Chandler Vaughn, Sr. VP Product, Codero Hosting

Chip Childers, VP Product Strategy, CumuLogic

MAKING THE MOVE FROM IAAS TO IAAS+

Quick Quiz

Which AWS service was touted by Amazon in 2012 as having the fastest adoption rate for of any new

service after its first 5 months?

(hint: it wasn’t EC2)

DynamoDB

Source: http://www.allthingsdistributed.com/2012/06/amazon-dynamodb-growth.html

Key Term Definition

IaaS+Acronym

1. A combination of IaaS with additional application layer modular services (e.g.: DBaaS) in a cohesive suite of service offerings

2. IaaS plus all the other stuff that developers want

An Example

IaaS (EC2, S3)

+ RDS

+ Dynamo

+ SQS

=

IaaS+

Why Do Developers Want These Services?

• Modularity – Architectural choice!

• Abstraction – Who actually wants to configure

database backups themselves?

• Shiny new tech – Yep, because developers like

shiny objects.

DBaaS Market Opportunity

$-

$500

$1,000

$1,500

$2,000

2012 2013 2014 2015 2016

DBaaS Market Revenue & Forecast ($M)100% Year over Year

growth

Enterprise Adoption:

• 2013 - 32.6% using

DBaaS

• 2016 - 70% expected

Source: 451 Research https://451research.com/report-short?entityId=78105&referrer=marketing

DBaaS is rapidly

becoming expected and

required by cloud users

Cloud and Hosting Spending by Application Type

Source: http://coteindustries.com/post/82128252801/cloud-and-hosting-spending-by-application-type

DBaaS Adoption Rationale

Source: 451 Research https://451research.com/report-short?entityId=78105&referrer=marketing

Customers dealing with:

• Application specific database

proliferation

• Massive growth in overall

stored data

• Increasing velocity of change in

application layer

• Challenges in operationally

supporting new technologies

DBaaS providers solve most of

these challenges for users

Departmental Apps

Backup / Enterprise /Transactional Apps

Analytics

Additional Capacity

Production Web Apps

Dev / Test

0% 10% 20% 30% 40% 50%

DBaaS Adoption in 2013

What Does This Mean to Service Providers?

• This is the new “bar” that public clouds are being measured against

(VMs aren’t enough)

• By offering these services, you’ll drive increases overall service consumption

(data gravity is an amazing thing)

• If you don’t do it, you might finding a shrinking addressable market

(developers are finicky like that)

CODERO HOSTINGCase Study:

A Quick Introduction to Codero Hosting The Hybrid Cloud Company

• Home to 4000 businesses

• Patented On Demand Hybrid TM with a broad hybrid

hosting Portfolio of Dedicated, Managed & Cloud

• Focused on Rapid and Automated Deployment of

Networks, Dedicated, and Cloud Services

• Reliability & Performance with 24/7/365 U.S.-based

support & Four SSAE16 data centers backed by industry-

leading SLAs

IaaS is sooo 2009…

• Surprise everyone… Virtualization doesn’t matter

– Customers don’t care how they get IaaS…

– It just needs to work (for customers AND for the provider)

• The key is catering to the end users (duh…)

– For cloud the sweet spots are:

– Tech dependent Small to Medium Businesses

– AND developers

– This was true in 2009… it’s still true today

IaaS and IaaS+ Defining Characteristics

• On-Demand Self-Service– Universal access

• Subscription model– No CAPEX for the customer

• Fast Time-to-Value– Rapid acquisition, use and deployment

• Elasticity– For IaaS+, that really means ENABLING scale up and/or

scale out

Databases Pose a Slurry of Unique Problems for Customers

Management• What do I need to do for an install?

• How do I manage users?

• How do I configure parameters and tune?

• What do I do for monitoring and patching?

• What do I do for backups and restores?

• Share nothing?

• Share everything?

Availability• How do I configure a standby?• What do I need to do to deploy replication? • What failover criteria and mechanisms do I rely

on?

Elasticity/Scaling• Do I scale up? - Simple but limited

• Or, should I scale out? - Flexible but complicated

• When????

Cost• Is scaling going to double or triple my costs?

• Do I need special management tools?

• Do I need special licenses to enable features?

The problem is… Developers just want to code…

The Promise of IaaS+ (DBaaS in Particular) Is About Removing Massive Amounts of Complexity

Typical Database Install

• Provision infrastructure

• Load database software

• Configure database software

• Load additional software

• Configure additional software

• Create and implement ongoing maintenance and upgrade procedures for all software

• Get to Work

DBaaS Install

• Choose your flavor of database

• Load database software

• Configure database software

• Load additional software

• Configure additional software

• Create and implement ongoing maintenance and upgrade procedures for all software

• Get to Work

As a service provider… this means increased IaaS

usage on already Operationally Efficient Platforms

Codero Cloud Database-as-a-Service (DBaaS)

• Single-click deployment

• Elastic, available and simple database management!

• Robust functionality for SQL and NoSQL use cases– Full compatibility with MySQL and MongoDB

• Self-service management portal

• No Humans Allowed – Hands-free philosophy – Operational aspects are built into the service

• Built on the only On-Demand Hybrid CloudTM

Codero Cloud DBaaS (cont.)

• Elastic resource usage

• Expansive configuration options for database

• Database management features included

• Database API interface to service

codero.com/dbaas-signup

IaaS is Only One Piece to the Puzzle…

• Differentiation is a MUST. Public Clouds need higher-level IaaS+ services to compete

(Anybody can get a slice of a computer these days)

• If a Cloud makes a developer yawn (or cringe) there is a BIG a problem

(Good Developers like simplicity and are lazy… make their life easy)

• To create high-growth services, identify your ‘DynamoDB’

(Automated services like DBaaS, queuing, and caching are highly utilized and very, very sticky)

Resources

• codero.com/dbaas-signup

• cumulogic.com/30-days

cvaughn@codero.com

chip.childers@cumulogic.com

THANK YOU!