Download - Mastering B2B Social Media
Mastering B2B
Social Media
I’m Brian Halligan.Nice to meet you.
@KippBodnar
I’m Kipp Bodnar.Nice to meet you.
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
I wrote The B2B Social Media Book.
#B2BSM
Your opportunity to shine
60% of the sales
cycle is over – before a
buyer talks to your
salesperson.91
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
B2B>B2C
Relationship based sales
Already have the expertise
Clear customer Personas
People to People
Closed Millions In Sales From Online LeadsROI – 2800%!
#B2BSM
B2B Myths Busted
@KippBodnar
Marketing is an asset NOT an expense.
“” Tweet This!
#B2BSM
B2B SOCIAL MEDIA ISABOUT REACH BUILDING
The Social Web Rewards Reach
@KippBodnar
B2B companies should obsess about building reach as much or MORE than B2C companies.
“” Tweet This!
#B2BSM
Social reach is the new word-of-mouth referral engine
Share lots of links
The shelf life of a social media link is 3 hours.
BITLY, 9/2011
THE
10-4-1 RULELinks to third-party articles
Links to company blog posts
Link to a company landing page
B2B SOCIAL MEDIA ISABOUT SELLING
@KippBodnar
Your goal shouldn't be to buy leads. Your goal should be to buy customers.
“” Tweet This!
#B2BSM
73% of CEOs
don’t believe
marketers drive
revenue.91
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
Leads fix the problem
1Tweet
Form
Landing Page
How Social Media Leads Happen
Lead
Like CTABlog Post
Landing Page
+1 CTAProduct Page
Landing Page
Place CTAs Everywhere
Embed Tweets
Improve and Iterate
#B2BSM
B2B SOCIAL MEDIA HASCLEAR ROI
@KippBodnar
If you can’t count it, why do it? “
” Tweet This!#B2BSM
Math Ahead
TLV-COCACOCA =ROI (%)
Total Lifetime Value
Cost of Customer Acquisition
First-Action Attribution: User Clicks Link on Twitter
Reads Blog Post
Signs Up For Webinar
Attends Sales Call
Looks at Product Page
Buys Product
Last-Action Attribution: Clicks on a PPC Ad
First- Vs. Last-Action Attribution
10K-3K3K =233%
B2B SOCIAL MEDIA ISONLY ONE PIECE
@KippBodnar
Social media amplifies the effectiveness of offline marketing. It doesn’t replace it.
“” Tweet This!
#B2BSM
Trade shows are social too
GOAL: Use Social Media To Promote Offline Events
5,000 T-Shirts
RESULT: 235% Increase in event tickets distributed and 95% redeemed
THE BEST TIME EVER FOR MARKETERS
@KippBodnar
Master B2B Social Media with reach, lead gen, data and integration with offline activities.
“” Tweet This!
#B2BSM
Prove the CEO
Wrong
You’re the Star
THANK YOU
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
We wrote The B2B Social Media Book.