Keys to Creating a Stand Out LinkedIn Profile
Kelly Stewart, MHRMYES Career Services
Please do not reproduce without permission, copyright 2017
About Me:Careers Industry Exp. Certifications: Corporate Experience:
In biz since 2009 COID 3rd party recruitment firms
Coaching since…? CCMC Lucent / L. New Ventures
Writing since 2007 CPRW Cisco
9 yrs Corporate Outplacement
CLTMC BMS
Energy, knowledge, & client empowerment
CPBS Nortel
Masters in HR Mgmt GPHR AT&T
KellyStewart|[email protected]|919-744-88662
Focus on: Technology, Finance, Operations, Engineering, Sciences, Marketing and Sales
Today, We’ll Cover:
KellyStewart|[email protected]|919-744-88663
• Understanding LinkedIn: (Purpose / Navigating / Searching)
• Elevating & Completing Your Profile: (Photos / Career Details / Skills & Endorsements)
• LinkedIn Secrets: (Connecting & Communicating / Jobs / Free v. Paid / What Recruiters Want)
Understanding LinkedIn: Think like a Recruiter
KellyStewart|[email protected]|919-744-88664
• Reach: 500M users in 200 countries, 2 new users per second
• 128M users in the US
• Fastest growing method of sourcing
• Passive candidate goldmine
• “In my career…, I learned that it was important to be good at what you do, but more importantly to have key contacts within every area you interfaced with. No matter what I needed to accomplish, someone in my network ‘knew a guy that could make it happen’.” Conrad Taylor, frmr Master Chief, Warrant Officer and Mustang Lieutenant. Past President and Chairman of National Association of Personnel Services
Understanding LinkedIn: Navigating
KellyStewart|[email protected]|919-744-88665
• Home: home base, ‘feed’, Who’s Viewed My Profile• My Network: requests to connect, People You May Know• Jobs: Suggested, Saved, applied, Career Interests• Messaging: Fast communication!• Notifications: What’s happening in your network:
Endorsements, Jobs, Birthdays, Anniversaries, Follows • Me: View/Edit Profile, Settings & Privacy, Posts & Activity• Work: Groups• Learning (Premium members): Range of short/easy thru
long/advanced skill training
Understanding LinkedIn: Searching
KellyStewart|[email protected]|919-744-88666
Results containing these words• People: 249,054
• Jobs: 2,579
• Content: Listed by relevancy
• Companies: 1,051
• Groups: 43
• Schools: Listed by relevancy
Elevate Your Profile: Profile Completeness
KellyStewart|[email protected]|919-744-88667
• Strive for ‘All-Star’ status- these profiles are 40x more likely to receive opportunities through LI!• Your industry and location
• An up-to-date current position (with a description)
• Two past positions
• Your education
• Your skills (minimum of 3)
• A profile photo
• At least 50 connections
Elevate Your Profile: Headshot
KellyStewart|[email protected]|919-744-88668
• Profiles with headshots get 21x as many views as those without
• Adding a photo to our profile makes you 36x more likely to receive a message on LI
üWhat’s the goal? Look like YOU. Be professional, yet approachable.
üWhat should I wear? Professional attire
üWhere should I be? Neutral background, good lighting, angles
üOther advice? Seek a professional, shoot from shoulders up
Elevate Your Profile: Background/Banner Photo
What’s the Goal? Show personality, attention to detail
Tech specs? File extensions: PNG / Max file size: 8MBPixel dimensions: 1584 x 396 (4:1 ratio)
How do I find a suitable photo?http://freelinkedinbackgrounds.com
KellyStewart|[email protected]|919-744-88669
Completing Your profile:Character Counts
KellyStewart|[email protected]|919-744-886610
Consider Each Section Prime Real Estate for Keywords
• Headline: 120 characters. Use a banner style: Cyber Risk Management | IT Service Delivery | Strategy, Execution, and Transformation | High Performance Team Leadership
• Summary: 2000 characters
• Company Name: 100 characters
• Title: 100 characters. Consider the banner format for the different ways your job could be titled.
