An investigation of the factors that Influence university attendance

Catherine BlakeNiall ClearyDiarmuid NoonanCormac RyanDries De Schepper

Applied Marketing IMK4007Marketing Research ProposalBéire

CONTENT

INTRODUCTION

RESEARCH PURPOSE AND OBJECTIVES

METHODOLOGY

TIMING OF THE PROJECT

INTRODUCTION

Attendance = student success Ilness / other reasons Course characteristics Types of students Reasons to (not) attend

Information = useful to teachersMore interesting lecturesEnsure them with high attendance rates

Teachers think about reasons• Reality?

RESEARCH PURPOSE AND OBJECTIVES

OVERALL OBJECTIVESUB-OBJECTIVES

OVERALL OBJECTIVE

Investigate the factors that influence university attendance

Provide recommendations to increase attendance levels

SUB-OBJECTIVES

1. To identify the current attendance patterns in ULProvide a starting point for our researchIdentify current patterns

2. To establish why students fail to attend classesIdentify reasons for poor attendance.Identify similarities within year groups

SUB-OBJECTIVES

3. To examine attitudes towards different types of classesEstablish why students miss certain class typesFocus on tutorials

4. To identify what could improve levels of attendanceUse data and results gatheredProvide recommendations

METHODOLOGY

Secondary Research: Sources

Existing Attendance data

PurposeIdentify patterns of attendanceIs attendance a problem in UL?

METHODOLOGY

Primary Research Focus Group

Identify students attitudes towards classesIdentify Factors that influence attendance

QuestionnaireProbe deeper into issues identified in FGQuantify the data

TIMING

Week 6Conduct Focus Group. Draft questionnaire and pilot 5 students

Week 7-8Collecting the data

Week 9Analysing the data

Week 10Drawing conclusions and completing the project

ETHICAL ISSUES

RESEARCHERS RIGHTS & OBLIGATIONS

RESPONDENTS RIGHTS & OBLIGATIONS

VULNERABLE GROUPS

SENSITIVE RESEARCH MATTERS

CONCLUSION

Investigate the factors that influence university attendance

Obtain information through questionnaires and focus groups

Our research will provide valuable insights for both teachers and students

THANK YOU FOR YOUR ATTENTION!