Engaging and Motivating MembersUMBC STUDENT LIFE

Based on the work of Gideon Rosenblatt, Former Groundwire Executive Director, November, 2010Learn more at: http://www.idealware.org/articles/engagement-pyramid-six-levels-connecting-people-and-social-change

OVERVIEW OF THE ENGAGEMENT PYRAMIDPeople engage in organizations in many different levels of intensity

(low level engagement at the bottom, high intensity engagement at the top)

In an organization there are more people with a low level of engagement than there are highly involved members (aka the officers).

Think of the vertical dimension – the intensity of engagement – as a “ladder” that individuals climb as they become more involved.

Engagement Pyramid

LeadingOwning

Contributing

Endorsing

Following

Observing

Observing

• “Inspire initial and repeat contact with the organization.”• Most people are in this level.• Examples:

–Stop by your Involvement Fest Table–Know of your organization

OBSERVING

Following

• “Offer value and secure permission to deliver direct, proactive communications.”

• Examples:–Follow you on social media–Attend only 1 event or meeting

OBSERVING

FOLLOWING

Endorsing• “Earn enough trust to secure endorsement of the work.”• Example:

–Promote your organization to friends–Bring friends to an event or meeting

OBSERVING

FOLLOWING

ENDORSING

Contributing• “Deepen commitment to the mission and the work.”• Example: Join a committee within your organization

OBSERVING

FOLLOWING

ENDORSING

CONTRIBUTING

Owning“Instill & develop a sense of responsibility for the mission.”Examples: Love the org., believe in the mission & goals, and take responsibility for the projects.

OBSERVING

FOLLOWING

ENDORSING

CONTRIBUTING

OWNING

Leading“Develop leadership skills and opportunities.”

OBSERVING

FOLLOWING

ENDORSING

CONTRIBUTING

OWNING

LEADING