leveraging city resources to support and sustain outreach and enrollment efforts

© 2016 Enroll America | StateOfEnrollment.org

Dawn Schluckebier, National League of Cities’ Institute for Youth, Education, and Families| 05.13.16

Leveraging City Resources to Support and Sustain Outreach and Enrollment

© 2016 Enroll America | StateOfEnrollment.org 2

Cities Expanding Health Access for Children and Families

2013 – 2015 Leadership Academy: 23 citiesPlanning Phase: 12 citiesImplementation: 8 cities

NLC provided technical assistance and support

Mathematica Policy Research video

Over 16,000 enrollments/renewals

https://vimeo.com/149979015


Session Goals• Share

• City outreach and enrollment strategies• How to leverage municipal assets• How you can work with your cities to support your outreach and

enrollment efforts

Panelists• Betty Cruz

• Deputy Chief Special Initiatives, Office of Mayor Peduto, City of Pittsburgh

• Azade Perin • Program Manager, Healthy Communities Office, City of Providence

• Megan Sheeran • Community Resources Coordinator, City of Garden City

Q&A

Leveraging City Resources to Support and Sustain Outreach and Enrollment Efforts


CITY OUTREACH AND ENROLLMENT STRATEGIES


Identify a champion: • Mayor • Councilmembers• Department Directors

Utilize the “bully pulpit”

Trusted community leaders

City Champions


MAYOR AS CHAMPION


Mayor as Champion


ENGAGING CITY COUNCIL


City Council

Engage Councilmembers to help spread the word

Meet with them and their staff

Provide talking points


Engaging Councilmembers

City of Garden City, MI- Healthy Kids-Happy Families


LEVERAGING MUNICIPAL ASSETS


City of Providence

Seasonal Approach - meet the community where they are:LIHeapVita SitesFood PantriesFaith-Based Orgs.Housing AuthoritiesLibrariesCBOsSummer Meal Sites

Head StartAmeriCorpsWICHospitalsHealth CentersNavigator AgenciesUnited Way

Building from existing partnerships & recruiting new ones- Enrollment Calendar of Events


LEVERAGING MUNICIPAL ASSETS


Utilizing Municipal Assets


• Water Bill Inserts

• Public Access Cable Interviews

• Social Media Outlets


WORKING WITH YOUR CITY


City Agencies• Focused on health outcomes• Working with children and

families

In-reach and Outreach

School Departments• Separate governance structure

City Departments



A Trusted Place in the Community


Mayor’s Office Bureau of Neighborhood Empowerment

Engaged other city departments311Parks and Recreation

City Departments

City Departments

• Vendor Education• Youth

Employment Permits

• Registration Office

• Summer Meals Sites

• Website Information

• Mailing to students

• Join enrollment events


PARTNERSHIPS


21

City of Providence Partnerships


Garden City Partnerships


Pittsburgh Partnerships

Outreach and Enrollment Partners


QUESTIONS?What are some tips for engaging city leaders or agencies?

leveraging city resources to support and sustain outreach and enrollment efforts

Healthcare