usertesting webinar empathy_nonotes
TRANSCRIPT
Designing for Empathyin the Enterprise
presents
Tweet with other attendees: #UTWebinar
Connect with UserTesting Twitter: @UserTesting | Facebook.com/Usertestingcom
Karen Cross Design Manager at Atlassian
Host: Darrell Benatar, CEO of UserTesting
with Karen Cross
“Unleash the potential in every team to change the world
through the power of software”
It’s about people Design for business Empathy at scale
It’s about people Design for business Empathy at scale
Create opportunity to engage.
Remove barriers. No excuses.
Watch what people do.
Minimize bias.
Minimize bias. Recover from it.
Visualize what you learn.
The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.B R A N D O N S A N D E R S O N
”“
It’s about people Design for business Empathy at scale
Engage
Watch
Visualize
Design for businessIt’s about people Empathy at scale
Design for the 100%.
Screenshot?
Hidden complexity is not always better.
New users: Help them get started.
New users: Help them get started.
New users: Help them get started.
New users: Help them get started.
New users: Help them get started.
New users: Help them get started.
usage+14%
Removing the story points
Incorporate flexibility for companies.
Screenshot
Design for flexibility.
Opinionated design: take a stand
?
Enable your design to scale.
Screenshot
Value standards.
tip: sharing patterns? fighting or encouraging them across organization?
Value standards. But allow them to grow.
https://design.atlassian.com/
It’s about people Design for business Empathy at scale
100%
Flexibility
Scalability
Empathy at scaleDesign for businessIt’s about people
Catch all employees from day one
New hire onboarding FTW.
Slay the dragon.
Support
Build a playbook.
P H A S E S
P L AY S
H E A LT H M O N I TO R
The playbook
Full-time owner
Balanced team
Shared under-
standing
Values and metrics
End-to-end story Readme Depend-
encies Velocity
Health monitor — a recipe for success
ENVISION IT MAKE IT IMPROVE IT
3 phases — go with the flow
Publish and test the playbook.
Build out your plays.
Use videos and quotes everywhere.
It’s about people Design for business Empathy at scale
New hires
Playbook
Videos
Engage
Watch
Visualize
100%
Flexibility
Standards
Thank you! K A R E N C R O S S • D E S I G N • AT L A S S I A N • @K A R E N M C R O S S
UserTesting Enterprise
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