Antonio [email protected] | Spindoc.it
Jumping the blog
ANTONIO SOFI
“Adapting and thriving in the new media environment”@ Personal Democracy Forum Europe
Barcelona, 20/21 November 2009
What happens to political communicationwhen the web gets really social
Antonio [email protected] | Spindoc.it
MEPS: INTERNETUSAGE
EURO
PEAN
PAR
LIAME
NTIN
TERN
ET U
SAGE
European Parliament Digital Trends.110 MEPs (14% of the EP)responded to questionnaire duringApril 2009. www.epdigitaltrends.eu
75% of MEPs(Member of European Parliament)
use a personalwebsite extensively
Antonio [email protected] | Spindoc.it
MEPS: Internet Usage62% of MEPs have either neverheard of Twitter or have no plansto use it.
24% of MEPs use a blogextensively but only 26% who blogcomment on other blogs once aweek or more.
EURO
PEAN
PAR
LIAME
NTIN
TERN
ET U
SAGE
European Parliament Digital Trends110 MEPs (14% of the EP) responded toquestionnaire during April 2009.www.epdigitaltrends.eu
Antonio [email protected] | Spindoc.it
POLITICAL DIVIDE /160% of MIPs
(Member of Italian Parliament)
use the Internetin some way
ITAL
IAN
PARL
IAME
NTIN
TERN
ET U
SAGE
Stefano Epifani and Antonio Sofi. 952members of Italian Parliament. Releasedon April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/
Antonio [email protected] | Spindoc.it
POLITICAL DIVIDE /2IT
ALIA
N PA
RLIA
MENT
INTE
RNET
USA
GE
Digital Divide - Stefano Epifani andAntonio Sofi. 952 members of ItalianParliament. Released on April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/
51% of deputies onlineuse social network
Antonio [email protected] | Spindoc.it
POLITICAL DIVIDE /3IT
ALIA
N PA
RLIA
MENT
INTE
RNET
USA
GE58% of MIPs online whouse SN uses Facebook
Stefano Epifani and Antonio Sofi. 952members of Italian Parliament. Releasedon April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/
Antonio [email protected] | Spindoc.it
Facebook growth
FACE
BOOK
GRO
WTH
EURO
PEAN
UNI
ON
Comscore.com, 04/09
Facebook grew314% last year inall EU countries
Antonio [email protected] | Spindoc.it
Facebook growth
“Facebook Ranks as TopSocial Networking Site inEuropean Countries”
Comscore.com, 04/09
FACE
BOOK
GRO
WTH
EURO
PEAN
UNI
ON
Antonio [email protected] | Spindoc.it
Jumped the blog
(some) NETWORKED POLITICS
JUMPED THE BLOG
…getting directly to social network
Antonio [email protected] | Spindoc.it
Quali gli effetti di questo social shift in political communication?Tre scenari:1: More link to local issues and battleground grassroots campaign(esempio: Emiliano, piccolo paese diego). In parte una novitàconsiderato l'elemento di voto d'appartenenza che hacontraddistinto la politica europea/mediterranea
FIRST
EFF
ECT:
POLIT
ICS G
ETS
MORE
LOCA
LLOCAL POLITICIANS ARE“FORCED” TO GET SOCIAL
BY THEIR OWN VOTERS
Antonio [email protected] | Spindoc.it
LOCAL: FlorenceFLORENCE / RENZI. 34 y.o.,FB addicted, run a successfulcampaign for major. Facebookwas the production anddistribution center of politicalissues and multimedia content
FACEBOOK AS ACOMUNICATION
TOOL
FIRST
EFF
ECT:
POLIT
ICS G
ETS
MORE
LOCA
L
Antonio [email protected] | Spindoc.it
LOCAL: Bari
BARI / EMILIANO. Emilab, avolunteer organization of under 30:16 Fb groups hyper-local based oncity areas, 7 open contests forcultural projects (video, music, etc),2000 people involved in Facebook.Emilab lives on.
FACEBOOK AS ANORGANIZING
TOOL
FIRST
EFF
ECT:
POLIT
ICS G
ETS
MORE
LOCA
L
Antonio [email protected] | Spindoc.it
LOCAL: Cupra MarittimaCUPRA MARITTIMA. 5000inhabitants. Local elections. All thelists had a Facebook groups. Manypolitical discussion on issues were ona fan page dedicated to the electoralcompetition.
FACEBOOK AS ANAGENDA TOOL
FIRST
EFF
ECT:
POLIT
ICS G
ETS
MORE
LOCA
L
Antonio [email protected] | Spindoc.it
Blogging, the revengeSI
DE E
FFEC
T: T
HE R
EVEN
GE O
FBL
OGGI
NG A
ND CO
NSUL
TANT
1. BLOGS COULDMAKE ACOMEBACK (as aplace to make microcontent deeper)
2. CONSULTANTCOULD BRIDGETHE GAP (and evenin a local perspective,making online politicsmore equilibrated)
SIDE EFFECTS
