easybiodata brandbook

brandBook

© 2013 easyBiodata easyBiodata brandBook | 2

TABLE OF CONTENTS3 Intro

4 easyBiodata logo

6 easyBiodata icon

8 Colors

9 Copy & Tone Of Voice

11 Typography

13 Trademark Guidelines


IntroductioneasyBiodata

A solution to your matrimonial search

easyBiodata is an invitation-only onlineservice that helps individuals to create, shareand manage beautifully designed Biodata formarriage. Our goal is to help individualsspend less time sending emails and moretime finding the right candidate for theirloved ones.

Our branding is essential to the easyBiodataexperience. The focus of our identity ismodern and elegant simplicity. We createdthis document to help communicate ourbranding guidelines to partners seeking tofeature easyBiodata. We need to ensure thatour brand maintains a consistent look andfeel no matter where in the world it is seen.This requires strict dedication to standards.This guide is provided to keep the brandfocused and unique.


Logo UsageOur logo is the touchstone of ourbrand and one of our most valuableassets. We must ensure properusage.

The preferred way to use the easyBiodatalogo is over a white or black background.Every attempt must be made to do this.

If the logo must be placed on a another colorbackground then the easyBiodata logo can beknocked out and used in one color.

Please observe the clear space around thelogo to maximize visual effectiveness.Nothing should intrude into this specifiedclear space.

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Incorrect Logo UsagePLEASE DO NOT:

1. Change logo’s orientation.

2. Add extraneous effects to logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows.

3. Place logo on busy photography.

4. Change logo colors.

5. Attempt to recreate logo.

6. Scale logo disproportionately.

7. Make alterations, additions or substitutions to the words and or colors contained in the logo.

8. Use logo as a repeated pattern, “wallpaper,” or other decorative device.

9. Display logo without the ™ symbol.

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Icon UsageThe easyBiodata icon is used on ourmobile apps and on any marketingmaterials where social media iconsare used.

The easyBiodata icon is more versatile in itsusage than the easyBiodata logo. TheeasyBiodata icon can be used with roundedcorners or no rounded corners. It can besubtly styled to fit into social media iconsets. The easyBiodata icon can lie on mostcolors.



Incorrect Icon UsagePLEASE DO NOT:

1. Change the color of icon to fit your campaign colors.

2. Remove core elements of the design or attempt to redraw.

3. Rotate icon.

4. Stretch or distort icon.

5. Alter the square that icon sits in.

6. Add any additional typography to the icon.

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Mumbai


ColorsOur colors are what give us our distinctive personality. We are bright, lively and joyous.

1. LOGO COLOR

This is our logo color. Use it sparingly so as not to outshine our logo.

2. SUPPORTING COLOR PALETTE

These make up our core color palette.

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Matrimonial Red

CMYK 13, 100, 100, 4RGB 204, 0, 0Hex # CC0000

Matrimonial Orange

CMYK TBDRGB 234, 95, 0Hex # TBD

Matrimonial Gold


Matrimonial Green

CMYK 80, 15, 100, 3RGB 51, 153, 0Hex # 339900

Subtle Gray



Copy & Tone Of VoiceOur signature writing style is modern and elegant simplicity.

When referencing easyBiodata, please use the following guidelines:

1. Use easybiodata.com when referring to the online website and platform

2. Use easyBiodata when referring to the company in general

Please do not use the following capitalization when referring to easyBiodata:

3. EASYBIODATA

4. EasyBiodata

5. easybiodata

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To find out more visit the easyBiodata.com.

Check out our brand page on the easyBiodata website.

Follow us on the EASYBIODATA YouTube page.

To find out more visit EasyBiodata.com.

We love using the easybiodata website!


TypographyTypography is a key element tocommunicate a unified personalityfor easyBiodata. We have selectedTWILIGHT and OSWALD as our fonts.

TWILIGHT is elegant and embodies India.When writing headlines use TWILIGHT CAPS.TWILIGHT should not be used for body copy.Mixing weights in headlines is okay.

OSWALD is modern and simple. When writingheadlines use OSWALD CAPS. When usingOSWALD for body copy use sentence case.Mixing weights in headlines is okay too.


TrademarkEarlier we gave you some rules for

displaying our logos. In addition,

there are also important rules for

how we use our wordmarks, and

they are described here.

HOW TO USE OUR TRADEMARKS:

1. Use the easyBiodata Marks in sentences

as nouns or adjectives.

2. When applicable, distinguish the

easyBiodata Marks from surrounding text

by italicizing or using a different font for

easyBiodata Marks.

3. When applicable, always follow your use

of our easyBiodata Marks with the

™symbol in superscript.

4. Do not use our easyBiodata Marks in the

possessive form.

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To find out about more easyBiodataTM visit the easyBiodataTM

website online today.

Check out our brand page on the easyBiodataTM website.

Follow us on the easyBiodataTM service.

To find out more visit easyBiodata’s website

easybiodata brandbook

Education