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Microsoft Life Sciences
Les JordanChief Technology StrategistLife Sciences Industry UnitMicrosoft Corporation
E-mail: [email protected]: @ljrdn3Blog: http://blogs.msdn.com/lifesciences
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Microsoft in Health & Life Sciences
1995 Microsoft Healthcare Team Established
Growing Healthcare PresenceWorking with standards (i.e. HL7, CDISC, IHE) ActiveX for HealthcareBiztalk HIPAA Accelerator
200720062000 2005
1999health & fitness
1995 MSHUG formation
1995
2005Health SolutionsGroup CreatedProduct Group Focused on Health
2008
20082007
2008
2006 Acquisition of Azyxxi from WHC
2006Growing Life Sciences Presence:Joined SAFE BioPharmaLaunched BioIT Alliance
2009 2010 2011
2007 HSG Acquisitions
2010
2009Launched BioIT Alliance(Focused on Translational Medicine – getting Genome from Bedside to Bench)
2009
2010Acquisition of
2009Dynamics AX
w/ eSigs & dSigs
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Microsoft Life Sciences Focus Areas FY11
Scientific Innovation• Collaborative Science• Visualization & Visual Collaboration• Innovation in the Cloud
Compliant Collaboration• Intelligent Content Framework• Clinical Trials Management & Physician Portals• Connected Devices for ePRO / eDiaries
Physician Directed Sales• Closed Loop Marketing• eDetailing• Outcomes Management
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Microsoft Life Sciences Resources
• Life Sciences Website
• Life Science Solutions
• Life Science Partners
• Life Sciences Events, Webcasts, Recordings
• http://www.microsoft.com/lifesciences
• Technical Whitepapers & Articles
• InfoMesa – Virtual Collaboration Environment
• Collaborative Science
• http://msdn.microsoft.com/architecture/lifesciences
• Blogs
• http://blogs.msdn.com/lifesciences
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Virtual Collaboration for the High Performance Workplace
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Why Collaboration Models Need To ImproveSource: Microsoft Unified Communications Research 2010, and Gartner 2009 Research
▪ Shifting workforce: About 1/3 of US workers are currently freelance staff▪ Work from home: 63 million will telecommute in the US by 2016
▪ Overwhelmed: Businesses average more than six communications devices and almost five communications applications per employee
▪ Frustrated: Collaboration inefficiencies waste up to 25% of staff time
▪ 75% of real knowledge transfer: is human to human, not document to human▪ Enterprise customers are committed to virtual meetings & virtual learning: but the current
experience is disliked, and lacks real engagement
Growth in Workforce Distribution
Lack of Technology Integration
Demand for New Modalities
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Drives Effective Collaboration Across the Enterprise, In Persistent “Always On” Spaces
Reduces Travel Costs and Lost Productivity
Provides Continuous Context & Connection
Virtual Collaboration for the High Performance Workplace
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Common Document Storage and Retrieval
Single Sign OnSecurity / AdminGroup Mapping
Enterprise VoIPIM
PresenceApplication Sharing
MessagingScheduling
Calendar Integration
ProtoSphere Leverages the Microsoft UCC Stack
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For Data Visualization: ProtoSphere Leverages the Info Mesa ProjectThe Microsoft Life Sciences Project, led by Sam Batterman
http://www.microsoft.com/industry/healthcare/lifesciences/solutions/infomesa.mspx
http://sambbiblog.spaces.live.com/blog/
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Key Life Sciences Use Cases
• Bring together experts from around the world• Share latest research and methodologies• Leverage the power of 3D data visualization
R&D Collaboration• Physicians, healthcare providers and policy makers gather together• Explore, discuss, and plan the use of new technologies for medical diagnosis and
new courses of treatment.
Opinion Leader Management
• Connect Learners, Trainers, and Experts• Next Generation e-learning experiences delivered through a blend of simulation
learning and live instruction. Virtual Learning
• Key prospects, clients, third-party experts, and account representatives meet—without leaving their offices—to learn about new products and services.Sales Automation
• Connect team members spread around the world or from different organizations, into a single virtual workspace, where they can interact as if they worked just down the hall from one other.Project Teaming
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Demo Video
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Key Life Sciences Use Cases
• Bring together experts from around the world• Share latest research and methodologies• Leverage the power of 3D data visualization
R&D Collaboration• Physicians, healthcare providers and policy makers gather together• Explore, discuss, and plan the use of new technologies for medical diagnosis and
new courses of treatment.
