Download - Kids Heaven Marketing Presentation
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MBA Marketing Management Group Project
Marketing Plan
Prepared by: Ameera, Layla, Mona and Zubaidah Prepared for: Dr. Roudaina Houjeir
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Agenda
Introduction
Current Situation Macroenvironment
Current Situation - Internal
Current Situation Market Analysis
Current Situation - ConsumerAnalysis SWOT Analysis
Market Research
Marketing Strategy
Implementation Scenarios
Conclusion
Recommendation
References
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SWOT Analysis
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Critical Success Factors (CSFs) in the Industry
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Sustainable Competitive Advantage (SCA)
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Sustainable Competitive Advantage (SCA)
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Market Research: Information Requirements
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Market Research: Research Methodology
Quantitative Research
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Research Results
http://questionpro.com/s/1-2335027-3845004Age Group of Respondents
32%
45%
17%
6%
18-25 26-30 31-35 36-40
Nationality of Respondents
96%
2%
2%
Emiratie Pakistani Lebanese
Gender of Respondents
63%
37%
Female Male
Marital Status of Respondents
57%
2%
41%
Married Single Divorced
Emirate of Respondents
49%
2%
16%
4%
29%
AD Dubai RAK S harjah UAQ
http://questionpro.com/s/1-2335027-3845004http://questionpro.com/s/1-2335027-3845004http://questionpro.com/s/1-2335027-3845004http://questionpro.com/s/1-2335027-3845004http://questionpro.com/s/1-2335027-3845004http://questionpro.com/s/1-2335027-3845004 -
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Market Research: Research Results
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Market Research: Research Results
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Marketing Mix 4 Ps
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Three Levels of Kids Heaven Services
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Marketing Mix 4 Ps and Service Life Cycle
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Market Share Objectives and Service Life Cycle
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Conclusion
Kids Heaven has high potentials to enhance their strengths
and acquire opportunities while working around with weaknesses and threats to ensure
success and profitability.
Eight CSFs are essential in the long run continuation ofbusiness.
SCA is effective because of strong internal factors and
positive external environment. In the quantitative research, it affirms that Kids Heaven have
strong demand in the market. Kids Heaven will be able to render services required by the
people in Ras Al Khaimah.
Marketing mix varies in each of Kids Heaven service life cycle
and suitable mix will ensure awareness and promoting of thecenter.
In each of the life cycle, market share objectives are givenbased on BCG matrix.
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Recommendations
Management meeting on quarterly basis. Before introducing new services, Kids Heaven
should conduct new market study
to ensure success and demand for new services and
to have latest/current market research results.
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