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Shifting from usability to desirability
Increasing team your research team leverage with UserTesting
With a high level view of Hotwire Labs, I鈥檒l illustrate the system we鈥檝e used to tune our research to the highest value to our customers and the business.
UserTesting adds a huge amount of horsepower to Hotwire Labs, so I鈥檒l be sharing some of our methods.
I鈥檒l wrap up by sharing some of the other tools we have found very useful at Hotwire Design.
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馃搳 https://goo.gl/VgfUM2
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RoadmapsResearch Roadmap
Lead / Secondary researcher on projects
Stakeholders: Requester, Product, UX, External
PrioritizationQuarterly prioritizationBi-weekly prioritizationPrioritization rubric
Prioritization rubric compliments the rubric used for adding tests
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Design supportOffice hours
Research kickoff
Liaison roles
Research archive
#asklabs
Customer Vines
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Research formats
IntakeResearch programField TestSurvey/QualtricsPrototype devUser Testing.comModerated StudySpecial Investigation
Stakeholder interviewsProcess refinementDiary studyUser flow analysisCompetitive analysis
WorkshopRITESPRINT
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Increasing team leverage with UserTesting
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Usability benchmarking
馃搳 Kris Marich
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Field studies
馃摳 https://goo.gl/WhrFTq
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Card sort
馃搳 Calvin Ly
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Concept validation
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Special research programs
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Diary studies
馃搳 Jordan Berry
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User vines
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Cool tools on top of UserTesting
Invision - robust prototyping made simple
Sketch - bespoke product design tool
Sympli - design handoff to devs
Principle - prototyping with animations
Slack - team collaboration and communication
Mailchimp - email platform
Instapage - landing page optimizer
Optimalsort - card sort tool