Microsoft Life Sciences

Les JordanChief Technology StrategistLife Sciences Industry UnitMicrosoft Corporation

E-mail: ljordan@microsoft.comTwitter: @ljrdn3Blog: http://blogs.msdn.com/lifesciences

Microsoft in Health & Life Sciences

1995 Microsoft Healthcare Team Established

Growing Healthcare PresenceWorking with standards (i.e. HL7, CDISC, IHE) ActiveX for HealthcareBiztalk HIPAA Accelerator

200720062000 2005

1999health & fitness

1995 MSHUG formation

1995

2005Health SolutionsGroup CreatedProduct Group Focused on Health

2008

20082007

2008

2006 Acquisition of Azyxxi from WHC

2006Growing Life Sciences Presence:Joined SAFE BioPharmaLaunched BioIT Alliance

2009 2010 2011

2007 HSG Acquisitions

2010

2009Launched BioIT Alliance(Focused on Translational Medicine – getting Genome from Bedside to Bench)

2009

2010Acquisition of

2009Dynamics AX

w/ eSigs & dSigs

Microsoft Life Sciences Focus Areas FY11

Scientific Innovation• Collaborative Science• Visualization & Visual Collaboration• Innovation in the Cloud

Compliant Collaboration• Intelligent Content Framework• Clinical Trials Management & Physician Portals• Connected Devices for ePRO / eDiaries

Physician Directed Sales• Closed Loop Marketing• eDetailing• Outcomes Management

Microsoft Life Sciences Resources

• Life Sciences Website

• Life Science Solutions

• Life Science Partners

• Life Sciences Events, Webcasts, Recordings

• http://www.microsoft.com/lifesciences

• Technical Whitepapers & Articles

• InfoMesa – Virtual Collaboration Environment

• Collaborative Science

• http://msdn.microsoft.com/architecture/lifesciences

• Blogs

• http://blogs.msdn.com/lifesciences

Virtual Collaboration for the High Performance Workplace

Why Collaboration Models Need To ImproveSource: Microsoft Unified Communications Research 2010, and Gartner 2009 Research

▪ Shifting workforce: About 1/3 of US workers are currently freelance staff▪ Work from home: 63 million will telecommute in the US by 2016

▪ Overwhelmed: Businesses average more than six communications devices and almost five communications applications per employee

▪ Frustrated: Collaboration inefficiencies waste up to 25% of staff time

▪ 75% of real knowledge transfer: is human to human, not document to human▪ Enterprise customers are committed to virtual meetings & virtual learning: but the current

experience is disliked, and lacks real engagement

Growth in Workforce Distribution

Lack of Technology Integration

Demand for New Modalities

Drives Effective Collaboration Across the Enterprise, In Persistent “Always On” Spaces

Reduces Travel Costs and Lost Productivity

Provides Continuous Context & Connection

Virtual Collaboration for the High Performance Workplace

Common Document Storage and Retrieval

Single Sign OnSecurity / AdminGroup Mapping

Enterprise VoIPIM

PresenceApplication Sharing

MessagingScheduling

Calendar Integration

ProtoSphere Leverages the Microsoft UCC Stack

For Data Visualization: ProtoSphere Leverages the Info Mesa ProjectThe Microsoft Life Sciences Project, led by Sam Batterman

http://www.microsoft.com/industry/healthcare/lifesciences/solutions/infomesa.mspx

http://sambbiblog.spaces.live.com/blog/

Key Life Sciences Use Cases

• Bring together experts from around the world• Share latest research and methodologies• Leverage the power of 3D data visualization

R&D Collaboration• Physicians, healthcare providers and policy makers gather together• Explore, discuss, and plan the use of new technologies for medical diagnosis and

new courses of treatment.

Opinion Leader Management

• Connect Learners, Trainers, and Experts• Next Generation e-learning experiences delivered through a blend of simulation

learning and live instruction. Virtual Learning

• Key prospects, clients, third-party experts, and account representatives meet—without leaving their offices—to learn about new products and services.Sales Automation

• Connect team members spread around the world or from different organizations, into a single virtual workspace, where they can interact as if they worked just down the hall from one other.Project Teaming

Demo Video

Key Life Sciences Use Cases

• Bring together experts from around the world• Share latest research and methodologies• Leverage the power of 3D data visualization

R&D Collaboration• Physicians, healthcare providers and policy makers gather together• Explore, discuss, and plan the use of new technologies for medical diagnosis and

new courses of treatment.

