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MAP ING NEW ZEALAND's GREAT WALKS
Roger Smith
Geographx
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
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ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
On the Routeburn Track
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The Plan
1. Define the target market
2. Tailor the product o fit he target market
3. “Di ferent” yet aesthetica ly pleasing
4. Fit for purpose
5. Widely available
6. Value for money
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
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The Plan
1. Define the targetmarket
2. Tailor the product o fit he target market
3. “Di ferent” yet aesthetica ly pleasing
4. Fit for purpose
5. Widely available
6. Value for money
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
![Page 5: MAP ING NEW ZEALAND's GREAT WALKS€¦ · ∆ Map Publisher ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 . Title: PowerPoint-Präsentation Author: Online2PDF.com Created](https://reader035.vdocuments.net/reader035/viewer/2022070108/602748b8c88b68178f0928ea/html5/thumbnails/5.jpg)
The Plan
1. Define the target market
2. Tailor the product to fit the targetmarket
3. “Di ferent” yet aesthetica ly pleasing
4. Fit for purpose
5. Widely available
6. Value for money
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
![Page 6: MAP ING NEW ZEALAND's GREAT WALKS€¦ · ∆ Map Publisher ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 . Title: PowerPoint-Präsentation Author: Online2PDF.com Created](https://reader035.vdocuments.net/reader035/viewer/2022070108/602748b8c88b68178f0928ea/html5/thumbnails/6.jpg)
The Plan
1. Define the target market
2. Tailor the product o fit he target market
3. “Di ferent”yet aesthetica ly pleasing
4. Fit for purpose
5. Widely available
6. Value for money
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
![Page 7: MAP ING NEW ZEALAND's GREAT WALKS€¦ · ∆ Map Publisher ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 . Title: PowerPoint-Präsentation Author: Online2PDF.com Created](https://reader035.vdocuments.net/reader035/viewer/2022070108/602748b8c88b68178f0928ea/html5/thumbnails/7.jpg)
The Plan
1. Define the target market
2. Tailor the product o fit he target market
3. “Di ferent” yet aesthetica ly pleasing
4. Fit for purpose
5. Widely available
6. Value for money
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
![Page 8: MAP ING NEW ZEALAND's GREAT WALKS€¦ · ∆ Map Publisher ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 . Title: PowerPoint-Präsentation Author: Online2PDF.com Created](https://reader035.vdocuments.net/reader035/viewer/2022070108/602748b8c88b68178f0928ea/html5/thumbnails/8.jpg)
The Plan
1. Define the target market
2. Tailor the product o fit he target market
3. “Di ferent” yet aesthetica ly pleasing
4. Fit for purpose
5. Widely available
6. Value for money
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
![Page 9: MAP ING NEW ZEALAND's GREAT WALKS€¦ · ∆ Map Publisher ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 . Title: PowerPoint-Präsentation Author: Online2PDF.com Created](https://reader035.vdocuments.net/reader035/viewer/2022070108/602748b8c88b68178f0928ea/html5/thumbnails/9.jpg)
The Plan
1. Define the target market
2. Tailor the product o fit he target market
3. “Di ferent” yet aesthetica ly pleasing
4. Fit for purpose
5. Widely available
6. Value formoney
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
![Page 10: MAP ING NEW ZEALAND's GREAT WALKS€¦ · ∆ Map Publisher ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 . Title: PowerPoint-Präsentation Author: Online2PDF.com Created](https://reader035.vdocuments.net/reader035/viewer/2022070108/602748b8c88b68178f0928ea/html5/thumbnails/10.jpg)
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Data
∆ LINZ (Land Information NZ)
∆ Landcare Research
∆ GNS (Geological & Nuclear Sciences)
∆ NIWA (National Institute of Water & Atmosphere)
∆ DOC (Department of Conservation)
∆ Geographx
∆ crowd sourcing
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014
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Software
∆ Blue Marble Global Map er
∆ ESRI ArcGIS
∆ Manifold Systems
∆ Natural Scene Designer
∆ Adobe Photoshop
∆ Adobe I lustrator
∆ Map Publisher
ICA Mountain Cartography Workshop
Ban f, 2 -24 April 2014