

snags exclusive interviews with the world’s

top stars. Paul Rudd, Drew Barrymore,

Bryan Cranston, Helen Mirren, Ellen Page,

Ridley Scott and J.J. Abrams are just a few

of the huge names who’ve recently chatted

with our staff.

WORK WITH OUR TEAM TO DEVELOP

EXCLUSIVE BRANDED CONTENT, OR

CHOOSE TO TARGET SPECIFIC MARKETS

AND LEVERAGE THE ENTERTAINMENT

WORLD TO ENGAGE YOUR CONSUMERS.

Cineplex Magazine


3.7 MILLION PRINT READERS/MONTH AVERAGE ISSUE READERSHIP

COPIES/MONTH

READERS/COPY

CIRCULATION

READERSHIP

750,000

5.0

2ND RANKED

MAGAZINE IN CANADA

Canada’s #1 Most-Read Magazine for Key Demos, and the #2 Most-Read Magazine Overall!

FOR P12-49, P12-17, A18-24, A18-34, A18-49

& A25-54!

#1


SPOTLIGHT CANADA: Monthly interview with a Canadian actor or director

SNAPS: Candid celebrity shots from

around the globe

IN BRIEF: Short movie-world updates and entertainment news

IN THEATRES: The month’s full slate of new releases, with detailed synopses

CASTING CALL: Our insider’s look at the projects the stars have brewing

ALL DRESSED UP: Celebrities show off their red-carpet looks

INTERVIEWS & FEATURES: Up close and personal with the world’s biggest stars

CINEPLEX STORE: The month’s best new movies to download at home

IN EVERY ISSUE...

everal times a

year, a portion of

Cineplex Magazine

is given over to

a special, timely

section. Designed to pique

consumer interest and help

our advertisers reach their

consumers in relevant and

engaging ways, these editorial

sections deliver the goods.

Editorial Calendar

S FEBRUARY: Academy Awards

MARCH-APRIL: Summer Movie Preview &

Spring Fashions AUGUST: Back to School

SEPTEMBER: Toronto

International Film Festival

OCTOBER: Fall Fashions &

Holiday Movie Preview

NOVEMBER & DECEMBER: Holiday Gift Guides

2,1431,917

1,6151,361 1,341 1,302

1,045 971 895 872

CINEPLEXMAGAZINE

DIGITAL

PEOPLEDIGITAL

CANADIANLIVINGDIGITAL

THE HOCKEY NEWS

MAGAZINEDIGITAL

CANADIAN GEOGRAPHIC

DIGITAL

SPORTSNETMAGAZINE

DIGITAL

CHATELAINE(ENGLISH)DIGITAL

READER'SDIGESTDIGITAL

REPORT ON BUSINESSMAGAZINE

DIGITAL

MACLEAN'SDIGITAL

NET DIGITAL AVERAGE ISSUE READERSHIP (000)

VIVIDATA DIGITAL READERSHIP RESULTS



NEWFOUNDLAND + LABRADOR 5,880

PRINCE EDWARD ISLAND 3,960

NOVA SCOTIA 26,640

NEW BRUNSWICK 14,520

QUEBEC 37,400

ONTARIO 442,868

MANITOBA 22,920

SASKATCHEWAN 17,040

ALBERTA + NWT 80,225

BRITISH COLUMBIA + YUKON 99,805

CIRCULATION 750,258

l Cineplex Magazine Duplicated With (000) l Cineplex Magazine Exclusive (000)

CINEPLEX MAGAZINE DELIVERS EXCLUSIVE REACH

CANADIAN GEOGRAPHIC

READER'S DIGEST

CANADIAN LIVING

PEOPLE

CHATELAINE

FOOD & DRINK

CAA MAGAZINE

MACLEAN'S

CANADIAN HOUSE & HOME TFP 586 4016

670 3932

512 4090

626 3976

779 3823

1038 3564

1278 3324

1020 3582

1079 3523


SOURCE: CCAB Report March 2015

2016 PRODUCTION SCHEDULE

ONLY 28% DUPLICATION

MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE

JANUARY December 30 November 30 December 2

FEBRUARY February 11 January 18 January 20

MARCH-APRIL March 10 February 13 February 17

MAY April 27 April 1 April 5

JUNE May 24 April 28 May 2

JULY June 20 May 26 May 30

AUGUST July 21 June 24 June 28

SEPTEMBER August 22 July 27 July 29

OCTOBER September 23 August 29 August 31

NOVEMBER October 24 September 27 September 29

DECEMBER November 21 October 25 October 27

JANUARY 2017 December 29 November 29 December 1


People Read Cineplex Magazine

Content Online

2.1 MM

Readers Per Print

Issue

3.7 MM


vailable in all Cineplex theatre

lobbies in Quebec as well as

in Le Journal de Montréal,

Le magazine Cineplex

reaches a lot of movie fans.