• Experience: 2000 characters (each role)
Completing Your Profile: Headline
KellyStewart|[email protected]|919-744-886611
• You have 120 characters and spaces to make it count!
• If someone knows NOTHING else about you, what should they know?
Business foreground, clinical background. Healthcare Industry | Finance | Operations | Strategic Planning | MBA
Dynamic Digital Marketing Specialist Focusing on Analytics, Social Media & Communities ✻ Follow me @kristinevick
► Financial Management | Data Analytics | Process Improvement, | Management Consulting◄
Completing Your Profile: Summary
KellyStewart|[email protected]|919-744-886612
Summary section components:
• Your ‘story’
• Engaging
• Informative
• Details that indicate “High Performer”
• Add contact detail (usually email)
Summary: CEO
KellyStewart|[email protected]|919-744-886613
Summary: Finance Executive
KellyStewart|[email protected]|919-744-886614
Summary: MarComm Executive
KellyStewart|[email protected]|919-744-886615
Completing Your Profile: Experience
KellyStewart|[email protected]|919-744-886616
Experience section components:
• Title of position (can use additional descriptive language)
• Brief description of company may be useful
• Why were you hired? (promoted, recruited for SME, etc.)
• Scope of role
• Accomplishment bullets; show how you MOVED THE NEEDLE
Experience: CIO Consultant
KellyStewart|[email protected]|919-744-886617
XYZ is a consulting firm focusing client engagements in Agile / DevOps transformations. Collaborated with executives, stakeholders, sponsors, architects, and engineers on strategic objectives and key implementations while managing six to 35 direct reports.
➤Product / Process Performance & Metrics✦ 463% increase in process cycle efficiency (PCE) noted through identification of 102 opportunities for quantitative improvement in DevOps tools and processes leading to strategic guidance and tactical implementation.
✦ 93%+ cut in production deployment lead-time by replacing manual change control board processes with pre-authorized quality control gates.
➤Resource Assessment & Program Alignment✦ Protected multibillion-dollar venture expansion by evaluating the IT infrastructure,
development methodology, and key software applications of an at-risk acquisition on behalf of a venture capital management team.
✦Upgraded compliance and security while reducing costs by ~18%; collaborated with information security & IT operations teams to integrate automated security hardening and validation into a cohesive service delivery pipeline.
Experience: IT Director
KellyStewart|[email protected]|919-744-886618
Company X is a full-service packaging distribution company specializing in biodegradable and compostable products.
Brought on board to expand company; firm doubled in size within <3 years to ~8,000 EEs. Oversaw corporate infrastructure and security. Managed 3 direct reports.
▶ $200,000+ in quarterly losses averted and a 99.5% accuracy rate attained by leading a project to automate and barcode the entire warehouse and truck stock.
▶ $100,000 in profit margin growth realized by administering an automated pull list price system that eliminated lost or handwritten quotes.
▶ 100 labor hours per month saved by implementing a Kronos timekeeping system corporate-wide daily information was then forwarded information to the main system for real-time accounting information on attendance and time.
▶ 30% boost in sales over previous years realized by tackling a $30,000 website project that was over budget and behind launch date.
Completing Your Profile: Skills & Endorsements
KellyStewart|[email protected]|919-744-886619
• Professionals with at least 5 skills on their profile receive up to 17x more views
• You will benefit by having multiple endorsements
• To get endorsements, start endorsing others—they’re bound to return the favor)
• Be sure to send a quick note of thanks when endorsed
Completing Your Profile: Education
KellyStewart|[email protected]|919-744-886620
• Indicate degrees, not years
• Try to find the actual school so LI will automatically suggest alumni connections
LinkedIn Secrets: Premium vs. Free
KellyStewart|[email protected]|919-744-886621
• Use the free version until you need more, like:• Gain visibility of Who Viewed Your Profile in last 90 days
• Appear atop Hiring Manager’s lists
• 3+ InMails per month
• Increased amount of searches
• Premium Insights
• Activate your free month and decide!
