© 2016 Enroll America | StateOfEnrollment.org
Dawn Schluckebier, National League of Cities’ Institute for Youth, Education, and Families| 05.13.16
Leveraging City Resources to Support and Sustain Outreach and Enrollment
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Cities Expanding Health Access for Children and Families
2013 – 2015 Leadership Academy: 23 citiesPlanning Phase: 12 citiesImplementation: 8 cities
NLC provided technical assistance and support
Mathematica Policy Research video
Over 16,000 enrollments/renewals
© 2016 Enroll America | StateOfEnrollment.org
Session Goals• Share
• City outreach and enrollment strategies• How to leverage municipal assets• How you can work with your cities to support your outreach and
enrollment efforts
Panelists• Betty Cruz
• Deputy Chief Special Initiatives, Office of Mayor Peduto, City of Pittsburgh
• Azade Perin • Program Manager, Healthy Communities Office, City of Providence
• Megan Sheeran • Community Resources Coordinator, City of Garden City
Q&A
Leveraging City Resources to Support and Sustain Outreach and Enrollment Efforts
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CITY OUTREACH AND ENROLLMENT STRATEGIES
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Identify a champion: • Mayor • Councilmembers• Department Directors
Utilize the “bully pulpit”
Trusted community leaders
City Champions
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MAYOR AS CHAMPION
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Mayor as Champion
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ENGAGING CITY COUNCIL
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City Council
Engage Councilmembers to help spread the word
Meet with them and their staff
Provide talking points
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Engaging Councilmembers
City of Garden City, MI- Healthy Kids-Happy Families
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LEVERAGING MUNICIPAL ASSETS
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City of Providence
Seasonal Approach - meet the community where they are:LIHeapVita SitesFood PantriesFaith-Based Orgs.Housing AuthoritiesLibrariesCBOsSummer Meal Sites
Head StartAmeriCorpsWICHospitalsHealth CentersNavigator AgenciesUnited Way
Building from existing partnerships & recruiting new ones- Enrollment Calendar of Events
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LEVERAGING MUNICIPAL ASSETS
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Utilizing Municipal Assets
City of Garden City, MI- Healthy Kids-Happy Families
• Water Bill Inserts
• Public Access Cable Interviews
• Social Media Outlets
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WORKING WITH YOUR CITY
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City Agencies• Focused on health outcomes• Working with children and
families
In-reach and Outreach
School Departments• Separate governance structure
City Departments
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City of Garden City, MI- Healthy Kids-Happy Families
A Trusted Place in the Community
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Mayor’s Office Bureau of Neighborhood Empowerment
Engaged other city departments311Parks and Recreation
City Departments
City Departments
• Vendor Education• Youth
Employment Permits
• Registration Office
• Summer Meals Sites
• Website Information
• Mailing to students
• Join enrollment events
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PARTNERSHIPS
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City of Providence Partnerships
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Garden City Partnerships
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Pittsburgh Partnerships
Outreach and Enrollment Partners
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QUESTIONS?What are some tips for engaging city leaders or agencies?