With the perfect combination of in-depth,

exclusive interviews with A-list stars,

movie schedules, red-carpet fashion

and fun, short movie-news nuggets,

Le magazine Cineplex captivates both

readers waiting for their movie to begin in

theatres and those at home where there’s

more time to read longer features.

Le MagazineCineplex

SOURCE: Vividata 2015 Q2, Quebec, Based on Adults 18+

547,000PRINT READERS/MONTH

COPIES/MONTH

READERS/COPY

CIRCULATION200,000

2.7

HAVE A HHI OVER $100K - INDEX 113

ARE MOPES - INDEX 111

HAVE A BACHELOR'S DEGREE OR HIGHER - INDEX 108

21%

27%31%

CIRCULATION:200,000

59%MALE

41%FEMALE

GET ALL THE DETAILS ABOUT LE MAGAZINE CINEPLEX AT CINEPLEXMEDIA.COM


7%15% 18%

29% 33%

43%

56%

67%

SOURCE: Vividata 2015 Q2, Quebec

P12-17 P12-24 P12-34 P12-49

PRINT AND DIGITAL COMBINED AVERAGE ISSUE READERSHIP COMPOSITION (%)

l Quebec Population l Le Magazine Cineplex

LE MAGAZINE CINEPLEX DELIVERS KEY DEMOS

INDEX213

INDEX165

INDEX129

INDEX119

2016 PRODUCTION SCHEDULEMONTH IN THEATRES SPACE DEADLINE MATERIAL DUEFEBRUARY January 26 January 8 January 11MARCH-APRIL March 7 February 17 February 19MAY April 22 April 4 April 6JUNE May 20 May 2 May 4JULY June 21 June 3 June 6AUGUST July 18 June 29 July 1SEPTEMBER August 22 August 3 August 5OCTOBER September 20 September 8 September 11NOVEMBER October 25 October 14 October 17DECEMBER November 21 November 9 November 11



ONLINE & MOBILE

SOURCE: ComScore Media Metrix July 2014 – June 2015, Demographic Info Based on PMB 2014 Fall Fusion, Total Canada, Index Based on Cineplex.com UVs Composition Vs. Population, HHI, Occupation, and Education Based on A18+

edesigned in December of

2013, the site gives moviegoers

and entertainment lovers the

opportunity to view trailers,

Custom Content and movie

posters, visit the Cineplex Store and

research movie times and theatres.

We will help you customize an online

package that delivers your specific needs:

f Page Dominations, Page Skins

f Pre-Roll and Post-Roll

f Geo-Targeting Capabilities

Canadians Rely On Cineplex.com

R

13 MM1.8 MILLION

MINUTES TIME SPENT PER MONTH

Outperforms many leading television

and entertainment sites such as ctv.ca, sportsnet.ca, and

TMZ.com

Extremely efficient in targeting people 12-24, 18-34, 18-49

and 25-54

AVERAGE MONTHLY UNIQUE VISITORS

OUR VIEWERS ARE:AFFLUENT HHI $100K+ (INDEX 120)WHITE COLLAR (INDEX 124)BACHELOR'S OR HIGHER (INDEX 120)


CINEPLEX.COM – A LEADING SOURCE FOR YOUR ONLINE REACH

CINEPLEX.COM VS. COMPETITIVE TELEVISION SITESAverage Monthly Unique Visitors (000)

CINEPLEX.COM SPORTSNET.CA CTV.CA CP24.COM GLOBALTV.COM HISTORY.COMMTV.CA

SOURCE: comScore Media Metrix July 2014 – June 2015

1,839

1,061

799673

483352

18991

CINEPLEX.COM DEMOGRAPHIC PROFILE

l Population (Comp%) l Cineplex.com Average Monthly Unique Visitor (Comp%)

SOURCE: PMB 2014 Fall Fusion, Total Canada, Index Based on Cineplex.com Unique Visitors Composition Vs Population

P12-24 A18-34 A18-49 A25-54

19%26% 27%

43%51%

71%

49%62%

DISCOVERY.CA

GET THE LATEST NUMBERS AT CINEPLEXMEDIA.COM

INDEX139

INDEX160

INDEX138

INDEX126


y their very nature, our guests

are people on the go and

Cineplex Mobile allows your

messaging to keep up with

them. Our Top-20 app allows

our advertising partners to engage

moviegoers by the millions.

