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8/8/2019 Maximizing Facebook for Biz Growth
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CHWECE_ENJ BHAFMII@
\I J]IZ UIV] MVQENFQQH||}ha|$ Fnjhjf hnl Enq{e}f
Ovdu =7$ =;8;
V{lh|fl Ia|imf} 87$ =;8;
B}ic Cinidijvfq |i Lehdijvfq
Deq|fn º Fnjhjf º Enq{e}f º Enbdvfnaf
8/8/2019 Maximizing Facebook for Biz Growth
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Zgu Bhafmii`
1)8=)=;81 =Ch`enj |gf Ciq| ib Bhafmii`
8/8/2019 Maximizing Facebook for Biz Growth
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Zgu Bhafmii`
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,8.= meddein en =;8;.
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}fhagfl.
1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 1
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Chweceenj Bhafmii`?
A}fh|enj Hn Indenf Aiccvne|u
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1)8=)=;81 6Ch`enj |gf Ciq| ib Bhafmii`
8/8/2019 Maximizing Facebook for Biz Growth
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[h|efnaf
• ]icf zhqn―| mved| en h lhu hnl nfe|gf} zedd uiv}
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 2
8/8/2019 Maximizing Facebook for Biz Growth
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[f}qeq|fnaf
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1)8=)=;81 :Ch`enj |gf Ciq| ib Bhafmii`
8/8/2019 Maximizing Facebook for Biz Growth
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Deq|fn
1)8=)=;81 7Ch`enj |gf Ciq| ib Bhafmii`
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biddizf}q agiqf |i —De`f– uiv0 ch`f qv}f uiv
ha`nizdfljf hnl |ghn` |gfc.
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Fnjhjf
1)8=)=;81 5Ch`enj |gf Ciq| ib Bhafmii`
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av}}fn| frfn| |i{eaq$ a}fh|f h lehdijvf hnl mf
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Bhafmii` qe|f.
• @ff{ |gfc aicenj mha` bi} ci}f ze|g ain|fn|
vnexvf |i Bhafmii`.
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Enq{e}f
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• A}fh|f {iq|q |gh| h}f qi aic{fddenj uiv} bhnq zhn|
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• Ibbf} h leqaivn| ailf bi} {v}aghqenj ibb uiv}
Bhafmii` qe|f.
• Ch`f frf}u|genj uiv {iq| fhqu |i qgh}f(
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Chweceenj Bhafmii`?
Fw{hnl Uiv} ]fhag " I{{i}|vne|u
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Bhafmii` Hlq
1)8=)=;81 8=Ch`enj |gf Ciq| ib Bhafmii`
• Bhafmii` ibbf}q h rh}ef|u ib zhuq |i a}fh|f hlq hnl
vqf `fu zi}lq |i fnqv}f |gfu h}f lfderf}fl |i {fi{df
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Mf qv}f |i a}fh|f hnl q{de| |fq| nfz hlq frf}u qenjdflhu hnl lin―| bi}jf| |gh| |gf qchddf} uiv} {i|fn|ehd
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hnl }f{i}|enj |iidq Bhafmii` ibbf}q.
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Dfrf}hjf B}efnlq ib Ainnfa|einq
1)8=)=;81 81Ch`enj |gf Ciq| ib Bhafmii`
• Zgfn linf }ejg|$ |gf gidu j}hed ib qiaehd ch}`f|enj
eq hmiv| enq{e}h|ein hnl enbdvfnaf. \gh| qhel$ zgfn
qicfinf qffq |gfe} b}efnl eq ainnfa|fl |i h {hjf e|
zedd j}fh|du ena}fhqf |gf {}i{fnqe|u |gh| |gfu zeddzhn| |i agfa` e| iv| hq zfdd.
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dii` vnlf} —|h}jf|enj– hnl uiv―dd benl |gf i{|ein
|gh| hddizq uiv |i leq{dhu ci}f lf|hed. \gf}f uivzedd qff |gf ainnfa|ein in Bhafmii` agieafq.
