jumping the blog. social media changes in european politics. @ pdfeu
DESCRIPTION
Antonio Sofi, "Jumping the blog. What happens to political communication when the web gets really social". Facebook and social media impact on new media environment and politics. Presentation within the panel “Adapting and thriving in the new media environment” @ Personal Democracy Forum Europe http://personaldemocracy.com/personal-democracy-forum-europe Barcelona, 20/21 November 2009TRANSCRIPT
Antonio [email protected] | Spindoc.it
Jumping the blog
ANTONIO SOFI
“Adapting and thriving in the new media environment”@ Personal Democracy Forum Europe
Barcelona, 20/21 November 2009
What happens to political communicationwhen the web gets really social
Antonio [email protected] | Spindoc.it
MEPS: INTERNETUSAGE
EURO
PEAN
PAR
LIAME
NTIN
TERN
ET U
SAGE
European Parliament Digital Trends.110 MEPs (14% of the EP)responded to questionnaire duringApril 2009. www.epdigitaltrends.eu
75% of MEPs(Member of European Parliament)
use a personalwebsite extensively
Antonio [email protected] | Spindoc.it
MEPS: Internet Usage62% of MEPs have either neverheard of Twitter or have no plansto use it.
24% of MEPs use a blogextensively but only 26% who blogcomment on other blogs once aweek or more.
EURO
PEAN
PAR
LIAME
NTIN
TERN
ET U
SAGE
European Parliament Digital Trends110 MEPs (14% of the EP) responded toquestionnaire during April 2009.www.epdigitaltrends.eu
Antonio [email protected] | Spindoc.it
POLITICAL DIVIDE /160% of MIPs
(Member of Italian Parliament)
use the Internetin some way
ITAL
IAN
PARL
IAME
NTIN
TERN
ET U
SAGE
Stefano Epifani and Antonio Sofi. 952members of Italian Parliament. Releasedon April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/
Antonio [email protected] | Spindoc.it
POLITICAL DIVIDE /2IT
ALIA
N PA
RLIA
MENT
INTE
RNET
USA
GE
Digital Divide - Stefano Epifani andAntonio Sofi. 952 members of ItalianParliament. Released on April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/
51% of deputies onlineuse social network
Antonio [email protected] | Spindoc.it
POLITICAL DIVIDE /3IT
ALIA
N PA
RLIA
MENT
INTE
RNET
USA
GE58% of MIPs online whouse SN uses Facebook
Stefano Epifani and Antonio Sofi. 952members of Italian Parliament. Releasedon April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/
Antonio [email protected] | Spindoc.it
Facebook growth
FACE
BOOK
GRO
WTH
EURO
PEAN
UNI
ON
Comscore.com, 04/09
Facebook grew314% last year inall EU countries
Antonio [email protected] | Spindoc.it
Facebook growth
“Facebook Ranks as TopSocial Networking Site inEuropean Countries”
Comscore.com, 04/09
FACE
BOOK
GRO
WTH
EURO
PEAN
UNI
ON
Antonio [email protected] | Spindoc.it
Jumped the blog
(some) NETWORKED POLITICS
JUMPED THE BLOG
…getting directly to social network
Antonio [email protected] | Spindoc.it
Quali gli effetti di questo social shift in political communication?Tre scenari:1: More link to local issues and battleground grassroots campaign(esempio: Emiliano, piccolo paese diego). In parte una novitàconsiderato l'elemento di voto d'appartenenza che hacontraddistinto la politica europea/mediterranea
FIRST
EFF
ECT:
POLIT
ICS G
ETS
MORE
LOCA
LLOCAL POLITICIANS ARE“FORCED” TO GET SOCIAL
BY THEIR OWN VOTERS
Antonio [email protected] | Spindoc.it
LOCAL: FlorenceFLORENCE / RENZI. 34 y.o.,FB addicted, run a successfulcampaign for major. Facebookwas the production anddistribution center of politicalissues and multimedia content
FACEBOOK AS ACOMUNICATION
TOOL
FIRST
EFF
ECT:
POLIT
ICS G
ETS
MORE
LOCA
L
Antonio [email protected] | Spindoc.it
LOCAL: Bari
BARI / EMILIANO. Emilab, avolunteer organization of under 30:16 Fb groups hyper-local based oncity areas, 7 open contests forcultural projects (video, music, etc),2000 people involved in Facebook.Emilab lives on.
FACEBOOK AS ANORGANIZING
TOOL
FIRST
EFF
ECT:
POLIT
ICS G
ETS
MORE
LOCA
L
Antonio [email protected] | Spindoc.it
LOCAL: Cupra MarittimaCUPRA MARITTIMA. 5000inhabitants. Local elections. All thelists had a Facebook groups. Manypolitical discussion on issues were ona fan page dedicated to the electoralcompetition.
FACEBOOK AS ANAGENDA TOOL
FIRST
EFF
ECT:
POLIT
ICS G
ETS
MORE
LOCA
L
Antonio [email protected] | Spindoc.it
Blogging, the revengeSI
DE E
FFEC
T: T
HE R
EVEN
GE O
FBL
OGGI
NG A
ND CO
NSUL
TANT
1. BLOGS COULDMAKE ACOMEBACK (as aplace to make microcontent deeper)
2. CONSULTANTCOULD BRIDGETHE GAP (and evenin a local perspective,making online politicsmore equilibrated)
SIDE EFFECTS