Cineplex Mobile subscribers continue

to grow, with triple-digit increases going

into 2016. Cineplex Mobile provides a great

opportunity to reach our guests before they

even get to our theatres.

Keeping Up With Those On The Go

B DESKTOP MOBILE1.9MM 3.7MM

ONLY 7% DUPLICATION

MAXIMIZE YOUR POTENTIAL REACH THROUGH BOTH CINEPLEX DESKTOP

AND MOBILE SITES!5.2 MM UNIQUE VISITORS

Extremely efficient in targeting educated, affluent and well-

employed audiencesof Canada’s total

digital population in an average month

entertainment property in Canada

18% REACH TOP 15

21% REACH OF CANADA’S TOTAL MOBILE POPULATION

IN AN AVERAGE MONTH*

3.7 MM AVERAGE

MONTHLY UNIQUE VISITORS* ONLY 10%

DUPLICATION BETWEEN APP AND

BROWSER VISITORS*

TOP 5 “MOST-MOBILE”

PROPERTY AMONG TOP 100*

ATOP 20 MOBILE APP IN CANADA*

SOURCE: *ComScore Media Metrix Multi-Platform, Mobile Metrix June 2015, Based on Top 100 Properties; Demographic Profile Based MobiLens March 2015; “Most-mobile” Based on % of Total Digital Visiting Via Mobile

f Our visitors are 110% more likely to tap on browser/app ads (Index 210) !!!*

SOURCE: ComScore Media Metrix, Multi-Platform, June 2015 and Demographic Profile Based on PMB Fusion Fall 2014 Study for Cineplex.com


nce per quarter,

gamers from

across the

country will start

an epic 12-week

battle to see who’s the best!

Each quarter a new title will

become the focus in this battle

to the top. With initial rounds

taking place online, regional

winners will then participate

at one of 24 regional playoffs

hosted at a Cineplex theatre,

where they’ll go head to head

with the best from their area.

The winners of the regional

events will then travel to one

specific theatre to compete for

national bragging rights and

prizes.

Your brands can come along

for the ride!

Supported with a strong

multimedia promotional

schedule, brand sell media

accompany all Partnership

packages to ensure your brand

is associated with the biggest

Canadian gaming events from

the very beginning until the

champion is announced.

Cineplex will also host Tier II

one-night events and establish a

weekly Gamers League.

CINEPLEX IS THE HOME OF

GREAT MOVIES, AND NOW,

IT’S ALSO THE HOME OF

GAMING IN CANADA!

WorldGaming Comes To Cineplex!

SPECIAL EVENTS


ince its launch in

2006, Cineplex’s

annual Metropolitan

Opera LIVE in HD

series has been a

grand success. The program is

beloved by opera fans across

Canada who are given access

to groundbreaking productions

direct from the MET stage at

New York’s Lincoln Center to our

theatre screens live in HD.

Clients have the opportunity

to become a part of the

experience both on-screen and

as part of Cineplex Magazine's

coverage of the MET's long and

lavish season.

The Met Opera

S

CINEMA EVENTS

Digital FilmFest

One-Off Specials

Digital Mondays

Stars and Strollers


THEATRE LISTINGS

Show-Time Pre-Show TimePlay Interactive Wall Digital Signage

Cinema Lobby Backlits

ID# LOCATION MARKET Digital Screens

VIP Screens Screens Screens Unit (Screens) Location Digital

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l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER

NEWFOUNDLAND8124 Cineplex Cinemas Millbrook Corner Brook 2 2 1

8122 Cineplex Cinemas Mount Pearl St. John’s 6 6 1

8126 Scotiabank St.John's & IMAX l St. John’s 12 12 12 1 (2) 1 3

Total Newfoundland 20 0 20 12 1 1 3 2

NOVA SCOTIA HALIFAX5145 Cineplex Cinemas Dartmouth Crossing l Dartmouth 12 12 1 (2) 1 2

5118 Cineplex Cinemas Oxford Halifax 1 1

5130 Scotiabank Halifax & IMAX l Halifax 17 17 17 1 (2) 1 5

5143 Cineplex Cinemas Park Lane Halifax 8 8 1 2

5119 Cineplex Cinemas Lower Sackville Lower Sackville 7 7 1 1

Total Halifax 45 0 45 17 2 4 10 0

NOVA SCOTIA BALANCE5141 Cineplex Cinemas Amherst Amherst 3 3

5133 Cineplex Cinemas Antigonish Antigonish 1 1 1

5104 Cineplex Cinemas Bridgewater Bridgewater 7 7 1 1

5114 Cineplex Cinemas New Glasgow New Glasgow 7 7 1 2

5132 Cineplex Cinemas New Minas New Minas 7 7 1 1

5103 Cineplex Cinemas Sydney Sydney 10 10 1 2

5140 Cineplex Cinemas Truro Truro 7 7 1 1

5134 Cineplex Cinemas Yarmouth Yarmouth 5 5 1 1

Total Nova Scotia Balance 47 0 47 0 0 6 8 1

Total Nova Scotia 92 0 92 17 2 10 18 1






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PEI CHARLOTTETOWN6160 Cineplex Cinemas Summerside Summerside 5 5 1 1

