Download - Manchester Business School Brand Identity
ManchesterBusiness School
Manchester Business SchoolCase Study Presentation
The Brief: To create a brand that puts the student at the heart of the organisation.
Our analysis
1. Reinforce the reputation of Manchester Business School as one of the world’s leading MBA providers.
2. Demonstrate a contemporary, forward thinking ‘corporate’ philosophy.
3. Establish MBS as a centre of excellence and innovation.
4. Demonstrate a progressive and dynamic approach to business communication.
5. Provide an aesthetic which combines a professional foundation, with an open minded attitude to both its corporate image and method of communication.
6. Identify the students as an integral part of the ‘organisation’.
M A N C H E S T E R B U S I N E S S S C H O O LT H E U N I V E R S I T Y O F M A N C H E S T E R
Brief
First stage presentation
First stage presentation
Student Equity
The illustrative element shows how the students contribute to the organisationand that MBS is a place in which creativity blossoms.
MBS Equity
Providing a framework that facilitates creative thinking.
First stage presentation
Student Equity
The illustrative element shows how the students contribute to the organisationand that MBS is a place in which creativity blossoms.
MBS Equity
Providing a framework that facilitates creative thinking.
Brand identity development
Internal research andworkshops
Analysis
Colour
Typography
Box shape
Conclusions
Purple
Serif
More Character
M A N C H E S T E R B U S I N E S S S C H O O LT H E U N I V E R S I T Y O F M A N C H E S T E R
Brand identity development
Internal research andworkshops
Analysis
Colour
Typography
Box shape
Conclusions
Purple
Serif
More Character
Not modernenough
A bit untidy
ManchesterBusiness SchoolForward thinking
ManchesterBusiness SchoolForward thinking
M A N C H E S T E R B U S I N E S S S C H O O LT H E U N I V E R S I T Y O F M A N C H E S T E R
Visual Application
“DA were able to combine what we do in one simple identity, they matched
our brief brilliantly”
Gary Davies, Professor of Corporate Reputation,
Manchester Business School