jacc 2011 - twitter strategies for journalists & news organizations

7/31/2019 JACC 2011 - Twitter Strategies for Journalists & News Organizations

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Journalism Association of Community Colleges

2011 NorCal

Angela [email protected]/ProAngelaRosas


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Newsrooms use Social Media to quickly:

Share information

Gather & research information & insights

Build relationships with readers, community

members, sources & industry professionals

A. Rosas- @AngelaRunsAmuck 3


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Gives you direct access to current & potential

readers & sources!

Organization / Journalist Branding Personalized Community Engagement

Drive Link Traffic

Monitor community opinion and sentiment Voice for organization and readers



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@AngelaRunsAmuck#JACCTwitter


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Twitter is a place to collect the news

and break the news.



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Real-Time Resultstwitter.com/searchtwitter.com/search-advanced

Archived Resultstopsy.comtopsy.com/advanced-search



Log in to your account and set up your mobile device.

Download the application for your device.

Monitor your timeline for replies and mentions, push alerts are your friend.

If you're reporting from a place without Internet, use Twitter via SMS.


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#Network Branding

Make yourself and/or

your paper easy to

find and recognize.

Upload a backgroundimage and profile

picture, and fill out a

clear, informative bio.

Use your first and last

name and include a

link to your website.



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#Network Branding

Make yourself and/or

your paper easy to

find and recognize.

Upload a backgroundimage and profile

picture, and fill out a

clear, informative bio.

Use your first and last

name and include a

link to your website.



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#Network Connect

MuckRack.com

Real-time Twitter activity

by journalists

See what journalists are Reading

Following

Talking about

Site is searchable by

News Org.

Tweets

Links

Photos



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Twitter

Directories

http://www.tweetsocial.com/directory

http://www.twellow.com

http://wefollow.com

http://www.loadedweb.com/twitter

Add your Twitter account to directories. List

under location and categories.

Social Oomph www.socialoomph.com Auto-follows, vet followers, set up automaticDirect Messages.

Tweet Alarm www.tweetalarm.com Monitor Twitter: @ mentions, industry,keywords. Provides Email alerts.

Twitter Auto-

Lists http://formulists.com Form lists on Twitter automatically.
http://www.tweetsocial.com/directoryhttp://www.twellow.com/http://wefollow.com/http://www.loadedweb.com/twitter/http://www.socialoomph.com/http://www.tweetalarm.com/http://formulists.com/http://formulists.com/http://www.tweetalarm.com/http://www.socialoomph.com/http://www.loadedweb.com/twitter/http://wefollow.com/http://www.twellow.com/http://www.tweetsocial.com/directory


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JOURNALISM, A STATEMENT OF PURPOSE - http://www.journalism.org/resources/principles

1. JOURNALISM'S FIRST OBLIGATION IS TO THE TRUTH

2. ITS FIRST LOYALTY IS TO CITIZENS3. ITS ESSENCE IS A DISCIPLINE OF VERIFICATION

4. ITS PRACTITIONERS MUST MAINTAIN AN INDEPENDENCE FROM THOSE THEY COVER

5. IT MUST SERVE AS AN INDEPENDENT MONITOR OF POWER

6. IT MUST PROVIDE A FORUM FOR PUBLIC CRITICISM AND COMPROMISE

7. IT MUST STRIVE TO MAKE THE SIGNIFICANT INTERESTING AND RELEVANT

8. IT MUST KEEP THE NEWS COMPREHENSIVE AND PROPORTIONAL

9. ITS PRACTITIONERS MUST BE ALLOWED TO EXERCISE THEIR PERSONAL CONSCIENCE
http://www.journalism.org/resources/principleshttp://www.journalism.org/resources/principles


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Know your audience and add value to their lives.

Original news articles

Campus news / alerts / events

Community news / alerts / events Photos campus life

Updates traffic, parking, weather

Campus Chats Tweetchat.com

Specials, deals nearby businesses (ex. Lunch deals) Other Fashion, music, politics, gaming

Be the main source for your audiences needs

get followed, get shared, drive traffic!


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HOOTSUITE

Schedule, Monitor, Engage:

various SM sites

Analytics included

TWEETDECK

Browser: various SM sites.

Monitor, Engage

Provides Alerts



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#RealTime Team Effort

CoTweet.com

A group front-end for Twitter

Enables groups to engage

proactively

Assign team members roles,

permissions, and tweets

(Team member access

/engagement levels)

Email alerts



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Start Here:

Be real brand yourself and your organization, properly.

Follow to get followed.

Know your audience add value. Be a journalist connect, share, educate.

Twitter is real-time engage all the time.

You are on Twitter to encourage readership!

More followers = more link visits. Good content gets shared.

Shared content = more followers.

More followers = more link visits!


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A Rosas @AngelaRunsAmuck 25

Tweet me: @AngelaRunsAmuck

jacc 2011 - twitter strategies for journalists & news organizations

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