healthseeker: engaging and motivating with a facebook game
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DESCRIPTIONSlide deck for presentation at e-Patient Connections (September 2010). Updated for Maker Faire (May 2011) Presenters: Manny Hernandez, Diabetes Hands Foundation (both presentations) Michael Fergusson, Ayogo (at ePatient Connections) Session description: There is a widely-held belief that playing games online is a waste of time at best (“Your friend sent you a sheep!”), and part of an unhealthy sedentary lifestyle at worst. A closer look reveals something quite different, however: games and play are one of the strongest motivators of behaviour, and a key tool for anyone looking to develop or reinforce healthy habits. HealthSeeker is a game that turns your Facebook network of friends onto a source of support as you complete real-world missions to get healthier through simple everyday actions. Join us for a discussion about the game, how it works and how it came about. Play HealthSeeker at: http://www.HealthSeekerGame.org Like HealthSeeker at: http://www.facebook.com/apps/application.php?id=114713051892552 Follow HealthSeeker at: http://twitter.com/healthseekerFB
- 1. Engaging and Motivating with a Facebook Game Developed by In collaboration with Support provided by Designed by
- MANNY HERNANDEZ
- President, Diabetes Hands Foundation
- MICHAEL FERGUSSON
- CEO, Ayogo Games, Inc.
4. Why a Facebook Health Game?
- More than 500 million active users(1)
- Average Facebook user: 130 friends (1)
- More than 30% of users are 45+ years old(2)
- 10 most popular Facebook games: 200+ million active monthly users(3)
- Average Social Gamer is a 43-Year old Woman (!)(4)
(1)July 2010 Facebook Statistics (2) February 2010 Pingdom Study (3) July 2010 Inside Social Games (4) February 2010 -GigaOm 5. Enter HealthSeeker
- Launched June 14, 2010
- First Health-centric Facebook game
- Social and fun way to develop healthy habits
- Over 3,000 new players since launch
www.HealthSeekerGame.org @HealthSeekerFB 6. The Gap
- There is an overwhelming demand for new, innovative tools that willengage ,empowerandmotivatepeople in their day-to-day diabetes management.
7. HealthSeeker: Mission Driven
- Missions are a means of providing focused, individualized and tangible methods of achieving health-related goals.
8. Feedback from Players on Facebook 9. Feedback from Players on Twitter 10. What are Diabetes Educators Saying about HealthSeeker?
- For educators who are struggling to help patients integrate behavior change, HealthSeeker will be a great tool.
- Very clever! Its great that the game gives patients examples of specific behaviors to focus on they need that!
- I like how the game involves peer support, and even support from a significant other.Its a way for the family to get and stay healthy, too.
11. What are Diabetes Educators Saying about HealthSeeker?
- Would be helpful for players to get e-mail reminders to check in with their progresskind of like having someone watch over your shoulder, but in a fun way!(DONE!)
- This game would be great to have as asmart phone app.(VERY SOON! )
- I now feel like I have a tool to recommend to my patients for ongoing support, especially between education appointments.
13. Home 14. Missions > All Missions 15. Missions > Completed 16. Friends 17. Friends > Leaders 18. Achievement > My Achievements 19. Achievements > Collective 20. Developed by In collaboration with Support provided by Designed by www.healthSeekerGame.org http://bit.ly/HSpage @ HealthSeekerFB