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Page 1: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

The Choice for Leaders in Digital

EPiServer + Silverpop =Key Advantages for You and Your Customers

Page 2: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Page 3: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Meet your new CMO.

© 2014 EPiServer

Page 4: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

…the world is connected…

Page 5: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

…and brands must provide a connected experience.

Page 6: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Leverage the power of two proven solutions that are better together.

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Page 7: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Key advantages

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• Centralized Content Management• Integrated Personalization• Contact Management

Page 8: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Key advantage #1:Centralized Content Management

Benefits to You:• Create content once and publish across

channels• Easily drag and drop content to create

dynamic email, landing page and mobile formats

• Improved marketing agility and expeditetime to market

Page 9: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Key advantage #1:Centralized Content Management

Benefits to Your Customer:• Holistic and consistent experience

across channels• Personalized experiences across channels

Page 10: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Key advantage #2:Integrated Personalization

Benefits to You:• Integrated behavioral data collection

enables a continuous and personalized experiences across channels

• Implicit and explicit data aggregationfor improved relevancy across channels

Page 11: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Key advantage #2:Integrated Personalization

Benefits to Your Customer:• A holistic and personalized experience

across channels

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© 2014 EPiServer

Key advantage #3:Contact Management

Benefits to You:• Automated and integrated data collection

and list generation between systems• Progressive profiling and lead scoring• Single view of the customer (common customer ID)

Page 13: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Key advantage #3:Contact Management

Benefits to Your Customer:• Holistic, consistent and personalized

experienceacross channels

Page 14: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

Seeing is believing.

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Page 15: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

The Choice for Digital Leaders

“With a 29% compound annual growth rate over the

last eight years, we believe Gartner’s assessment

affirms both EPiServer’s momentum and

commitment to providing a solution for Leaders in

Digital.”

- Marty Leamy, President of EPiServer, N.A.

© 2014 EPiServer

Page 16: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer© 2014 EPiServer

Page 17: Leverage Silverpop Marketing Automation and CMS | EPiServer

© 2014 EPiServer

The Choice for Leaders in Digital

EPiServer + Silverpop =A Holistic Experience for You and Your

Customers

http://www.episerver.com/add-on-store/Silverpop


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