AI, MARKETING AND CREATIVITY:Applications and Implications
TODAY’S NARROW AI VS SCI-FI GENERAL AI
Narrow task specific AI
General Human level AI
AI IN THE REAL WORLD
AI toys
Cloud computing
Driverless Cars
Sensor explosion
Computer Vision
Machine learning
BIG DATA AND AI
AutomationOptimisation Augmentation
More Data Better Algorithms
Increased Utility
MARKETING APPLICATIONS OF AI
“Tapping into the huge potential of AI by accelerating our use of data science right across the airline will improve our efficiency, bring down costs, increase revenue and drive greater customer satisfaction” Carolyn McCall CEO easyJet
AI OPTIMISATION
Artificial CreativityMacros? R? Segmentation
AUGMENTATION : KNOWLEDGE SYSTEMS
Access to diverse info systems Brand OntologyCrowd sourced
intelligence
AUTOMATION AND AUTONOMY
Next level programmatic
Self owning products
Autonomous products
MARKETING IMPLICATIONS OF AI
• “A breakthrough in machine learning would be worth ten Microsofts” – Bill Gates
MARKETING WITH AI
Degrees of autonomyHuman InterfacesMany more
moments
MARKETING AN AI
Embedded Intelligence
Trust and Privacy Issues Opting out
MARKETING TO AI
The New SEO Data Connections The AI led consumer
IN SUMMARY
A wide definition of ‘AI’
New driver of Data Strategy
Scale of consumer disruption