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Dfrf}hjf B}efnlq ib Ainnfa|einq
1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 8<
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Hllenj Rhdvf L}erfq Fnjhjfcfn|
1)8=)=;81 86Ch`enj |gf Ciq| ib Bhafmii`
• J}hm uiv} }fhlq h||fn|ein( Ch`f qv}f v{lh|fq h}f
ah{|erh|enj$ fnjhjenj hnl |i |gf {ien|.
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{hrf |gf zhu bi} aiccfn|enj$ f|a. qi hq` uiv}b}efnlq |i aiccfn|q hnl ainqelf} cvd|e{df hlcenq
|i hqqeq| ze|g {iq|enj.
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fnaiv}hjenj bhnq |i —de`f$– aiccfn| i} qgh}f uiv}v{lh|fq.
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De`f Miw [dvjen
1)8=)=;81 82Ch`enj |gf Ciq| ib Bhafmii`
• \gf De`f Miw [dvjen/ fnhmdfq Bhafmii` {hjf iznf}q |i
h||}ha| hnl haxve}f —De`fq– b}ic |gfe} zfmqe|fq.
• E| hdqi hddizq vqf}q |i qff giz chnu {fi{df en |i|hd$ hq
zfdd hq |gfe} q{faebea b}efnlq$ de`f |gf {hjf.
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{hjf.
• Lf{fnlenj in uiv} }fhag$ |geq eq inf ib |gf fhqefq| hnl
ciq| {izf}bvd zhuq |i ena}fhqf uiv} hzh}fnfqq ib uiv}
Bhafmii` {}fqfnaf./ g||{?))lfrfdi{f}q.bhafmii`.aic)liaq)}fbf}fnaf){dvjenq)de`f#miw
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De`f Miw [dvjen
1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 8:
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Lehdijvfq• Ni| Cinidijvfq
1)8=)=;81 87Ch`enj |gf Ciq| ib Bhafmii`
• Uiv ghrf |zi i{|einq?
8. Ch`f e| bvn hnl fnjhjenj i}
=. Lin―| frfn mi|gf}.
• Qf}eivqdu$ |gf dhq| |genj uiv zhn| eq h {hjf ib inf#
qelfl cfqqhjfq ze|g ni en|f}ha|erf bfflmha` hnl)i}fnjhjenj lehdijvf |gh| enq{e}fq |gfc |i qgh}f ze|g
i|gf}q. Eb uiv lin―| jerf {fi{df h }fhqin |i zhn| |i
reqe| uiv} {hjf hnl fnjhjf en |gf ainrf}qh|ein.
• Cfqqhjfq h}f ni| ainrf}qh|einq• agfa` iv| |gf
biddizenj biv} fwhc{dfq ib Bhafmii` {hjfq |gh| ji| e|
}ejg|.
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!8? I]FI
1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 85
Ovq| de`f |gf m}hnl$|gf {hjf eq bvnhnl ghq h rf}ugejg en|f}ha|erf}h|f. Ni|f giz|gfu {iq|
xvfq|einq |i biq|f}h lehdijvf rf}qvq{iq|enj q|h|eacfqqhjfq hnl i}qfddenj. Ni|eafgiz chnu {fi{dfh}f {h}|eae{h|enj enrh}eivq
ainrf}qh|einq(
7$752$522 Bhnq
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!1? \i{ Jfh}
1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` =;
Ni qfdb {}ici|ein$ ovq| jerenj |gf bhnqzgh| |gfu zhn|. \gfu h}f ah}hbeaeinhliq zgi dirf \i{ Jfh} hnl |gfu
h}f hdzhuq hqqv}fl ib benlenj en|f}fq|enjenbi}ch|ein |gh| h{{fhdq |i |gfe} qfnqfqhq zfdd hq bhnq zgi zhnl |i |hd` ) qiaehdef ze|g de`f#cenlfl enlerelvhdq.