Opinion Leader Management

• Connect Learners, Trainers, and Experts• Next Generation e-learning experiences delivered through a blend of simulation

learning and live instruction. Virtual Learning

• Key prospects, clients, third-party experts, and account representatives meet—without leaving their offices—to learn about new products and services.Sales Automation

• Connect team members spread around the world or from different organizations, into a single virtual workspace, where they can interact as if they worked just down the hall from one other.Project Teaming

• Drive effective knowledge transfer between workers• Dynamic 3D data visualization for complex conceptsR&D Collaboration

• Expand reach and frequency of KOL activities• “Any to Any” collaboration stimulates effective knowledge transfer

Opinion Leader Management

• Higher learner engagement• Reduce overall cost of delivery – live training without travelVirtual Learning

• More engaging 3D product demonstration & simulation• Higher quality customer interactionsSales Automation• Persistent, dedicated, workspaces for project teams• Higher quality interactions between globally dispersed co-workersProject Teaming

Key Benefits

R&D Collaboration

• Top Five Global Pharmaceutical Co.• Annual Symposium for 500 Scientists• Challenges

• High Production and Travel costs• Logistics / Scheduling• Maintaining quality of engagements post live event

Select Case Studies

R&D Collaboration

• 80% of attendees said the experience was the same or better than a real world conference

• 80% said their knowledge transfer was the same or better than a real world conference• 60% said the virtual poster session was better than a real world conference• 100% said they would attend another event in ProtoSphere• Estimated five-figure reduction in production costs• Eliminated travel costs and reduced time out of field

Select Case Studies

R&D Collaboration

• CIO Magazine Article• Nature Chemistry Article• Full Case Study• Bio-IT and Microsoft Life Sciences Innovation Awards 2010

Select Case Studies

“Virtualizing our poster session was as close as we could get to physically being together, without having to commit all the time, money, and preparatory work required to set up a conference at an outside location.”-IT Senior Analyst

Opinion Leader Management

• Leading global provider in wound closure, general surgery, and biosurgery• Professional Education event• Challenges

• High Production cost of live events• Low interactivity / engagement in traditional online conferences • Logistics / Scheduling /Time out of field• Ability to access information anytime, from anywhere

Select Case Studies

Opinion Leader Management

• 95% of respondents rated the experience as positive to very postive• 100% of respondents agreed that ProtoSphere is a viable option for online collaboration

between medical professionals

Select Case Studies

“It is truly an effective method of provoding information without the drawbacks of traveling. As such, I think you will get a greater audience which can theoretically provide a higher level of idea and experience transfer”-Anonymous Attendee

Vision / Direction

Next Generation CollaborationMeetings Alone Are Not Real Collaboration

Conference Call• No Collaboration

Tools• Event Driven• No Data

Visualization

WebEx• Pass the Baton

Collaboration• Event Driven• 2D Data

Video Conference• No Collaboration

Tools• Event Driven• Human Factor

Challenges• Studies Show

Users Do Not Want to Be on Camera All Day

• Integrated Multi Channel Collaboration

• Persistent Environment

• 3D Data Visualization

• Presence is Personal and Engaging,

• Builds Connections Across Hierarchies

Access

Participation

Live Interaction

Collaboration

IM / PresenceMessagingCollaborative

Workspaces and Portals

Conferencing

Unified Communications

For Years The UCC framework has been a Conceptual Layer

Real-time voice, data, videoApp-sharing1 to 1, 1 to many, & many to many

IM interworkingPresence

Document access & managementSocial networks

Asynchronous emailand voice messaging

With ProtoSphere the Conceptual Layer becomes a Contextual Layer

Real Work Space

IM / PresenceMessagingCollaborative

Workspaces and Portals

Web Conferencing

Unified Communications

IM / PresenceMessagingCollaborative

Workspaces and Portals

Conferencing

Unified Communications

ProtoSphere Unifies the User Experience as the MS UCC Stack Unifies the IT Communications Infrastructure

Real-time voice, data, videoApp-sharing1 to 1, 1 to many, & many to many

IM interworkingPresence

Document access & managementSocial networks

Asynchronous emailand voice messaging

Data Viz Meets the Cloud

Socialized and humanized display layer connecting

On-premises to the Cloud:

Bringing the right people, the right data, together at the right moment, to make better decisions….

On-premises

Cloud

Unified Communications

Business Intelligence

Enterprise Content

ManagementCollaboration Enterprise

Search

Unified Business Platform

The #1 Virtual Collaboration Environment in Life Sciences

Award Winning Implementations at Fortune 500 Clients: BIO IT Award, Microsoft Innovation Award

Named Gartner “Cool Vendor” for the High-Performance Workplace

Official Launch Partner

Questions

Download a free trialDownload case studies

View ProtoSphere videosVisit the ProtonMedia blog

For more information, contact:Ron Burns

CEO215-350-2461

ron.burns@protonmedia.com

www.protonmedia.com

Resources