Opinion Leader Management
• Connect Learners, Trainers, and Experts• Next Generation e-learning experiences delivered through a blend of simulation
learning and live instruction. Virtual Learning
• Key prospects, clients, third-party experts, and account representatives meet—without leaving their offices—to learn about new products and services.Sales Automation
• Connect team members spread around the world or from different organizations, into a single virtual workspace, where they can interact as if they worked just down the hall from one other.Project Teaming
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• Drive effective knowledge transfer between workers• Dynamic 3D data visualization for complex conceptsR&D Collaboration
• Expand reach and frequency of KOL activities• “Any to Any” collaboration stimulates effective knowledge transfer
Opinion Leader Management
• Higher learner engagement• Reduce overall cost of delivery – live training without travelVirtual Learning
• More engaging 3D product demonstration & simulation• Higher quality customer interactionsSales Automation• Persistent, dedicated, workspaces for project teams• Higher quality interactions between globally dispersed co-workersProject Teaming
Key Benefits
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R&D Collaboration
• Top Five Global Pharmaceutical Co.• Annual Symposium for 500 Scientists• Challenges
• High Production and Travel costs• Logistics / Scheduling• Maintaining quality of engagements post live event
Select Case Studies
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R&D Collaboration
• 80% of attendees said the experience was the same or better than a real world conference
• 80% said their knowledge transfer was the same or better than a real world conference• 60% said the virtual poster session was better than a real world conference• 100% said they would attend another event in ProtoSphere• Estimated five-figure reduction in production costs• Eliminated travel costs and reduced time out of field
Select Case Studies
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R&D Collaboration
• CIO Magazine Article• Nature Chemistry Article• Full Case Study• Bio-IT and Microsoft Life Sciences Innovation Awards 2010
Select Case Studies
“Virtualizing our poster session was as close as we could get to physically being together, without having to commit all the time, money, and preparatory work required to set up a conference at an outside location.”-IT Senior Analyst
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Opinion Leader Management
• Leading global provider in wound closure, general surgery, and biosurgery• Professional Education event• Challenges
• High Production cost of live events• Low interactivity / engagement in traditional online conferences • Logistics / Scheduling /Time out of field• Ability to access information anytime, from anywhere
Select Case Studies
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Opinion Leader Management
• 95% of respondents rated the experience as positive to very postive• 100% of respondents agreed that ProtoSphere is a viable option for online collaboration
between medical professionals
Select Case Studies
“It is truly an effective method of provoding information without the drawbacks of traveling. As such, I think you will get a greater audience which can theoretically provide a higher level of idea and experience transfer”-Anonymous Attendee
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Vision / Direction
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Next Generation CollaborationMeetings Alone Are Not Real Collaboration
Conference Call• No Collaboration
Tools• Event Driven• No Data
Visualization
WebEx• Pass the Baton
Collaboration• Event Driven• 2D Data
Video Conference• No Collaboration
Tools• Event Driven• Human Factor
Challenges• Studies Show
Users Do Not Want to Be on Camera All Day
• Integrated Multi Channel Collaboration
• Persistent Environment
• 3D Data Visualization
• Presence is Personal and Engaging,
• Builds Connections Across Hierarchies
Access
Participation
Live Interaction
Collaboration
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IM / PresenceMessagingCollaborative
Workspaces and Portals
Conferencing
Unified Communications
For Years The UCC framework has been a Conceptual Layer
Real-time voice, data, videoApp-sharing1 to 1, 1 to many, & many to many
IM interworkingPresence
Document access & managementSocial networks
Asynchronous emailand voice messaging
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With ProtoSphere the Conceptual Layer becomes a Contextual Layer
Real Work Space
IM / PresenceMessagingCollaborative
Workspaces and Portals
Web Conferencing
Unified Communications
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IM / PresenceMessagingCollaborative
Workspaces and Portals
Conferencing
Unified Communications
ProtoSphere Unifies the User Experience as the MS UCC Stack Unifies the IT Communications Infrastructure
Real-time voice, data, videoApp-sharing1 to 1, 1 to many, & many to many
IM interworkingPresence
Document access & managementSocial networks
Asynchronous emailand voice messaging
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Data Viz Meets the Cloud
Socialized and humanized display layer connecting
On-premises to the Cloud:
Bringing the right people, the right data, together at the right moment, to make better decisions….
On-premises
Cloud
Unified Communications
Business Intelligence
Enterprise Content
ManagementCollaboration Enterprise
Search
Unified Business Platform
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The #1 Virtual Collaboration Environment in Life Sciences
Award Winning Implementations at Fortune 500 Clients: BIO IT Award, Microsoft Innovation Award
Named Gartner “Cool Vendor” for the High-Performance Workplace
Official Launch Partner
Questions
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Download a free trialDownload case studies
View ProtoSphere videosVisit the ProtonMedia blog
For more information, contact:Ron Burns
CEO215-350-2461
www.protonmedia.com
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