LeadingOrgs Engaging and Motivating
Post on 14-Feb-2017
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Engaging and Motivating Members
Engaging and Motivating MembersUMBC Student Life
Based on the work of Gideon Rosenblatt, Former Groundwire Executive Director, November, 2010Learn more at: http://www.idealware.org/articles/engagement-pyramid-six-levels-connecting-people-and-social-change
Overview of the Engagement PyramidPeople engage in organizations in many different levels of intensity (low level engagement at the bottom, high intensity engagement at the top)
In an organization there are more people with a low level of engagement than there are highly involved members (aka the officers).
Think of the vertical dimension the intensity of engagement as a ladder that individuals climb as they become more involved.
ObservingInspire initial and repeat contact with the organization.Most people are in this level.Examples:Stop by your Involvement Fest TableKnow of your organizationOBSERVING
FollowingOffer value and secure permission to deliver direct, proactive communications.Examples:Follow you on social mediaAttend only 1 event or meetingOBSERVINGFOLLOWING
EndorsingEarn enough trust to secure endorsement of the work.Example: Promote your organization to friendsBring friends to an event or meetingOBSERVINGFOLLOWINGENDORSING
ContributingDeepen commitment to the mission and the work.Example: Join a committee within your organizationOBSERVINGFOLLOWINGENDORSINGCONTRIBUTING
OwningInstill & develop a sense of responsibility for the mission.Examples: Love the org., believe in the mission & goals, and take responsibility for the projects.
LeadingDevelop leadership skills and opportunities.OBSERVINGFOLLOWINGENDORSINGCONTRIBUTINGOWNINGLEADING