India’s Largest Newspaper Group

Dainik Bhaskar GroupIndia’s Largest Newspaper Group

Trusted by 1.80 crore readersAcross 13 states

Source: IRS 11 Q1

DEFINING : LARGEST

Covering 41% of India’s Geographical spread Bhaskar Markets account for 27% of Indian GDP

and 34% of Market potential (MPV)

Dainik Bhaskar Group Trusted by 1.80 crore readers everyday

Covers 13 states with 59 Editions Reaches to 1.22 crore urban readers

Source: IRS 11 Q1, RK Swamy BBDO Guide to Market Planning 2008, Indicus Analytics-Market Skyline of India 2008, Indiastat.com

Dainik Bhaskar Group

Publication AIR

Dainik Bhaskar 14016

Divya Bhaskar 3578

Saurashtra Samachar 231

Business Bhaskar 41

DNA* 58

DB Star 165

Total 18089

Dainik Jagran Group

Publication AIR

Dainik Jagran 15910

I Next 664

Midday (Eng) 358

Midday (Guj) 121

Inquilab 171

Total 17224

TOI Group

Publication AIR

The Times of India 7442

The Economic Times (Eng) 769

Maharashtra Times 1148

Navbharat Times 2589

Vijay Karnataka 3470

Mumbai Mirror 780

Ahmedabad Mirror 37

Bangalore Mirror 160

Total 16395

HT Media Group

Publication AIR

Hindustan 11810

Hindustan Times 3692

Mint 222

Total 15724

Malayala Manorama Group

Publication AIR

Malayala Manorama 9938

Total 9938

The Truth

Source: IRS 11 Q1 AIR figs (000’s)*DNA: JAIPUR & AHMEDABAD ONLY

Dainik Bhaskar GroupDainik Bhaskar GroupIndia’s Largest Newspaper GroupIndia’s Largest Newspaper Group

Source: IRS 11 Q1 AIR figs (lacs)

ADVANTAGE India

The EVERYDAY advantageThe EVERYDAY advantage

Dainik Bhaskar Dominance Continued

ADVANTAGE Chhattisgarh

The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1

AIR figs (000’s)

Dainik Bhaskar Unchallenged DominanceDainik Bhaskar Unchallenged DominanceMore readers than # 2-3-4-5 put togetherMore readers than # 2-3-4-5 put together

Source: IRS 11 Q1 AIR figs (000’s)

ADVANTAGE Madhya Pradesh

Further fueled by:5 Lac readers added in 18 months

The EVERYDAY advantageThe EVERYDAY advantage

Dainik Bhaskar Jaipur Dainik Bhaskar Jaipur The only newspaper in Rajasthan to have

10 lac plus readers in a city

ADVANTAGE Rajasthan

The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1

AIR figs (000’s)

Dainik BhaskarDainik Bhaskar The Urban StrengthThe Urban Strength

ADVANTAGE Rajasthan

Source: IRS 11 Q1

Urban

56%Rural

44%

Rural

54%Urban

46%

Dainik Bhaskar3520

Rajasthan Patrika3184

PCH – Punjab + Chandigarh + Haryana

Dainik Bhaskar Dainik Bhaskar Dominance Continued

ADVANTAGE PCH

Source: IRS 11 Q1 AIR figs (000’s)

The EVERYDAY advantageThe EVERYDAY advantage

Dainik Bhaskar Dominance Continued

ADVANTAGE Haryana

The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1

AIR figs (000’s)

Dainik Bhaskar Leads in Urban centersJalandhar, Amritsar, Ludhiana combined

ADVANTAGE Punjab

Source: IRS 11 Q1 AIR figs (000’s)

The EVERYDAY advantageThe EVERYDAY advantage

Dainik Bhaskar Dominance Continued

ADVANTAGE Chandigarh

The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1

AIR figs (000’s)

Divya Bhaskar Urban Strength

Combined Leader

across reporting cities•Ahmedabad• Baroda• Surat• Rajkot• Bhavnagar• Jamnagar

*Divya Bhaskar+SS

ADVANTAGE Gujarat

Source: IRS 11 Q1 AIR figs (000’s)

The EVERYDAY advantageThe EVERYDAY advantage

The only Gujarati Newspaper with 10 lacs plus readers in a city

Divya Bhaskar : Ahmedabad

ADVANTAGE Gujarat

The EVERYDAY advantageThe EVERYDAY advantageSource: IRS 11 Q1

AIR figs (000’s)

Dainik Bhaskar RanchiLeader In SEC AB

Source : IMRB Survey 2010 ; initiated by DB Corp Ltd. Field work Oct-Dec 2010

ADVANTAGE Jharkhand

AIR figs (000’s)

The EVERYDAY advantageThe EVERYDAY advantage

Divya Marathi launched in

Aurangabad on 29th May 2011

and in Nasik on 2nd July 2011(Maharashtra)

Maharashtra

Bihar

Soon to Launch

Dainik Bhaskar In Bihar

Dainik Bhaskar GroupIndia’s Largest Newspaper Group

After our Newspaper launch in Bihar and Maharashtra we will cover

• 45% of India’s population• 43% of Lok Sabha seats• 57% of India’s geographical area

Dainik Bhaskar GroupThe Socio-economic catalyst

1. JAWAHAR LAL NEHRU URBAN RENEWAL MISSION (JNNURM)Bhaskar editorial campaign led to development of recommendations which has been adapted by the planning commission for the next round of JNNURM.

2. SAVE WATER - JAL HAI TO KAL HAI 8 years of relentless CSR across Bhaskar markets. Use of self publication, ground activation and school connect programmes. Leading to water saving and implementation of Water Harvesting laws in some of the Bhaskar markets.

3. SENIOR CITIZEN DEVELOPMENT PROGRAMUse of existing infrastructure to educate senior citizen on Information technology and how that can enhance their way of living with it.

4. SURAT AIRPORTA high decibel campaign by Divya Bhaskar in sync with Surat Chamber of Commerce (SCOC) led to Surat getting its Airport.

5. REHANSHEEL SHEHARUnder the RehanSheel Shehar (Livable cities) project of Ministry of Urban development, Dainik Bhaskar editorial initiative convinced religious bodies & other institutions (incl private bodies) to voluntarily surrender land for city developmental projects.

6. JODHPUR TRANSPORT PLANJodhpur is adapting the Jodhpur Internal transport plan that was conceived by Dainik Bhaskar & IUT as a special project with experts in the Transport sector.

Continued….

ADVANTAGE Markets

India’s Largest Newspaper Group

1.80 Cr Readers,13 States, 59 Editions, 4 Languages