Download - Listen, Engage, Respond to Develop Loyalty and Reputation

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Page 1: Listen, Engage, Respond to Develop Loyalty and Reputation

Listen, Engage, Respond:

How to Develop Loyalty and Reputation

With Social Media

2012 Montana Nonprofit Association

Page 2: Listen, Engage, Respond to Develop Loyalty and Reputation

Page 3: Listen, Engage, Respond to Develop Loyalty and Reputation

1. Start listening

Page 4: Listen, Engage, Respond to Develop Loyalty and Reputation

2. Develop a social media policy

Page 5: Listen, Engage, Respond to Develop Loyalty and Reputation

3. SMMS is the best

Page 6: Listen, Engage, Respond to Develop Loyalty and Reputation

4. Register and train

Page 7: Listen, Engage, Respond to Develop Loyalty and Reputation

5. Use a community manager (no silos)

Page 8: Listen, Engage, Respond to Develop Loyalty and Reputation

Page 9: Listen, Engage, Respond to Develop Loyalty and Reputation

Sentiment Analysis

Page 10: Listen, Engage, Respond to Develop Loyalty and Reputation

CrowdsourcingConversation-Building

Value-Adding

Page 11: Listen, Engage, Respond to Develop Loyalty and Reputation

Learn to Scale…

Page 12: Listen, Engage, Respond to Develop Loyalty and Reputation

Page 13: Listen, Engage, Respond to Develop Loyalty and Reputation

Page 14: Listen, Engage, Respond to Develop Loyalty and Reputation

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