![Page 1: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/1.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
MARKETING in a
SOCIAL AGE
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Conscious Solutions
http://www.conscious.co.uk/presentations
Maslow’s New Hierarchy of Needs &
Lingo Bingo
![Page 3: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/3.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
Social Media Engagement Model
Unengaged Highly
Engaged
Un Targeted
Highly Targeted
CONNECT
BROADCAST
CONVERSE
SHARING
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Conscious Solutions
http://www.conscious.co.uk/presentations
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Conscious Solutions
http://www.conscious.co.uk/presentations
![Page 6: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/6.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
Social advertising
![Page 7: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/7.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
Local Marketing & Advertising
![Page 8: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/8.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
![Page 9: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/9.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
How to get content?
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Conscious Solutions
http://www.conscious.co.uk/presentations
![Page 11: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/11.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
5.8%
15.5%
21% 18.3%
9.8%
6.9% 14.7%
8.4%
Moz - 2014 Local Search Ranking
Factors
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Conscious Solutions
http://www.conscious.co.uk/presentations
Different search radius per
keyword
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Conscious Solutions
http://www.conscious.co.uk/presentations
![Page 14: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/14.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
Use a map from Google My
Business
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Conscious Solutions
http://www.conscious.co.uk/presentations
![Page 16: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/16.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
![Page 17: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/17.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
Schema data
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Conscious Solutions
http://www.conscious.co.uk/presentations
Mobilegeddon +
171 days
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Conscious Solutions
http://www.conscious.co.uk/presentations
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Conscious Solutions
http://www.conscious.co.uk/presentations
This is why you need to care
34% of all website traffic
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Conscious Solutions
http://www.conscious.co.uk/presentations
14 sensors…yes FOURTEEN!
Accelerometer
Gyroscope
Magnetometer
Barometer
Proximity
Light sensor
Touch screen
GPS
Wifi
Bluetooth
Microphone
NFC:Near Field
Camera: Front
Camera: Back
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Conscious Solutions
http://www.conscious.co.uk/presentations
Google Now – anyone use it?
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Conscious Solutions
http://www.conscious.co.uk/presentations
Wow…what a shift in usage
amount & device!
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Conscious Solutions
http://www.conscious.co.uk/presentations
38% searched at least 1 time per month
on mobile
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Conscious Solutions
http://www.conscious.co.uk/presentations
50% use a browser. 40% use
maps
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Conscious Solutions
http://www.conscious.co.uk/presentations
Responsive v Standalone Mobile
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Conscious Solutions
http://www.conscious.co.uk/presentations
100.0
30.0
22.5
7.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
All Mobile Brand Non Brand
% of Searches
What is the likely impact on your
website?
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Conscious Solutions
http://www.conscious.co.uk/presentations
![Page 29: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/29.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
The Hierarchy of Belief
![Page 30: MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly EngagedConscious Solutions](https://reader035.vdocuments.net/reader035/viewer/2022063002/5f2276d867312272654b94e2/html5/thumbnails/30.jpg)
Conscious Solutions
http://www.conscious.co.uk/presentations
So how do we make a video
David?
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Conscious Solutions
http://www.conscious.co.uk/presentations
‘scopes up!
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Conscious Solutions
http://www.conscious.co.uk/presentations
So, who’s doing it well?