Download - Largest newspaper group_2011_q1
India’s Largest Newspaper Group
Dainik Bhaskar GroupIndia’s Largest Newspaper Group
Trusted by 1.80 crore readersAcross 13 states
Source: IRS 11 Q1
DEFINING : LARGEST
Covering 41% of India’s Geographical spread Bhaskar Markets account for 27% of Indian GDP
and 34% of Market potential (MPV)
Dainik Bhaskar Group Trusted by 1.80 crore readers everyday
Covers 13 states with 59 Editions Reaches to 1.22 crore urban readers
Source: IRS 11 Q1, RK Swamy BBDO Guide to Market Planning 2008, Indicus Analytics-Market Skyline of India 2008, Indiastat.com
Dainik Bhaskar Group
Publication AIR
Dainik Bhaskar 14016
Divya Bhaskar 3578
Saurashtra Samachar 231
Business Bhaskar 41
DNA* 58
DB Star 165
Total 18089
Dainik Jagran Group
Publication AIR
Dainik Jagran 15910
I Next 664
Midday (Eng) 358
Midday (Guj) 121
Inquilab 171
Total 17224
TOI Group
Publication AIR
The Times of India 7442
The Economic Times (Eng) 769
Maharashtra Times 1148
Navbharat Times 2589
Vijay Karnataka 3470
Mumbai Mirror 780
Ahmedabad Mirror 37
Bangalore Mirror 160
Total 16395
HT Media Group
Publication AIR
Hindustan 11810
Hindustan Times 3692
Mint 222
Total 15724
Malayala Manorama Group
Publication AIR
Malayala Manorama 9938
Total 9938
The Truth
Source: IRS 11 Q1 AIR figs (000’s)*DNA: JAIPUR & AHMEDABAD ONLY
Dainik Bhaskar GroupDainik Bhaskar GroupIndia’s Largest Newspaper GroupIndia’s Largest Newspaper Group
Source: IRS 11 Q1 AIR figs (lacs)
ADVANTAGE India
The EVERYDAY advantageThe EVERYDAY advantage
Dainik Bhaskar Dominance Continued
ADVANTAGE Chhattisgarh
The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1
AIR figs (000’s)
Dainik Bhaskar Unchallenged DominanceDainik Bhaskar Unchallenged DominanceMore readers than # 2-3-4-5 put togetherMore readers than # 2-3-4-5 put together
Source: IRS 11 Q1 AIR figs (000’s)
ADVANTAGE Madhya Pradesh
Further fueled by:5 Lac readers added in 18 months
The EVERYDAY advantageThe EVERYDAY advantage
Dainik Bhaskar Jaipur Dainik Bhaskar Jaipur The only newspaper in Rajasthan to have
10 lac plus readers in a city
ADVANTAGE Rajasthan
The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1
AIR figs (000’s)
Dainik BhaskarDainik Bhaskar The Urban StrengthThe Urban Strength
ADVANTAGE Rajasthan
Source: IRS 11 Q1
Urban
56%Rural
44%
Rural
54%Urban
46%
Dainik Bhaskar3520
Rajasthan Patrika3184
PCH – Punjab + Chandigarh + Haryana
Dainik Bhaskar Dainik Bhaskar Dominance Continued
ADVANTAGE PCH
Source: IRS 11 Q1 AIR figs (000’s)
The EVERYDAY advantageThe EVERYDAY advantage
Dainik Bhaskar Dominance Continued
ADVANTAGE Haryana
The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1
AIR figs (000’s)
Dainik Bhaskar Leads in Urban centersJalandhar, Amritsar, Ludhiana combined
ADVANTAGE Punjab
Source: IRS 11 Q1 AIR figs (000’s)
The EVERYDAY advantageThe EVERYDAY advantage
Dainik Bhaskar Dominance Continued
ADVANTAGE Chandigarh
The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1
AIR figs (000’s)
Divya Bhaskar Urban Strength
Combined Leader
across reporting cities•Ahmedabad• Baroda• Surat• Rajkot• Bhavnagar• Jamnagar
*Divya Bhaskar+SS
ADVANTAGE Gujarat
Source: IRS 11 Q1 AIR figs (000’s)
The EVERYDAY advantageThe EVERYDAY advantage
The only Gujarati Newspaper with 10 lacs plus readers in a city
Divya Bhaskar : Ahmedabad
ADVANTAGE Gujarat
The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1
AIR figs (000’s)
Dainik Bhaskar RanchiLeader In SEC AB
Source : IMRB Survey 2010 ; initiated by DB Corp Ltd. Field work Oct-Dec 2010
ADVANTAGE Jharkhand
AIR figs (000’s)
The EVERYDAY advantageThe EVERYDAY advantage
Divya Marathi launched in
Aurangabad on 29th May 2011
and in Nasik on 2nd July 2011(Maharashtra)
Maharashtra
Bihar
Soon to Launch
Dainik Bhaskar In Bihar
Dainik Bhaskar GroupIndia’s Largest Newspaper Group
After our Newspaper launch in Bihar and Maharashtra we will cover
• 45% of India’s population• 43% of Lok Sabha seats• 57% of India’s geographical area
Dainik Bhaskar GroupThe Socio-economic catalyst
1. JAWAHAR LAL NEHRU URBAN RENEWAL MISSION (JNNURM)Bhaskar editorial campaign led to development of recommendations which has been adapted by the planning commission for the next round of JNNURM.
2. SAVE WATER - JAL HAI TO KAL HAI 8 years of relentless CSR across Bhaskar markets. Use of self publication, ground activation and school connect programmes. Leading to water saving and implementation of Water Harvesting laws in some of the Bhaskar markets.
3. SENIOR CITIZEN DEVELOPMENT PROGRAMUse of existing infrastructure to educate senior citizen on Information technology and how that can enhance their way of living with it.
4. SURAT AIRPORTA high decibel campaign by Divya Bhaskar in sync with Surat Chamber of Commerce (SCOC) led to Surat getting its Airport.
5. REHANSHEEL SHEHARUnder the RehanSheel Shehar (Livable cities) project of Ministry of Urban development, Dainik Bhaskar editorial initiative convinced religious bodies & other institutions (incl private bodies) to voluntarily surrender land for city developmental projects.
6. JODHPUR TRANSPORT PLANJodhpur is adapting the Jodhpur Internal transport plan that was conceived by Dainik Bhaskar & IUT as a special project with experts in the Transport sector.
Continued….
ADVANTAGE Markets
India’s Largest Newspaper Group
1.80 Cr Readers,13 States, 59 Editions, 4 Languages