Download - KRISTEN GARNIER - BRANDBOOK
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kristengarnierB r a n d B o o k
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Introduction
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Introduction
Bonjour,
Ce document a été conçue pour contribuer à une image durable et cohérente de la
marque. Le présent document expose m’ensemble des éléments et notions de bases
permettant de saisir «l’esprit» de la marque «krISTEn GarnIEr» qui inspire ce docu-
ment. Toute personne ou entité (externe ou interne) de «krISTEn GarnIEr» est invité
à intégrer, exploiter, ce brand book, afin de produire des visuels cohérents à l’image de
la marque.
kristengarnier
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Sommaire
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Sommaire
1. La Marque
2. Supports d’application
1.1 Valeurs de la marque1.2 Logotype1.3 Couleurs1.4 usage Logotype1.5 Zone d’exclusion1.6 Typographie
2.1 Supports Print2.2 Supports Web2.3 autres supports possibles
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1.1 Valeurs de la marque
La M
arqu
e
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1.1 Valeurs de la marque
La marque repose sur quatres valeurs essentielles :
C r é a T I V I T é
S é r I E u x S o u P L E S S E
d y n a M I S M E
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La M
arqu
e
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1.2 Logotype
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1.2 Logotype
Min1cm
Min0.3cm
Min 1cm
Min 2cm
Logotype et tailles minimales
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10 La M
arqu
e1.3 Couleurs
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1.3 Couleurs
Le logotype se décline en deux versions :
une version noire
une version Blanche
C0% M0% j0% n100% r0 V0 B0 #FFFFFF
C0% M0% j0% n0% r255 V255 B255 #000000
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12 La M
arqu
e1.4 usages logotype
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1.4 usages logotype
usages correct du logotype :
kristengarnier
kristengarnier
kristengarnier
kristengarnier
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usages incorrectes du logotype :
kristengarnier
kristengarnier
kristengarnier
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kristengarnier
kristengarnier
Pas d’ombre portée
Pas de biseautage
ne doit pas être transparent
kristengarnier
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16 La M
arqu
e1.4 Zone d’exclusion
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1.4 Zone d’exclusion
La zone d’exclusion est à respecter
n = Lettre «n» dans « krISTEn
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18 La M
arqu
e1.4 Typographie
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1.4 Typographie
AaA B C D E F G H I J K L M N O P Q R S T U VW X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
0 1 2 3 4 5 6 7 8 9
Aa
Canter light
Canter bold
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Supports d’application
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Supports d’application
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Supp
orts
d’a
pplic
atio
n2.1 Supports Print
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2.1 Supports Print
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Lettre
kristengarnier
06 67 44 49 30 Titre de la lettre
john doe736 Parkway-Streetoslonorvege
dear M. doe,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. nulla quis sem at nibh elementum imperdiet. duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero.
Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. nulla facilisi. ut fringilla. Suspendisse potenti. nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus.
Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui.Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. ut ultrices ultrices enim. Curabitur sit amet mauris.
Morbi in dui quis est pulvinar ullamcorper. nulla facilisi. Integer lacinia sollicitudin massa. Cras metus. Sed aliquet risus a tortor. Integer id quam. Morbi mi. Quisque nisl felis, venenatis tristique, dignissim in, ultrices sit amet, augue. Proin sodales libero eget ante. nulla quam. aenean laoreet. Vestibulum nisi lectus, commodo ac, facilisis ac, ultricies eu, pede. ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. nulla facilisi. ut fringilla. Suspendisse potenti. nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus.
Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. ut ultrices ultrices enim. Curabitur sit amet mauris. lectus, commodo ac, facilisis ac, ultricies eu, pede. ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo.
Garnier kristen
adresse du destinataire
12pt
Titre de la lettre24pt
Logo et informations
sur la marque
Signature14pt
Contenu de la lettre
10pt
Signe identitaire
disposition des éléments Format : a4
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Lettre
kristengarnier
06 67 44 49 30 Titre de la lettre
john doe736 Parkway-Streetoslonorvege
dear M. doe,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. nulla quis sem at nibh elementum imperdiet. duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero.
Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. nulla facilisi. ut fringilla. Suspendisse potenti. nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus.
Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui.Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. ut ultrices ultrices enim. Curabitur sit amet mauris.
Morbi in dui quis est pulvinar ullamcorper. nulla facilisi. Integer lacinia sollicitudin massa. Cras metus. Sed aliquet risus a tortor. Integer id quam. Morbi mi. Quisque nisl felis, venenatis tristique, dignissim in, ultrices sit amet, augue. Proin sodales libero eget ante. nulla quam. aenean laoreet. Vestibulum nisi lectus, commodo ac, facilisis ac, ultricies eu, pede. ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. nulla facilisi. ut fringilla. Suspendisse potenti. nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus.
Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. ut ultrices ultrices enim. Curabitur sit amet mauris. lectus, commodo ac, facilisis ac, ultricies eu, pede. ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo.
Garnier kristen
Cotations
12,7 mm
12,7 mm
53 mm
28 mm
3,5 mm
3,5 mm
7 mm
42 mm
55 mm
24mm
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Lettre Police de caractère
aaBariol regular
a B C d E F G H I j k L M n o P Q r S T u V W x y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
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Cartes de visite disposition des éléments
KRISTENGARNIER
7 routes de saugues43000 Espaly-st-Marcel
06 67 44 49 30
kristengarnier.fr
nom de la marque
image de fond
Qr code
adresse
numéro de telephone
Site internet
logo de la marque
trait de séparation
Signe identitaire
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Cartes de visite Cotations
KRISTENGARNIER
7 routes de saugues43000 Espaly-st-Marcel
06 67 44 49 30
kristengarnier.fr
8 mm
8,5 mm
8,5 mm
8,7 mm
11,5 mm
7 mm
15.5 mm
7 mm
7 mm
7 mm
7 mm
14,5 mm
16 mm
Format : 85x55
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Cartes de visite Police de caractère
AaCanter light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
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3030
Supp
orts
d’a
pplic
atio
n2.2 Supports Web
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Site web - accueildisposition des elements
Logo acceuil Profil Phrase bienvenue
PortfolioContact Phrase présentation site web
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Site web - accueilFormat : 1024 x 700 Cotation
10 px
10 px
20 px
75 px
230 px
25 px
40 px
40 px
40 px
768 px
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Site web - Profildisposition des elements
nom rubrique Photo Présentation
adjectifdescription du profil
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190 px
71 px
55 px
10 px
23 px
5 px19 px
22 px
22 px
20 px
Site web - ProfilFormat : 1024 x 700 Cotation
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Site web - contactdisposition des elements
nom rubrique nom du champ
Bouton d’envoi
Champ de texte
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Site web - contactFormat : 1024 x 700 Cotation
53 px
98 px
15 px
15 px
15 px
10 px
110 px
30 px
30 px
30 px
217 px
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Site web - créationsdisposition des elements
nom rubrique
date création Image création
Barre de défilement
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Site web - créationsFormat : 1024 x 700 Cotation
20 px 14 px
60 px
6 px20 px
210 px
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Site web - page créationdisposition des elements
Fond représentant la céation nom de la création
Sous titre
Texte explicatif du projet
Bouton notifiant que la page continue
repère de navigation
details dans un objet en rapport avec la
création
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Site web - page créationFormat : 1024 x 1400 Cotation
197 px
428 px
840 px845 px
1100 px
755 px
650 px
410 px
745 px
1010 px
87 px
255 px
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Site webPolice de caractère
aaBariol regular
a B C d E F G H I j k L M n o P Q r S T u V W x y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
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Supp
orts
d’a
pplic
atio
n2.3 autres supports possibles
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Site mobile
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kristengarnier