Download - Marketingové plánovanie
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![Page 1: Marketingové plánovanie](https://reader034.vdocuments.net/reader034/viewer/2022051412/5495acb3b479594c4d8b4d7e/html5/thumbnails/1.jpg)
Oravec Erik
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well DONE
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“
NEPLÁNOVAŤ ZNAMENÁ
PLÁNOVAŤ VLASTNÚ PREHRU
„ –– Kottler ––
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CUSTOMER NEEDS. COMPANY SKILLS.
COMPETITION. COLLABORATORS.
CONTEXT.
TVROBA POMOCOU
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REALIZÁCIA
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PLÁNOVANIE ROZDEĽUJEME
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PLÁNOVANIE ZNAMENÁ, AK
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POSOLSTVO
FIRMY
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ANALÝZA PROSTREDIA
&
MAKRO
MIKRO &
MAKRO
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“ KAŽDÝ MANAŽÉR BY MAL MAŤ
SVOJE CIELE A MAL BY BYŤ
ZODPOVEDNÝ ZA ICH DOSIAHNUTIE –– Kottler ––
CIELE ORGANIZÁCIE
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PORTFÓLIO AKTIVÍT
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BCG MATICA
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GE MATICA
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MARKETINGOVÁ KONTROLA
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CASE STUDY
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ĎAKUJEM