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Journalism Association of Community Colleges
2011 NorCal
Angela [email protected]/ProAngelaRosas
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Newsrooms use Social Media to quickly:
Share information
Gather & research information & insights
Build relationships with readers, community
members, sources & industry professionals
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Gives you direct access to current & potential
readers & sources!
Organization / Journalist Branding Personalized Community Engagement
Drive Link Traffic
Monitor community opinion and sentiment Voice for organization and readers
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@AngelaRunsAmuck#JACCTwitter
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Twitter is a place to collect the news
and break the news.
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Real-Time Resultstwitter.com/searchtwitter.com/search-advanced
Archived Resultstopsy.comtopsy.com/advanced-search
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Log in to your account and set up your mobile device.
Download the application for your device.
Monitor your timeline for replies and mentions, push alerts are your friend.
If you're reporting from a place without Internet, use Twitter via SMS.
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#Network Branding
Make yourself and/or
your paper easy to
find and recognize.
Upload a backgroundimage and profile
picture, and fill out a
clear, informative bio.
Use your first and last
name and include a
link to your website.
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#Network Branding
Make yourself and/or
your paper easy to
find and recognize.
Upload a backgroundimage and profile
picture, and fill out a
clear, informative bio.
Use your first and last
name and include a
link to your website.
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#Network Connect
MuckRack.com
Real-time Twitter activity
by journalists
See what journalists are Reading
Following
Talking about
Site is searchable by
News Org.
Tweets
Links
Photos
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Twitter
Directories
http://www.tweetsocial.com/directory
http://www.twellow.com
http://wefollow.com
http://www.loadedweb.com/twitter
Add your Twitter account to directories. List
under location and categories.
Social Oomph www.socialoomph.com Auto-follows, vet followers, set up automaticDirect Messages.
Tweet Alarm www.tweetalarm.com Monitor Twitter: @ mentions, industry,keywords. Provides Email alerts.
Twitter Auto-
Lists http://formulists.com Form lists on Twitter automatically.
http://www.tweetsocial.com/directoryhttp://www.twellow.com/http://wefollow.com/http://www.loadedweb.com/twitter/http://www.socialoomph.com/http://www.tweetalarm.com/http://formulists.com/http://formulists.com/http://www.tweetalarm.com/http://www.socialoomph.com/http://www.loadedweb.com/twitter/http://wefollow.com/http://www.twellow.com/http://www.tweetsocial.com/directory -
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JOURNALISM, A STATEMENT OF PURPOSE - http://www.journalism.org/resources/principles
1. JOURNALISM'S FIRST OBLIGATION IS TO THE TRUTH
2. ITS FIRST LOYALTY IS TO CITIZENS3. ITS ESSENCE IS A DISCIPLINE OF VERIFICATION
4. ITS PRACTITIONERS MUST MAINTAIN AN INDEPENDENCE FROM THOSE THEY COVER
5. IT MUST SERVE AS AN INDEPENDENT MONITOR OF POWER
6. IT MUST PROVIDE A FORUM FOR PUBLIC CRITICISM AND COMPROMISE
7. IT MUST STRIVE TO MAKE THE SIGNIFICANT INTERESTING AND RELEVANT
8. IT MUST KEEP THE NEWS COMPREHENSIVE AND PROPORTIONAL
9. ITS PRACTITIONERS MUST BE ALLOWED TO EXERCISE THEIR PERSONAL CONSCIENCE
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Know your audience and add value to their lives.
Original news articles
Campus news / alerts / events
Community news / alerts / events Photos campus life
Updates traffic, parking, weather
Campus Chats Tweetchat.com
Specials, deals nearby businesses (ex. Lunch deals) Other Fashion, music, politics, gaming
Be the main source for your audiences needs
get followed, get shared, drive traffic!
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HOOTSUITE
Schedule, Monitor, Engage:
various SM sites
Analytics included
TWEETDECK
Browser: various SM sites.
Monitor, Engage
Provides Alerts
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#RealTime Team Effort
CoTweet.com
A group front-end for Twitter
Enables groups to engage
proactively
Assign team members roles,
permissions, and tweets
(Team member access
/engagement levels)
Email alerts
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Start Here:
Be real brand yourself and your organization, properly.
Follow to get followed.
Know your audience add value. Be a journalist connect, share, educate.
Twitter is real-time engage all the time.
You are on Twitter to encourage readership!
More followers = more link visits. Good content gets shared.
Shared content = more followers.
More followers = more link visits!
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Tweet me: @AngelaRunsAmuck