6161 Cineplex Cinemas Charlottetown West Royalty 8 8 8 1 2

Total PEI 13 0 13 8 0 2 3 0

NEW BRUNSWICK SAINT JOHN / MONCTON6110 Cineplex Cinemas Dieppe l Dieppe 8 8 8 1 (2) 1 2

6109 Cineplex Cinemas Trinity Drive Moncton 8 8 1 2

601 Vogue - Sackville Sackville 1

6107 Cineplex Cinemas Saint John Saint John 10 10 10 1 (2) 1 2

Total Saint John / Moncton 27 0 26 18 2 3 6 0

NEW BRUNSWICK BALANCE600 Apollo - Bathurst Bathurst 5

6111 Cineplex Cinemas Fredericton Fredericton 10 10 1 1

6112 Cineplex Cinemas Miramichi Miramichi 5 5 1 1

602 Atlantic - Woodstock Woodstock 3

Total New Brunswick Balance 23 0 15 0 0 2 2 0

Total New Brunswick 50 0 41 18 2 5 8 0

Total Atlantic Region 175 0 166 55 5 18 32 3

QUEBEC MONTREAL - GREATER MONTREAL AREA (GMA)9203 Cineplex Cinemas Boucherville 10 Boucherville 10 10 1 2

9185 Cineplex Cinemas Brossard & VIP l Brossard 16 4 20 16 1 (2) 1 5

9267 Cineplex Cinemas Cavendish Mall Cote St. Luc 8 8 1 2

9407 Cineplex Cinemas Kirkland l Kirkland 12 12 12 1 (2) 1 4






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9145 Cineplex Cinemas Place LaSalle La Salle 12 12 1 2

9195 FP Carrefour Angrignon La Salle 10 10 2

9408 Cineplex Cinemas Laval l Laval 18 18 18 1 (3) 1 6

9109 Cineplex Cinemas Montreal Forum & IMAX l l Montreal 22 22 22 1 (2)

9172 Cineplex Cinemas Latin Quarter Montreal 17 17 17 1 4

9401 StarCité Montreal l Montreal 17 17 17 1 (3) 1 5

9406 Scotiabank Montreal & IMAX l Montreal 13 13 13 1 (2) 1 8

9143 Cineplex Cinemas Bruno St. Bruno 11 11 1 2

Total Montreal (GMA) 166 4 170 115 6 10 40 2

MONTREAL - (BALANCE EXTENDED MARKET AREA - EMA)Q5 Cinema Beloeil Beloeil 10

104 Carnaval - Chateauguay Chateauguay 6

9154 Cineplex Cinemas Delson Delson 7 7 1 2

9153 Cineplex Cinemas Dorion Dorion 8 8 1

9190 Galaxy Cinecapital St. Jean 6 6

Q1 St-Eustache St-Eustache 11 11 looped

Q2 Galeries St-Hyacinthe St-Hyacinthe 8

Q3 Carrefour du Nord - St. Jerome St-Jerome 9 9 looped

Total Montreal - Balance Extended Market Area 65 0 21/20 looped 0 0 2 0 2

QUEBEC CITY9181 Cineplex Cinemas Beauport l Beauport 16 16 1 (1) 1 4

9196 Cineplex Cinemas IMAX Galeries Capitale l Quebec City 1 1

9177 Cineplex Cinemas Ste-Foy l St. Foy 14 14 1 (1) 1 4

Total Quebec City 31 0 31 0 2 2 8 0

BALANCE QUEBEC154 Complexe Alma - Alma Alma 6

150 Cine-Centre - Baie Comeau Baie Comeau 4

Q7 Cinema Gatineau 9 Gatineau 9

9268 StarCité Gatineau l Hull 16 16 1 4

156 Cinema Magog Magog 3

152 Princesse - Riviere Du Loup Riviere-du-loup 4

9188 Galaxy Sherbrooke Rock Forest 12 12 1 2

153 Paramount - Rouyn Noranda Rouyn-Noranda 5

151 Cine-Centre - Sept Isles Sept-Isles 3

Q4 Place Biermans - Shawinigan Shawinigan 8

Q8 Fleur de Lys - Trois Rivieres Trois Rivieres 9 1

155 Capitol - Val d'Or Val d’Or 5

9186 Galaxy Victoriaville Victoriaville 7 7 1 3

Total Balance Quebec 91 0 35 0 0 4 9 0

Total Quebec 353 4 357/20 looped 115 8 18 57 4






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ONTARIO TORONTO (GTA)7284 Cineplex Cinemas Aurora l Aurora 10 10 1 4