• Active Military and Veterans! Free 1 year Premium Career subscription!
https://linkedinforgood.linkedin.com/programs/veterans
LinkedIn Secrets: Connecting
KellyStewart|[email protected]|919-744-886622
• Average # of connections per LinkedIn user: 400
• CEOs have over 1,000
• Having 50 or fewer connections on LinkedIn tells recruiters one of three things:
1. You are a recluse who knows very few people
2. You’re paranoid about connecting with others
3. Technology and social media are scary to you
• Find contacts under People You May Know
LinkedIn Secrets: Communicating
KellyStewart|[email protected]|919-744-886623
• Review profile
• Look for synergies / Identify common element
• Invite to connect
• I found your profile while researching experts in the XYZ field. We share many mutual connections, including Mary Stone, who I have deep respect for. I’d like to add you to my network on LinkedIn.
LinkedIn Secrets: Jobs
KellyStewart|[email protected]|919-744-886624
• More than 10 million jobs on LinkedIn
• Search by title, keyword, or company, country/state /city/zip code
• Set up search agents
• LinkedIn Jobs app
• Career Interests
• Secretly signal you’re open to opportunities using :
Career Interests (‘Open Candidate’):
• Companies need a "Recruiter" subscription to view users' status.
LinkedIn Secrets: Readability Tips
KellyStewart|[email protected]|919-744-886625
• Use white space (the space above and below titles and paragraphs)
• Capitalize on capitalization
• Organize the information
• Use bulleted and numbered lists
• Use special characters. Think: functional and professional
✔➢➣➤►☞☛➔➙➛➞★☆● ○ ◉◇◆◈ □■▣© ® ™
• Copy from existing profile/Google it!
• On Mac: control-command-space
KellyStewart|[email protected]|919-744-886626
LinkedIn Secrets: Recruiters vs. YOU
• They use keyword search………………..Your profile is not complete
• They use InMail……………………………..You do not have an Open Profile
• They join industry groups………………..You join special interest groups/no groups
• They network with NEW people….......You network ONLY with peers
• They are on a PC/Mac……………...........You are on a mobile phone/tablet
• They are on M-F, 9-5……………………….You’re on nights and weekends
• They rely on LinkedIn………………………You’ll use anything you think works
LinkedIn Secrets: Top Recruiter Tips
• Get our attention with a targeted, strong headline!
• Professional headshot
• Spend time on the Summary detailing ’your story’
• Communicate your value proposition- what problems do you solve?
• Be sure to respond to communication
• Watch spelling, grammar, etc.
• Viewed by a recruiter? Take action!
“I noticed that you viewed my LinkedIn profile yesterday. Thank you. I’m always open to hearing about a great opportunity. Also, if I can help you with any of your searches, please reach out. Kind regards, Kelly”
27KellyStewart|[email protected]|919-744-8866
Thank you, please be sure to connect!
KellyStewart|[email protected]|919-744-8866Pleasedonotreproducewithoutpermission,copyright2017
28
• Email [email protected] for a free :30 minute consult about your career evolution!
• Connect with me on LI! www.linkedin.com/in/kelly-stewartbe sure to indicate how you came to know about me!
In My E-book, I’ll Cover:
KellyStewart|[email protected]|919-744-886629
• Today’s topics in further detail
• Identifying your brand and communicating it on LinkedIn
• Identifying and reaching your target audience
• What Recruiters see when they view your profile from LI Recruiter
• Positioning yourself as thought leader on LinkedIn
• Further profile customizations
• Backend settings- i.e. privacy, visibility
• And more!
• Email me at: [email protected] and mention you would like a free copy of my valuable e-book!
30KellyStewart|[email protected]|919-744-8866