Download - Marketing Research Proposal: An investigation of the factors that influence University attendance
![Page 1: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/1.jpg)
An investigation of the factors that Influence university attendance
Catherine BlakeNiall ClearyDiarmuid NoonanCormac RyanDries De Schepper
Applied Marketing IMK4007Marketing Research ProposalBéire
![Page 2: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/2.jpg)
CONTENT
INTRODUCTION
RESEARCH PURPOSE AND OBJECTIVES
METHODOLOGY
TIMING OF THE PROJECT
![Page 3: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/3.jpg)
INTRODUCTION
Attendance = student success Ilness / other reasons Course characteristics Types of students Reasons to (not) attend
Information = useful to teachersMore interesting lecturesEnsure them with high attendance rates
Teachers think about reasons• Reality?
![Page 4: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/4.jpg)
RESEARCH PURPOSE AND OBJECTIVES
OVERALL OBJECTIVESUB-OBJECTIVES
![Page 5: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/5.jpg)
OVERALL OBJECTIVE
Investigate the factors that influence university attendance
Provide recommendations to increase attendance levels
![Page 6: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/6.jpg)
SUB-OBJECTIVES
1. To identify the current attendance patterns in ULProvide a starting point for our researchIdentify current patterns
2. To establish why students fail to attend classesIdentify reasons for poor attendance.Identify similarities within year groups
![Page 7: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/7.jpg)
SUB-OBJECTIVES
3. To examine attitudes towards different types of classesEstablish why students miss certain class typesFocus on tutorials
4. To identify what could improve levels of attendanceUse data and results gatheredProvide recommendations
![Page 8: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/8.jpg)
METHODOLOGY
Secondary Research: Sources
Existing Attendance data
PurposeIdentify patterns of attendanceIs attendance a problem in UL?
![Page 9: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/9.jpg)
METHODOLOGY
Primary Research Focus Group
Identify students attitudes towards classesIdentify Factors that influence attendance
QuestionnaireProbe deeper into issues identified in FGQuantify the data
![Page 10: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/10.jpg)
TIMING
Week 6Conduct Focus Group. Draft questionnaire and pilot 5 students
Week 7-8Collecting the data
Week 9Analysing the data
Week 10Drawing conclusions and completing the project
![Page 11: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/11.jpg)
ETHICAL ISSUES
RESEARCHERS RIGHTS & OBLIGATIONS
RESPONDENTS RIGHTS & OBLIGATIONS
VULNERABLE GROUPS
SENSITIVE RESEARCH MATTERS
![Page 12: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/12.jpg)
CONCLUSION
Investigate the factors that influence university attendance
Obtain information through questionnaires and focus groups
Our research will provide valuable insights for both teachers and students
![Page 13: Marketing Research Proposal: An investigation of the factors that influence University attendance](https://reader035.vdocuments.net/reader035/viewer/2022070301/545365efaf795911308b53d8/html5/thumbnails/13.jpg)
THANK YOU FOR YOUR ATTENTION!