7407 SilverCity Newmarket & Xscape l East Gwillimbury 13 13 13 1 (3) 1 6

7213 Cineplex Cinemas Markham & VIP Markham 10 3 13 10 1 (3) 1 2

7122 Cineplex Cinemas Courtney Park & IMAX l Mississauga 16 16 16 1 2

7420 Cineplex Cinemas Mississauga & IMAX l Mississauga 13 13 13 1 (1) 1 4

7410 Famous Players Pickering 8 Pickering 8 8 1 3

205 York Cinemas Richmond Hill 6

7405 SilverCity Richmond Hill l Richmond Hill 14 14 14 1 7

ML17 Elgin Mills Cinemas - Richmond Hill Richmond Hill 10

7240 Cineplex Cinemas Morningside Scarborough 11 11 1 3

7404 Cineplex Cinemas Scarborough l Scarborough 12 12 12 1 (3) 1 6

ML12 Rainbow Cinemas Promenade Mall Thornhill 6

201 Woodside Carlton Cinemas Toronto 3

204 Humber Toronto 4

7293 The Beach Cinemas Toronto 6 6 4

7115 SilverCity Fairview Toronto 9 9 9 1 (2) 1 4

7130 Cineplex Cinemas Yonge Dundas & VIP & IMAX l l Toronto 17 5 23 18 1 (2) 1 5

7139 Cineplex Cinemas Don Mills & VIP Toronto 5 5

7199 Cineplex Cinemas Varsity & VIP Toronto 8 4 8 1 4

7253 Cineplex Cinemas Eglinton Town Centre l Toronto 16 16 16 1 (1) 1 4

7260 Cineplex Cinemas Queensway & VIP l Toronto 15 5 20 15 1 (3) 1 6

7298 Cineplex Cinemas Empress Walk & IMAX l Toronto 10 10 10 1 2

7400 SilverCity Yonge Eglinton l Toronto 9 9 9 1 (3) 1 4 3

7402 Scotiabank Toronto & IMAX l l Toronto 13 13 13 1 (3) 1 8

7403 Famous Players Canada Square Toronto 8 8 3

7406 Cineplex Cinemas Yorkdale l Toronto 10 10 10 1 (3) 1 5

ML11 Rainbow Cinema Woodbine Centre Toronto 7

ML13 Rainbow Cinemas Market Square Toronto 7

ML14 Carlton Cinemas Toronto 8

7408 Cineplex Cinemas Vaughan & IMAX l l Vaughan 19 19 19 1 (2) 1 8

Total Toronto Greater Area (GTA) 298 22 266 197 12 19 90 7

TORONTO (BALANCE EMA)7248 Cineplex Cinemas Ajax Ajax 10 10 1 2

7415 SilverCity Ancaster & IMAX l Ancaster 10 10 10 1 4

7249 Galaxy Barrie Barrie 12 12 1 2

7304 Bayfield Cinemas Barrie 7 7

7409 Galaxy Belleville Belleville 8 8 1 2

7250 Cineplex Cinemas Orion Gate Brampton 10 10 1 2

7411 SilverCity Brampton l Brampton 16 16 1 (2) 1 5

7413 SilverCity Burlington Burlington 12 12 1 4

L506 Landmark Cinemas 7, Bolton Caledon 7 7 1 2

7269 Galaxy Cambridge Cambridge 9 9 1 2

7241 Cineplex Cinemas Clarington Place Clarington 11 11 1

ML18 Rainbow Cinemas Cobourg Cobourg 4

7272 Galaxy Guelph Guelph 10 10 1 3

L507 Landmark Cinemas 6, Jackson Square Hamilton 6 6 5






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203 Imagine Cinemas Frederick Kitchener 2