]vdfq ib [dhu hq Lfbenfl mu \i{ Jfh}?Zfdaicf |i |gf \i{ Jfh} Bhafmii`{hjf. Bhafmii` eq h {dhaf bi} \i{ Jfh}
bhnq hnl {f|}id gfhlq hde`f |i fnjhjfze|g \i{ Jfh} hnl inf hni|gf}. Zffnaiv}hjf ainrf}qh|einq hnl zfdaicflebbf}enj i{eneinq hnl q{e}e|fl mhn|f} #mv| ni| |i |gf lf|}ecfn| i} leq|v}mhnafib |gf aiccvne|u. Eb vqenj |gf zhdd |i{iq| q{hc$ fwafqqerf mhl dhnjvhjf$
}haeq|$ gh|fbvd i} jfnf}hddu hmvqerfaiccfn|q zf chu mdia` |gf ibbfnlenjvqf}q. \ghn`q bi} {dhuenj neafdu(
<$111$<5; Bhnq
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Chweceenj Bhafmii`?
Bhafmii` Ch}`v{ Dhnjvhjf
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Bhafmii` Ch}`v{ Dhnjvhjf
• Hllenj BMCD |i uiv} {hjf zedd m}enj uiv} Bhafmii`ch}`f|enj fnlfhri}q |i |gf nfw| dfrfd.
• BMCD hddizq Bhafmii` {hjf hlceneq|}h|i}q |i a}fh|f
avq|ic miwfq$ {hjfq hnl |hmq in Bhafmii`.• BMCD eq ni| bi} fnghnaenj {f}qinhd {}ibedfq ) {hjfq0
e| eq fwadvqerfdu bi} {vmdea {}ibedfq hnl bhn {hjfq.
1)8=)=;81 ==Ch`enj |gf Ciq| ib Bhafmii`
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Bhafmii` Ch}`v{ Dhnjvhjf
• \gf}f h}f chnu en|f}fq|enj hnl gfd{bvd vqfq bi}BMCD enadvlenj$ mv| ni| dece|fl |i?
‑ Enafn|erefl De`f [hjfq
‑
Fnghnafl M}hnl Mvedlenj Fbbi}|q ‑ Zfdaicf [hjfq
‑ Relfi Enadvqein
‑
Dfhl Jfnf}h|ein ) Ah{|v}enj
1)8=)=;81 =1Ch`enj |gf Ciq| ib Bhafmii`
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Enafn|erefl De`f [hjfq
Enafn|erf hnl }fzh}l bhnq bi}|h`enj ha|ein mu adea`enj —De`f–.
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1)8=)=;81 =6Ch`enj |gf Ciq| ib Bhafmii`
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` =2
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M}hnl Mvedlenj
A}fh|f m}hnl#mvedlenj cene#gvmq
bi} uiv} avq|icf}q hnl {}iq{fa|q.
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` =7
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` =5
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Zfdaicf [hjfq
Zfdaicf uiv} bhnq |i uiv}qiaehd aiccvne|u.
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 18
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 1=
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Relfi
Relfi eq hn fnjhjenj hnl{}fbf}}fl cflevc.
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 1<
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 16
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Dfhl Jfn hnl Ah{|v}enj
\v}n uiv} Bhafmii` {hjf en|i hdfhl jfnf}h|ein chagenf.
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 1:
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1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` 17
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Qvcch}u
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[fi{df ]fcfcmf}•
1)8=)=;81 Ch`enj |gf Ciq| ib Bhafmii` <;
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Ainqvcf} [}fbf}fnaf
• Cvd|e{df q|vlefq enleah|f |gh| ainqvcf}q
{}fbf} |i zi}` ze|g mvqenfqqfq |gh| ghrf h
q|}inj qiaehd cfleh {}fqfnaf.
• ]ejg| niz e|*q ni| |ii dh|f |i jf| uiv} mvqenfqq
fnjhjfl ze|g {}iq{fa|q hnl avq|icf}q reh
Bhafmii`. Mv| eb uiv zhe| cvag dinjf} hnl
uiv*dd mf jerenj uiv} aic{f|e|i}q hn hlrhn|hjf|gh|*dd mf gh}l |i irf}aicf.
1)8=)=;81 <8Ch`enj |gf Ciq| ib Bhafmii`
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Ain|ha| Vq
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Ain|ha| Vq
Lfm @fnnflu
Agefb Cvd|e#Aghnnfd Ch}`f|enj Frhnjfdeq|
Aghnnfd Nfv|}hd Ch}`f|enj
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