japanese smart phone market
DESCRIPTION
Would you know Japanese smart phone market?This market is a little specific but there is huge market.Lui Okada of Samurai International, top smart phone app developer of Japan did the presentation at Mobile Monday Taipei in June 18 2012. This is the event slide.TRANSCRIPT
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JAPANESE APP MARKETMOBILE MONDAY TAPIEI JUNE 18 2012
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AGENDA
• Samurai International
• Japanese Smart Phone Market
• Japanese App Market
• Social Game• Simple Game• Other Apps
• How to Promote App in Japan
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SAMURAI INTERNATIONAL INC.
Samurai International Inc. 4
Founded: August, 2011CEO: Lui OkadaBusiness Content: Smart Phone Apps DevelopmentStock Holder: Cyber Agent Ventures
Management Team
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OUR APPS
• Launched over 10 apps• Over 1 million downloads.• 1st prize 2 times.
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JAPANESE SMART PHONE MARKET
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SMART PHONE USERS IN JAPAN
Nov.2011 Feb.2012
Android9.2
Android11.9
iPhone5.0
iPhone6.60.9
0.8
Android iPhone Microsoft Others
15.1M
19.3M
(ComScore 2012)
The smart phone users grew by 4 million in only 3 months.
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DEMOGRAPHICS
Male; 61.50%
Female; 38.50%
Hokkaido; 3.20%Tohoku; 5.40%
Kanto(Tokyo); 39.70
%Chubu; 13.80%
Kansai; 19.60
%
Chugoku; 3.90%
Shikoku; 1.70%
Kyushu,Okinawa; 11.80%
13-17; 6.8%
18-24 ; 19.4%
25-34 ; 25.6%
35-44 ; 22.7%
45-54 ; 12.5%
55-64 ; 8.6%
65 Over; 4.4%
(Oct 2011 ComScore)
Urban and young people use. Female users are increasing.
SEX AGE AREA
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What is different iPhone users and Android Users?
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DIFFERENCE OF IPHONE AND ANDROID USERS
[Free App] How many get?
[Paid App] How many get?iPhone users tend to get more apps than Android users.
(Ask Smart.ly 2012)
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FEMALE HIGH SCHOOL STUDENTS DATA
http://www.fumi23.com/2012/04/sp5/sp5enqend.html
Have you bought the mobile phone? What kind phone did you get?
Often young girls makes trend in Japan.When you will reach them, your app will expand.
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JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME
- OTHERS
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SMART PHONE GAME MARKET IN JAPAN
Samurai International Inc. 13
(Reference: Seed Planning 2011)
Smartphone game market is quickly expanding.
App Purchase Advertisement
97B TWD
34B TWD
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JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME
OTHERS
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3 TYPES OF PLAYERS
Independent players are increasing.
Independent Players
SNSApp and Web
SNSApp and Web
IndependentApp only
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2 PLAT FORMERS ARPUGREE and Mobage have high ARPU users.
Their users spend 138 TWD (370 JPY)/month.
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TOP 2 BILLION IN SALESCard game system is popular in Japan.
GREEDoriland
Mobage / CygamesRage of Bahamut
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GACHA SYSTEM
Gacha is card vending machine.If users get the strong cards, users can win the battle.1 card costs about 113 TWD.
Card
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GACHA SYSTEM3 Types of Cards. Users feel pride when they get rare cards.
Normal Rare Super Rare
Strong /Proud
Normal Card Rare
Card
SuperRareCard
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GLOBAL RANK
Gacha system start to success in Global.
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JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME
OTHERS
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SUCCESS SIMPLE GAME PLAYERS
Touch the Numbers Cocolo-bit
These are free games.
They get sales about 10 million yen / month!
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TOUCH THE NUMBERSTap the numbers in order.110,000 DAU.3.8M TWD / month of Sales.
Play game Check Ranking
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COCOLO-BIT
Build a Fire Karate Master Soul Beam
They release simple funny games every 1-2 weeks.They ranks high every time.
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OUT SIDE GAMES
• Bijin Weather (Tool)• World Mystery (Tool)• iPic (Tool)• PriGazo (Tool)• Chat Match (SNS)• …
Many apps get few million JPY / month.
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HOW MUCH SALES CAN WE GET IN JAPAN?
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MONETIZE
3 types monetize way.
• In App Purchase• Social game
• Advertisement• Simple game
• Paid app• Simple game as Angry birds
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IN APP PURCHASETop 1st-5th apps get 400K-800K TWD (1M-2M JPY) sales per day.
Almost games but LINE ranks 12th.
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FREE APP’S AD REVENUE SIMULATION
Impression 10,000,000
CTR 1%
CPC 10 JPY (3.8 TWD)
AD Revenue 1M JPY (380,000 TWD)
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AD NETWORK REVENUE
・ Nend 9 ~ 10JPY (3.42 – 3.80 TWD)
・ imobile 8 ~ 9JPY (3.04 – 3.42 TWD)
・ AdLantis 7 ~ 8JPY (2.66 – 3.04 TWD)
・ AMoAd 7 ~ 8JPY (2.66 TWD – 3.04 TWD)
・ AdMob 6 ~ 8JPY (2.28 – 3.04 TWD)
・ Mediba 3 ~ 5JPY (1.14 – 1.9 TWD)
1 JPY = 0.38 TWD
Source:http://ameblo.jp/porcom-yokoyama/entry-11184573931.html
CPC
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HOW TO GET MANY DOWNLOADS IN JAPAN?
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APP STORE JAPAN
[Free App] [Paid App]
(Source: Ad Innovation 2012)
App Store Ranking is most important.
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FREE PROMOTION PLAN
1. Icon Design and App Name2. SEO in App Store3. Press Release4. Over 20 Review Site5. Twitter, Facebook
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OUR SERVICEFREE NOW!( 我很闲 )
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PROBLEMIn current chat services, users cannot connect with new people.
Samurai International Inc. 35
I have free time.I want to chat with
someone.
I have free time.I want to chat with
someone.
Japan US/EU Korea China Facebook
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SOLUTIONFree Now is the connecting service of the user ID with Skype, LINE, KAKAO TALK and WeChat.
Samurai International Inc. 36
I have free time.I want to chat with
someone.
I have free time.I want to chat with
someone.
Connecting!
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HOW TO USEEasy to announce only 2 taps!
Samurai International Inc. 37
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EXCHANGE Copy ID, search people, and Chat in group chat!
Samurai International Inc. 38
Paste ID& Search
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KPI ( FIRST MONTH )
39
We have 40K downloads, 100K Free Now! Posts.And high DAU.
4/16
4/18
4/20
4/22
4/24
4/26
4/28
4/30 5/
25/
45/
65/
85/
105/
120.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
DAU RateNew Users/Day
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If you would like to expand in Japan,we will support.
Lui OkadaSamurai International Inc.+81-(0)[email protected]: lui.okadaLinkedIn: http://jp.linkedin.com/in/luiok
THANK YOU!!