L501 Landmark Cinemas 12 & IMAX l Kitchener 12 12 1 8

258 Century Lindsay 3

7285 Cineplex Cinemas Milton Milton 8 8 1 2

7256 Cineplex Cinemas Niagara Square l Niagara Falls 10 10 1 3

209 Film.ca Oakville 5

7123 Cineplex Cinemas Winston Churchill l Oakville 24 24 24 1 4

7273 Cineplex Cinemas Oakville & VIP l Oakville 9 3 12 1 3

7270 Galaxy Orangeville Orangeville 7 7 1 2

7274 Galaxy Orillia Orillia 6 6 1 2

7289 Cineplex Cinemas Oshawa Oshawa 10 10 1 4

7263 Galaxy Peterborough Square Peterborough 11 11 1 3

7117 Galaxy Pergola l South Guelph 8 8 1 3

L503 Landmark Cinemas 10, Pen Centre St. Catharines 10 10 1 11

7290 SilverCity Hamilton Mountain l Stoney Creek 10 10 1 4

7268 Galaxy Waterloo Waterloo 10 10 10 1 2

L500 Landmark Cinemas 10, Waterloo Waterloo 10 10 1 4

7206 Cineplex Cinemas Seaway Welland 7 7

L510 Landmark Cinemas 24 & IMAX, Whitby l Whitby 24 24 4

Total Toronto (Balance EMA) 318 3 307 44 1 25 55 37

Total Toronto Extended Market Area (EMA) 616 25 573 241 13 44 145 44

OTTAWA7286 Cineplex Cinemas Barrhaven Barrhaven 7 7 7 1 2

7428 SilverCity Gloucester & IMAX l Gloucester 16 16 16 1 (2) 1 6

L509 Landmark Cinemas 24 & IMAX, Kanata l Kanata 24 24 6

L502 Landmark Cinemas 10, Orleans Orleans 10 10 1 4

7247 Cineplex Cinemas South Keys Ottawa 12 12 12 1 3

7311 Cineplex Cinemas Lansdowne & VIP Ottawa 6 4 10 1 (1) 1 6

7424 Cineplex Cinemas Ottawa l Ottawa 12 12 12 1 (2) 1 4

Ml09 Rainbow Cinemas Ottawa 5

OI2 Algonquin Cinemas Pembroke 4 2

Total Ottawa 96 4 93 47 3 6 21 10

ONTARIO BALANCE7291 Galaxy Brantford Brantford 8 8 1 3

7283 Galaxy Brockville Brockville 6 6 1 2

7297 Galaxy Chatham Chatham 7 7 1 2

7288 Galaxy Collingwood Collingwood 7 7 1 2

7262 Galaxy Cornwall Cornwall 7 7 1 2

7259 Cineplex Cinemas Gardiner's Road l Kingston 10 10 1 3

L504 Landmark Cinemas 10 & IMAX, Kingston l Kingston 10 10 1 6

254 Imagine Cinemas Leamington 3

260 Western Film Cinema London 1

262 Hyland London 1






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7112 Cineplex Cinemas Westmount London & VIP l London 8 3 11 8 1 3

