Chandler Vaughn, Sr. VP Product, Codero Hosting
Chip Childers, VP Product Strategy, CumuLogic
MAKING THE MOVE FROM IAAS TO IAAS+
Quick Quiz
Which AWS service was touted by Amazon in 2012 as having the fastest adoption rate for of any new
service after its first 5 months?
(hint: it wasn’t EC2)
DynamoDB
Source: http://www.allthingsdistributed.com/2012/06/amazon-dynamodb-growth.html
Key Term Definition
IaaS+Acronym
1. A combination of IaaS with additional application layer modular services (e.g.: DBaaS) in a cohesive suite of service offerings
2. IaaS plus all the other stuff that developers want
An Example
IaaS (EC2, S3)
+ RDS
+ Dynamo
+ SQS
=
IaaS+
Why Do Developers Want These Services?
• Modularity – Architectural choice!
• Abstraction – Who actually wants to configure
database backups themselves?
• Shiny new tech – Yep, because developers like
shiny objects.
DBaaS Market Opportunity
$-
$500
$1,000
$1,500
$2,000
2012 2013 2014 2015 2016
DBaaS Market Revenue & Forecast ($M)100% Year over Year
growth
Enterprise Adoption:
• 2013 - 32.6% using
DBaaS
• 2016 - 70% expected
Source: 451 Research https://451research.com/report-short?entityId=78105&referrer=marketing
DBaaS is rapidly
becoming expected and
required by cloud users
Cloud and Hosting Spending by Application Type
Source: http://coteindustries.com/post/82128252801/cloud-and-hosting-spending-by-application-type
DBaaS Adoption Rationale
Source: 451 Research https://451research.com/report-short?entityId=78105&referrer=marketing
Customers dealing with:
• Application specific database
proliferation
• Massive growth in overall
stored data
• Increasing velocity of change in
application layer
• Challenges in operationally
supporting new technologies
DBaaS providers solve most of
these challenges for users
Departmental Apps
Backup / Enterprise /Transactional Apps
Analytics
Additional Capacity
Production Web Apps
Dev / Test
0% 10% 20% 30% 40% 50%
DBaaS Adoption in 2013
What Does This Mean to Service Providers?
• This is the new “bar” that public clouds are being measured against
(VMs aren’t enough)
• By offering these services, you’ll drive increases overall service consumption
(data gravity is an amazing thing)
• If you don’t do it, you might finding a shrinking addressable market
(developers are finicky like that)
CODERO HOSTINGCase Study:
A Quick Introduction to Codero Hosting The Hybrid Cloud Company
• Home to 4000 businesses
• Patented On Demand Hybrid TM with a broad hybrid
hosting Portfolio of Dedicated, Managed & Cloud
• Focused on Rapid and Automated Deployment of
Networks, Dedicated, and Cloud Services
• Reliability & Performance with 24/7/365 U.S.-based
support & Four SSAE16 data centers backed by industry-
leading SLAs
IaaS is sooo 2009…
• Surprise everyone… Virtualization doesn’t matter
– Customers don’t care how they get IaaS…
– It just needs to work (for customers AND for the provider)
• The key is catering to the end users (duh…)
– For cloud the sweet spots are:
– Tech dependent Small to Medium Businesses
– AND developers
– This was true in 2009… it’s still true today
IaaS and IaaS+ Defining Characteristics
• On-Demand Self-Service– Universal access
• Subscription model– No CAPEX for the customer
• Fast Time-to-Value– Rapid acquisition, use and deployment
• Elasticity– For IaaS+, that really means ENABLING scale up and/or
scale out
Databases Pose a Slurry of Unique Problems for Customers
Management• What do I need to do for an install?
• How do I manage users?
• How do I configure parameters and tune?
• What do I do for monitoring and patching?
• What do I do for backups and restores?
• Share nothing?
• Share everything?
Availability• How do I configure a standby?• What do I need to do to deploy replication? • What failover criteria and mechanisms do I rely
on?
Elasticity/Scaling• Do I scale up? - Simple but limited
• Or, should I scale out? - Flexible but complicated
• When????
Cost• Is scaling going to double or triple my costs?
• Do I need special management tools?
• Do I need special licenses to enable features?
The problem is… Developers just want to code…
The Promise of IaaS+ (DBaaS in Particular) Is About Removing Massive Amounts of Complexity
Typical Database Install
• Provision infrastructure
• Load database software
• Configure database software
• Load additional software
• Configure additional software
• Create and implement ongoing maintenance and upgrade procedures for all software
• Get to Work
DBaaS Install
• Choose your flavor of database
• Load database software
• Configure database software
• Load additional software
• Configure additional software
• Create and implement ongoing maintenance and upgrade procedures for all software
• Get to Work
As a service provider… this means increased IaaS
usage on already Operationally Efficient Platforms
Codero Cloud Database-as-a-Service (DBaaS)
• Single-click deployment
• Elastic, available and simple database management!
• Robust functionality for SQL and NoSQL use cases– Full compatibility with MySQL and MongoDB
• Self-service management portal
• No Humans Allowed – Hands-free philosophy – Operational aspects are built into the service
• Built on the only On-Demand Hybrid CloudTM
Codero Cloud DBaaS (cont.)
• Elastic resource usage
• Expansive configuration options for database
• Database management features included
• Database API interface to service
codero.com/dbaas-signup
IaaS is Only One Piece to the Puzzle…
• Differentiation is a MUST. Public Clouds need higher-level IaaS+ services to compete
(Anybody can get a slice of a computer these days)
• If a Cloud makes a developer yawn (or cringe) there is a BIG a problem
(Good Developers like simplicity and are lazy… make their life easy)
• To create high-growth services, identify your ‘DynamoDB’
(Automated services like DBaaS, queuing, and caching are highly utilized and very, very sticky)
Resources
• codero.com/dbaas-signup
• cumulogic.com/30-days
