Download - Japanese Smart Phone Market
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JAPANESE APP MARKETMOBILE MONDAY TAPIEI JUNE 18 2012
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AGENDA
• Samurai International
• Japanese Smart Phone Market
• Japanese App Market
• Social Game• Simple Game• Other Apps
• How to Promote App in Japan
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SAMURAI INTERNATIONAL INC.
Samurai International Inc. 4
Founded: August, 2011CEO: Lui OkadaBusiness Content: Smart Phone Apps DevelopmentStock Holder: Cyber Agent Ventures
Management Team
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OUR APPS
• Launched over 10 apps• Over 1 million downloads.• 1st prize 2 times.
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JAPANESE SMART PHONE MARKET
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SMART PHONE USERS IN JAPAN
Nov.2011 Feb.2012
Android9.2
Android11.9
iPhone5.0
iPhone6.60.9
0.8
Android iPhone Microsoft Others
15.1M
19.3M
(ComScore 2012)
The smart phone users grew by 4 million in only 3 months.
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DEMOGRAPHICS
Male; 61.50%
Female; 38.50%
Hokkaido; 3.20%Tohoku; 5.40%
Kanto(Tokyo); 39.70
%Chubu; 13.80%
Kansai; 19.60
%
Chugoku; 3.90%
Shikoku; 1.70%
Kyushu,Okinawa; 11.80%
13-17; 6.8%
18-24 ; 19.4%
25-34 ; 25.6%
35-44 ; 22.7%
45-54 ; 12.5%
55-64 ; 8.6%
65 Over; 4.4%
(Oct 2011 ComScore)
Urban and young people use. Female users are increasing.
SEX AGE AREA
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What is different iPhone users and Android Users?
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DIFFERENCE OF IPHONE AND ANDROID USERS
[Free App] How many get?
[Paid App] How many get?iPhone users tend to get more apps than Android users.
(Ask Smart.ly 2012)
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FEMALE HIGH SCHOOL STUDENTS DATA
http://www.fumi23.com/2012/04/sp5/sp5enqend.html
Have you bought the mobile phone? What kind phone did you get?
Often young girls makes trend in Japan.When you will reach them, your app will expand.
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JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME
- OTHERS
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SMART PHONE GAME MARKET IN JAPAN
Samurai International Inc. 13
(Reference: Seed Planning 2011)
Smartphone game market is quickly expanding.
App Purchase Advertisement
97B TWD
34B TWD
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JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME
OTHERS
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3 TYPES OF PLAYERS
Independent players are increasing.
Independent Players
SNSApp and Web
SNSApp and Web
IndependentApp only
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2 PLAT FORMERS ARPUGREE and Mobage have high ARPU users.
Their users spend 138 TWD (370 JPY)/month.
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TOP 2 BILLION IN SALESCard game system is popular in Japan.
GREEDoriland
Mobage / CygamesRage of Bahamut
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GACHA SYSTEM
Gacha is card vending machine.If users get the strong cards, users can win the battle.1 card costs about 113 TWD.
Card
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GACHA SYSTEM3 Types of Cards. Users feel pride when they get rare cards.
Normal Rare Super Rare
Strong /Proud
Normal Card Rare
Card
SuperRareCard
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GLOBAL RANK
Gacha system start to success in Global.
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JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME
OTHERS
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SUCCESS SIMPLE GAME PLAYERS
Touch the Numbers Cocolo-bit
These are free games.
They get sales about 10 million yen / month!
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TOUCH THE NUMBERSTap the numbers in order.110,000 DAU.3.8M TWD / month of Sales.
Play game Check Ranking
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COCOLO-BIT
Build a Fire Karate Master Soul Beam
They release simple funny games every 1-2 weeks.They ranks high every time.
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OUT SIDE GAMES
• Bijin Weather (Tool)• World Mystery (Tool)• iPic (Tool)• PriGazo (Tool)• Chat Match (SNS)• …
Many apps get few million JPY / month.
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HOW MUCH SALES CAN WE GET IN JAPAN?
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MONETIZE
3 types monetize way.
• In App Purchase• Social game
• Advertisement• Simple game
• Paid app• Simple game as Angry birds
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IN APP PURCHASETop 1st-5th apps get 400K-800K TWD (1M-2M JPY) sales per day.
Almost games but LINE ranks 12th.
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FREE APP’S AD REVENUE SIMULATION
Impression 10,000,000
CTR 1%
CPC 10 JPY (3.8 TWD)
AD Revenue 1M JPY (380,000 TWD)
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AD NETWORK REVENUE
・ Nend 9 ~ 10JPY (3.42 – 3.80 TWD)
・ imobile 8 ~ 9JPY (3.04 – 3.42 TWD)
・ AdLantis 7 ~ 8JPY (2.66 – 3.04 TWD)
・ AMoAd 7 ~ 8JPY (2.66 TWD – 3.04 TWD)
・ AdMob 6 ~ 8JPY (2.28 – 3.04 TWD)
・ Mediba 3 ~ 5JPY (1.14 – 1.9 TWD)
1 JPY = 0.38 TWD
Source:http://ameblo.jp/porcom-yokoyama/entry-11184573931.html
CPC
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HOW TO GET MANY DOWNLOADS IN JAPAN?
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APP STORE JAPAN
[Free App] [Paid App]
(Source: Ad Innovation 2012)
App Store Ranking is most important.
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FREE PROMOTION PLAN
1. Icon Design and App Name2. SEO in App Store3. Press Release4. Over 20 Review Site5. Twitter, Facebook
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OUR SERVICEFREE NOW!( 我很闲 )
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PROBLEMIn current chat services, users cannot connect with new people.
Samurai International Inc. 35
I have free time.I want to chat with
someone.
I have free time.I want to chat with
someone.
Japan US/EU Korea China Facebook
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SOLUTIONFree Now is the connecting service of the user ID with Skype, LINE, KAKAO TALK and WeChat.
Samurai International Inc. 36
I have free time.I want to chat with
someone.
I have free time.I want to chat with
someone.
Connecting!
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HOW TO USEEasy to announce only 2 taps!
Samurai International Inc. 37
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EXCHANGE Copy ID, search people, and Chat in group chat!
Samurai International Inc. 38
Paste ID& Search
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KPI ( FIRST MONTH )
39
We have 40K downloads, 100K Free Now! Posts.And high DAU.
4/16
4/18
4/20
4/22
4/24
4/26
4/28
4/30 5/
25/
45/
65/
85/
105/
120.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
DAU RateNew Users/Day
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If you would like to expand in Japan,we will support.
Lui OkadaSamurai International Inc.+81-(0)[email protected]: lui.okadaLinkedIn: http://jp.linkedin.com/in/luiok
THANK YOU!!