7422 Silver City London & IMAX l London 12 12 12 1 5

L508 Landmark Cinemas 8, London London 8 8 4

ML15 Rainbow Cinemas 7 London 7

7271 Galaxy Midland Midland 7 7 1 2

259 Boulevard Napanee 2

7265 Galaxy North Bay Mall North Bay 7 7 1 2

7264 Galaxy Owen Sound Owen Sound 7 7 1 2

7138 Galaxy Cinemas Sarnia l Sarnia 8 8 1 2

7266 Galaxy Sault Ste Marie Sault Ste Marie 7 7 1 2

251 Strand Cinemas Simcoe 2

7267 Galaxy St. Thomas St. Thomas 6 6 1 2

7429 SilverCity Sudbury l Sudbury 12 12 1 4

7430 SilverCity Thunder Bay l Thunder Bay 12 12 1 4

252 Broadway Tilsonburg 3

253 Imagine Cinemas Timmins 6

256 Centre Trenton 3

255 Lakeshore Cinemas Windsor 10

7257 Cineplex Cinemas Devonshire Mall Windsor 12 12 1 3

7431 SilverCity Windsor & IMAX l Windsor 12 12 1 3

257 Gallery Woodstock 7

Total Balance Ontario 218 3 176 20 0 19 48 10

Total Ontario 930 32 842 308 16 69 215 65

MANITOBAL400 Landmark Cinemas 9 Brandon 9 9 1 1

300 CountryFest Dauphin 4

L402 Landmark Cinemas 5 Winkler 5 5 1

2111 McGillivray Cinema & VIP Winnipeg 8 3 11 1 2

2112 Northgate Winnipeg 8 8 2

2401 SilverCity Polo Park & IMAX l Winnipeg 14 14 14 1 (2) 1 6

2402 SilverCity St. Vital l Winnipeg 10 10 10 1 (3) 1 2

2403 Famous Players Kildonan Place 6 Winnipeg 6 6 2

L045 Towne Winnipeg 8 8

L401 Landmark Cinemas 8 Winnipeg 8 8 4

L042 Garry Winnipeg 1 1

Total Manitoba 81 3 80 24 2 4 12 8

SASKATCHEWAN4113 Galaxy Moose Jaw Moose Jaw 6 6 1 2

4112 Galaxy Prince Albert Prince Albert 6 6 1 2

4108 Cineplex Cinemas Southland Mall Regina 10 10 1 1

4114 Galaxy Regina l Regina 10 10 10 1 4

ML07 Golden Mile Cinema Regina 8

4109 Cineplex Cinemas Centre Saskatoon 7 7

4403 Scotibank Saskatoon & VIP Saskatoon 12 3 15 12 1 (3) 1 6

ML06 Roxy Theatre Saskatoon 2






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ML08 Rainbow Cinema Saskatoon 8

350 Twin Swift Current 2

L041 Soo Weyburn 1 1

L040 Tower Yorkton 1 1

Total Saskatchewan 73 3 56 22 1 5 14 1

ALBERTA CALGARYBC1 Lux Cinema Centre Banff 4

3134 Cineplex Cinemas Eau Claire Market Calgary 6 6 1 2

3138 Cineplex Cinemas Crowfoot Crossing Calgary 12 12 12 1 (1) 1 3

3142 Cineplex Cinemas Sunridge Spectrum l Calgary 14 14 14 1 (2) 1 4

3150 SilverCity CrossIron Mills & Escape l Calgary 7 7 7 1 2

3401 Scotiabank Chinook & IMAX ll Calgary 17 17 16 2 (3/2) 1 8

3409 Cineplex Cinemas Westhills Calgary 10 10 1 4

L200 Landmark Cinemas 10, Shawnessy Calgary 10 10 1 6

L204 Landmark Cinemas 16 & IMAX, Country Hills l Calgary 16 16 1 9

L022 Roxy Calgary (Airdrie) 2 2

Total Calgary 98 0 94 49 4 8 23 15

EDMONTONL054 Cardium Drayton Valley 3 3

3143 Cineplex Cinemas North Edmonton l Edmonton 14 14 14 1 4

3144 Cineplex Cinemas South Edmonton l Edmonton 16 16 16 2 (2/2) 1 4

3147 Movies 12 Edmonton 12 12 1

3149 Cineplex Cinemas Windermere & VIP l Edmonton 8 3 11 8 1 (3) 1 3

3151 Cineplex Cinemas Manning Towne Centre l Edmonton 10 10 1 1

3403 Scotiabank Edmonton & IMAX ll Edmonton 13 13 13 1 (2) 1 5

L201 Landmark Cinemas 9, City Centre Edmonton 9 9 1 4

ML05 Princess Theatre Edmonton 2

ML16 Fort Cinema Fort Saskatchewan 3

H15 Leduc Cinema Leduc 4 4 looped

3146 Galaxy Sherwood Park Sherwood Park 10 10 10 1 2

L202 Landmark Cinemas 7 Spruce Grove 7 7

H17 Wetaskiwin Cinemas Wetaskiwin 4 4 looped

Total Edmonton 115 3 105/8 looped 61 3 8 19 4

BALANCE ALBERTAL020 Oasis Brooks 1 1

ML02 Duggan Cinemas Camrose 5

LO14 Nova Edson 1 1

LO55 Landmark 6 Fort McMurray 6 6

3141 Cineplex Cinemas Grande Prairie Grande Prairie 10 10 1 2

H11 Park Theatre High Prairie 2 2 looped

H20 Wales Theatre High River 1

H12 Lacombe City Lacombe 3 3 looped






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454 Movie Mill Lethbridge 7

3103 Galaxy Lethbridge Lethbridge 10 10 1 3

3140 Galaxy Medicine Hat Medicine Hat 10 10 1 3

ML01 River City Cinema Peace River 4

H21 Fox Theatre Pincher Creek 2

455 Carnival Red Deer 8

3132 Galaxy Red Deer Red Deer 11 11 1 3

H22 Rocky Mountain Cinemas Rocky Mountain House 2 2 looped

ML03 Elite Theatre St. Paul 3

L064 Sylvan Lake Sylvan Lake 3 3

ML04 Vista Theatre Whitecourt 1

Total Balance Alberta 90 0 52/7 looped 0 0 4 11 0

Total Alberta 303 3 251/15 looped 110 6 20 53 19

BRITISH COLUMBIA VANCOUVER (EMA)1148 Cineplex Cinemas Abbotsford & VIP l Abbotsford 8 3 11 1 2

1408 SilverCity Metropolis l Burnaby 10 10 10 1 (1) 1 6

500 Cottonwood 4 Vancouver 4

1144 Galaxy Chilliwack l Chilliwack 8 8 1 2

1412 SilverCity Coquitlam & VIP l Coquitlam 15 5 20 15 1 5

504 Hollywood 3 Vancouver 3

H9 Gem Theatre Grand Forks 1 1 looped

1146 Cineplex Cinemas Westshore l Langford 7 7 1 2

1405 Cineplex Cinemas Langley & IMAX ll Langley 19 19 19 1 (2) 1 6

1407 SilverCity Mission Mission 12 12 1 2

1103 Cineplex Cinemas Park & Tilford North Vancouver 6 6 2

1141 Galaxy Nanaimo Nanaimo 8 8 1 2

L030 Avalon Nanaimo 8 8

L062 New Westminster New Westminster 10 10 1

L102 Landmark Cinemas 6, Esplanade North Vancouver 6 6 4

505 Hollywood 3 Pitt Meadows 3

1142 Cineplex Cinemas Pitt Meadows l Pitt Meadows 10 10 1 2

1409 SilverCity Riverport & IMAX ll Richmond 19 19 19 1 (1) 1 6

H10 Star Cinemas Sidney 2

1136 Cineplex Cinemas Strawberry Hill l Surrey 12 12 12 1 (1) 1 4

L100 Landmark Cinemas 12, Guilford Surrey 12 12 1 11

1147 Cineplex Cinemas International Village Vancouver 12 12 12 1 3

1149 Fifth Avenue Cinemas Vancouver 5 5

1150 The Park Theatre Vancouver 1 1

1422 Scotiabank Vancouver l Vancouver 9 9 9 1 (3) 1 6

1129 Cineplex Cinemas Odeon Victoria Victoria 7 7 1 2

1417 SilverCity Victoria & IMAX l Victoria 10 10 1 (1) 1 5

L101 Landmark Cinemas 4, University Victoria 4 4 4

501 Hollywood Caprice White Rock 4

502 Hollywood Rialto White Rock 2

Total Vancouver (EMA) 237 8 226/1 looped 96 6 17 55 21






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Cineplex Media Represents: Cineplex Entertainment, Alliance Cinemas, Ontario Cinemas, AdFilms, Landmark Cinemas, Quebec Independents, FilmAds, Magic Lantern

BALANCE BC / YUKONH1 South Cariboo Theatre 100 Mile House 1 1

looped

H2 Beacon Theatre Burns Lake 1 1 looped

L039 Showcase Campbell River 5 5

L028 Rialto Courtenay 4 4

L052 Columbia Cranbrook 5 5

L021 Centre Cinema Dawson Creek 1 1

503 Caprice Twin Duncan 2

H18 Vogue Theatre Fernie 2 2 looped

L053 Aurora Fort St. John 5 5

H3 Golden Theatre Golden 1 1 looped

H19 Pleasant Valley Theatre Houston 1 1 looped

1137 Cineplex Cinemas Aberdeen Mall Kamloops 8 8 1

L033 Paramount Kamloops 2 2

1410 Famous Players Orchard Plaza 5 Kelowna 5 1 4

L035 Paramount Kelowna 3 3

L036 Grand 10 Kelowna 10 10 4

L063 West Kelowna Xtreme Kelowna 8 8 1

L037 Encore Theatre Kelowna (West Bank) 5 5

L060 Penticton Penticton 7 7 1

L006 Paramount Port Alberni 1 1

1415 Famous Players Prince George 6 Prince George 6 6 1 2

1414 Famous Players Prince Rupert 3 Prince Rupert 3

RD1 Carib Theatre Quesnal 2

RD4 Roxy Theatre Revelstoke 1

H5 Salmar Theatres Salmon Arm 5 5 looped 2

H6 Tillicum Theatres Terrace 2 1 looped

H7 Royal Theatre Trail 1 1 looped

1413 Galaxy Cinemas Vernon Vernon 7 7 1 4

H14 Towne Cinemas Vernon 1 1 looped

L026 Yukon Whitehorse 2 2

L027 Quanlin Whitehorse 2 2

RD2 Paradise Theatre Williams Lake 4

550 Capitol Yellowknife 3

Balance BC 116 0 81/14 looped 0 0 6 2 14

Total BC 353 8 307/15 looped 96 6 23 57 35

Total National 2268 53 1959/50 looped 730 44 157 440 135

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